Transformers: Prime (toyline)

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It is being brought.
It is being brought.
Oh, he's doin' somethin'...

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The Transformers: Prime toyline hit shelves in November 2011. Originally, Hasbro played coy with the series receiving a toyline at all, emphasizing that it was a television series first and foremost. There were initial plans to release a small assortment of three Deluxe figures (Bumblebee, Arcee and Starscream) in the Generations line before they were moved into the expanded "First Edition" launch line.

The Transformers: Prime toys released in 2012 as the main line bear the "Robots in Disguise" subtitle.

The Transformers: Prime toys released in 2013 as the main line use the "Beast Hunters" subtitle.

In Japan, TakaraTomy decided to take the post-"First Edition" line in a completely different direction, refocusing it around the model-kit-esque Arms Micron gimmick and removing a significant portion of many toys' paint operations in lieu of user-applied stickers. These toys were sold under the "Arms Micron" subtitle.


Hasbro Prime toyline

First Edition (2011)

The first assortment of Prime toys are more collector-aimed, with more intricate transformation schemes than later iterations.

The First Edition toys had a spotty, messy release in the US. Only the first wave of Deluxes made it to some stores at first, with fans having to turn to Canada and Asian markets for later releases. Eventually, in late 2012, ToysЯUs picked up the whole "First Edition" line as part of a huge block of US market exclusives for the holiday season.

Deluxes

Wave 1 Wave 1.5 Wave 2
First Edition Arcee


Voyager Class

Wave 1


Entertainment Pack


Exclusives

San Diego Comic-Con 2011 New York Comic-Con 2011
Pretty in Pink, she is not.





Robots in Disguise (2012)

Finally releasing well after the Prime cartoon had premiered and run through several episodes,

Deluxe Class

Deluxe class figures feature a dynamic "head reveal" gimmick: the robot-mode heads pop out during transformation via spring-loaded or gear-operated gimmickry, or occasionally by simple manually-operated panel-flipping. Internally, these figures were referred to by Hasbro as "Revealers".
Wave 1 Wave 2 Wave 3 Wave 4
Vehicon
Wave 5


Voyager Class

Voyager figures all feature a spring-loaded MechTech-style transforming weapon, partially constructed from translucent plastic, which lights up via LED when the weapon is deployed. The figures themselves also feature translucent plastic, so the moving LED creates the image of energon power "flowing" from the character's bodies into their weapons. This worked better in theory than in practice. Internally, these figures were referred to by Hasbro as "Powerizers".
Wave 1 Wave 2 Wave 3 Wave 4
Voyager Skyquake, who barely made it out at retail.
Wave 5


Weaponizers

Weaponizer Optimus Prime

A new size class, Weaponizer Class figures are similar in size to Leader Class toys of previous lines, but with simpler transformations. They feature a universal gimmick in the form of light-up gimmicks and spinning mini-guns that can deploy in either mode.

Wave 1
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