Commercial/Prime

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Transformers: Prime has had an unusually heavy amount of promotion, with 4 character promos, a sneak peek promo, a musical tribute and a behind the scenes look all released in the last three months of 2010. This is in addition to the regular episode promos that most shows get. This didn't change in 2011 with 2 commercials produced specifically to promote the debut of a weekly series without talking about any one particular episode. Looking at episode promos also shows a heavier amount of advertisement with various shorter versions of full length promos airing at the end of various shows on The Hub. The episode Convoy even got two full length promos.

2010

  • San Diego Comic-Con teaser [1]
Screened July 21, 2010. Bumblebee attacks two Vehicons in an early version of a scene from "Darkness Rising, Part 1".


  • Transformers: Prime sneak peek [2]/[3] (Encore)/[4](Encore continues)
Aired October 29, 2010. "Megatron has not been seen nor heard from in some time. But if his return is imminent, as I fear, it could be catastrophic." Starting November 29, old foes return, legendary heroes rise, and new ones are found in unlikely places. Secrets will be revealed, allegiances formed, and mettle tested. Good vs. evil. The battle for our planet begins. Cliffjumper charges the Vehicons.


  • Transformers: Prime Launch [5]
Aired November 3, 2010. Optimus Prime, now knowing that Megatron has returned, pledges that the Autobots will defend the Earth. "We now know, our conflict is not over. The future of humankind is at stake. But we are here, to defend your world. I am Optimus Prime. Stand by us and we will stand by you."


  • Darkness Rising promo [6]
Aired November 11, 2010. "What are they?" "We are autonomous robotic organisms, also known as Autobots." "Why are you here?" "To protect your planet from the Decepticons."


  • Arcee promo [7]
Aired November 12, 2010. She may be beautiful... "I love you." ... but she's also tough as nails. "This ends here 'Cons!" And she'll... never... back... down. Arcee is back, and the battle begins.


  • Bumblebee promo [8]
Aired November 12, 2010. He might be yellow, but he's no coward, and when things get tough, Bumblebee's got your back. "Friends of yours?" "Family." Bumblebee is back, and the battle begins.


  • Cliffjumper promo [9]
He's brash, he's bold, and he's one of the toughest Autobots around. Mess with Cliffjumper, and you get the horns. "I'll put a few dings in ya. Yaaah!" Cliffjumper is back, and the battle begins.


  • Jack Darby promo [10]
Aired November 12, 2010. "Welcome to KO drive-in." Sometimes, heroes are found in unlikely places. "May I take your order?" Jack Darby doesn't realize it now... "I am gonna own a ride like you someday." ... but he's about to be part of something really really big. "Whoaaa! What are you?!" And our planet is going to need him for much more than a cheeseburger.


  • Hubworld's ode to Transformers: Prime [11]
Aired November 24, 2010. Hubworld musician Danny Tieger's tribute to the new Hub animated series, Transformers Prime.


"Ouch!"
  • Making Transformers: Prime [12]
Aired November 25, 2010. Jeff Kline introduces us to the production offices. Roberto Orci tells Alex Kurtzman to save "Megatron barfs" for the movies. Jeff shows us the hungry and whiny writers in the bathroom, Bob directs motion capture, before Bob, Jeff and a snoozing Alex on the couch call Mike Vogel asking what channel The Hub is on in Los Angeles, and whether they'll get paid. A preview of Bulkhead protecting Miko in "Darkness Rising, Part 3" is shown. Bookended by footage of Movie Bumblebee and Optimus RC toys.


  • Transformers: Prime Coming February 2011 [13]
Aired December 22, 2010. The war between the Autobots and Decepticons is far from over. But the battle will continue. Transformers: Prime, the animated series coming February 2011.

2011

  • Transformers: Prime Promo [14]
Aired January 10, 2011. On February 11th, new episodes of Transformers: Prime are coming to The Hub. But before the adventure continues, see how the battle BEGAN. "Crush them!"


  • Transformers: Prime Promo #2 [15]
Aired January 14, 2011. "Visually striking" - Channel Guide Magazine; "Steady flow of mayhem." - Variety; "Entertaining" - Variety; "Heavy metal havoc." - Channel Guide Magazine; "These robots are way cool." - Variety; Transformers: Prime. New episodes coming February 11th.


