Character

Though every one of these characters has gone by the name Bumblebee at some point, they are all different interpretations of the core "Bumblebee" archetype. This kind of character "speciation" has been repeated again and again across the franchise.

A character is a fictional depiction of an entity, usually a Transformer, that might or might not have a toy representation. If there is a toy, the character is usually, but not always, based on the toy and intended as a means of promoting said toy.

Over the course of the numerous Transformers series and toylines, some characters have changed their names, while in other cases, characters have appeared that share a name with another character but are separate individuals. Many characters also have counterparts in other continuities they may or may not share a lot of similarities with.

Hasbro's attitude towards the importance of characters has changed a lot since the launch of the Transformers brand in 1984.

What is a character?

The Tech Spec cards that came with the original Transformers toys introduced kids to the personality and story behind each toy.

Broadly speaking, every individual Transformer, human, alien, or other sentient being covered on this wiki is a character. Remember that sentient includes non-sapient beings like the Insecticon Bob and Freya the dog, as well as "are they technically alive or not?" artificial intelligences like the Diagnostic Drone and T-AI.

Most characters have received some kind of fiction that describes their personality, defining characteristics, and unusual abilities; this may be as simple as a bio on the back of a toy package, or as elaborate as an appearance in one of the many live-action Transformers films. And those that don't have fiction of some form but do have a toy? Well, they're still characters.

In many cases, characters can appear in multiple different works of fiction simultaneously; iconic characters, like Optimus Prime or Bumblebee, have starred in multiple distinct continuities, often at the same time. These depictions generally adhere to a singular "idea" of what the character represents, but these individual portrayals can vary wildly between tellers: see the Hasbro/Marvel depiction of Chromedome as a quiet computer programmer versus his The Headmasters portrayal as a hot-headed shonen hero versus IDW Publishing's portrayal as a moody mnemosurgeon. Similar cases exist throughout Transformers media. In some cases, one particularly popular incarnation of a character may go on to inform future developments; while based on his original Headmaster toy, the bio of Chromedome's 2016 Titans Return toy, for instance, notes that the character can perform mnemosurgery on other 'bots.

In some cases, non-toy characters may appear in several different supporting media, such as the various humans who have gone by the surname "Witwicky". Some of them might be turned into toys later on, due to the (often unexpected) popularity of those characters; the various Witwickys, for instance, have received several toys as accessories alongside the larger Transformer figures.

Relevance

The decision to kill off most of Hasbro's 1984~85 product range in the original Transformers film was poorly received by the movie's target demographic.

As a toymaker first and foremost, Hasbro didn't put much emphasis onto "character" during the earliest years of the Transformers franchise; the marketing department saw them as mere products—expected to have a two-year shelf life before they were replaced by new toys and new characters. It would be Marvel writer Bob Budiansky that provided early toys with names, roles, and personalities, turning them into full-fledged characters that would, in turn, find their way into the Marvel comic and Sunbow cartoon. As a consequence, Hasbro only bothered to register a small number of trademarks in the 1980s, such as "Optimus Prime"<ref name="opuspto">United States Patent and Trademark Office file for the trademark "Optimus Prime", filed in 1984, registered in 1985.</ref> or "Soundwave".<ref name="swuspto">United States Patent and Trademark Office file for the trademark "Soundwave", filed in 1984, registered in 1985.</ref> Unbeknownst to Hasbro, however, their Transformers media blitz meant that children had connected to these robots as relatable characters. Kids didn't just see them as colorful robot toys—for all intents and purposes, the toy was that character.

In 1986, Hasbro released the big-deal super-hyped The Transformers: The Movie to theaters. The 1984 toys that had kicked off the franchise—Optimus Prime, Ironhide, Prowl, etc.— had largely left store shelves by this time, and Hasbro saw fit to begin the movie by "clearing the deck;" hoping to advertise the 1986 toyline, the opening battle of The Transformers: The Movie would feature the abrupt and violent deaths of many of these beloved characters, leaving the story free to focus on that year's brand-new toyline. The immediate backlash amongst young fans that this decision generated quickly led to the cartoon's writers resurrecting Optimus Prime in the series less than a year later, but the incident caused Hasbro to realize how much of a crucial role recognizable characters had played in the success of the Transformers line.

