This article is about the alternate reality game based on the Sector Seven organization. For the organization itself, see Sector Seven.
Hollywood lies
The sector Seven Alternate Reality Game is a viral marketing campaign for the firstlive action movie. The game's story began in in February 2007 and concluded on July 6 with a farewell message sent to user's cell-phones by the campaign protagonist.
The campaign was based on the premise that the entire Transformers franchise, from 1984 to the upcoming movie, was actually an elaborate cover-up designed to conceal the real presence of alien machines on the planet Earth. Players used passwords concealed in the promotional material for the upcoming movie by a rogue agent to access a 'secure online client' and read e-mails and explore files belonging to various agents in the organization.
The campaign sprawled to included a novel "Ghosts of Yesterday," the 'secure client', cell phones, several social networking sites, as well as live events and a touring troupe of actors.