  • Series premiere promo - 2/11/11 [16] (full) / [17] (short)
Aired February 4, 2011. The series premiere of Transformers: Prime is here. Megatron's spark has been extinguished... "Such a shame" ... and though his evil has been vanquished, his legacy remains. "Rise and serve, your new master!" New adversaries rise to take his place... "Bumblebee, no!" '...to destroy the Autobots, and the planet!


  • Scrapheap promo [18]
Aired February 11, 2011. Transformers: Prime is only on the Hub! On an all new episode... "Scraplet!" The Autobots are scared. "What's a scraplet?" And for good reason. "The most dangerous vermin ever to crawl upon the face of Cybertron."


  • Con Job promo [19] (full)
Aired February 18, 2011. Transformers: Prime is only on the Hub! On an all new episode... "I'm receiving a signal on a restricted band. It's an Autobot identification beacon." The Autobots welcome an old friend. "Wheeljack? You old 'Con crusher." But a Decepticon plot threatens to destroy their reunion. "Well, well." "Destroy him!"


Aired February 25, 2011. Transformers: Prime is only on the Hub! The Autobots have a new enemy... "That's the one, the 'Con who shot me down!" ...and this time, it's not a Decepticon. "They are human." "Human?!" Will this be the distraction Starscream's been looking for? "Find them..." "Optimus, you have company." "...and scrap them!" "Yes, Lord Starscream."


  • Convoy promo #2 [22]
Aired March 4, 2011 Transformers: Prime is only on the Hub! On an all new episode...Optimus Prime is down! "Prime!"


  • Deus Ex Machina promo [23] (full) / [24] (short)
Aired March 4 2011. "That's Cybertronian! That's an Energon Harvester." "In Decepticon hands..." Breakdown grunts as he hurls a column. "Miko, get down!" "...the Harvester would be a devastating weapon." "It's 'Cons!" "The 'Cons have the Harvester!" "Approach with extreme caution." "They've got Optimus." "It's harveeest time." "What are you doing?" Bulkhead grips the pulsating Harvester.


  • Speed Metal promo [25]
Aired April 4 2011. Transformers: Prime is only on the Hub! The Decepticons' quest to destroy the Autobots continues... "You're being chased by Knock Out?" "That sounds like a Decepticon." "Can you lose him 'Bee?" "On your guard boys! Could be a trap." Breakdown laughs as he faces Bumblebee and Bulkhead, but is fearful when the latter strikes him.


  • Predatory promo [26]
Aired April 10 2011. ... and on an all-new episode, a nightmare from Arcee's past comes back to haunt her! "Just tell me what I want to know, or make yourself comfortable. You're going to be here a while." "Arcee, what's wrong?" "I know who this ship belongs to. RUN!"


  • Sick Mind promo [27]
Aired April 25 2011. "Cybonic plague." "Virus wiped out millions on Cybertron during the Great War." "You have a cure, don't you?" "Can't we buy us some time to figure this out?" "Time is one thing Optimus does not have!" "Bumblebee, come with." "One of you must try this. Initiate cortical psychic patch."


  • Out of His Head promo [28]
Aired April 30 2011. "Megatron..." "He's back." "On an all new episode..." "Obey my will." "What has gotten into you?" "Bumblebee has Megatron's memories?" "Worse, Megatron is occupying Bumblebee's mind." "Decepticons, your rightful lord and master has returned!"


  • Shadowzone promo [29]
Aired May 7 2011. "This is clearly a Dark Energon signature, and it's moving fast." "Megatron..." "That's not Megatron!" "Yeeesss!" "Starscream..." "You cannot harm me while Dark Energon flows through my veins!" "Stand down." "You stand down!"


  • The Hub summer promo [30]
Aired [citation needed]. A Frank Welker-voiced Megatron sings Elmer Bernstein's "Are You Ready For The Summer" with Dan (from Dan Vs.) and Pinkie Pie (from My Little Pony: Friendship is Magic) over a montage of clips from Hub shows, including Jem and the Holograms, Pound Puppies, and Family Game Night. Megatron's singing of the line "Are you ready for the hot nights?" sounds distressingly like "Are you ready for the hot nuts?".


