Commercial/Age of Extinction

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« Age of Extinction »

Like the first three live-action films, Transformers: Age of Extinction is expected to have an extensive advertising campaign.

Trailers

  • Teaser Trailer [1]
Released March 4, 2014. [This Summer] [The Rules] [Have Changed]


  • Payoff Trailer [2]
Released May 15, 2014. "We need a new army."
Notes: The day before this trailer was released, Paramount [a teaser for it online].


  • International Trailer [3]
Released May 19, 2014. The first 1:15 of this trailer is nearly identical to the Payoff trailer. However around the 1:15 mark, the soundtrack for this trailer implements the Imagine Dragons song Battle Cry, instead of the orchestral music used in the Payoff trailer. The segment after the 1:15 mark is also shorter and has some alternate footage compared to the other trailer. Of particular note is a scene where Cade Yeager chastises a man for complaining that he (Cade) doesn't have insurance on his spaceship.
Notes: This trailer is often referred to as the second international trailer due to the Japanese trailer being considered the "first" international trailer. As the Japanese trailer is clearly targeted to the Japanese audience (The first words Mark Wahlberg speaks in his intro are "Hello Japan."), we at TFWiki consider this to be the first international trailer. This trailer was frequently pulled down from YouTube due copyright claims by "FCSPlus" and "paramount_vfp" in the first few days it surfaced there. This would not be curious except for the fact that as of this writing (May 24, 2014), Paramount has seemingly not made this trailer available (online at least) through any official channels. It is not known whether the MovieWeb.com upload, linked to above, is authorized or not.


  • International Trailer #2 [4]
Released June 11, 2014. This is a shorter version of the 1st International trailer with some new scenes. New scenes include a longer clip of Tessa and Cade hanging on the wires and a scene of Hound flicking his cy-gar at Joshua Joyce.
Notes: This ad was uploaded on June 3rd to the CBMTrailers YouTube account in Russian. It was later uploaded to the Paramount Pictures International YouTube channel in Italian. Thus far, no English version of this trailer has surfaced.


  • Hope International Trailer [5]
Uploaded to the MichaelBayDotCom Vimeo channel on June 13th, 2014. This is the Payoff trailer with added scenes featuring Chinese actors. The second half of the trailer uses an orchestral piece instead of the Imagine Dragons song that soundtracks the Payoff trailer.
Notes: This trailer uses English audio with Chinese subtitles.
See also: Japanese trailers

TV spots

  • Big Game Spot [6]
Aired February 2, 2014 during Super Bowl XLVIII. [Prepare] "Everybody stick behind me." [For Extinction] "Dad!" "Tessa!"
Notes: This ad is the first piece of publicly released Age of Extinction footage. In countries other than the United States, it is known as the "First Look" spot. It is counted as the first international TV spot.


Aired April 13, 2014. "Bring it up, all the way." "-all Autobots." "I think we just found a Transformer." [This Summer] "Gonna ask you this once. Where is Optimus Prime?" [The Rules] "A new era has begun." [Have Changed] "The age of the Transformers, is over."


  • Imagine Dragons Spot [8] (Extended) / [9]
Aired May 11, 2014 during The Voice. Starts out with a brief behind the scenes look, featuring Imagine Dragons' band members talking about their experience with the film and why the wanted to create music for it. "Everybody stick behind me." "OH MY GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOD!"
Notes: During The Voice, this was an extended, one minute spot. Later airings omit the behind the scenes part. The spot is soundtracked with Imagine Dragons' song "Battle Cry". The Transformers: Age of Extinction YouTube channel titles the 30 second version as "Billboard".


Aired May 20?, 2014. "Promised your mom before she passed, I'm gonna keep you safe." "You guys, I've never seen a truck like this before." "I think we just found a Transformer." "Dad!" "Tessa!" [Everything] "You have no idea what you're involved with here." [Will Change] "OH MY GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOD!"


Aired May 21, 2014. "Our world will never truly be safe, 'til all of them are gone." "Humans want to destroy us, but a greater threat is coming." [This Summer] "I'm asking you to have faith Prime, maybe not in who we are, but who we can be."


