Campaign item

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A campaign item is typically a small figure such as a Spy Changer, a Mini-Con or a Legends Class figure, or an accessory such as a weapon, that is available as part of a promotion of a new toyline for a limited time and with limited quantities, oftentimes (but not always) exclusive to a specific chain or event. Most campaign figures are given away for "free" as a "reward" for spending a specific minimum amount of money on previously determined products.

The concept of campaign items is almost exclusively limited to TakaraTomy in Japan, though a few Hasbro campaign items exist.

Hasbro

Year/toyline Item Venue Requirement
2005 (Cybertron) Skywarp San Diego Comic-Con 2005 Attending Hasbro's showroom
2005 (Cybertron) Ramjet BotCon 2005 Attending Hasbro's showroom

TakaraTomy

Year/toyline Item Venue Requirement
2007 (Transformers[A 1]) Torque Gain JUSCO Purchasing Voyager Class Starscream or Leader Class Megatron from the 2007 movie line
2007 (Transformers[A 1]) Noise Effect Ito Yokaido Purchasing figures from the 2007 movie line for 3000 Yen or more
2007 (Transformers[A 1]) Wedge Shape BIC Camera ?
2008 (Transformers[A 1]) Skyglide Toys"R"Us Japan Purchasing any Henkei! Henkei! figure
2009 (Transformers[A 1]) Cybertron Sling Pocket Card Co., Ltd. Signing up for a Transformers-themed Visa credit card (Autobot version)
2009 (Transformers[A 1]) Destron Vorter Pocket Card Co., Ltd. Signing up for a Transformers-themed Visa credit card (Decepticon version)

Notes

  1. 1.0 1.1 1.2 1.3 1.4 1.5 The 2007-2009 campaign Microns Torque Gain, Skyglide, "Cybertron Sling" and "Destron Vorter" were alternatively released to promote the 2007 Transformers movie and Henkei! Henkei! toylines, but their instructions all merely used a generic version of the classic Japanese Transformers logo instead, omitting the "Fight! Super Robot Lifeform" portion of the original toyline's Japanese title.