Commercial/Dark of the Moon

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Movie continuity family « Dark of the Moon » Toyline Film Comics Books Studio Series Home video Video games Albums Commercials

Following in the footsteps of the first two live action films, Transformers: Dark of the Moon has started its own massive advertising campaign.

Theatrical trailers

• Announcement trailer [1]

Released December 9, 2010. Neil Armstrong and Buzz Aldrin's secret mission. "A generation's greatest achievement... our nation's proudest moment... a secret hidden for 40 years." "Neil, you are dark on the rock, mission is a go."

• Trailer #1 [2]

Released April 28 2011. "Our entire space race of the entire 1960s was in response to an event..." "My God." "...if you breathe a word of what you see in here, we'll do you time for treason." "Everything humans know of our planet we were told had been shared. You lied to us, you've made a grave mistake." "From director Michael Bay and executive producer Steven Spielberg... On 7.1.11..." "Years from now, they're gonna ask, where were you when they took over the planet?" "You're gonna be fine, I promise." "It's over, I'm sorry, but it's over." "OPTIMUS!!!" "WHERE IS SHE!!??" "You may lose your faith in us, but never in yourselves. From here, the fight will be your own." "RUN!"

• Trailer #2 [3]

Released May 24 2011. Essentially the same trailer, but with additional footage to take advantage of being screened with the 3D film Pirates of the Caribbean: On Stranger Tides.

• Iridescent Trailer [4]

Posted online June 16, 2011. A trailer created to promote the use of Linkin Park's song "Iridescent" in the film. Tells the story of the song using a series of scenes depicting the principal human characters in a war torn city with destruction happening all around them.

• Iridescent Trailer 2 [5]

Posted online June 21, 2011. Extremely similar to the first trailer, save for two differences:

• Prior to the shot of the Cybertronian ship flying through the city, a pan up on the ship has been inserted.
• The scene of Soundwave pulling Bumblebee back has been removed and the scene of Sam in the wrecked vehicle has been extended to show Carly inside as well.

TV spots

• Super Bowl XLV spot [6]

Aired February 6, 2011. A new sound, close-ups of Shia LaBeouf, Bumblebee, Tyrese Gibson and Rosie Huntington-Whiteley amidst the chaos, and Optimus Prime swooping in on some generics. "On 7-1-11, Earth goes dark."

• Nascar Daytona 500 TV spot [7]

Aired February 20, 2011. "Years from now they're gonna ask us, where were you when they took over the planet?" Starscream greets Sam and Carly. "On 7.1.11..." "You're gonna be fine, I promise," "Earth..." Bumblebee transforms "...goes dark." The Wreckers are shown in vehicle mode.

• Everything [8]

Aired May 25, 2011. "Every thing humans know of our planet, we were told had been shared. You lied to us. You've made a grave mistake." [On June 29] [The battles are over] "It'll be fine, I promise." [The war begins.] "It's over. I'm sorry, but it's over."

• Secret [9]

Aired May 25 2011. "Every thing humans know of our planet, we were told had been shared. You've made a grave mistake." [On June 29] "It's starting" [Earth] [Goes Dark] "WHERE IS SHE!!??"

• Birdmen [10]

Aired June 1, 2011, one time only on Spike TV. Precision skydiver J.T. Holmes, Director of Photography - Precision Skydiving Unit Rob Bruce, actor Josh Duhamel, producer Ian Bryce, and actor Tyrese Gibson all talk about the shooting of the film's base jumping scene.

• Biggest Adventure [11]

Aired June 2 2011. "You and your creepy sidekick, you can't be in here without permission." "Get out little doggie." "This is great." "Autobots are off saving the world and I've organized four binders." "Never make it easy, do they?" "It's starting!" The summer's biggest adventure arrives. "Oh it's on baby!" Transformers. A Michael Bay film. "How's your car now?" "That's my car.

• Cover Up [12]

Aired June 5, 2011. "'Bee, there's something else going on here. The Moon program, the cover ups, the assassinations, it's all led to this." "This is our fight now." "We gotta move!"

• Always Feared [13]

Aired June 13, 2011. This spot is also found with the fan name "New Enemy". "The enemy's return is certain." [The Invasion We've Always Feared] "They've been planning this for fifty years." "The Eagle has landed." [An Enemy We Never Expected] "Humans, are working with the Decepticons." "I told your leaders whom to trust. I was wrong." "WHERE IS SHE!!??" "Fire!"

