Commercial/Dark of the Moon

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Following in the footsteps of the first two live action films, Transformers: Dark of the Moon has started its own massive advertising campaign.

Theatrical trailers

• Announcement trailer

Released December 9 2010. Neil Armstrong and Buzz Aldrin's secret mission. "A generation's greatest achievement... our nation's proudest moment... a secret hidden for 40 years." "Neil, you are dark on the rock, mission is a go."

• Trailer #1

TV spots

• Super Bowl XLV spot

Aired February 6 2011. A new sound, close-ups of Shia LaBeouf, Bumblebee, Tyrese Gibson and Rosie Huntington-Whiteley amidst the chaos, and Optimus Prime swooping in on some generics. "On 7-1-11, Earth goes dark."

• 'Nascar Daytona 500 TV spot

Aired February 20 2011. "Years from now they're gonna ask us, where were you when they took over the planet?" Starscream greets Sam and Carly. "On 7.1.11..." "You're gonna be fine, I promise," "Earth..." Bumblebee transforms "...goes dark." The Wreckers are shown in vehicle mode.

TV tie-in commercials

• Transformers: Dark of the Moon Super Bowl XLV Chevrolet Camaro TV Spot

Bumblebee goes ape on an obnoxious dealer in a squirrel costume. "Chevy runs deep."