Commercial/Dark of the Moon
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Following in the footsteps of the first two live action films, Transformers: Dark of the Moon has started its own massive advertising campaign.
Theatrical trailers
- Announcement trailer
- Released December 9 2010. Neil Armstrong and Buzz Aldrin's secret mission. "A generation's greatest achievement... our nation's proudest moment... a secret hidden for 40 years." "Neil, you are dark on the rock, mission is a go."
- Trailer #1
- Released April 28 2011. "Our entire space of the entire 1960s was in response to an event..." "My God." "...if you breathe a word of what you see in here, we'll do you time for treason." "Everything humans know of our planet we were told had been told shared. You lied to us, you've made a grave mistake." "From director Michael Bay and executive producer Steven Spielberg... On 7.1.11..." "Years from now, they're gonna ask, where were you when they took over the planet?" "You're gonna be fine, I promise." "It's over, I'm sorry, but it's over." "OPTIMUS!!!" "WHERE IS SHE!!??" "You may lose your faith in us, but never in yourselves. From here, the fight will be your own." "RUN!"
TV spots
- Super Bowl XLV spot
- Aired February 6 2011. A new sound, close-ups of Shia LaBeouf, Bumblebee, Tyrese Gibson and Rosie Huntington-Whiteley amidst the chaos, and Optimus Prime swooping in on some generics. "On 7-1-11, Earth goes dark."
- 'Nascar Daytona 500 TV spot
- Aired February 20 2011. "Years from now they're gonna ask us, where were you when they took over the planet?" Starscream greets Sam and Carly. "On 7.1.11..." "You're gonna be fine, I promise," "Earth..." Bumblebee transforms "...goes dark." The Wreckers are shown in vehicle mode.
TV tie-in commercials
- Transformers: Dark of the Moon Super Bowl XLV Chevrolet Camaro TV Spot
- Bumblebee goes ape on an obnoxious dealer in a squirrel costume. "Chevy runs deep."