  • San Diego Comic-Con preview [31]
Screened July 21. "...And it was written in the Covenant of Primus that when the 47 spheres align, a perpetual conflict will culminate, upon a world forged from chaos... And the weak shall perish... in the shadow of the rising darkness." "I awaken... AWWW!!!!"


  • Season finale teaser [32]
Aired September 23. This Saturday, on the Hub... "Destroy the Prime!" ...grip the wheel... "Unicron the Chaos-bringer..." ...and put the pedal to the metal! It's the three-part season finale of Transformers: Prime! "NOOOO!!!!!" yells Miko. Don't miss the Autobots' BIGGEST... BATTLE... EVER! "NOOOO!!!!" yells Arcee.


  • One Shall Rise Part 2/3 teaser [33]
Aired October 7. "Unicron grows stronger..." It's the Transformers: Prime season finale... a shocking alliance... "A truce between Autobot and Decepticon," ... the ultimate battle for survival... "Keep our attackers at bay for as long as you can," ... and an ending... that... will... blow... your... mind.


  • Strawberry Shortcake and Bulkhead [34]
Aired [citation needed]. Bulkhead receives (on Miko's phone) a phone call from Strawberry Shortcake, who wants to invite him to the Berryfest Princess Parade where there will be singing and dancing and sparkles and sparkles and sparkles and sparkles... When Optimus asks who's calling, Bulkhead seizes the chance and tells him "it's for you".


  • Hub Detention Hall [35]
Aired October 12. Megatron is in Hub High School's detention hall. A student asks him why he's there, to which he sarcastically replies that he has "anger issues". He then proceeds to fire his cannon and blast a hole in the wall. Peeking out from the hole is Rainbow Dash, also from My Little Pony: Friendship is Magic.


  • Teletoon Season 1 promo [36]
Narration: Teletoon announcer.
Aired Fall 2011. Excerpts of Bumblebee in action are shown while the announcer gushes over how cool he is.


  • Season 2 teaser [37]
Knock Out applies the Deceptibrand to Orion Pax.


  • The Hub Carolers [38]
Hub characters Rainbow Dash, Pinkie Pie and Applejack from My Little Pony: Friendship is Magic, Niblet from Pound Puppies, and Strawberry Shortcake from her Berry Bitty Adventures series scat "Deck the Halls" with Megatron and Bulkhead. Bulkhead's extended scat sequence is met with a deathly silence by Megatron, the Autobots and their human allies, causing him to awkwardly laugh it off.


  • The Hub Carolers (Second spot) [39]
Bulkhead and Megatron join Niblet, Applejack, Pinkie Pie, Rainbow Dash, and Strawberry Shortcake in singing Jingle Bells when The Joker from Batman: The Animated Series interrupts, singing the "Batman smells" chorus variation as taken from the TAS episode "Christmas with the Joker", much to the ire and confusion of Pinkie Pie, Ratchet, and Robin (from the 1960's live-action Batman series).


  • Hub Family Movie [40] (March 2012 version)
Bumblebee leaps into a movie theater where (My Little Pony) Pinkie Pie, Dan (who are conversing with each other) and Strawberry Shortcake are already seated. (Rainbow Dash is hovering above them.)

2012

Transformers AND Batman? Impossibly Awesome indeed.
  • Mission: Impossibly Awesome Marathon [41]
Fowler summons the Autobots for a mission of some sort. After Ratchet declares backup may be necessary, Fowler reveals that he has called upon Batman (from The Animated Series) for the occasion.


  • Orion Pax promo [42]
"When Optimus surrendered the Matrix, he lost more than the collective wisdom of the Primes. He lost himself." Saturday, February 18th. "My name is Orion Pax: I am far from being a Prime." Ratchet says "Roll out." A Vehicon states "This is space bridge control. We are under attack!" Megatron laughs. Arcee interrogates a Decepticon, asking "Where's Optimus? Answer me!"


  • Teletoon Season 2 promo [43]
Narration: Starscream (Steve Blum) and Teletoon narrator.
Aired Spring 2012. An edited version of Starscream's speech from "Partners" about his place in the universe is the narration over several excerpts from Season 1 and the Transformers: Prime intro. The edits change the speech from an apparent acceptance of being second in command to a revelation that he is meant for something other than second-in-command.


