Hironori Kobayashi

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Mr. Alternity. Also known as Mr. Masterpiece. Previously Mr. Binaltech. Originally Mr. Arcee.

Hironori Kobayashi (小林 弘典 Kobayashi Hironori) is a designer at TakaraTomy. He joined the company in 1999, after impressing Hideaki Yoke with a scratch-built G1 Arcee toy he'd designed, and the first toy he created officially was Car Robots Speedbreaker (better known as Robots in Disguise Side Burn outside Japan).[1]

Among his main achievements are several Legends of the Microns/Armada toys, the Alternators/Binaltech toys (with Hasbro colleague Mark McCall), the Masterpiece toys and the Alternity toys. Kobayashi is currently part of the "Domestic Product" team, i.e. toys that are primarily intended for the Japanese market. Previously, his job description was "Head of Hero Character Team, BOYS Enterprise Department, Marketing Division".

Kobayashi is part of the (Japanese) domestic product team, and for the Revenge of the Fallen toyline he was responsible for modifications to the products aimed at the Japanese market.

Known design projects

Design

Beast Wars Metals


Car Robots/Robots in Disguise


Legends of the Microns/Armada


1-2-3 Transformers


Playskool Big Adventures


Binaltech/Alternators



Transformers (2007)



Alternity


Revenge of the Fallen


Universe (2008)



Transformers (2010 toyline)


Generations (2010)


Dark of the Moon

Mechtech Voyager


Generations (2012)


Movie Advanced Series/Age of Extinction

Deluxe Class
Voyager Class


Color decoes

Movie Advanced Series/Age of Extinction

Deluxe Class
Voyager Class
Leader Class
Box sets


North American convention appearances

Notes

  • Kobayashi's first patent for Takara (filed in October of 1999) was for an unusual car/robot design that folded both forwards and backwards to change into its robot mode. It does not seem to have ever been made into a toy.[4]
  • He is also credited with designing the peculiar Anti-Gravity Pedestal Tenseg Base[5] flight stand.

References

  1. While he is credited with designing the Beast Wars Metals version of Jaguar/Ravage, this was based on the pre-existing Transmetal Cheetor toy and thus not entirely his own design.
  2. SDCC 2015: The Shogo Hasui Report: - "I did ask about Tracks and he said he did not design him but he did say (I BELIEVE Kobayashi…again hard to understand) and slowly said Lead Designer. He also said that the same designer did Ironhide and he began to say another name (Ratchet) but stopped himself."
    A subsequent interview in Transformers Generations 2015 named Kobayashi as the designer of Ironhide, confirming him as the designer in question.
  3. Interview in Transformers Generations 2015.
  4. https://www.j-platpat.inpit.go.jp/c1800/PU/JP-3068216/D50F00281736D73739C363319549EE6B291D34C23DF110D0CEE2621E35C64D5E/25/en
  5. https://www.j-platpat.inpit.go.jp/c1800/DE/JP-2021-022360/7D089FC30AFCC47C0336FBC3C48DB6A1DB823530F4BE76BE47CBB2A7923ABCB0/30/en

Interviews