Unreleased toy
From MediaWiki
For every Transformer that makes it to store shelves, there are always some that fall by the way. Lines get canceled, retailers back off on exclusives, designs go over budget, focus groups pass on a concept, or maybe they just weren't cool enough. Regardless of the whys and wherefores, this article aims to document the unreleased toys that never quite saw retail.
Note that this list will likely never be "complete," as for every concept design that makes it into collectors' hands, a countless number wind up in the garbage can.
(Quick! Get to the landfill outside Providence and START DIGGING.)
Notable examples
Generation 1
- Concept art

- A Headmaster version of Arcee, based on a repainted Chromedome.
- Prototypes
- Two Unicron prototypes were created during G1, neither saw full release.
- Diaclone Triplechanger (whose design was later used for Dropshot).
Generation "1.5"

(This section is about the line between the US G1 and G2.)
- Concept art
- Buffalo Dump
Generation 2
- Prototypes
- General Optimus Prime
- Block Town series
- The Block Town series.
- A version of Starscream in jungle colors. Whether this figure would have actually been Starscream or not is unknown.
- A version of Ramjet in desert colors. Whether this figure would have actually been Ramjet or not is unknown.
- Packaged Samples
- All of the Stunticons except Motormaster and Breakdown, who saw release as a BotCon exclusive.
- All of the Protectobots except Hot Spot. However, samples of G2 Hot Spot and Motormaster have occasionally shown up on eBay.
Beast Wars
- Concept art
- Albitron and Swoop. These figures were advertised as convention exclusives by Men in Black Productions, but never materialized.
- Prototypes
- Unicron (Beast Wars Neo)
Attacktix
- Prototypes
- Uh... the entire second wave, pretty much.
Titanium Series
- Prototypes
- Arcee
- War Within Bumblebee
- War Within Cliffjumper (unsurprisingly, a Bumblebee redeco.)
- Cosmos
- Shockwave
See also
- Gallery - more images of the unreleased toys



