Toy Fair 2010

Toy Fair 2010, hosted in New York City from February 14-17, boasts "over 20,000 attendies, 350,000 square feet of exhibit space, 100,000 products with over 7,000 never before seen in the world, 1200+ exhibitors, [and] 1000 global media representatives."
MediaWiki was invited to Hasbro's 2010 Collector-Fan Media Day at The Times Center on Saturday, February 13, and wiki contributors David Willis and Greg Sepelak attended. Following a presentation starting at 1pm, fan representatives were allowed into Hasbro's product showroom.
Coverage
Revenge of the Fallen
- Hasbro wants a "broader scope," and hopes to "reinvent" the line as "HUNT FOR THE DECEPTICONS."
- Codes can be found in packages that will "unlock" mini-games on Transformers.com.
Legends
- Ravage
- Rampage
- Long Haul
- Sandstorm (Classics Beachcomber redeco)
- Fireburst Optimus Prime (redeco)
- Cyberfire Bumblebee (redeco)
Scouts
- Hubcap (Autobot muscle car)
- Brimstone (Decepticon chopper cycle)
- Crankstart (Decepticon Dune Runner redeco)
- Backfire (Autobot Knock-Out redeco)
- Insecticon (insect thing from movie)
- Breacher (SWAT vehicle who fits on Sea Spray)
Deluxe
- Ironhide w/ drone unit
- Battle Blade Bumblebee (all new)
- Jetblade (redeco of Dirge)
- Sea Attack Ravage
- Sidearm Sideswipe (all new mold with guns instead of swords)
- Hailstorm (he's Mindset)
- Elita-1 (Chromia redeco, instructions for combination will be online)
Voyager
- Sea Spray
- Night Ops Ratchet (redeco)
- Payload (yellow Long Haul)
- Battle Blades Optimus Prime (new mold with Matrix)
Leader
- Starscream
- Optimus with hooks and battle damage and mouth face
Human Alliance
- Jazz w/ Lennox (shield gun becomes motorcycle)
Battle Ops Bumblebee
- Battle Ops Bumblebee
Activators
- Megatron
- Optimus Prime
- Bumblebee
Powerbots
- Stealth Bumblebee
- ??? Optimus Prime
Roleplay
- Optimus Prime Cyber Sword
Speed Stars/Action Fleet[1]
- Stealth Force, larger vehicles with pop-out weaponry
- A boatload of new R.P.M-scale toys, including characters in robot mode, in midtransformation, and cars with giant wheels
- The Bumblebee Track Set, featuring vehicle-mode Bumblebee versus a static backdrop of Optimus Prime and Megatron battling
Generations
- Drift
- Thrust (Henkei mold)
- Darkmount (motherfriggin' Straxus triple changer)
- Bumblebee (WfC)
- Prime (WfC)
- Megatron (WfC)
Power Core Combiners
Commander 2-packs
Every Commander figure has two heads - one for robot, one for torso. Torso mode can combine with 5-pack drones (see below). Standard Mini-Con Powerlinx points!
- Huffer (semi cab) and Caliburst
- Smolder (fire response truck) and Chopster (axe)
- Searchlight (rescue helicopter) and Backwind (winch)
- Icepick (arctic vehicle) and Chainclaw
- Leadfoot (F1 racer) and Pinpoint
- Sledge (construction vehicle) and Throttler (drill)
-
Searchlight and Huffer's partner Caliburst
5-packs
1 core robot/vehicle & 4 drone-vehicle limbs. Drones can attach to any Commander 2-pack bot to make new combinations. Arm-drones and leg-drones cannot swap functions. Automatic "deploy" transformation when they attach, automatic retract to vehicle when detached. Each drone has Mini-Con powerlinx hardpoints.
- Bombshock (Combaticons)
- Skyburst (Aerialbots)
- Double Clutch (Rallybots)
- Mudslinger (Destructicons)
Exclusives
- Masterpiece Grimlock with crown (Toys R Us)
- Nebular Starscream (Kmart)
- Reissue G1 Blaster with Eject, Steeljaw, and Ramhorn (Comic-Con)
- Unnamed Mighty Muggs Comic-Con exclusive
Crossovers
Star Wars
- Yoda as a Republic Shuttle
- Cad Bane as the Xanadu Blood
- Anakin as a Y-Wing
- Obi Wan as a Jedi Starfighter
- Clone Commander Rex as a Freeco Bike
Marvel
- Iron Man (Car)
- Iron Man / War Machine two-pack combiner
- Spider-Man (Race Car, black redeco)
- GHOST RIDER
References
- ↑ The Robot Powered Machines range is being renamed, but while the Toy Fair Transformers press release rechristened the line "Action Fleet", the packaging at Toy Fair featured the name "Speed Stars". What the final name will turn out to be is uncertain at this time.