Beast Wars, the next Transformers show to hit the airwaves in the 1990s, turned the limitation of its expensive computer animation into a new advantage; as introducing all of the Beast Wars toys in the show would be impossible, the writers chose to focus on a small handful of Maximals and Predacons, rotating the characters in and out to keep up with new toys on the shelves. The result was that each individual Beast Wars character had a greater amount of screentime than the oft-bloated cast of the 1984 cartoon, allowing the writers to tell deeper and more multifaceted stories involving these characters. With some exceptions, this tactic would become the general approach to most Transformers storytelling: a small onscreen cast supported by a larger group of toy-exclusive characters boosted by simple association with the cartoon.

Naming conventions

Armada Wheeljack had little to do with the Generation 1 character of the same name.

Despite having realized the role that strong, likeable characters played in their franchise, Hasbro continued to take a somewhat scattershot approach to the names of Transformers characters for some time. As Hasbro repeatedly rebooted the Transformers franchise in the late 90s and 2000s, while "core" character names were generally safe, it was common to shuffle pre-existing names around, sometimes tacking them onto characters that were utterly unrelated to their original uses. Part of this was, of course, an effort to maintain valuable Trademark ownership of "major" names for future use, but it did lead to some oddities. Examples include "Soundwave" the heroic Mutant bat from Beast Wars, "Grimlock" the upbeat excavator from Robots in Disguise, and "Wheeljack" the brooding young Autobot-turned-Decepticon from Armada.

Conversely, 2004's Energon franchise would feature several characters obviously physically based on "Generation 1" characters (no doubt a facet of 2004 being the 20th anniversary of the Transformers brand), but their names were being used elsewhere or otherwise unavailable, giving us "Shockblast" and "Downshift" who were heavily recognizable as new takes on Shockwave and the original Wheeljack. (This of course is to say nothing about their in-fiction portrayals... and in these two cases in particular, they had little in common with their visual inspirations, personality-wise.) This was an issue on both sides of the world; in Japan, the Armada Mini-Con "Sureshock" was named "Arcee", which meant that when the direct-sequel series featured an Omnicon blatantly designed after Generation 1 Arcee and called "Arcee" in Hasbro markets, Takara had to give her the name "Ariel".

It was not until 2007, and the launch of the live-action film series, that the trends would shift heavily and various "legacy" names would slowly find their way back onto a solid "archetype", with that year's Transformers film featuring a handful of Autobots more-or-less based on their Generation 1 personalities. Subsequent mass-market franchises, such as that year's Transformers Animated franchise, and 2010's Transformers: Prime, would continue to realign character names with their Generation 1 appearances and personalities. Though these installments would also introduce brand-new characters to the series... sometimes using old names from minor characters and effectively becoming "the" character associated with that name, such as Prime Knock Out and 2015's Robots in Disguise Strongarm.

Changing attitudes and brand unification

Cyberverse Bumblebee, an amalgam of several past Bumblebees in design and concept, tangles with Shadow Striker, a new character introduced in the series.

The debut of the "Aligned" take on Transformers (heralded mainly by the Transformers: Prime cartoon) hit right at the beginning of the Hollywood nostalgia boom, due in part to the recent debut of the [[wikipedia:{{#if:|:}}Marvel Cinematic Universe|{{#if:||Marvel Cinematic Universe}}]] and its new approach to comic book adaptations. This pop-cultural shift would prompt Hasbro to develop a more coherent approach to the jumbled Transformers multiverse. 2010's War for Cybertron video games were the first installment of the Aligned franchise, a distinctly G1-esque take on the Transformers continuity that featured just about every major cartoon character in some capacity, all more-or-less faithful to their original designs and personalities.

Though the Aligned continuity would subsequently deviate from this aesthetic, the idea seems to have struck a chord with Hasbro; in late 2016, Hasbro would reveal a new "evergreen" style for just about every major Transformers character, beginning with ancillary side merchandise and eventually bleeding into the mass-market through IDW Publishing's ongoing comics, where many major characters would be redesigned into these new forms. 2018's Cyberverse franchise would see many characters sporting these evergreen bodies.

On the other hand, Hasbro and its licensees have been unafraid to create brand-new characters; 2014-15 brought the debut of Windblade the Autobot cityspeaker and Victorion the all-female combiner. Additionally, many IDW-original characters such as the DJD and Aileron have proved popular with fans, with some like Nautica and Rung even seeing mass-market release as new toys. As fresh faces represent new storytelling opportunities and, more importantly, new toys, it's safe to say that the Transformers franchise will never run out of new characters to introduce.

