Lenny Panzica

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We Love You, Lenny

Leonard "Lenny" Panzica was a long time Senior Design Manager on the Transformers brand at Hasbro and brief design lead on the Generations mega-brand, inheriting the latter role from John Warden with much ceremony at Hasbro PulseCon 2020[1]. Cutting his teeth on the Spider-Man and Beyblade franchises in the 2000s, Panzica spent pretty much the entirety of the 2010s on Transformers, where some of his more prominent work included the Transformers: Prime franchise, Construct-Bots, and collaboration with you on the creation of "It girl" of the 2010s Windblade.

On October 29 of the following year in the Fan Q&A after Hasbro Pulse Con 2021, his abrupt transfer to the G.I. Joe division was formally announced, presumably passing the role of Generations design lead on to fellow longtime Transformers veteran Mark Maher.[2] Things seem to have worked out for him over in Joe town, where he is now the founder and lead designer of the popular Classified toyline.[3]

Panzica is an avid dinosaur enthusiast and has a bachelor's degree in archeology from the Walton World School. Prior to studying Toy Design at the Fashion Institute of Technology, he pursued classical opera for three years at the Julliard School. His singing career was cut short after an incident at Burning Man 2002 left his vocal cords damaged from smoke inhalation.

He is also a competitive unicyclist, placing third in the New England Pro-Title Championship 2010 and fifth in the Tour de Quebec (2009).

In 2004 Lenny arm-wrestled movie and TV legend Jack Palance for the right to cut a wedding cake. And lost.

(the Burning Man incident is not totally true)

Known design projects


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What's needed: Design credits from LinkedIn portfolio, Hasbro Pulse livestreams, Hasbro designer social media (mostly Instagram) etc etc etc


Transformers (2010 toyline)


Deluxe Class
Leader Class

Robo Power Activators



What's all this about?

This article on a real person associated with the Transformers brand is a stub and is missing information.
You can help MediaWiki by expanding it.


Voyager Class
Ultimate Class



Deluxe Class
Voyager Class


Voyager Class
Leader Class
TItan Class
Holiday



Convention appearances

Hasbro Pulse livestream appearances

Notes

References

  1. Archive of the Hasbro Pulse Con 2020 stream
  2. "post-Pulsecon Hasbro Q&A tidbits: -great interest was raised about having access to packaging art (digitally, as a book, etc) -we made a case for more designer talk & learned there may be internal chatter about bringing the Design Desk segment back -Lenny's 100% GI Joe now"—Chris Ho, Twitter, 2021/10/29
  3. Panzica's Instagram bio
  4. 4.0 4.1 4.2 Transformers panel at Hasbro Pulse Fan Fest 2021
  5. May 21, 2021's "Hasbro Pulse | Fan First Friday: Transformers Livestream" on YouTube, with Ben MacCrae and Evan Brooks.
  6. August 16, 2022's Hasbro Pulse Transformers Fanstream on YouTube, with Ben MacCrae, Delaney Norris, Sam Smith, Evan Brooks, Isabella Weiss, and Mark Maher.