"No..." "This Saturday, on the Hub...Four missions..." "Be on your guard Bulkhead." "...Four powerful relics..." "Hardshell, retrieve something for me." "...One epic showdown!" "Your spark is mine!" "Bulkhead!"


  • Out Of The Past promo [45]
"Arcee...been a while." On the Hub... "Now is the time to strike!" Cliffjumper is back! "We may be in a little more trouble than I thought." "Give it everything you've got!" "Destroy them!"


  • Megatron's Favorite Song (26 Hour Takeover marathon promo) [46]
Megatron asks Soundwave to play his favorite song out of all the radio transmissions in the universe. Soundwave then plays the "My Little Pony: Friendship is Magic" theme song, to which Megatron approves.


Meg's on the right.
  • Megatron Transforms into a Care Bear (26 Hour Takeover marathon promo) [47]
Megatron declares that he has been working on new transformations that are more dangerous than his jet mode. Megatron then transforms into the Care Bear Funshine Bear, much to his dismay.


  • One Shall Stand on DVD [48]
Transformers: Prime - One Shall Stand, an epic tale of deception, sacrifice, and triumph.


  • Transformers: Prime on Vortexx teaser [49]
"My name is Optimus Prime, and I send this message. Though we did not choose to be of Earth, it would seem that we are here to stay. If you approach this planet with hostile intent, know this: We will defend ourselves. We will defend humanity. We will defend our home.


  • McDonald's Happy Meals [50]
An animated ad plugging apple slices now available in Happy Meals is followed by animation of a goat walking up to a generic Happy Meal box. The goat whistles at the box. This seems to cause it's hooves to transform into wheels, complete with the Noise. The goat then zooms around, circling the box and causing it's contents to spread out on the ground. The goat comes to a stop, picks up the Bumblebee toy that came with the meal and makes "Vroom, vroom" noises. There's an all new Transformers: Prime toy in your McDonald's Happy Meal.


  • Figures TV commercial [51]
Animation: Excerpts from Season 1.
Narration: Unknown.
Toy segment: The first commercial for the toys mixes clips of the show and its score with narrated introductions of Bulkhead (captioned "The Heavy"), Bumblebee ("The Scout"), Optimus Prime ("The Leader"), and Wheeljack ("Special Ops"). The last shot is of Ratchet backhanding a Vehicon in "Stronger, Faster", but his "hoo-ah" is redubbed.
Notes: Bulkhead's "Let's rumble." from the beginning of the ad is also dubbed over by the same voice that dubbed Ratchet's line.


  • Weaponizers TV commercial
Animation: Optimus Prime, Bumblebee, and Ratchet examine several weapons. Bumblebee and Optimus Prime grab some giant shoulder-mounted cannons and proceed to brutalize some Vehicons.
Toy segment: The toys' deploying weapons and Bumblebee's transformation are demonstrated.
Notes: Sadly, Peter Cullen, Jeffrey Combs, and Frank Welker do not reprise their roles as Optimus Prime, Ratchet and Bumblebee.


  • Optimus Maximus [52]
Animation: [[Optimus Maximus]' feet walking. Ratchet pointing out the different sizes of military hardware to Bumblebee in a armory. Ratchet and Bumblebee driving Optimus Maximus into battle against a group of Vehicons.
Toy segment: Optimus Maximus' features are demonstrated.
Notes: The voices of Ratchet and Bumblebee are performed by the same actors who performed them in the Weaponizers commercial.


  • Video game trailer [53]
A series of images illustrates the text only narrative.
[Megatron has one thing on his mind] [Conquer the Earth] [But there is hope] [Optimus Prime] [Bumblebee] [Arcee] [Ratchet] [Bulkhead] [Together with Jack, Miko and Raf] [Team Prime must save the Earth]

2013

  • Huboom! Saturdays [54]
A group of Vehicons watch video clips from various alternate universes (including the Malgus universal stream) as well as footage from their own adventures on a hexagonal screen on the Nemesis, while chanting "Huboom!"


