Transformers (2010 toyline)
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Transformers is a toyline launched in 2010 with the intention of re-envisioning the live action movie toyline into a broader celebration of the history of the brand. The line now features many characters who had not appeared in the movies, but at the same time Hasbro is able to plausibly present it as a movie tie-in to retailers who (naturally) are very eager to stock merchandise related to the highly popular and successful films.
It also includes the Hunt for the Decepticons promotion in 2010 and the Reveal the Shield rubsign-based subline imprint in late 2010/early 2011. Given the line's lack of a subtitle, fans have commonly referred to it simply by the names of these promotions, for lack of a clearer alternative. Internally, Hasbro apparently refer to the line as Autobot Alliance (the same name it is known by in Japan), as this was the name that appeared on the toys' identifying placecards at various 2010 conventions and internal store computer listings for the products.
Confusingly, the line has two different styles of packaging: the regular yellow packaging and the less common red packaging that is very similar in design to the Generations toyline, but lacks the Generations subtitle.
- Japanese name: Transformers: Autobot Alliance
Toyline
Action figures "main line"
Legends Class
Wave 1
- Cyberfire Bumblebee (redeco)
- Fireburst Optimus Prime (redeco)
- Rampage
- Ravage
Wave 2
- Long Haul
- Override (ROTF Sideways redeco)
- Sandstorm (Classics Beachcomber redeco)
- Tracker Hound (Classics Autobot Hound redeco)
Wave 3
- Duststorm (ROTF Springer redeco)
- Tuner Skids (ROTF Skids redeco)
Wave 4
- Optimus Prime
- Megatron
- Starscream
- Gold Bumblebee (Legends Universe Bumblebee redeco in homage to Goldbug).
Future Waves
Scout Class
Wave 1
- Backfire (Autobot Knock-Out redeco)
- Brimstone (Decepticon chopper cycle)
- Crankstart (Decepticon Dune Runner redeco)
- Hubcap (Autobot muscle car)
Wave 2
- Breacher (SWAT vehicle who fits on Sea Spray)
- Insecticon (insect thing from movie)
- Oil Pan (redeco of Brakedown)
Wave 3
Wave 4
- Windcharger
- Chopsaw (Brimstone redeco)
Future waves
Deluxe Class
Wave 1
- Battle Blade Bumblebee (all new sculpt)
- Ironhide (all new sculpt with converting cannon drone)
- Jetblade (redeco of Dirge)
- Sea Attack Ravage (redeco)
Wave 2
- Elita-1 (redeco of Chromia)
- Hailstorm (new sculpt)
- Tuner Skids (redeco of ROTF Skids)
- Sidearm Sideswipe (entirely new sculpt with guns instead of swords)
Wave 3
- Electrostatic Jolt (redeco of Jolt)
- Terradive (new sculpt, orange jet)
- Tomahawk (new sculpt, black Apache helicopter)
Wave 4
- Axor (White redeco of Lockdown with a retooled head and weapon)
- Rescue Ratchet (G1 inspired redeco)
Wave 5
- Fallback (redeco of Brawn)
- Mindset (redeco of Hailstorm with a retooled head)
- Special Ops Jazz (new sculpt)
- Turbo Tracks (new sculpt)
Wave 6
- Perceptor (new sculpt)
- Wreck-Gar (new sculpt)
- Optimus Prime (new sculpt based on Generation 2 "Laser" Optimus Prime)
- Bumblebee (minor redeco of Classics Bumblebee)
Voyager Class
Wave 1
- Night Ops Ratchet (redeco)
- Payload (yellow redeco of Long Haul)
- Sea Spray
Wave 2
- Banzaitron (redeco of Bludgeon)
- Battle Blades Optimus Prime (new sculpt with Matrix)
Wave 3
- The Fallen (Blue and turquoise retool of The Fallen with a removable face and a staff)
- Highbrow
Wave 4
- Solar Storm Grappel [sic] (retool of Universe Inferno)
- Lugnut
- Strafe (redeco of Revenge of the Fallen Mindwipe)
Future Waves
- Deep Dive (Sea Spray redeco)
Leader Class
Wave 1
- Optimus Prime with hooks and battle damage and mouth face
- Starscream
Human Alliance
Wave 1
- Bumblebee w/ Sam Witwicky (Bumblebee is a minimal redeco with green eyes, and Sam is a new sculpt with hilarious proportions)
- Autobot Jazz w/ Captain Lennox (shielded blaster becomes motorcycle)
Future waves
- Shadow Blade Sideswipe w/ Mikaela Banes (Sideswipe is black and Mikaela is a new sculpt with a ponytail.)
