Studio Series
First revealed at New York Toy Fair 2018, Studio Series, underneath the Generations banner, acts as a celebration of over ten years of live-action movies, with characters from every movie represented. It also coincides with Bumblebee, the sixth film in the live-action film series.
Each toy is numbered, with an indication of their movie of origin. All figures also come with a cardboard backdrop depicting a notable scene from their respective movie. Backdrops from separate figures representing the same scene are designed to be displayed side-by-side.
With rough robot mode scale as a line-wide goal, each figure is sized in relation to other toys, even in the same size class; Deluxe #18 Bumblebee is shorter than Deluxe Jazz and #01 Bumblebee, who are in turn shorter than Deluxe Ratchet and Lockdown.
Toys
Deluxe Class
Wave 1
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Wave 2
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Wave 3
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Wave 4
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Wave 5
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Wave 9
Voyager Class
Leader Class
Multi-packs and exclusives These are even more complicated than usual, and that's before international releases come into play. Thundercracker was originally released as a worldwide Toys"R"Us exclusive, but due to the bankruptcy of Toys"R"Us in several countries, he only had a very short availability window in those markets. and was never added to the Toys"R"Us online store before the latter ceased operations. Likewise, the Bumblebee/Charlie 2-pack was originally intended as a Toys"R"Us exclusive but ultimately was only released that way in Canada, which still had Toys"R"Us by the time it came out. In the United States, both Thundercracker and the 2-pack were eventually made available through numerous online retailers such as BigBadToyStore, Entertainment Earth, ToyWiz, and TFSource, although the 2-pack was also inexplicably found at a single Target store several months earlier. The Bumblebee Then & Now 2-pack was exclusive to Target in the United States and to Kmart in Australia; the Bumblebee Vol. 1 Retro Rock Garage set debuted at San Diego Comic-Con 2018 and was later also made available via Hasbro Toy Shop (and additionally was also available at general retail in Taiwan and was offered at Comic-Con Paris 2018); and both the Bumblebee Vol. 2 Retro Pop Highway set and the Drift/Baby Dinobots set appear to be "online exclusives" shared between the same online retailers that also offered Thundercracker and the Bumblebee/Charlie 2-pack, although both were initially claimed to be exclusive to Entertainment Earth. We say "appear" because the Retro Pop Highway set was also available at GameStop stores in the United States, and both sets are also listed in Diamond Comic Distributors' Previews catalog, so really the only "exclusivity" for these appears to be that neither of them is available from Walmart or Target. Battle Damaged Megatron was first found stocked by Hong Kong shops, and much later, was put up for pre-order on Toys"R"Us' Canadian website, and then on Target's US website before being found in stores. United States/worldwide
Asia onlyMeanwhile in Singapore, a special Bumblebee was a giveaway at Toys"R"Us with purchase of a currently unknown total value of Transformers.
Studio Series (TakaraTomy)Similar to Power of the Primes, in Takara's Studio Series (スタジオシリーズ) line, all figures are identical to their Hasbro counterparts, forgoing Takara's past practice of using more movie-accurate paint jobs. This is most likely due to the line being an official collaboration between Hasbro and TakaraTomy, much like the Masterpiece Movie Series line. ID numbering differs after number 8 compared to the Hasbro release, since some of the exclusives are not released in Japan. Starting with wave 4, the packages feature the franchise's 35th anniversary logo.
Exclusives
Promotional campaigns
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