Bill Rawley: Difference between revisions
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'''William "Bill" Rawley''' was a Product Design Manager on [[Hasbro]]'s ''Transformers'' brand. He graduated from {{w|Fashion Institute of Technology|FIT}} with a BA in Toy Design, and his first job out of school was as a Product Designer for the Advanced Concepts team at Hasbro. There, he learned to design... with ''purpose!'' | '''William "Bill" Rawley''' was a Product Design Manager on [[Hasbro]]'s ''Transformers'' brand. He graduated from {{w|Fashion Institute of Technology|FIT}} with a BA in Toy Design, and his first job out of school was as a Product Designer for the Advanced Concepts team at Hasbro. There, he learned to design... with ''purpose!'' | ||
Bill has been a valued member of the ''Transformers'' team since March 2006, although he first became known to the [[fandom]]-at-large through his "non-mainline" design work. Since joining the brand, he has served as lead designer on [[Robot Heroes (toyline)|Robot Heroes]], [[Movie (franchise)|Movie]] [[ | Bill has been a valued member of the ''Transformers'' team since March 2006, although he first became known to the [[fandom]]-at-large through his "non-mainline" design work. Since joining the brand, he has served as lead designer on [[Robot Heroes (toyline)|Robot Heroes]], [[Movie (franchise)|Movie]] [[Transformers (2007 toyline)#Collector_items|Unleashed]], ''[[Transformers Animated (franchise)|Animated]]'' [[Activators]], and ''[[Transformers: Universe (2008 franchise)|Universe]]'' Legend, Deluxe, Voyager, and Ultra-class figures; he was also the lead designer of the 2010 ''[[Transformers (2010 toyline)|Transformers]]'' line. He also had a hand in the [[Cyber Slammers]], [[Real Gear Robot]]s, and [[Robot Replicas]] segments of the original Movie toyline. | ||
Rawley has accumulated an impressive roster of nicknames during his career at Hasbro, Inc.; Brawley, William Brawllace, Billiam, Billy "the Kid", Billbo Dragons, China Bill, Robo Billbo, Thrill Bill, Fearless Fotog, Titanium Bill Thunderpunch, Bug Man, Dollar Dollar Bill, Big Red Cheddar, the Diamond Smoothie, Gingerchin, and Will Wheaton, to name just a few. | Rawley has accumulated an impressive roster of nicknames during his career at Hasbro, Inc.; Brawley, William Brawllace, Billiam, Billy "the Kid", Billbo Dragons, China Bill, Robo Billbo, Thrill Bill, Fearless Fotog, Titanium Bill Thunderpunch, Bug Man, Dollar Dollar Bill, Big Red Cheddar, the Diamond Smoothie, Gingerchin, and Will Wheaton, to name just a few. | ||
== | ==Known portfolio== | ||
===Robot Heroes=== | |||
*[[Robot Heroes (toyline)#Transformers (2007)|Complete ''Transformers'' (2007) assortment]]. | |||
* [[Robot Heroes (toyline)#Universe (2008)|Complete ''Universe'' (2008) assortment]]. | |||
===''Transformers (Movie)''=== | ===''Transformers (Movie)''=== | ||
====Cyber Slammers==== | ====Cyber Slammers==== | ||
| Line 22: | Line 25: | ||
*[[Optimus Prime (Movie)/toys|Optimus Prime]] | *[[Optimus Prime (Movie)/toys|Optimus Prime]] | ||
*Patrol Barricade | *Patrol Barricade | ||
}} | |||
====Robot Replicas==== | ====Robot Replicas==== | ||
{{collist|3| | |||
* Autobot Jazz | * Autobot Jazz | ||
* Barricade | * Barricade | ||
| Line 33: | Line 35: | ||
* [[Megatron (Movie)/toys|Megatron]] | * [[Megatron (Movie)/toys|Megatron]] | ||
* Optimus Prime | * Optimus Prime | ||
}} | |||
====Real Gear Robots==== | ====Real Gear Robots==== | ||
{{collist|3| | |||
* [[Booster X10]] (with [[Alex Kubalsky]]) | * [[Booster X10]] (with [[Alex Kubalsky]]) | ||
* [[Farsight T-20]] | * [[Farsight T-20]] | ||
| Line 51: | Line 55: | ||
* [[Wire Tap V20]] | * [[Wire Tap V20]] | ||
* [[Zoom Out 25X]] | * [[Zoom Out 25X]] | ||
}} | |||
====Unleashed==== | ====Unleashed==== | ||
{{collist|3| | |||
* Autobot Jazz/Autobot Ratchet | * Autobot Jazz/Autobot Ratchet | ||
* Barricade/Blackout | * Barricade/Blackout | ||
| Line 58: | Line 64: | ||
* Megatron | * Megatron | ||