• TV Spot 9 [14]

Aired June 15?, 2011. This spot is usually found numbered as 6 or 7 due to "Birdmen" almost never being counted and NASCAR and or the Super Bowl sometimes not being counted. "Years from now, they're gonna ask, where were you when they took over the planet?" [On June 29] "It's starting!" [The Invasion] "WHERE IS SHE!!??" [Begins]

• TV Spot 10 [15]

Aired June 15, 2011. A new clip of Starscream smashing a trash can is shown. Another new clip is shown of Optimus punching Shockwave in the stomach. "You lied to us." [From Director Michael Bay] "You've made a grave mistake." [And executive producer Steven Spielberg] "No one's going in." "I am." "RUN!" [In 3D]

• TV Spot 11 [16]

"You and your creepy sidekick, you can't be in here without permission." "Giddyup, little doggie." On June 29th, the summer's biggest adventure arrives. "That was smooth Bumblebee."

• TV Spot 12 [17]

"You can't park your car here sir." "That's my car." This summer, only one team... "It's starting!" can save our world. "Uh-oh." Transformers. A Michael Bay film. "Oh that was smooth Bumblebee."

• TV Spot 13 [18]

"Today, we take the battle to them." June 29th, the summer's biggest adventure takes off. "I love this car." Transformers. A Michael Bay film. "You can fly this thing right? What is that, 'so-so'?!?"

• TV Spot 14 [19]

"The 'Cons are hiding something. This thing goes back fifty years." "Well if you breathe a word about what you see in here, you'll do time for treason." "I'll take my orders from the Autobots." [On June 29] "Decepticons will never leave your planet alone." "It's starting!" "You're not a soldier, you're a messenger. You've always been a messenger." "WHERE IS SHE!!??"

• Hero Countdown [20]

"Today, we take the battle to them." "Oh it's on baby!" [The Battles Are Over] "Here they come!" [The War Begins] "WHERE IS SHE!!??" "Fire!" [In 3D]

• TV Spot 16 [21]

"You lied to us. You've made a grave mistake." [On June 29] "It's starting!" [Our Fight] "It's time to make a stand!" [For Freedom] "Fire!" [Begins] "Today, we take the battle to them."

• TV Spot 17 [22]

"You lied to us. You've made a grave mistake." "RUN!" [In 3D]

• TV Spot 18 [23]

[On June 29] "The Decepticons have been planning this for fifty years." [Our Fight Begins] Transformers "You can fly this thing right? What's that, 'so-so'?!?"

• TV Spot 19 [24]

On June 29th... [3D] 3D is transformed.

• TV Spot 20 [25]

"Today, we take the battle to them." [On June 29] "It's starting." "We've only got one shot." "One shot's all we need."

• TV Spot 21 [26]

Aired June 22, 2011 during Wipeout. "You may lose your faith in us, but never in yourselves." "I'm sorry, but it's over." "No one's going in." "I am." "Gear up! The world needs you now." [We Faced A Few] "Here they come!" "Oh it's on baby!" [On June 29] "WHERE IS SHE!!??" [We Fight Them All] "Fire!" [In 3D]

• TV Spot 22 [27]

This year... [This Year] 3D... [3D] is transformed.

• TV Spot 23 [28]

"The day will never come, that we forsake FREEDOM!" [In 4 Days] "Oh it's on baby!" [We Fight Back] "We will kill them all."

• TV Spot 24 [29]

Aired June 22, 2011. "Today, we take the battle to them." In four days... "Get out little doggie." One 3D adventure will change everything. "Why do the Decepticons always get the good stuff?" "That's my car."

Notes: This ad contains the one and only instance of a line from one of the movies being edited for language. Epps's line is changed from "good shit" to "good stuff".

• TV Spot 25 [30]

"The enemy's return is certain." "It's starting!" ["Spectacular" — Pete Hammond, Backstage Magazine] ["Awesome." — Pete Hammond, Backstage Magazine] ["Jaw dropping." — Harry Knowles, Aintitcool.com] ["The best Transformers yet." — Pete Hammond, Backstage Magazine]

Notes: The fact that three of the quotes come from the same critic and the fourth is from a web review kinda speaks for itself.

• TV Spot 26 [31]

"Decepticons have been planning this for fifty years." "The enemy's return is certain." "They're back to start a war." "It's starting!" [This Wednesday] [Our Fight] [Begins] "We're goin' in." "You're gonna be okay. I promise." "You may lose your faith in us, but never in yourselves. From here, the fight will be your own." "OPTIMUS!!!"

TV tie-in commercials

• Burger King

• Kids Meal [32]

A kid describes the virtues of Burger King's all-new chicken tenders. He goes to say that he can get them along with one of eight toys inspired by Transformers.

Notes: Features clips from the film of Optimus Prime looking serious, Bumblebee executing parkour moves, and Prime flying with his jet pack.

• Bacon Cheddar Ranch Tendercrisp [33]

Optimus and Shockwave duke it out in front of a Burger King joint, while an oblivious couple feast on Bacon Cheddar Ranch Tendercrisp chicken sandwiches.

Not even the end of the world will make you put it down.

• Chevrolet

• Transformers: Dark of the Moon Super Bowl XLV Chevrolet Camaro TV Spot

Bumblebee goes ape on an obnoxious dealer in a squirrel costume. "Chevy runs deep."

