The Transformers One toyline coincides with Paramount's first animated Transformers film. Much like the merchandising for Rise of the Beasts, the film's self-titled toyline is focused on kid-oriented products, with the collector-targeted figures released as part of the ongoing Studio Series line, co-branded with the film's title.
As several characters undergo name changes in the film, many toys of those characters feature both names.
Prime Changers
Revealed on the same day as the first Transformers One trailer, the Prime Changers range of figures are of simpler build quality than the contemporary Generations toylines, more akin to the Deluxe Class offerings in the recent Cyberverse and EarthSpark toylines.
A return of the Rock'Em Sock'Em Robots-style of play, this assortment features very simple transformable figures with accessories and battle bases, with the goal of knocking your opponent's figure off of their base.
Continuing the pattern established by Bumblebee, the collector-focused toys in the Transformers One line were produced under the umbrella of the evergreen Studio Series collector toyline. All toys branded as Transformers One tie-ins are listed below. Notably, One characters have been scaled to fit within the Deluxe Class to make them more afforable.[1]
