Commercial/Age of Extinction

From MediaWiki
Revision as of 21:15, 13 June 2014 by Cavery210 (talk | contribs) (Caption added referencing Dino Riders)
Jump to navigationJump to search
Movie continuity family
« Age of Extinction »

Like the first three live-action films, Transformers: Age of Extinction is expected to have an extensive advertising campaign.

Trailers

  • Teaser Trailer [1]
Released March 4, 2014. [This Summer] [The Rules] [Have Changed]


  • Payoff Trailer [2]
Released May 15, 2014 in front of Payoff. "We need a new army."


  • International Trailer [3]
Released May 19, 2014. The first 1:15 of this trailer is nearly identical to the Payoff trailer. However around the 1:15 mark, the soundtrack for this trailer implements the Imagine Dragons song Battle Cry, instead of the orchestral music used in the Payoff trailer. The segment after the 1:15 mark is also shorter and has some alternate footage compared to the other trailer. Of particular note is a scene where Cade Yeager chastises a man for complaining that he (Cade) doesn't have insurance on his spaceship.
Notes: This trailer is often referred to as the second international trailer due to the Japanese trailer being considered the "first" international trailer. As the Japanese trailer is clearly targeted to the Japanese audience (The first words Mark Wahlberg speaks in his intro are "Hello Japan."), we at TFWiki consider this to be the first international trailer. This trailer was frequently pulled down from YouTube due copyright claims by "FCSPlus" and "paramount_vfp" in the first few days it surfaced there. This would not be curious except for the fact that as of this writing (May 24, 2014), Paramount has seemingly not made this trailer available (online at least) through any official channels. It is not known whether the MovieWeb.com upload, linked to above, is authorized or not.


See also: Japanese trailers

TV spots

Dino Riders! Holy shoot is this awesome!!!
  • Big Game Spot [4]
Aired February 2, 2014 during Super Bowl XLVIII. [Prepare] "Everybody stick behind me." [For Extinction] "Dad!" "Tessa!"
Notes: This ad is the first piece of publicly released Age of Extinction footage. In countries other than the United States, it is known as the "First Look" spot.


Aired April 13, 2014. "Bring it up, all the way." "-all Autobots." "I think we just found a Transformer." [This Summer] "Gonna ask you this once. Where is Optimus Prime?" [The Rules] "A new era has begun." [Have Changed] "The age of the Transformers, is over."


  • Imagine Dragons Spot [6] (Extended) / [7]
Aired May 11, 2014 during The Voice. Starts out with a brief behind the scenes look, featuring Imagine Dragons' band members talking about their experience with the film and why the wanted to create music for it. "Everybody stick behind me." "OH MY GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOD!"
Notes: During The Voice, this was an extended, one minute spot. Later airings omit the behind the scenes part. The spot is soundtracked with Imagine Dragons' song "Battle Cry".


Aired May 20?, 2014. "Promised your mom before she passed, I'm gonna keep you safe." "You guys, I've never seen a truck like this before." "I think we just found a Transformer." "Dad!" "Tessa!" [Everything] "You have no idea what you're involved with here." [Will Change] "OH MY GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOD!"


Aired May 21, 2014. "Our world will never truly be safe, 'til all of them are gone." "Humans want to destroy us, but a greater threat is coming." [This Summer] "I'm asking you to have faith Prime, maybe not in who we are, but who we can be."


Aired May 30?, 2014. "The age of the Transformers, is over." "OH MY GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOD!" "You have no idea what you're involved with here." "Help me!" "Tessa!" "Be safe on our own or be safer with them?"


Aired May 30?, 2014. "You guys, I've never seen a truck like this before." "I think we just found a Transformer." "I fear we are all targets now." "He needs our help." "We are in a LOT of trouble." "OH MY GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOD!" "Autobots, ROLL OUT!"
Notes: This spot is soundtracked with the Imagine Dragons song "Battle Cry".


