Co-branding

Co-branding refers to a line or sub-set of toys with its own name and logo that is additionally also branded as part of other, larger lines. This is different from subline imprints, which are a subset of one specific toy line; if the same subline imprint was used for several concurrent or consecutive lines, it could be considered co-branding. Co-branding is also not the same as a multi-property brand, which spans several different properties; however, there is some overlap, as the Transformers portion of several multi-property brands is additionally also co-branded as part of other Transformers lines.

Examples

• The Transformers portion of the Titanium Series originally started out as its own line, but after the line proper had ended, several exclusives were released as part of the 2007 Movie, 2008 Universe and Revenge of the Fallen lines.
• The initial waves of Robot Heroes, while containing Generation 1 characters, were released in the same packaging design as the concurrently released 2007 Movie figures. Later waves actually did feature Movie-based characters. The Robot Heroes range later continued as part of the 2008 Universe and Revenge of the Fallen lines.
• Cyberverse originally started out as part of the Dark of the Moon toy line and later continued under Transformers: Prime and its Beast Hunters subline imprint.
• Kre-O originally started out as its own line, but later sets were co-branded as part of the Beast Hunters and Age of Extinction lines.