Commercial/Age of Extinction

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Movie continuity family « Age of Extinction » Toyline Film Video game Mobile game Mobile app Studio Series Home video Albums Commercials Reality show Toy exhibit

Like the first three live-action films, Transformers: Age of Extinction is expected to have an extensive advertising campaign.

Trailers

• Teaser Trailer [1]

Released March 4, 2014. [This Summer] [The Rules] [Have Changed]

• Payoff Trailer [2]

Released May 15, 2014. "We need a new army."

TV spots

• Big Game Spot [3]

Aired February 2, 2014 during Super Bowl XLVIII. [Prepare] "Everybody stick behind me." [For Extinction] "Dad!" "Tessa!"

Notes: This ad is the first piece of publicly released Age of Extinction footage.

• Truck [4]

Aired April 13, 2014. "Bring it up, all the way." "-all Autobots." "I think we just found a Transformer." [This Summer] "Gonna ask you this once. Where is Optimus Prime?" [The Rules] "A new era has begun." [Have Changed] "The age of the Transformers, is over."

• Imagine Dragons Spot [5]

Aired May 11, 2014 during The Voice. Starts out with a brief behind the scenes look, featuring Imagine Dragons' band members talking about their experience with the film and why the wanted to create music for it. "Everybody stick behind me." "Oh my god!"

Notes: This was an extended, one minute spot. The spot is soundtracked with Imagine Dragons' song "Battle Cry".

Promo Reels & Online Clips

• Chevy promo reel [6]

Unveiled at the New York International Auto Show 2014 on April 16, 2014. The various Chevy automobiles, which represent the vehicle modes of Transformers in the film, are show racing through different environments.

• Samsung UHD TV demo footage [7]/[8]/[9]/[10]/[11]/[12]

Released April 19, 2014.

• Imagine Dragons Announcement [13]

Uploaded to the Transformers: Age of Extinction YouTube channel on May 13, 2014. [This Summer] [The Transformers Are Back] [With Imagine Dragons] "Whoa, whoa, whoa!" [And On June 19th] [Imagine Dragons Live In Hong Kong] [At The Transformers Age Of Extinction World Premiere].

Notes: The spot is soundtracked with Imagine Dragons' song "Battle Cry". There is a notice at the end of the spot that you can tweet the hashtag #TransformersPremiere for a chance to see the band at the premiere.

Toys

• 1-Step Optimus Prime & Flip N' Change Grimlock [14]

Animation: The Transfomers logo turns into an Autobot logo.

Narration: Unknown.

Toy segment: A large blue semi truck with red flames zooms past a boy standing outside of Dinosaur Dig Park. The kid gasps "Optimus Prime?" then takes off after the semi truck. He sees the truck come to a stop on the other side of what appears to be a Tyrannosaurus Rex skeleton dig. Rather than continue his pursuit, the boy decides to stop at some tents to transform Flip & Change Grimlock. As he's doing this, the skeleton "comes to life" revealing that it is in fact Grimlock himself. The boy stares in amazement as Grimlock rears back and roars. This prompts Optimus Prime to transform, mount Grimlock, and yell "Roll out!". The boy is so grateful, he transforms 1-Step Optimus too. Grimlock then roars in the boy's face.

Notes: Optimus's "Roll out!" is voiced by his normal voice actor Peter Cullen. Given the size of Grimlock in relation to the boy when they are face to face, and the size of Prime in relation to Grimlock, Prime ends up hilariously appearing to be roughly the size of a very tall adult human.

It's faster than ever to flip and change...and reveal Robots in Disguise.