• Getaway [34]

Uses a series of clips from the film of Bumblebee racing through a war torn city, deploying his Stealth Mode weapons, and transforming to use parkour to save Sam before a cut is made to another shot of Bee in vehicle mode.

You may never have to out run a Decepticon invasion. It's just nice to know you can.

• Double A transforming paper [35]

People run as Laserbeak transforms and attacks because he isn't being fed good paper. "Don't feed your copier cheap and rough paper," intones the voiceover, as a woman sporting cleavage fetches Double A paper from a closet. "Double A is transforming paper. High performance. Super smooth. Double A. Double quality paper."

• ESPN [36]

Mark Cuban and Jay Harris are on the phone. Cuban remarks he has a guy to be the big man on his basketball team, but they're playing it close. Cuban dodges questions about his big man's origin. It turns out to be Optimus Prime. He fires his basketball from his blaster, shattering a backboard, then stomps on the ball. "We're gonna need a bigger bus," remarks Cuban.

Notes: This ad continues a pattern of wanton destruction by the leader of the good guys started in the Revenge of the Fallen M&M's ad.

• Transformers: Dark of the Moon The Game
  • Teaser Trailer [37]

Uploaded February 14, 2011. Renders of Megatron, Starscream and Shockwave are followed by Bumblebee deploying from a cargo jet. Optimus Prime narrates: Evil...can take many forms. So...can we. The ultimate battle is coming. [Change The Fight]

• Gameplay Reveal Trailer [38]

Uploaded May 26, 2011. Optimus Prime narrates: Evil is not confined to a time, a place or a form. It can lie dormant, only to rise again, with a new plan for destruction. We cannot rely on will alone. We must seize any battle, engage any enemy, and defend our home. When evil changes the reasons for war, you change the way you fight. [Change The Fight]

• Multiplayer Trailer [39]

Uploaded May 26, 2011. [Your Favorite Transformers Characters] [Your Team] [Your Choices] [Our Future]

• Launch Trailer [40]

Uploaded June 13, 2011. Features a combination of cut scene footage and gameplay footage, some of which is reused from previous trailers. Soundwave disengages from a satellite. Optimus Prime drives through a wall, then transforms to take aim. Megatron and Warpath walk. Cut to Bumblebee going into Stealth Force mode. Optimus Prime shoots down a helicopter, Dino slams down a Decepticon. Bumblebee lands in a kneeling position. A group of autobot fliers deploy from a cargo jet. Shockwave awakens. [All Will Rise Before The Dark] Prime fires a shot while Ratchet and Warpath? look on. [The Fight] Prime jacknifes to slam his trailer into Megatron before leaping into an attack. [Has Just Begun] Ironhide dodges blasts before transforming and launching his own. Megatron fires an electrical blast at Ironhide and Bumblebee. Prime with his jetpack attacks Megatron from above and behind. This is followed by more action scenes of various Autobots and Decepticons fighting.

• TV Commercial []

Aired June 13, 2011.

Toys

• 16 Weeks of Cyber Sweeps [41]

Narration: Covert Operator

Toy Segment: A narrator describes the 16 Weeks of Cyber Sweeps contest, and tells how to enter, while images that pertain to his spiel are shown.

Notes: Aired March 28 2011.

• Robo Power Cine-Masks [42]

Narration: Bright-eyed

Toy Segment: "I can't believe you're wearing that!", says the guy not wearing glasses to a 3D film. "This thing's awesome! I'm Optimus Prime." "Dude, I am not sitting next to..." [sees everyone in the audience wearing Optimus and Bumblebee masks] "...you. I'll be right back."

Notes: Aired May 14 2011."

Are you ready for 3D?

• Perfect Couple [43]

Narration: Bright-eyed

Toy Segment: Guy sitting next to a girl in the cinema sees another guy wearing an Optimus cine-mask, only to realize he's the boyfriend of the woman sitting next to him, and has gotten her a Bumblebee cine-mask.

Notes: Aired May 16 2011.

Girls love a masked man.

• MechTech [44] (30 sec) / [45] (15 sec)

Narration: Kid Transform

Toy Segment: A preteen is shown transforming Voyager Optimus Prime, Deluxe Starscream and Leader Sentinel Prime.

Notes: Aired May 20 2011. The background music is a rap/rock song which is easily the best rap in a Transformers commercial to date. The 15 second version of the ad shows Deluxe Bumblebee after Optimus Prime instead of Starscream and Sentinel Prime.

Show me any vehicle and I'll show you a "robot in disguise".

• Cyberverse [46] (30 sec) / [47] (15 sec)

Narration: Covert Operator

Toy Segment: A kid manipulates a spherical touch screen to choose his Cyberverse components while the narrator extolls the virtues of the Cyberverse.

Cyberverse. Collect the world.