Hasbro Pulse

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Hasbro Pulse is the current official Hasbro web store for the United States, United Kingdom, Canada (excluding Quebec), Germany, France, Spain, Italy and Austria. Aimed specifically at adult fans, Pulse's product selection consists mostly of collector-focused toylines, such as Transformers: Generations.

History

The Hasbro Pulse name was originally used for the company's collector-focused news website, which launched on June 25, 2015.[1] Visitors who signed up to receive updates from Pulse were sent a free welcome package featuring, among other items, an exclusive variant copy of IDW Publishing's The Transformers vol. 2 #41.[2]

On February 15, 2019, one day before the start of New York Toy Fair 2019, Hasbro Pulse was relaunched as Hasbro's new web store, replacing the Hasbro Toy Shop website that had closed down the previous month[3] (Hasbro Toy Shop still remains as a store on eBay).

On June 26, 2020, Hasbro debuted the first Transformers themed "Fan First Friday" feature.

On August 31, 2020, Hasbro announced Hasbro PulseCon 2020, which happened on September 25 and 26[4] in lieu of any in-person convention during the COVID-19 pandemic.

On March 10, 2021, Hasbro Pulse opened its doors to the United Kingdom.[5]

On March 15, 2021, Hasbro announced Hasbro Pulse Fan Fest 2021, which happened on April 9.[6]

On August 20, 2021, Hasbro announced Hasbro PulseCon 2021, which happened on October 22 and 23.[7]

On August 28, 2021, the Hasbro Pulse YouTube channel uploaded the entire first season of The Transformers for free streaming. The remainder of the show was subsequently added to the channel at a rate of one season per week.

On November 10, 2021 the Hasbro Pulse YouTube channel began uploading a series of stop motion shorts to celebrate the 35th anniversary of The Transformers: The Movie.

On October 10, 2021, the Hasbro Pulse mobile app launched. [8]

On March 30, 2022, Hasbro Pulse opened its doors to Germany.[9]

On July 19, 2022, Hasbro announced Hasbro Pulse Con 2022, to be held September 30 and October 1.[10]

On September 21, 2022, Hasbro Pulse opened its doors to France, Spain, Italy and Austria.[11]


Livestreams

Virtual conventions

Due in no small part to the onset of the COVID-19 pandemic, the Hasbro Pulse YouTube page has become the default venue for Hasbro's fan oriented conventions from 2020 onward, including:


Fan First Friday

Fan First Fridays are streaming events that originally started on Hasbro Pulse's Facebook and eventually, their YouTube channel, where Hasbro employees reveal new toy product and other merchandise for one of their various toy-lines—typically from franchises like G.I. Joe, Transformers and Star Wars. Transformers streams are primarily for exclusive toys, though mass-retail products and other merchandise are occasionally revealed, namely Studio Series. Fan First Fridays also occasionally share in-universe insight, such as what went down between Earthrise Runamuck and Runabout.


Additional livestreams and videos

Additional Hasbro Pulse streams and interviews relating to the Transformers brand occasionally occur outside of the Fan First Friday and PulseCon umbrellas.

San Diego Comic-Con 2022

Hasbro Pulse Unboxed

Hasbro Pulse Unboxed is a blog featured on the Hasbro Pulse website that provides designer interviews and various other behind the scenes articles, HasLab project updates, the occasional lore tidbit, and more. Transformers features on the blog have included:



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List of exclusive toys

HasLab

HasLab on Hasbro Pulse is a crowdfunding platform where fans can back ginormous collectors' products and other one-shot items that you wouldn't find at regular retail. HasLab is not exclusive to Transformers and includes several other brands licensed by Hasbro and Hasbro Gaming. The War for Cybertron Trilogy Unicron was the very first Transformers product available through HasLab and is so far the largest official Transformers toy ever made, even surpassing the other toys that once held that title by several inches.

Due to Hasbro Pulse only being available to those living in the United States, Canada and the United Kingdom, Hasbro opens up availablity to the wider world through online retailers, such as BigBadToyStore, and includes those sales as contributions to the total crowdfund.

Transformers HasLab products

Or you could pick... WHAT'S IN THE BOX.
Or you could pick... WHAT'S IN THE BOX.

This item is currently scheduled for release, but is not yet available at mass retail.

Victory Saber


Non-Transformers HasLab products


Hasbro exclusives

Originally planned to debut at San Diego Comic-Con 2020, the Quintesson Pit of Judgement was eventually made available on Hasbro Pulse for Hasbro PulseCon 2020 after the San Diego convention was cancelled due to the coronavirus pandemic.

War for Cybertron Trilogy
Prime 10 Year Anniversary Collaborative


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What's needed: Robosen Optimus Prime, Shattered Glass Collection, Legacy A Hero Is Born

TakaraTomy exclusives

Some TakaraTomy exclusives were later made available on Hasbro Pulse. All the toys come in additional black external slipcases that prominently feature their Hasbro Pulse ID number, proclaim the content is an "authentic TakaraTomy product as sold in Japan", but do not mention the figure's name anywhere.

Golden Lagoon Generation Selects[13] Masterpiece Edition Masterpiece Movie Series


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What's needed: Masterpiece

Partner exclusives

In March 2021, Hasbro launched the Partner Exclusives lineup, in which exclusive toys to other stores would be available on Pulse in limited quantities. For unknown reasons, Robot Enhanced Design Cheetor and Arcee were given a $3.12 USD upcharge to their original MSRP. Each entry in their respective toyline is ordered from oldest to most recently added.

R.E.D. [Robot Enhanced Design] Earthrise War for Cybertron Trilogy Vintage Beast Wars


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What's needed: Legacy Walmart Exclusives, Buzzworthy Silverstreak & Studio Series 86, Legacy Wreck N' Rule Collection, Kingdom Red Alert & Amazon Exclusives

References

  1. ↑ Hasbro Pulse Goes Live – All Your Hasbro Inside Info
  2. ↑ Hasbro Pulse Welcome Packages Arriving Now
  3. ↑ Hasbro Pulse is the New HastroToyShop with Preorders on New MPs, Siege and More
  4. ↑ [1]
  5. ↑ Hasbro Pulse UK Creative Launch on Facebook
  6. ↑ [2]
  7. ↑ [3]
  8. ↑ https://www.facebook.com/hasbropulse/posts/4904847176214851
  9. ↑ [4]
  10. ↑ [5]
  11. ↑ [6]
  12. ↑ Isabella Weiss was also present at the panel, but did not make it into the four minutes of footage before the stream died. RIP.
  13. ↑ Kraken and Abominus were given ID numbers blatantly out of order with their reveal date—why this happened is entirely unknown.
  14. ↑ The TakaraTomy ID number is MP-55 but for whatever reason, Hasbro Pulse went with MP-51+ for their listing.
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