Aired May 30?, 2014. "The age of the Transformers, is over." "OH MY GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOD!" "You have no idea what you're involved with here." "Help me!" "Tessa!" "We safe on our own or are we safer with them?"


Aired May 30?, 2014. "You guys, I've never seen a truck like this before." "I think we just found a Transformer." "I fear we are all targets now." "He needs our help." "We are in a LOT of trouble." "OH MY GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOD!" "Autobots, ROLL OUT!"
Notes: This spot is soundtracked with the Imagine Dragons song "Battle Cry".


Aired May 30?, 2014. "What is that?" "A great threat is coming." "What if you had some human help?" "This is not war. It's human extinction." "Bumblebee!" "You better have insurance!" "It's a freakin' spaceship. Sweetie, hand me my alien gun."


Aired June 4?, 2014. "My name is Optimus Prime." On June 27th, summer's biggest adventure... "Stand with us!" Kicks off with a roar. "That was insane! It was awesome but it was insane!" Transformers. A Michael Bay film. "Bumblebee!" "You're the best Bee!"


Aired June 5?, 2014. "Charge!"
Notes: This is the second international TV spot.


  • International TV Spot #3 [17]
Aired June 5?, 2014. "You have no idea what you're involved with here." "The age of the Transformers is over." "Our world will never be truly safe, until all of them are gone." "Why are you willing to help me?" "Because you trust me to." "Bumblebee!" "Promise me you'll keep her safe. Promise me!"


Aired June 9?, 2014. "You have no idea what you're involved with here." "Well, we got a rule about people messing with people from Texas." "I'm gonna ask you this once, where is Optimus Prime?" "You tell me." [On June 27th] "The rules have changed." [Fight] "Ok, let's go!" [For Freedom] "The world as he knows it is gone." "OH MY GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOD!"


Aired June 10? 2014. "The rules have changed. We are all targets now." "Judgement day." "Watch it!" "How many more of my kind must be sacrificed?" "You gotta have faith Prime, in who we can be." "C'mon Bee!" "Now! Go!" "I am not leaving my dad." "Bumblebee!" "It's coming!"
Notes: This is a minute long ad.


Aired June 10?, 2014. "There is a version of this conversation where you get to go back to your barn, your daughter gets to graduate with honors and life as you know it goes on." "I'm gonna ask you this once, where is Optimus Prime?" "His world, as he knows it, is gone." "You should have never came after my family."


Aired June 10?, 2014. "I'm gonna ask you this once, where is Optimus Prime?" "You tell me." "I fear we are all targets now." "Let's go!" "We're not going down without a fight." "I can't believe I'm putting my life in your hands." "Oh, you wanna lead? Take the gun." "No I don't want to." "You can lead." "You're good with the gun, so you keep it."


Aired June 14?, 2014. "This is not war, it's extinction." [3D] [Doesn't Get] [Any Better]


Aired June 14?, 2014. "The age of the Transformers, is over." "Who sent you here?" "This is human extinction." "Are we safe on our own or are we safer with them?" "Bumblebee!" "We're not going down without a fight." "Go!" "We need a new army!"


Aired June 14?, 2014. "You have no idea what's been happening here?" "What the hell is that?" "You think you're the center of the universe?" "Who sent you here?" "This is not war. It's human extinction." "We're not going down without a fight."


Aired June 15?, 2014. "Calling all Autobots." "We got the gang back together." This year... "Rollout!" Against our biggest enemy... "Whoa!" We need bigger heroes. "Whoa." "C'mon Bee, you gotta move faster." "The hunt ends here." "It's over. Hey!"


Aired June 16?, 2014. "The age of the Transformers, is over." When you experience this year's biggest movie event, see it in IMAX 3D. "OH MY GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOD!" "I have no idea what you're involved with here." With select footage captured by IMAX cameras. "Watch out, watch out!" "Ready and action!" "We safe on our own or are we safer with them?"


