A campaign item is typically a small figure such as a Spy Changer, a Mini-Con or a Legends Class figure, or an accessory such as a weapon, that is available as part of a promotion of a new toyline for a limited time and with limited quantities, oftentimes (but not always) exclusive to a specific chain or event. Most campaign figures are given away for "free" as a "reward" for spending a specific minimum amount of money on previously determined products.
The concept of campaign items is almost exclusively limited to TakaraTomy in Japan, though a few Hasbro campaign items exist.
Hasbro
TakaraTomy
| Year/toyline
|
Item
|
Venue
|
Requirement
|
| 2007
|
Torque Gain
|
JUSCO
|
Purchasing MD-07 Megatron or MD-08 Starscream from the 2007 movie line
|
| 2007
|
Noise Effect
|
Ito Yokaido
|
Purchasing figures from the 2007 movie line for 3000 Yen or more
|
| 2007
|
Wedge Shape
|
BIC Camera
|
?
|
| 2008
|
Skyglide
|
Toys"R"Us Japan
|
Purchasing any Henkei! Henkei! figure
|
| 2009
|
Cybertron Sling
|
Pocket Card Co., Ltd.
|
Signing up for a Transformers-themed Visa credit card (Autobot version)
|
| 2009
|
Destron Vorter
|
Pocket Card Co., Ltd.
|
Signing up for a Transformers-themed Visa credit card (Decepticon version)
|
| 2009
|
Mighty Stra
|
Edion Group stores
|
Purchasing figures from the Revenge line for 2000 Yen or more
|
| 2009
|
Mighty Bull
|
Edion Group stores
|
Purchasing figures from the Revenge line for 2000 Yen or more
|
| 2009
|
Mighty Dozer
|
Toys"R"Us Japan
|
Purchasing figures from the Revenge line for 2000 Yen or more
|
Notes
- ↑ The 2007-2009 campaign Microns Torque Gain, Noise Effect, Wedge Shape, Skyglide, "Cybertron Sling" and "Destron Vorter" were alternatively released to promote the 2007 Transformers movie, Henkei! Henkei! and Revenge toylines, but their instructions all merely used a generic version of the classic Japanese Transformers logo instead, omitting the "Fight! Super Robot Lifeform" portion of the original toyline's Japanese title.
