Toy Fair 2010

« Toy Fair 2010 »
Not pictured: 30 feet of snow
Date	February 14–17, 2010
City	New York, NY
Venue	The Times Center

Toy Fair 2010, hosted in New York City from February 14–17, boasts "over 20,000 attendees, 350,000 square feet of exhibit space, 100,000 products with over 7,000 never before seen in the world, 1200+ exhibitors, [and] 1000 global media representatives."

MediaWiki was invited to Hasbro's 2010 Collector-Fan Media Day at The Times Center on Saturday, February 13, and wiki contributors David Willis and Greg Sepelak attended. Following a presentation starting at 1pm, fan representatives were allowed into Hasbro's product showroom.

Coverage

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  Waiting outside Hasbro's Toy Fair showroom
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  Once let inside for check-in, Bumblebee stands guard
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  Our URL is what, now?
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  No photos or video allowed! Unless you're from Seibertron.com.
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  That man will take better pictures than us.

Revenge of the Fallen/Adjectiveless Transformers

• Hasbro wants a "broader scope," and hopes to "reinvent" the line as one that isn't specifically tied to the live-action film, though it may contain characters from it. It will be a general celebration of Transformers.
• A "HUNT FOR DECEPTICONS" promotion will accompany the line. Codes can be found in packages that will "unlock" mini-games on Transformers.com.

Legends

• Ravage
• Rampage (New mold, not the same as the Devastator one)
• Long Haul (New mold, as with Rampage)
• Sandstorm (Classics Beachcomber redeco)
• Fireburst Optimus Prime (redeco)
• Cyberfire Bumblebee (redeco)

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Scouts

• Hubcap (Autobot muscle car)
• Brimstone (Decepticon chopper cycle)
• Crankstart (Decepticon Dune Runner redeco)
• Backfire (Autobot Knock-Out redeco)
• Insecticon (insect thing from movie)
• Breacher (SWAT vehicle who fits on Sea Spray)

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  Brimstone
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  Backfire
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  Backfire's cardback
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  Hubcap

Deluxe

• Ironhide w/ drone unit
• Battle Blade Bumblebee (all new)
• Jetblade (redeco of Dirge)
• Sea Attack Ravage
• Sidearm Sideswipe (new mold with guns instead of swords)
• Hailstorm (he's Mindset)
• Elita-1 (Chromia black/purple redeco, instructions for combination will be online)

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  Bumblebee
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  Ironhide
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  Jetblade

Voyager

• Sea Spray
• Night Ops Ratchet (redeco)
• Payload (yellow Long Haul)
• Battle Blades Optimus Prime (new mold with Matrix)

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  Payload
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  Night Ops Ratchet
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  Sea Spray

Leader

• Starscream
• Battle Hooks Optimus Prime with hooks, "battle damage" paint and the mouth face from Buster Optimus Prime

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Human Alliance

• Jazz w/ Lennox (shield gun becomes motorcycle)

Battle Ops Bumblebee

• Battle Ops Bumblebee

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Activators

• Megatron
• Optimus Prime
• Bumblebee

Powerbots

• Stealth Bumblebee
• Optimus Prime

Roleplay

• Optimus Prime Cyber Sword

SpeedStars/Action Fleet

• Stealth Force, larger vehicles with pop-out weaponry
• A boatload of new R.P.M-scale toys, including characters in robot mode, in midtransformation, and cars with giant wheels
• The Bumblebee Track Set, featuring vehicle-mode Bumblebee versus a static backdrop of Optimus Prime and Megatron battling

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Generations

• Autobot Drift
• Thrust (Gentei! Gentei! mold)
• Darkmount (motherfriggin' Straxus triple changer)
• Bumblebee (War for Cybertron)
• Optimus Prime (War for Cybertron)
• Megatron (War for Cybertron)

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  Autobot Drift
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  War for Cybertron Bumblebee
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  War for Cybertron Optimus Prime

Power Core Combiners

Commander 2-packs

Every Commander figure has two heads—one for robot, one for torso. Torso mode can combine with 5-pack drones (see below). Standard Mini-Con Powerlinx points!

• Huffer (semi cab) and Caliburst
• Smolder (fire department brush truck) and Chopster (axe)
• Searchlight (rescue helicopter) and Backwind (winch)
• Icepick (arctic vehicle) and Chainclaw
• Leadfoot (F1 racer) and Pinpoint
• Sledge (construction vehicle) and Throttler (drill)

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  Sledge and Throttler
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  Icepick and Chainclaw
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  Searchlight and Huffer's partner Caliburst
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  Huffer and Caliburst
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  Smolder and Chopster

5-packs

1 core robot/vehicle & 4 drone-vehicle limbs. Drones can attach to any Commander 2-pack bot to make new combinations. Arm-drones and leg-drones cannot swap functions. Automatic "deploy" transformation when they attach, automatic retract to vehicle when detached. Each drone has Mini-Con powerlinx hardpoints.

• Bombshock (Combaticons)
• Skyburst (Aerialbots)
• Double Clutch (Rallybots)
• Mudslinger (Destructicons)

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  Bombshock combined with his Combaticons
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  Skyburst combined with his Aerialbots

Exclusives

• Masterpiece Grimlock with crown (Toys R Us)
• Nebular Starscream (Kmart)
• Reissue Generation 1 Blaster with Eject, Steeljaw, and Ramhorn (Comic-Con)
• Mighty Muggs Prowl (Comic-Con exclusive)

Crossovers

Star Wars

• Yoda as a Republic Shuttle
• Cad Bane as the Xanadu Blood
• Anakin Skywalker as a Y-wing
• Obi-Wan Kenobi as a Jedi Starfighter
• Clone Commander Rex as a Freeco Bike

Marvel

• Iron Man (Car)
• Iron Man / War Machine two-pack combiner
• Spider-Man (Race Car, black redeco)
• GHOST RIDER

Notes

Weebles wobble, but they don't come out!

• While the Toy Fair Transformers press release rechristened the Robot Powered Machines range "Action Fleet", the packaging at Toy Fair featured the name "SpeedStars". "SpeedStars" ended up being the final name for the line.
• Although a trio of Transformers-themed Playskool Weebles were shown at this Toy Fair—featuring character artwork of Bumblebee, Megatron and Optimus Prime—they would ultimately never be released. CURSES!

External links

• Official Hasbro Transformers Toy Fair press release
• Toy Fair 2010 at ASMZine.com
• ASMZine.com's Toy Fair 2010 Hasbro Transformers press kit gallery
• ASMZine.com's Toy Fair 2010 Transformers booth gallery