Commercial/Dark of the Moon

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« Dark of the Moon »

Following in the footsteps of the first two live action films, Transformers: Dark of the Moon has started its own massive advertising campaign.

Theatrical trailers

  • Announcement trailer [1]
Released December 9, 2010. Neil Armstrong and Buzz Aldrin's secret mission. "A generation's greatest achievement... our nation's proudest moment... a secret hidden for 40 years." "Neil, you are dark on the rock, mission is a go."
Released April 28 2011. "Our entire space race of the entire 1960s was in response to an event..." "My God." "...if you breathe a word of what you see in here, we'll do you time for treason." "Everything humans know of our planet we were told had been shared. You lied to us, you've made a grave mistake." "From director Michael Bay and executive producer Steven Spielberg... On 7.1.11..." "Years from now, they're gonna ask, where were you when they took over the planet?" "You're gonna be fine, I promise." "It's over, I'm sorry, but it's over." "OPTIMUS!!!" "WHERE IS SHE!!??" "You may lose your faith in us, but never in yourselves. From here, the fight will be your own." "RUN!"
Released May 24 2011. Essentially the same trailer, but with additional footage to take advantage of being screened with the 3D film Pirates of the Caribbean: On Stranger Tides.
  • Iridescent Trailer [4]
Posted online June 16, 2011.
  • Iridescent Trailer 2 [5]
Posted online June 21, 2011.

TV spots

  • Super Bowl XLV spot [6]
Aired February 6, 2011. A new sound, close-ups of Shia LaBeouf, Bumblebee, Tyrese Gibson and Rosie Huntington-Whiteley amidst the chaos, and Optimus Prime swooping in on some generics. "On 7-1-11, Earth goes dark."
  • 'Nascar Daytona 500 TV spot [7]
Aired February 20, 2011. "Years from now they're gonna ask us, where were you when they took over the planet?" Starscream greets Sam and Carly. "On 7.1.11..." "You're gonna be fine, I promise," "Earth..." Bumblebee transforms "...goes dark." The Wreckers are shown in vehicle mode.
  • 'Everything [8]
Aired May 25, 2011. "Every thing humans know of our planet, we were told had been shared. You lied to us. You've made a grave mistake." [On June 29] [The battles are over] "It'll be fine, I promise." [The war begins.] "It's over. I'm sorry, but it's over."
Aired May 25 2011. "Every thing humans know of our planet, we were told had been shared. You've made a grave mistake." [On June 29] "It's starting" [Earth] [Goes Dark] "WHERE IS SHE!!??"
Aired June 1, 2011, one time only on Spike TV. Precision skydiver J.T. Holmes, Director of Photography - Precision Skydiving Unit Rob Bruce, actor Josh Duhamel, producer Ian Bryce, and actor Tyrese Gibson all talk about the shooting of the film's base jumping scene.
  • Biggest Adventure [11]
Aired June 2 2011. "You and your creepy sidekick, you can't be in here without permission." "Get out little doggie." "This is great." "Autobots are off saving the world and I've organized four binders." "Never make it easy, do they?" "It's starting!" The summer's biggest adventure arrives. "Oh it's on baby!" Transformers. A Michael Bay film. "How's your car now?" "That's my car.
Aired June 5, 2011. "'Bee, there's something else going on here. The Moon program, the cover ups, the assassinations, it's all led to this." "This is our fight now." "We gotta move!"
Aired June 13, 2011. This spot is also found with the fan name "New Enemy". "The enemy's return is certain." [The Invasion We've Always Feared] "They've been planning this for fifty years." "The Eagle has landed." [An Enemy We Never Expected] "Humans, are working with the Decepticons." "I told your leaders whom to trust. I was wrong." "WHERE IS SHE!!??" "Fire!"
Aired June 15?, 2011. This spot is usually found numbered as 6 or 7 due to "Birdmen" almost never being counted and NASCAR and or the Super Bowl sometimes not being counted. "Years from now, they're gonna ask, where were you when they took over the planet?" [On June 29] "It's starting!" [The Invasion] "WHERE IS SHE!!??" [Begins]
Aired June 15, 2011. A new clip of Starscream i shown smashing a trash can. Another new clip is shown of Optimus punching Shockwave in the stomach. "You lied to us." [From Director Michael Bay] "You've made a grave mistake." [And executive producer Steven Spielberg] "No one's going in." "I am." "RUN!" [In 3D]
"You and your creepy sidekick, you can't be in here without permission." "Get out little doggie." On June 29th, the summer's biggest adventure arrives. "That was smooth Bumblebee."
"You can't park your car here sir." "That's my car." This summer, only one team... "It's starting!" can save our world. "Uh-oh." Transformers. A Michael Bay film. "Oh that was smooth Bumblebee."
"Today, we take the battle to them." June 29th, the summer's biggest adventure takes off. "I love this car." Transformers. A Michael Bay film. "You can fly this thing right? What is that, 'so-so'?!?"
"The 'Cons are hiding something. This thing goes back fifty years." "Well if you breathe a word about what you see in here, we'll do time for treason." "I'll take my orders from the Autobots." [On June 29] "Decepticons will never leave your planet alone." "It's starting!" "You're not a soldier, you're a messenger. You've always been a messenger." "WHERE IS SHE!!??"
"Today, we take the battle to them." "Oh it's on baby!" [The Battles Are Over] "Here they come!" [The War Begins] "WHERE IS SHE!!??" "Fire!" [In 3D]
"You lied to us. You've made a grave mistake." [On June 29] "It's starting!" [Our Fight] "It's time to make a stand!" [For Freedom] "Fire!" [Begins] "Today, we take the battle to them."
"You lied to us. You've made a grave mistake." "RUN!" [In 3D]
[On June 29] "The Decepticons have been planning this for fifty years." [Our Fight Begins] Transformers "You can fly this thing right? What's that, 'so-so'?!?"
On June 29th... [3D] 3D is transformed.
"Today, we take the battle to them." [On June 29] "It's starting." "We've only got one shot." "One shot's all we need."
Aired June 22, 2011 during Wipeout. "You may lose your faith in us, but never in yourselves." "I'm sorry, but it's over." "No one's going in." "I am." "Gear up! The world needs you now." [We Faced A Few] "Here they come!" "Oh it's on baby!" [On June 29] "WHERE IS SHE!!??" [We Fight Them All] "Fire!" [In 3D]