  • Time Warner Cable: Competition [55]
Raf declares that Time Warner Cable's ability to transmit Prime and other shows on home computer, tablet and smartphone platforms (as demonstrated by a possible Cybertronian transforming between devices) is superior to Megatron, despite his laser cannon and alternate modes.


  • Hub Network Summer Pool Party [56]
Optimus Prime, Bumblebee and Boulder attend a pool party with various entities from throughout the multi-verse. Bumblebee makes unusually earth-shattering noises as he walks in order to punctuate one of the hosts' points about the party being gigantic.


Promoting Huboom! Nights, this series of commercials sees Megatron (again voiced by Welker) answer fan inquiries. Questions include: "How can I get a girl to notice me?" ("Transform into something cool"), "What's your favorite type of cake?" ("Pound cake!"), "Will you go to prom with me?" ("Too busy") and "What do you do for vacation time?" ("My favorite hobby: Water colors").


  • McDonald's Happy Meal [58]
The story of an ant training and eating right in order to get really strong is told via animation and song. His treat is a Happy Meal. We see a CGI turn around of Optimus Prime. Prime is lifted up one handed by the ant, who is standing on a Happy Meal box and holding an Optimus Prime figure in his other hand.

Want to pick up an Autobot of your very own?


  • Season 3 Teaser Trailer [59]
[As the war for Earth rages on] [A new evil rises] [The Decepticons' ultimate weapon] [Created for one purpose] [To destroy the Autobots] [The Autobots must stand united to defeat it] "Autobots, we cannot falter now." [Beast Hunters The Hunt begins Spring 2013]


  • Season 3 premiere promo [60]
Aired winter 2012. Bumblebee gets his own advertisement in the style of a new car ad.
Goes from zero to four hundred in six seconds flat. Runs on pure energon. Sleek transformative design. The 2013 Bumblebee. Available only on Transformers: Prime Beast Hunters.


Aired March 29, 2013. "A Predacon." "The beast is completely under my control." Friday. Enter, the Predacon. "We're gonna need more firepower." "Brace yourselves."


  • Beast Hunters toys [62]
Animation: Predaking and Lazerback toys standing on a kid's bedroom shelf come to life. Optimus Prime and Bumblebee toys on a dresser also come to life. The Predacons begin tearing around the room as the Autobots try to stop them. Slapstick ensues, resulting in Bumblebee riding Lazerback like a bucking bronco and Optimus Prime swating a flying Predaking with a skateboard. The battle ends with Prime and Bumbleebee sitting on a desk fist bumping as Predaking dangles below, tied up with part of a laptop power cord.
Narration: Dynamic!
Toy Segment: Fast motion transformations on a desk in a room that looks like the one in the animation segment.
Notes: A poster of the 1984 back of the box art can be seen on a wall in the CGI version of the room. Apparently, CGI animation segments in ads are causing confusion. The animation of the toy battle has to be labeled 'Fantasy Animation' and the narrator explicitly points out that the toys do not move on their own. The power cord Predaking is tied up with must have one heavy adapter box as it's able to counterbalance his weight.

It's the evil Predacons versus the mighty Beast Hunters. The good, the bad and the beastly!

  • 30-Second Holiday Special: "Decepticon Holidays: Naughty List" [63]
As Megatron recites A Visit from St. Nicholas over the videoscreen, three Vehicons discuss whether mice would stir Egg Nog before Megatron threatens them with placement on the naughty list.
  • 30-Second Holiday Special: "Deception Holidays: Pudding" [64]
Several Vehicons sing an altered verse of We Wish You a Merry Christmas personalizing their interest in figgy pudding until Megatron shouts them down. A Vehicon then asks for a pony.
  • 30-Second Holiday Special: "Deception Holidays: Holiday Schmoliday" [65]
As an Insecticon relays orders from Megatron to dispose of whoever decorated the Nemesis to his troops, they pass by the two Vehicons responsible, one of whom regrets their actions. The other Vehicon replies that he thought the decorations were subtle. We then cut to Earth's sky as the Nemesis, garishly decorated in Christmas lights including a light-based reindeer and tree, as it emerges from a cloud. As they watch the spectacle on a videoscreen, the first Vehicon questions the subtlety of the design, the second Vehicon remarking that he was moved by the holiday spirit.
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