  • International TV Spot #4 [27]
Aired June 16?, 2014. "We are all targets now." "Judgement day." "C'mon Bee." [This][Year] [You][Won't] [Believe][Your][Eyes] "It's coming!"


Aired June 17?, 2014. "What is that?" "Who sent you?" "You think you were born? You were built, and they want you back." "The age of the Transformers, is over." "We're not going down without a fight." "They want to destroy us." "We need a new army."


Aired June 17?, 2014. "Autobots, roll out!" This year... "We got the gang back together." hang on... "Bumblebee!" "You're the best Bee! You are the best!" take off... "Let's give it a whirl." ...and get down. "Bee, music. Make it loud! WOOOOOOOOOOOOOOOOOOOOOOOOOO!" "You've got to be kidding me." "You don't look very dangerous. Whoa, I'm hit!" "I've gotta hurt ya now."


Aired June 18?, 2014. [On June 27th] [A New Age] [Begins].


Aired June 18?, 2014. "Where is Optimus Prime?" "You tell me." [On June 27th] "Humans are hunting us." "We need to know why." [Stand Together.] "Why are you willing to help me?" "Because you trust me to."


Aired June 19?, 2014. "You have no idea what's happening here. We're about to make the quantum leap." "It's what they're made of."


Aired June 21?, 2014. "We are all targets now." [Summer] [Was][Made] [For][Transformers]. "I can't believe I'm putting my life in your hands." "Oh, you wanna lead? Take the gun." "No I don't want to." "You're good with the gun, so you keep it."


Promo Reels & Online Clips

  • Chevy promo reel [34]
Unveiled at the New York International Auto Show 2014 on April 16, 2014. The various Chevy automobiles, which represent the vehicle modes of Transformers in the film, are shown racing through different environments.


Released April 19, 2014.


  • Official Movie App Trailer [41]
Uploaded to the Transformers: Age of Extinction YouTube channel on May 8, 2014. The features of the app are detailed.


  • Imagine Dragons Announcement [42]
Uploaded to the Transformers: Age of Extinction YouTube channel on May 13, 2014. [This Summer] [The Transformers Are Back] [With Imagine Dragons] "Whoa, whoa, whoa!" [And On June 19th] [Imagine Dragons Live In Hong Kong] [At The Transformers Age Of Extinction World Premiere].
Notes: The spot is soundtracked with Imagine Dragons' song "Battle Cry". There is a notice at the end of the spot that you can tweet the hashtag #TransformersPremiere for a chance to see the band at the premiere.


Aired on the June 9th, 2014 episode of the Late Show with David Letterman during his interview with Kelsey Grammer. A clip of Harold Attinger "negotiating" with Cade Yeager.

TV tie-in Commercials

Various methods of preparing for "Transformers: Age of Extinction" are shown: A man trims his hedge into a large sculpture of Optimus Prime; An elderly woman knits herself a sweater depicting Optimus Prime. She puts it on, does some dancing and then takes a selfie; A man has the Decepticon sigil waxed into his chest hair; A woman marries someone in a Bumblebee costume that sports a bowtie. The ad ends by promoting Big Red's $25,000 Transformers Sweepstakes and the priest from the marriage bit saying "Autobots, roll out."


  • Duracell
  • Duracell Batteries [45]
An announcer tells us that the "Age of Extinction" is upon us and to survive, one crucial thing is needed: Up to 6x Long Lasting Power from Pow-R-Fuel Duracell.


  • ESPN
  • The Future of Soccer [46]
Optimus Prime plays soccer (or is it mecha-soccer?) just in time for the 2014 World Cup, goaltending against the humans Diego Poyet, Gor Grigoryan and Patrick Otte. He deflates the ball with his hand after stopping it. "Not bad... for a human."
Notes: This ad continues a pattern of wanton destruction by the Autobot leader that began with the M&M's Revenge of the Fallen ad and continued with the ESPN Dark of the Moon ad.