This year... [This Year] 3D... [3D] is transformed.

"The day will never come, that we forsake FREEDOM!" [In 4 Days] "Oh it's on baby!" [We Fight Back] "We will kill them all."

TV tie-in commercials

  • Transformers: Dark of the Moon Super Bowl XLV Chevrolet Camaro TV Spot
Bumblebee goes ape on an obnoxious dealer in a squirrel costume. "Chevy runs deep."
You may never have to out run a Decepticon invasion. It's just nice to know you can.
  • Double A transforming paper [30]
People run as Laserbeak transforms and attacks because he isn't being fed good paper. "Don't feed your copier cheap and rough paper," intones the voiceover, as a woman sporting cleavage fetches Double A paper from a closet. "Double A is transforming paper. High performance. Super smooth. Double A. Double quality paper."
Mark Cuban and Jay Harris are on the phone. Cuban remarks he has a guy to be the big man on his basketball team, but they're playing it close. Cuban dodges questions about his big man's origin. It turns out to be Optimus, who fires his basketball from his blaster. "We're gonna need a bigger bus," remarks Cuban.
Optimus and Shockwave duke it out in front of a Burger King joint, while an oblivious couple feast on Bacon Cheddar Ranch Tendercrisp burgers. "Not even the end of the world will make you put it down."

Toys

  • 16 Weeks of Cyber Sweeps [33]
Aired March 28 2011.
  • Robo Power Cine-Masks [34]
Aired May 14 2011. "I can't believe you're wearing that!", says the guy not wearing glasses to a 3D film. "This thing's awesome! I'm Optimus Prime." "Dude, I am not sitting next to..." [sees everyone in the audience wearing Optimus and Bumblebee masks] "...you. I'll be right back." "Are you ready for 3D?"
Aired May 16 2011. Guy sitting next to a girl in the cinema sees another guy wearing an Optimus cine-mask, only to realize he's the boyfriend of the woman sitting next to him, and has got her a Bumblebee cine-mask. "Girls love a masked man."
Aired May 20 2011. Featuring Optimus Prime, Starscream and Sentinel Prime.
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