Characters and the wiki

See also: Continuity family

One version of Knock Out complicates matters by cheekily combining traits from his Prime and Generation 1 Micromaster namesakes. Similar amalgamations have caused no small amount of debate on the wiki as to where a character best fits under our organizational schema.

Unlike many other popular sci-fi franchises, Transformers is not a single long-running story set in one universe, à la Star Wars or Star Trek; rather, it is a vast entity made up of many smaller series, most of which are mutually exclusive to each other — in the Generation 1 family alone, the cartoon, Marvel comic, Dreamwave comic, IDW (2005) and IDW (2019) continuities all tell stories that, while broadly similar, are fundamentally irreconcilable.

On the MediaWiki, we therefore align characters by what we call "continuity family;" basically loose groupings of franchises that follow a rough internal theme/continuity. For instance, every appearance of the "Generation 1" version of Fortress Maximus can be found under Fortress Maximus (G1). No matter how divergent one portrayal is from the other—the cartoon's portrayal of Maximus as a nonsentient battlesuit, his Marvel Comics depiction as a weary pacifist-turned-reluctant-warrior, or even his IDW depiction as a toughened prison guard—we consider that, since they all appeared in different versions of what we call the "Generation 1 continuity family", they are different incarnations of the same character.

Conversely, largely-identical versions of the same character may be split up across several pages according to their continuity family of origin. For example, the vain Decepticon medic Knock Out was a breakout new character in the Transformers: Prime cartoon, to the point where an incredibly similar take on him appeared as a major character in the 2005 IDW continuity. Specific details were tweaked to fit him into the universe, but in both appearance and personality, the characters are largely identical. However, since this version of the character appeared in IDW's Generation 1 continuity, we consider "Knock Out (G1)" to be a different version of the character, if only for organizational purposes, as he appeared in a different continuity family.

Why Do We Do This?

If that example seems a bit silly... well, it kind of is, but it's important to note that his case is a bit of an outlier, and that has a lot to do with changes in how Hasbro and its licensees have been treating characters since this wiki's creation. MediaWiki was founded during the reign of the "Unicron Triology", a time when Transformers toys and media were nowhere near as numerous and diverse as they have been in recent history, and were pretty strictly regimented, which would be the case for many years as Transformers would get a full hard-stop reboot every now and then. While previous characters might end up with analogues in whatever new franchise pops up, they were usually heavily re-interpreted for said new franchise, such as how the character "Bulkhead" from Animated would get reworked to the similar Prime "Bulkhead". And both are completely different from the previous holder of the name, from Energon (well, aside from being green).

And really, how useful do you think lumping every iteration of Starscream together, regardless of franchise, would really be?

For the first 30 years of the brand, it was rare, if not nigh-unheard-of, for a character to basically be "transplanted" from one very-different franchise to another with minimal changes until the height of IDW Publishing's original comic run. While that series is considered "Generation 1" many writers began to pull popular characters from other non-"G1" franchises and drop them into the story. While this has led to some quibble, as an organizational tool, it does in general work better to have the IDW "G1" Knock Out have his own separate page for his adventures, regardless of how similar to the original he is.

Of course, there's always extra-outliers and troublemakers, thus the need for some flexibility in special circumstances.

Gray areas

With a franchise as large, sprawling, and convoluted as Transformers, it can sometimes be hard to tell what separates one character or toy from another; this section goes over some of the more common "gray areas" that have cropped up during the history of the wiki, often involving the thorny issue of toys and how they relate to their in-fiction depictions.

Micro-continuities

As a result of an early promotional comic, this toy of Optimus Primal simultaneously represents a new character and an upgraded version of the Autobot leader Optimus Prime.

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Most Transformers franchises are supported by a toyline and one or two "pillars": usually a television show or comic book designed to advertise the toys. In some cases, however, early promotional material has created entirely new continuities, which we call "micro-continuities", out of a handful of promotional materials. In some notable cases, these have created entirely new characters by conflating other characters together. Most infamous was the very first Beast Wars comic, which treated the setting as an extension of the Autobot-Decepticon war on contemporary Earth and depicted Optimus Primal and Megatron as merely the newest forms of the original Optimus Prime and Megatron.

The Beast Wars television show would quickly clarify that Primal and Megatron were their own characters, who hailed from the distant future; as a result of this comic, however, you will find early Beast Wars figures on the toy pages for both Optimus Prime and Megatron—because this comic established that, in at least one small continuity, those toys were Optimus Prime and the Decepticon Megatron.