  • Nabisco
Two boys are riding their bikes down a road when they see Optimus Prime get blasted. The blast knocks Prime down and he lands on a car. One of the boys stops to take a better look and place an Oreo cookie in Optimus Prime's hand. As the man whose car got smashed looks on, Prime eats the cookie and is energized. He stands up and starts running away but not before doing his best Mean Joe Green impression: "Thanks kid." Unfortunately, Prime has no jersey to give the boy, so he is left to accept that virtue is its own reward.
Notes: Optimus Prime's voice is provided by Peter Cullen.


A scene of Bumblebee transforming in front of a similarly shaped red robot from the movie is shown. This is followed by Bumblebee racing into a Valero gas station, coming to a stop in front of a pump and startling two men standing near by. The announcer then plugs Valero's Rumble with Bumblebee Camaro Giveaway. The announcer instructs us to "Play now before it's too late." A crowd gathers around Bumblebee, only to be startled by him opening the door to his gas tank.


  • Transformers: Rise of the Dark Spark
  • Bruticus Trailer [49]
A still of Bruticus is shown. Then a still of each Combaticon is shown, followed by game footage of that Combaticon joining the combination. The Bruticus still is shown again, followed by a long clip of game footage of Bruticus wreaking havoc.


  • Gameplay Trailer [50]
Optimus Prime narrates: "The humans never asked for our war. Megatron seeks the power to deliver the final blow. Prepare yourselves Autobots." [When two worlds collide] [Only one will survive]
Notes: Optimus Prime's voice is provided by Peter Cullen.


A profile on Drift which gives two facts: He's a former Decepticon turned Autobot and his specialty is hand to hand combat.

Toys

  • 1-Step Optimus Prime & Flip N' Change Grimlock [52]
Animation: The Transfomers logo turns into an Autobot logo.
Narration: Unknown.
Toy segment: A large blue semi truck with red flames zooms past a boy standing outside of Dinosaur Dig Park. The kid gasps "Optimus Prime?" then takes off after the semi truck. He sees the truck come to a stop on the other side of what appears to be a Tyrannosaurus Rex skeleton dig. Rather than continue his pursuit, the boy decides to stop at some tents to transform Flip & Change Grimlock. As he's doing this, the skeleton "comes to life" revealing that it is in fact Grimlock himself. The boy stares in amazement as Grimlock rears back and roars. This prompts Optimus Prime to transform, mount Grimlock, and yell "Roll out!". The boy is so grateful, he transforms 1-Step Optimus too. Grimlock then roars in the boy's face.
Notes: Optimus's "Roll out!" is voiced by his normal voice actor Peter Cullen. Given the size of Grimlock in relation to the boy when they are face to face, and the size of Prime in relation to Grimlock, Prime ends up hilariously appearing to be roughly the size of a very tall adult human.
It's faster than ever to flip and change...and reveal Robots in Disguise.


Animation: The Transfomers logo turns into an Autobot logo. Clips from Age of Extinction of Optimus Prime standing up on a highway, Grimlock charging and Optimus Prime riding Grimlock through a wall.
Narration: Unknown.
Toy segment: The Autobot logo turns into the Autobot logo on Optimus Prime's grill which then turns into a bird's eye view of a bunch of Construct-Bot parts forming the Autobot logo on a round table. The three kids sitting at the table start playing with the parts. One kid builds Optimus Prime then transforms him to truck mode. Another kid builds Grimlock and transforms him to dino mode, then sits a smaller Optimus figure on Grimlock's back.


  • Kre-O Dino Force [54]
Animation: Autobot logo being built out of bricks; Grimlock interrupting Decepticon Kreons building a robot; Grimlock sucking up a Decepticon Kreon into his mouth; Grimlock stomping on a Decepticon Kreon.
Narration: Unknown.
Toy segment: Fast motion construction of the Galvatron Factory Battle set and close ups of Grimlock and a Decepticon; Fast motion construction of the Grimlock Street Attack set, Grimlock breaking through an arch and Grimlock munching a Decepticon.
Notes: All of Grimlock's animation appearances have him ridden by Optimus Prime. All of his toy appearances have him ridden by his own Kreon. This ad comes across as two separate 15 second advertisements but was uploaded to the official Kre-O Youtube channel as one 30 second spot.
Enter a world of brick building action!
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