Sector Seven (game)

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This article is about the alternate reality game based on the Sector Seven organization. For the organization itself, see Sector Seven.

Hollywood lies

The sector Seven Alternate Reality Game is a viral marketing campaign for the first live action movie. The game's story began in in February 2007 and concluded on July 6 with a farewell message sent to user's cell-phones by the campaign protagonist.

The campaign was based on the premise that the entire Transformers franchise, from 1984 to the upcoming movie, was actually an elaborate cover-up designed to conceal the real presence of alien machines on the planet Earth. Players used passwords concealed in the promotional material for the upcoming movie by a rogue agent to access a 'secure online client' and read e-mails and explore files belonging to various agents in the organization.

The campaign sprawled to included a novel "Ghosts of Yesterday," the 'secure client', cell phones, several social networking sites, as well as live events and a touring troupe of actors.

	Sector Seven Alternate Reality Game components:
Ghosts of Yesterday SectorSeven.org Stop Sector Seven Sector Seven Mobile Command Unit

Passwords

• takara83
  • Revealed, along with the existence of the game's website, in the movie's first teaser trailer.
  • References the Takara Agreement.
  • Password no longer accepted. Direct link to unlocked Remote Access Client.

• thefirst7
  • Revealed in ad for the movie on ESPN.com
  • References the First Seven.
  • Password no longer accepted. Direct link to unlocked Remote Access Client

• NBETWO
  • Revealed in an e-mail from Agent X to game participants.
  • References N.B.E.-2 (In the game, this is Optimus Prime while in other materials, it is Bumblebee.)
  • Password no longer accepted. Direct link to unlocked Remote Access Client

• FWIFFO
  • Revealed on the movie's MySpace page.
  • References Master Fwiffo, the screen name of a game participant, a fan who posts at several online forums.
  • Password no longer accepted. Direct link to unlocked Remote Access Client

• BYEBYEPOWERS
  • Revealed in a post on the Stop Sector Seven Buzznet group by sciencehottie35.
  • References game character Alexander Powers.
  • Direct link to unlocked Remote Access Client

• gravesen
  • Revealed in Issue Four of the movie prequel comic.
  • References game character Gravesen.
  • Direct link to unlocked Remote Access Client

• codeblack
  • Revealed in online version of the movie's full theatrical trailer.
  • Direct link to unlocked Remote Access Client

• DECEPTIBOT
  • Revealed in a text message sent to game participants.
  • References DECEPTIBOT, a group of guys from S7's IT department who think they're a band.
  • Direct link to unlocked Remote Access Client

The various story elements so far include:

• It was discovered to be founded by seven guys. Well, ...a pizza boy got inside, once.

• An experiment on the Allspark itself that created a lifeform which almost escaped. The Allspark was used on low-power but the resulting life-form's near escape and murder of a Sector Seven scientist means these experiments on the Allspark have been put on hold.

• Scientists within Sector Seven arguing with the military that contact should be made with designate "N.B.E. 02" (Optimus Prime) to form an alliance. The military is refusing to listen to such suggestions when considering the danger of full-on contact with seriously threatening outerspace robots.

• Throughout all of this, a mysterious "Agent X" is hacking their system and 'leaking' the information to us, the masses.

• Actual email addresses exist and many have been bombarding the addresses with mail. Some have received replies along the lines of "Keep watching" and "Follow The Cube."

• The casting of Hugo Weaving as Megatron was "revealed" through the website. Sector Seven agent H. Weaving convinced S.S., M.B., R.O., and A.K. to put him in charge of the "Megaman issue."

• In the Sector Seven ARG, Transformers (2007) and all related fiction, materials, and promotional materials are actually a counter-information campaign, designed to discredit leaks and cover up the existence of N.B.E.s by presenting the facts about them as fictional events. It is suggested that all of the popular Generation 1 was a similar campaign. This is supported by hacked video file evidence of mechanoids designated "N.B.E. 08" (Dinobot Grimlock), "N.B.E. 115" (Reflector), "N.B.E. 125" (a mass-shifted Insecticon Kickback), and "NBE 57" (a mass-shifted Laserbeak).

"Hexagon" codes

• 9-5012-117, MB (Blue) -Sector Seven Mobile Command Center (used for events)
• E-7138-117, GR (Red) - Sample logo from website
• ZEBRA-25-V33, GR (Red) - XK Plasma1 report
• VECTOR-89-V55, GR (red) - Discussing NBE 102

External links

• SectorSeven.org - Current password: Deceptibot
• Agent X's podcasting website
• Stop Sector Seven Buzznet group
• Sector Seven ARG wiki