Battle Ops Bumblebee
Activators
Wave 1
Wave 2
Wave 3
Powerbots
Wave 1
Roleplay
Store exclusives
The stores listed here are for the North American releases. If these products are available in other markets, they may be available in different retail outlets.
Big Bad Toy Store
Kmart
- "The Victory of The Fallen" five pack includes:
Target
- "Crash Landing Attack" two pack includes:
- "High-Speed Spy Battle" two pack includes:
- Autobot Skids & Mudflap (Deluxe class ice cream truck with additional rust stain decos)
- Sideways (Deluxe class)
- "Hunters Rumble" two pack includes:
- Sideswipe (Deluxe class) (Revenge of the Fallen mold, silver and blue redeco)
- Barricade (Deluxe class) (Interrogator Barricade mold redecoed as a Hong Kong police car)
- "Rotorwash Rumble" two pack includes:
- Arcee (Deluxe class) (pink redeco)
- Tailwhip (redeco of Deluxe class Blazemaster)
- "The Ravage Infiltration" multi-pack includes:
- Rollbar (redeco of Dune Runner)
- Flak (redeco of Scattorshot)
- Ravage (Legends class)
- Three human soldier mini-figures
- "Sideways Sneak Attack"
- Sideways (Deluxe Class) (battle damage deco based upon his death scene.)
- Arcee (Legends Class)
- Chromia (Legends Class)
- Elita-One (Legends Class)
Toys"R"Us
- Constructicon Devastator (Legends class), based upon TakaraTomy's green and purple "G1 Colours Version", but with no purple.
- "Rampage Among The Ruins" three pack includes:
- Rampage (Deluxe class) (redeco based upon TakaraTomy's Decepticon Rampage Desert Combat redeco)
- Bumblebee (Deluxe class Cannon Bumblebee redeco)
- Ravage (Deluxe class redeco)
Walmart
- "Bombing Run Battle" two pack includes:
- "Desert Ruins Brawl" two pack includes:
- Decepticon Brawl (Deluxe class), (desert deco)
- Jolt (Legends class), (grey and blue deco)
- "Starscream's Assault" two pack includes:
- Starscream (Voyager class)
- Mudflap (Deluxe class) (deco is an over-the-top version of TakaraTomy's Desert Version Mudflap redeco.)
- "The Fury Of Bonecrusher" two pack includes:
- "Battle in Space" two pack includes:
- Rodimus (Deluxe class Classics toy, with deco from Universe "Challenge at Cybertron" pack, modified with rubsign)
- Cyclonus with Nightstick (Deluxe class Universe toy, with deco from "Challenge at Cybertron" pack, modified with rubsign)
- Also includes: Autobot Matrix of Leadership from New Year Special Convoy, IDW comic book.
- Brake-Neck (Mini-Con)
- Drivetrain (Mini-Con)
- Pan-Handler (Mini-Con)
- Swashplate (Mini-Con)
These four toys have so far only turned up at "dollar" stores such as Family Dollar and Dollar General.
- "Desert Decimation" four pack includes:
- Ironhide (Legends class) (has desert "sand" stains in vehicle and robot mode)
- Ratchet (Legends class) (has desert "sand" stains in vehicle and robot mode)
- Bonecrusher (Legends class) (darker tan limbs and wheels)
- Decepticon Brawl (Legends class) (tan with brown camouflage)
This set has turned up in some incredibly small brick-and-mortar stores, and is more easily found through online retailers.
Other exclusives
The stores that the below items are exclusive to are currently not known.
- "Megatron Rising" five pack includes:
- Megatron (Voyager class redeco)
- Long Haul (Legends Devastator component)
- Mixmaster (Legends Devastator component)
- Rampage (Legends Devastator component) (yellow deco)
- Scrapper (Legends Devastator component) (red redeco, likely intended to be Scrapmetal)
- Blue Maximus vs. Crosshairs (redecos of Ransack and Rollbar revealed via an instruction sheet on Hasbro.com[1])
- Drydock vs. Undertow (redecos of Depthcharge and Shortround revealed via an instruction sheet on Hasbro.com[2])
Toys confirmed for Japan but not for North America
Legends Class
Notes
- The plastic-coated wire twist-ties, which were normally used to secure a toy in its packaging in past toylines, have been replaced with paper-based tie-downs. The paper tie-downs are also used in the Generations toyline.
- The 2010 Transformers toyline contains several toys with a design aesthetic similar to the Generations line. This led to confusion when fan expectations were contradicted by official Hasbro announcements.
