Isabella Weiss
Isabella Chiemi Weiss was the Associate Manager for Global Brand Development & Marketing of the Transformers brand at Hasbro. That meant she's in charge of Transformers cartoons, video games, and theme park attractions, as well as the brand's presence at conventions and Hasbro Pulse's various streaming events.
She's fluent in both Japanese and Spanish, at least one of which might have just come in handy at some point when working on the Transformers brand.
As of 2022 she has moved on to [[wikipedia:{{#if:|:}}Sega of America|{{#if:||Sega of America}}]] where she currently shepherds US marketing for the [[wikipedia:{{#if:|:}}Persona (series)|{{#if:Persona|Persona|Persona (series)}}]] family of titles.
Known marketing projects
[edit]Films and television
[edit]Comics
[edit]- Shattered Glass
- King Grimlock
- Last Bot Standing
- Transformers (2019 ongoing)
- Transformers: War's End
- Best of the Rarities
- Shattered Glass II
Video games
[edit]- Transformers Beyond Reality
- Forged to Fight
- Mobile Legends: Bang Bang
- Transformers: Decepticon Invasion
Toys
[edit]- Robosen Optimus Prime Auto-Converting Trailer and Roller
- LEGO Optimus Prime
- Legacy
- Shattered Glass Collection
Merchandise
[edit]- Royal Mail stamp series
- Tubbz Optimus Prime and Megatron rubber duckies
- Transformers Lite-Brite set
Convention appearances
[edit]Hasbro Pulse livestream appearances
[edit]- August 13, 2021's "Fan First Friday | Transformers Livestream" on YouTube, with Evan Brooks and Ben MacCrae.
- February 4, 2022's "Fan First Friday | Transformers Livestream" on YouTube, with Ben MacCrae, Sam Smith, Mark Maher, and Evan Brooks.
- April 12, 2022's Fan First Tuesday | BACK-TO-BACK Transformers & Power Rangers Livestream, with Rachel Fleming, Mark Maher, and Takio Ejima.
- June 23, 2022's "Hasbro Pulse | Transformers Fanstream" with Ben MacCrae and Mark Maher.
- August 16, 2022's Hasbro Pulse Transformers Fanstream on YouTube, with Ben MacCrae, Delaney Norris, Sam Smith, Evan Brooks, and Mark Maher.
Notes
[edit]- Prior to landing her job at Hasbro in 2021, Weiss worked (among other things) as an English language teacher for Japanese students, and then in marketing for the Universal Studios Hollywood theme park, and subsequently for parent company Universal Pictures. Additionally, she had a short-lived YouTube channel (with only three videos uploaded), on which she presented one of her longtime hobbies: Playing violin and Japanese taiko drums, with the focus being on covers of the music from Game of Thrones and Star Wars.