Aired May 30?, 2014. "What is that?" "A great threat is coming." "What if you had some human help?" "This is not war. It's human extinction." "Bumblebee!" "You better have insurance!" "It's a freakin' spaceship. Sweetie, hand me my alien gun."


Aired June 4?, 2014. "My name is Optimus Prime." On June 27th, summer's biggest adventure... "Stand with us!" Kicks off with a roar. "That was insane! It was awesome but it was insane!" Transformers. A Michael Bay film. "Bumblebee!" "You're the best Bee!"


Aired June 9?, 2014. "You have no idea what you're involved with here." "Well, we got a rule about people messing with people from Texas." "I'm gonna ask you this once, where is Optimus Prime?" "You tell me." [On June 27th] "The rules have changed." [Fight] "Ok, let's go!" [For Freedom] "The world as he knows it is gone." "OH MY GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOD!"

Promo Reels & Online Clips

  • Chevy promo reel [15]
Unveiled at the New York International Auto Show 2014 on April 16, 2014. The various Chevy automobiles, which represent the vehicle modes of Transformers in the film, are show racing through different environments.


Released April 19, 2014.


  • Official Movie App Trailer [22]
Uploaded to the Transformers: Age of Extinction YouTube channel on May 8, 2014. The features of the app are detailed.


  • Imagine Dragons Announcement [23]
Uploaded to the Transformers: Age of Extinction YouTube channel on May 13, 2014. [This Summer] [The Transformers Are Back] [With Imagine Dragons] "Whoa, whoa, whoa!" [And On June 19th] [Imagine Dragons Live In Hong Kong] [At The Transformers Age Of Extinction World Premiere].
Notes: The spot is soundtracked with Imagine Dragons' song "Battle Cry". There is a notice at the end of the spot that you can tweet the hashtag #TransformersPremiere for a chance to see the band at the premiere.

TV tie-in Commercials

  • Duracell
  • Duracell Batteries [24]
An announcer tells us that the "Age of Extinction" is upon us and to survive, one crucial thing is needed: Up to 6x Long Lasting Power from Pow-R-Fuel Duracell.


  • Nabisco
Two boys are riding their bikes down a road when they see Optimus Prime get blasted. The blast knocks Prime down and he lands on a car. One of the boys stops to take a better look and place an Oreo cookie in Optimus Prime's hand. As the man whose car got smashed looks on, Prime eats the cookie and is energized. He stands up and starts running away but not before doing his best Mean Joe Green impression: "Thanks kid." Unfortunately, Prime has no jersey to give the boy, so he is left to accept that virtue is its own reward.
Notes: Optimus Prime's voice is provided by Peter Cullen.

Toys

  • 1-Step Optimus Prime & Flip N' Change Grimlock [26]
Animation: The Transfomers logo turns into an Autobot logo.
Narration: Unknown.
Toy segment: A large blue semi truck with red flames zooms past a boy standing outside of Dinosaur Dig Park. The kid gasps "Optimus Prime?" then takes off after the semi truck. He sees the truck come to a stop on the other side of what appears to be a Tyrannosaurus Rex skeleton dig. Rather than continue his pursuit, the boy decides to stop at some tents to transform Flip & Change Grimlock. As he's doing this, the skeleton "comes to life" revealing that it is in fact Grimlock himself. The boy stares in amazement as Grimlock rears back and roars. This prompts Optimus Prime to transform, mount Grimlock, and yell "Roll out!". The boy is so grateful, he transforms 1-Step Optimus too. Grimlock then roars in the boy's face.
Notes: Optimus's "Roll out!" is voiced by his normal voice actor Peter Cullen. Given the size of Grimlock in relation to the boy when they are face to face, and the size of Prime in relation to Grimlock, Prime ends up hilariously appearing to be roughly the size of a very tall adult human.
It's faster than ever to flip and change...and reveal Robots in Disguise.
Retrieved from "https://tfwiki.duckdns.org/index.php?title=Commercial/Age_of_Extinction&oldid=876132"