* Optimus Prime | * Optimus Prime | ||
}} | |||
====Other==== | ====Other==== | ||
* Optimus Prime transforming [[Target]] gift card | * Optimus Prime transforming [[Target]] gift card | ||
===''Universe'' (2008)=== | ===''Universe'' (2008)=== | ||
==== | ====Legends Class==== | ||
{{collist|3| | {{collist|3| | ||
*[[Cosmos (G1)|Autobot Cosmos]] | *[[Cosmos (G1)|Autobot Cosmos]] | ||
*[[Hound (G1)|Autobot Hound]] | *[[Hound (G1)|Autobot Hound]] | ||
*[[Jazz (G1)/toys|Autobot Jazz]] | *[[Jazz (G1)/toys|Autobot Jazz]] | ||
*[[Wheelie (G1)|Autobot Wheelie]] | *[[Wheelie (G1)|Autobot Wheelie]] | ||
*[[Brawn (G1)|Brawn]] | *[[Brawn (G1)|Brawn]] | ||
*[[Beachcomber (G1)|Beachcomber]] | *[[Beachcomber (G1)|Beachcomber]] | ||
*[[Transformers Animated (franchise)|''Animated'']] [[Bumblebee (Animated)|Bumblebee]] | |||
*[[Bumblebee (G1)/toys|Bumblebee]] | |||
*[[Hot Rod (G1)/toys|Rodimus]] | |||
*[[Megatron (G1)/toys|Megatron]] | |||
*''Animated'' [[Optimus Prime (Animated)/toys|Optimus Prime]] | |||
*''Animated'' [[Prowl (Animated)|Prowl]] | |||
*''Animated'' [[Starscream (Animated)|Starscream]] | |||
*[[Warpath (G1)|Warpath]] | |||
}} | |||
====Deluxe Class==== | |||
{{collist|3| | |||
*Autobot Hound (Deluxe) with [[Ravage (G1)/toys|Ravage]] (with [[Alex Kubalsky]]) | |||
*[[Cheetor (BW)/toys|Cheetor]] | *[[Cheetor (BW)/toys|Cheetor]] | ||
*[[Cyclonus (G1)/toys|Cyclonus]] with [[Nightstick (G1)|Nightstick]] (with [[Don Figueroa]]) | *[[Cyclonus (G1)/toys|Cyclonus]] with [[Nightstick (G1)|Nightstick]] (with [[Don Figueroa]]) | ||
*[[Dinobot (BW)|Dinobot]] (with [[Hisashi Yuki]]) | *[[Dinobot (BW)|Dinobot]] (with [[Hisashi Yuki]]) | ||
*[[Galvatron (G1)/toys|Galvatron]] (with Hisashi Yuki) | *[[Galvatron (G1)/toys|Galvatron]] (with Hisashi Yuki) | ||
*[[Hot Shot (Armada)/toys|Hot Shot]] with [[Jolt (Armada)|Jolt]] | *[[Hot Shot (Armada)/toys|Hot Shot]] with [[Jolt (Armada)|Jolt]] | ||
*[[Ironhide (G1)/toys|Ironhide]] | *[[Ironhide (G1)/toys|Ironhide]] | ||
*[[Prowl (G1)/toys|Prowl]] (Classics Deluxe) (with Hisashi Yuki) | *[[Prowl (G1)/toys|Prowl]] (Classics Deluxe) (with Hisashi Yuki) | ||
*[[Sideswipe (G1)/toys|Sideswipe]] (with Hisashi Yuki) | *[[Sideswipe (G1)/toys|Sideswipe]] (with Hisashi Yuki) | ||
*[[Bluestreak (G1)/toys|Silverstreak]] | *[[Bluestreak (G1)/toys|Silverstreak]] | ||
*[[Sunstreaker (G1)/toys|Sunstreaker]] (with Hisashi Yuki) | *[[Sunstreaker (G1)/toys|Sunstreaker]] (with Hisashi Yuki) | ||
*[[Octane|Tankor]] | *[[Octane|Tankor]] | ||
*[[ | }} | ||
====Voyager Class==== | |||
==== | *[[Inferno (G1)|Inferno]] (with Hisashi Yuki) | ||
* | ====Ultra Class==== | ||
{{collist|3| | |||
*[[Onslaught (G1)|Onslaught]] | |||
*[[Powerglide (G1)|Powerglide]] | |||
*[[Silverbolt (G1)|Silverbolt]] | |||
}} | }} | ||
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===''Generations''=== | ===''Generations''=== | ||
*[[Skullgrin#Generations|Skullgrin]]<ref>[Design notes] on [[Transformers: Legacy|''Legacy'']] [[Skullgrin#Legacy|Skullgrin]] from [[Hasbro]] designer [[Mark Maher]] on Instagram</ref> | *[[Skullgrin#Generations|Skullgrin]]<ref>[https://www.instagram.com/p/ChXxl3gumjK/ Design notes] on [[Transformers: Legacy|''Legacy'']] [[Skullgrin#Legacy|Skullgrin]] from [[Hasbro]] designer [[Mark Maher]] on Instagram</ref> | ||
==Convention appearances== | ==Convention appearances== | ||
* | *[[BotCon 2006]] | ||
*[[BotCon 2007]] | |||
*[[BotCon 2008]] | |||
*[[BotCon 2009]] | |||
*[[BotCon 2010]] | |||
*[[BotCon 2011]] | |||
*[[BotCon 2012]] | |||
* [[Cybertron Con 2010]] Shanghai | * [[Cybertron Con 2010]] Shanghai | ||
Revision as of 19:42, 29 September 2022
| The name or term "Bill" refers to more than one character or idea. For a list of other meanings, see Bill (disambiguation). |

William "Bill" Rawley was a Product Design Manager on Hasbro's Transformers brand. He graduated from FIT with a BA in Toy Design, and his first job out of school was as a Product Designer for the Advanced Concepts team at Hasbro. There, he learned to design... with purpose!
