Campaign item

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A campaign item is typically a small figure such as a Spy Changer, a Mini-Con or a Legends Class figure, or an accessory such as a weapon, that is available as part of a promotion of a new toyline for a limited time and with limited quantities, oftentimes (but not always) exclusive to a specific chain or event. Most campaign figures are given away for "free" as a "reward" for spending a specific minimum amount of money on previously determined products.

The concept of campaign items is almost exclusively limited to TakaraTomy in Japan, though a few Hasbro campaign items exist.

Hasbro

Year/toyline Item Venue Requirement
2005 (Cybertron) Skywarp San Diego Comic-Con 2005 Attending Hasbro's showroom
2005 (Cybertron) Ramjet BotCon 2005 Attending Hasbro's showroom

TakaraTomy

Year/toyline Item Venue Requirement
2000 (Car Robots) Super Indy Heat JUSCO Purchasing C-015 JRX
2000 (Car Robots) Super Wrecker Hook Daiei Purchasing C-022 Build King
2007 (Transformers movie line) Optimus Prime (Spy Changer) Paramount Pictures Japan Preordering the 2007 Transformers movie on DVD or HD-DVD
2007 (Transformers movie line) Optimus Prime (Spy Changer) Paramount Pictures Japan Preordering the 2007 Transformers movie on DVD or HD-DVD
2007 (Transformers movie line) Bumblebee Metallic Version Tsutaya Records Purchasing the 2007 Transformers movie on DVD
2007 (Transformers[A 1]) Torque Gain JUSCO Purchasing MD-07 Megatron or MD-08 Starscream from the 2007 movie line
2007 (Transformers[A 1]) Noise Effect Ito Yokaido Purchasing figures from the 2007 movie line for 3000 Yen or more
2007 (Transformers[A 1]) Wedge Shape BIC Camera ?
2008 (Transformers[A 1]) Skyglide Toys"R"Us Japan Purchasing any Henkei! Henkei! figure
2009 (Transformers[A 1]) Cybertron Sling Pocket Card Co., Ltd. Signing up for a Transformers-themed Visa credit card (Autobot version)
2009 (Transformers[A 1]) Destron Vorter Pocket Card Co., Ltd. Signing up for a Transformers-themed Visa credit card (Decepticon version)
2009 (Transformers[A 1]) Mighty Stra Edion Group stores Purchasing figures from the Revenge line for 2000 Yen or more
2009 (Transformers[A 1]) Mighty Bull Edion Group stores Purchasing figures from the Revenge line for 2000 Yen or more
2009 (Transformers[A 1]) Mighty Dozer Toys"R"Us Japan Purchasing figures from the Revenge line for 2000 Yen or more

Notes

  1. 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 The 2007-2009 campaign Microns Torque Gain, Noise Effect, Wedge Shape, Skyglide, "Cybertron Sling" and "Destron Vorter" were alternatively released to promote the 2007 Transformers movie, Henkei! Henkei! and Revenge toylines, but their instructions all merely used a generic version of the classic Japanese Transformers logo instead, omitting the "Fight! Super Robot Lifeform" portion of the original toyline's Japanese title.