Transformers: Prime (toyline)

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The Transformers: Prime toyline hit shelves in November 2011. Originally, Hasbro played coy with the series receiving a toyline at all, emphasizing that it was a television series first and foremost. There were initial plans to release a small assortment of three Deluxe figures (Bumblebee, Arcee and Starscream) in the Generations line before they were moved into the expanded "First Edition" launch line.

The Transformers: Prime toys released in 2012 will bear the "Robots in Disguise" subtitle.

First Edition (2011)

Deluxe class

Arcee, a Wave 1 Deluxe figure

Wave 1

• 001 Bumblebee
• 002 Arcee
• 003 Starscream

Wave 1.5

• 004 Cliffjumper

Wave 2

• 00? Terrorcon Cliffjumper
• 006 Vehicon

Hasbro's Cliffjumper was only available in Canada and certain other regions outside of the United States, such as Asia. The First Edition Vehicon was not released in Hasbro markets at all, and First Edition Terrorcon Cliffjumper was cancelled entirely. The Vehicon's series number is taken from the TakaraTomy version, and may not reflect the original intention, being that Japan's 005 Megatron was not a release planned by Hasbro.

Your bargaining posture is highly dubious. Proceed on your way to oblivion. This item has been canceled, with no current plans for release.

Voyager class

Bulkhead, a Wave 1 Voyager figure

Wave 1

• 001 Optimus Prime
• 002 Bulkhead

Hasbro's Optimus Prime and Bulkhead were only available in Canada and certain other regions outside of the United States, such as Asia.

Entertainment Pack

• Optimus Prime vs. Megatron (w/ Jack Darby, Miko Nakadai, and Raf Esquivel)

The Entertainment Pack was only available in Canada and certain other regions outside of the United States, such as Asia.

Exclusives

Optimus Prime in Matrix packaging exclusive to 2011 San Diego Comic-Con

SDCC Exclusive

• Matrix of Leadership Optimus Prime

NYCC Exclusive

Pretty in Pink, she is not.

• Bumblebee and Arcee, Includes Raf Esquivel and Jack Darby

Arcee is a redeco of Deluxe Class Arcee in pink and white Generation 1 Arcee colors and comes with a New York taxicab Bumblebee and NY-themed Jack Darby and Raf Esquivel figurines. They were sold exclusively at New York Comic-Con 2011.

Japanese Exclusives

• 005 Megatron (single pack release of Deluxe class Megatron from the Entertainment Pack released in Hasbro's territories)

Arms Micron

• Aimless - redeco of Power Core Combiners Throttler, available with the purchase of 3000 yen's worth of Prime "First Edition" toys at Japanese Toys"R"Us.

• Blowpipe - redeco of Power Core Combiners Groundspike, available with the purchase of 3000 yen's worth of Prime "First Edition" toys at Yamada Denki, Yodobashi Camera, Edion Group, Ishimaru, Deodeo, Eiden and Midori stores.
• Autobot Peaceman - redeco of Power Core Combiners Chopster, available with the purchase of 3000 yen's worth of Prime "First Edition" toys at Joshin, Kidsland and Bic Camera stores.
• Autobot Firebolt Clear Yellow Ver. - unchanged Power Core Combiners Pinpoint, given for free by participating in a character vote at the Next Generation World Hobby Fair.

Robots in Disguise (2012)

Deluxe class

The Deluxe size class gains a dynamic "head reveal" gimmick that has become the universal feature of the figures, whether they be spring-loaded, gear-operated, or simply strategically revealed at the right time by folding down the right panel. Internally, these figures were referred to by Hasbro as "Revealers" due to this gimmick, but the official name remains "Deluxe Class".

Series 1

Wave 1

• 001 Bumblebee (second mold)
• 002 Cliffjumper (second mold)
• 003 Wheeljack
• 004 Soundwave

Wave 2

• 005 Arcee (second mold)
• 006 Autobot Ratchet

Wave 3

• Knock Out
• Vehicon (second mold)
• Hot Shot (retool of RID Bumblebee)

Wave 4

Wave 5

• Rumble
• Sergeant Kup (redeco of Ironhide)

Future Waves

• Ironhide
• Dead End
• Airachnid

Voyager Class

The Voyager class figures acquire a universal gimmick shared in the form of a spring-loaded MechTech-style transforming weapon partially constructed from translucent plastic, which also features an LED that moves into place and is activated when the weapon is deployed. The figures themselves also feature translucent plastic in various spots throughout their bodies, so that when the weapon is in place and deployed, the moving LED creates the idea of energon power "flowing" from the character's bodies into their weapons. Internally, these figures were referred to by Hasbro as "Powerizers" due to this gimmick, but the official name remains "Voyager Class".

Series 1

Wave 1

• 001 Optimus Prime (second mold)
• 002 Megatron

Wave 2

• Starscream
• Bulkhead (second mold)

Future waves:

• Skyquake
• Dreadwing
• Breakdown

Weaponizers

Wave 1

• Optimus Prime
• Bumblebee

Entertainment Pack

• Starscream vs. Bumblebee (w/ Silas and MECH soldier)

The Entertainment Pack was only available in Canada and certain other regions outside of the United States, such as Asia.

Japanese Exclusives

• AM-06 Skywarp (redeco of Deluxe Starscream)

• Autobot Firebolt - redeco of Power Core Combiners Pinpoint, available with the online pre-order of AM-01 Optimus Prime through Amazon.com, ion, Toys' R Us, Bic Camera, and Yodobashi Camera.

Arms Micron

Future waves:

• Bumblebee Sword
• Gob
• Optimus Prime Blaster
• Zad

Merchandise

• Optimus Prime Stand-up Mover
• Bumblebee Stand-up Mover

Roleplay

• Bumblebee Ion Blaster

Battle Masks

• Optimus Prime Battle Mask
• Bumblebee Battle Mask

Energon Helmet

• Optimus Prime Energon Helmet