Bill has been a valued member of the Transformers team since March 2006, although he first became known to the fandom-at-large through his "non-mainline" design work. Since joining the brand, he has served as lead designer on Robot Heroes, Movie Unleashed, Animated Activators, and Universe Legend, Deluxe, Voyager, and Ultra-class figures; he was also the lead designer of the 2010 Transformers line. He also had a hand in the Cyber Slammers, Real Gear Robots, and Robot Replicas segments of the original Movie toyline.
Rawley has accumulated an impressive roster of nicknames during his career at Hasbro, Inc.; Brawley, William Brawllace, Billiam, Billy "the Kid", Billbo Dragons, China Bill, Robo Billbo, Thrill Bill, Fearless Fotog, Titanium Bill Thunderpunch, Bug Man, Dollar Dollar Bill, Big Red Cheddar, the Diamond Smoothie, Gingerchin, and Will Wheaton, to name just a few.
Known portfolio
Robot Heroes
Transformers (Movie)
Cyber Slammers
- Autobot Ratchet
- Autobot Jazz
- Barricade
- Bumblebee
- Bumblebee (Camaro Concept)
- Decepticon Brawl
- Cliffjumper
- Ironhide
- Optimus Prime
- Patrol Barricade
Robot Replicas
- Autobot Jazz
- Barricade
- Bumblebee
- Decepticon Frenzy
- Megatron
- Optimus Prime
Real Gear Robots
Unleashed
- Autobot Jazz/Autobot Ratchet
- Barricade/Blackout
- Bumblebee
- Megatron
- Optimus Prime
Other
- Optimus Prime transforming Target gift card
Universe (2008)
Legends Class
- Autobot Cosmos
- Autobot Hound
- Autobot Jazz
- Autobot Wheelie
- Brawn
- Beachcomber
- Animated Bumblebee
- Bumblebee
- Rodimus
- Megatron
- Animated Optimus Prime
- Animated Prowl
- Animated Starscream
- Warpath
Deluxe Class
- Autobot Hound (Deluxe) with Ravage (with Alex Kubalsky)
- Cheetor
- Cyclonus with Nightstick (with Don Figueroa)
- Dinobot (with Hisashi Yuki)
- Galvatron (with Hisashi Yuki)
- Hot Shot with Jolt
- Ironhide
- Prowl (Classics Deluxe) (with Hisashi Yuki)
- Sideswipe (with Hisashi Yuki)
- Silverstreak
- Sunstreaker (with Hisashi Yuki)
- Tankor
Voyager Class
- Inferno (with Hisashi Yuki)
Ultra Class
Animated
Activators
Transformers (2010 toyline)
Generations
Convention appearances
- BotCon 2006
- BotCon 2007
- BotCon 2008
- BotCon 2009
- BotCon 2010
- BotCon 2011
- BotCon 2012
- Cybertron Con 2010 Shanghai
Notes
- In his childhood, Bill entered a design-a-toy contest run by Mattel for its Masters of the Universe franchise. Although he was not awarded any prizes (apart from a second-place notification letter and a consolation Teela magnet), the subsequently released Mantenna action figure bore a striking resemblance to his submission. If more than coincidence, this would make him one of the youngest-starting toy designers in the industry. And would make Mattel very bad people.
- His first Transformer was Perceptor. Perhaps Bill's mother thought the Autobot microscope was a learning toy that would help educate and shape the mind of the young lad, to help him one day become a scientist! We can see how that turned out.
- Bill's favorite Transformers toys are G1 Soundwave and Universe Hound. Universe Legends Wheelie is up there as well, as the rhymetastic Autobot survivalist has always had a special place in his heart.
- In his spare time, Bill enjoys making Jim Henson-styled puppets with foam and fleece. In 2007, his "Jim Reaper" puppet was in the top ten for the Project Puppet contest. Although Jim did not win, Bill still had loads of fun designing and creating him.
- He is capable of lifting Eric Siebenaler and Vickie Stratford onto his shoulders, although not at the same time (so far as it is known).
- Bill looks to move up within Hasbro. He hopes to one day have a private parking spot in the Hasbro lot and a team of henchmen that will help him shape the toy world, forever!
- The article below, where Bill discusses the initial new molds of the Universe line, was repurposed by the Transformers fan site Tformers.com as an "interview" with Rawley, even though they didn't change any of the text, leading the faux-interview of Rawley to sound like he refers to himself in the third person.
References
- ↑ Design notes on Legacy Skullgrin from Hasbro designer Mark Maher on Instagram