Repurposing

Storm Surge's toy can be used to represent both the movie Decepticon, or with some imagination, the evil Autobot Seaspray.

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In some cases, a toy might simultaneously represent two or more entirely different characters. This was more common during the tail end of Generation 1, when the Hasbro and Takara lines began to diverge; for instance, any Headmaster toy could—depending on if you lived in Japan or the US—be interpreted as either an organic Nebulan in armor, or a small robot colonist from the planet Master. In other cases, the cause might be a miscommunication (or disagreement) between Hasbro and Takara: while Hasbro intended Armada Thundercracker as a different character than Starscream, whom he was redecoed from, the Legends of the Microns cartoon made the "Thundercracker" colors an upgraded form of Starscream, and Takara released their version of the toy under the name "Starscream S" ("Super Mode"). The English Armada dub of the cartoon tried to "explain" the discrepancy between toys and cartoon by having Starscream remark that he "look[s] like Thundercracker" in his new colors.

These early divergences gave way to the practice of "repurposing", interpreting a preexisting toy as a new character or applying it to a completely different individual as a new form. Fun Publications was particularly fond of this practice; the Shattered Glass series would frequently grab obscure redecoes and reinterpret them as new characters—for instance, depicting the evil Autobot Seaspray with the body used by the obscure movieverse Decepticon Storm Surge. Wiki-wise, this means that you'll find Storm Surge's toy on Seaspray's page, even though no such toy of Seaspray "really" officially exists—it's a question of using your imagination.

Names

Energon Shockblast shares many features with G1 Shockwave except his name.

See also: Renaming

Transformer names have come and gone over the years, a combination of changing trademarks, new cast members, and Hasbro's increasing awareness of the vagaries of non-US slang (the reason why we'll never see a Transformer named Slag or Slapper again). The practical upshot of this is that Transformer names can and have changed drastically over the years. Combined with our approach to structuring character pages, it can sometimes be vague as to whether or not a character from one continuity family could be said to have a counterpart elsewhere: for instance, should Energon Shockblast be considered a version of Generation One Shockwave, as Generation One Bumblebee is to his Animated counterpart... even if Shockblast is far from the emotionless logical sort? This debate takes an interesting turn when one factors in the existence of the Cybertron Mini-Con Shockwave, who hails from the same continuity as Shockblast... but has nothing in common with any of the other Shockwaves or Shockblasts.

Sometimes a toy released under one name sees re-release under a new alias. Depending on the circumstances, this can pan out as either two different characters, or just a rename. In 2006, several Classics Mini-Cons were released under the Cybertron banner as part of a promotional pack-in with big-ticket item Primus: Classics Dirt Rocket and Thunderwing were released as Offshoot and Nightscream (respectively) in Cybertron. Later fiction would make the distinction that the Cybertron versions were in fact completely different characters (from origin to personality to gender in Dirt Rocket/Offshoot's case).

Robots in Disguise

Robots in Disguise Megatron appeared in IDW's comic universe as "Gigatron", his original Car Robots name. For simplicity's sake, both versions are on the same page.

The 2001 Robots in Disguise franchise is an oddity in the Transformers franchise, as it has the dubious honor of being considered part of two very different continuity families simultaneously. Originally, the series was perceived as a reboot of sorts after the conclusion of the Beast Era, a back-to-basics tale that returned the action to contemporary Earth and featured vehicular Autobots. Outside of some vaguely-worded Japanese promotional backstory, both Robots in Disguise and the Japanese version, Car Robots, were largely unconnected to the Generation 1 continuity that had come before. All seemed well... until years later, when Takara revealed that Car Robots was not a reboot, and officially incorporated the series into their own elaborate Generation 1 cartoon continuity as part of a huge gap-filling and continuity-tying-up effort that pulled a lot of pieces of fiction together, both major and obscure.

However, no similar proclamation was made for Robots in Disguise. To this day the Hasbro version of the series stands alone, without any direct ties to any other fictional universe (aside from the whole "multiverse" thing, of course).

On the wiki, at least, this means that Robots in Disguise characters who have received additional appearances elsewhere in the Generation 1 continuity family, such as Sky-Byte's supporting role in IDW's comics, are consolidated onto a single page to avoid a redundant and nigh-identical "Sky-Byte (Car Robots)" page, even though the Japanese Car Robots and American Robots in Disguise franchises are considered two entirely separate continuity families.

