Toy Fair 2013

« Toy Fair 2013 »
Date	February 10–13, 2013
City	New York, NY
Venue	The Times Center

Toy Fair 2013, hosted in New York City from February 10–13, boasts "over 25,000 attendees, 345,500 square feet of exhibit space, 100,000 products with over 7,000 never before seen in the world, 1200+ exhibitors, [and] 1000 global media representatives."

MediaWiki was invited to Hasbro's 2013 Collector-Fan Media Day at The Times Center on Saturday, February 9, and wiki contributors Matt Karpowich and Greg Sepelak attended. Following a presentation starting at 1pm, fan representatives were allowed into Hasbro's product showroom.

Coverage

Venue and showroom

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Transformers Prime: Beast Hunters

Cyberverse

• Cyberverse Legion wave 2 will consist of Soundwave with Sonic Saw, Prowl with Justice Hammer, and Hun-Gurrr with Dragontooth Saw.
• Cyberverse Commander wave 2 will consist of Starscream with Thunder Talon and Shockwave with Hyperflux Cannon.

Deluxe Class

• Wave 3 will consist of Ratchet with Dragon Grinder Drill, Dreadwing with Dread Assault Cannon, and Skystalker with Cryostrike Disc Launchers.

Voyager Class

• Wave 2 will include Shockwave with Hyperflux Cannon and removable beast armor. Shockwave was intentionally designed with removable armor because a "core version" of the character had not been previously released.
• Ultra Magnus with the Forge of Solus Prime and Grimwing with the Blackbeak Grapple Launcher are slated for later. Grimwing is an Ursagryph (a combination of bear and falcon), stated to be designer Lenny Panzica's favorite mythological creature. Panzica specifically requested the audience be informed of this fact.

Kre-o

Notes

• Micro Changers wave 2 will consist of: Blot, Bombshell, "Acidwing," Bulkhead, Groove, Arcee, Powerglide, Scourge, Vehicon, Lugnut, Perceptor and Hoist.
• Micro Changers wave 3 will consist of: Beachcomber, Kickback, Guzzle, Huffer, Long Haul, Nemesis Prime, Cheetor, Thrust, Ramjet, Seawing, Sharkticon and Nosecone.

Notes

• GIANT METROPLEX
• The event was kicked off by a presentation from Hasbro Studios Vice President of Development Mike Vogel, who wore a Twilight Sparkle t-shirt and teased the upcoming season of My Little Pony: Friendship is Magic with a song clip.
• The presenters for the Transformers brand team were Global Brand Director/marketing director Jerry Jivoin and Senior Design Director Joshua Lamb. Jivoin began by outlining how the Beast Hunters masthead will encompass the main Prime line and stretch into Kre-O, Bot Shots, and Construct Bots.
• The Beast Hunters toys were said to have a street date of 2/11/13. Whether any stores stuck to that date was another matter.
• The official Transformers website will go to a full Beast Hunters theme on 2/18/13.
• IDW will be releasing Beast Hunters comics by the team of Johnson, Scott, and Padilla, evidently following up from Rage of the Dinobots.
• In the interest of time, most of the Bot Shots slides were skipped.
• The Transformers presentation proper started with an expanded version of the Prime clip shown at the 2012 New York Comic Con, featuring Shockwave explaining how he created Predaking, the "ultimate Autobot hunter," by cloning "fossilized remains." The third season is scheduled to premiere sometime in the spring of 2013.
• Presenting for the Kre-O team was Senior Brand Manager Angus Walker.

• When asked about the pronunciation of "Construct Bots" (the presenters spoke the line name aloud as "construct-a-bots"), they indicated that the Autobot and Decepticon symbols on the packaging act as an "a" sound.