(It also helps that Robots in Disguise is something of a "forgotten" series, so its transplants are few and far between.)

Multiversal singularities

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Unicron's status as a former multiversal singularity means that his page is organized differently than a more "standard" Transformers character.

One of Hasbro's earliest attempts to tie together a cohesive Transformers mythology was the creation of "multiversal singularities": the story pitch was that there was only one of them ever in-fiction, existing as higher-dimensional beings who could inhabit multiple universes simultaneously. The first character that got this treatment from Hasbro was Unicron, starting with the supporting fiction for the 2003 Universe toyline, depicting him as the force responsible for abducting many heroes and villains from across the multiverse to aid in his restoration. Subsequent fiction would reconcile his various conflicting cartoon and Marvel Comics backstories by describing all of his various incarnations as a sort of "virus" that could manifest in different universes through mystical or mundane means. On the wiki, this meant that we organized Unicron's page as a single, long article, detailing all of his exploits throughout the Transformers multiverse, rather than splitting them up into "Unicron (G1)", "Unicron (Armada)"...

Other notable characters demarcated as singularities included Primus and the Thirteen. This admittedly high-concept premise... didn't really work as planned; immediately, it became clear that many of these so-called singularities had radically different characterizations and origin stories across multiple continuities, which made the entire concept harder to rationalize as the Transformers multiverse continued to change hands.

As things grew more fraught, some more fiction from Fun Publications would put the entire concept to rest by retconning the concept away entirely, through the in-fiction medium of the Shroud, which retroactively nullified the entire concept of singularities—G1 Unicron was his own guy again, as was Armada or Prime Unicron. However, owing to their legacy as singularities, and their status as very important characters within Transformers lore, we at the wiki have continued to consolidate their information all onto a single page, even though each of their fictional appearances are now recognized to belong to entirely separate characters. The exception to this rule is Sideways, who is now treated like most other Transformers characters and has had all of his appearances split into separate characters by continuity.

Merchandise and the multiverse

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Bot Shots Starscream is pretty clearly based on G1 Starscream—and on this wiki, we sort him under Starscream's toy page. In the in-fiction Transformers multiverse, however, he and many other merchandise-based representations are established to hail from a separate universal cluster.

The in-fiction world of the Transformers is based around an elaborate multiverse, which more-or-less follows our own system of classification by continuity family; breaking down into a series of "universal clusters" that, are, in turn, made up of "universal streams", corresponding to real world continuity families and individual continuities. The rise of these universal streams as the primary system of in-fiction universal classification coincided with Hasbro's release of multiple new, merchandise-oriented sidelines: Kre-O, Construct-Bots, Hero Mashers, Bot Shots, and so on.

As these characters seemingly represented new versions of old standby characters like Optimus Prime or Grimlock, the wiki initially gave each of these characters a separate page: "Optimus Prime (Bot Shots)", "Optimus Prime (Construct-Bots)", "Optimus Prime (Hero Mashers)", and so on... in spite of the fact that often (but not always) these characters were clearly based on specific prior iterations, and the fact that almost none of these specific incarnations received any real fiction that would separate them from their namesakes outside of a handful of toys and maybe a commercial or two. As it soon became clear that the wiki would be overrun by these tiny, one-note articles, Ask Vector Prime would introduce a new cluster, "Iocus", which would serve as a "dumping ground" for all of these miscellaneous toys; under this schema, there would be one "Optimus Prime (Iocus)" page, which would consolidate all of the side merchandise as a single "character".

However, the Iocus cluster landed right as these miscellaneous toylines had begun stronger cross-promotional synergy with the main franchises, directly featuring characters from these series in their toylines. For ease of access, it was decided that all of these side appearances would be directly integrated under the character they most resembled, so Hound's Construct-Bots toy was moved to "Hound (G1)/toys#Construct-Bots", and so on. The result of all of this is that while these side toys are cast in the images of characters from Generation 1, the movies, Prime, or lord knows where else, they officially simultaneously exist as their own characters, who hail from the "Iocus" universal cluster.

Some exceptions exist as far as wiki organization is concerned, such as those rare Kre-O characters who received enough fiction in enough forms to make this sort of sorting problematic. Thus, "Optimus Prime (Kre-O)" remains its own page, but the toys also appear on the various relevant other Optimuses said toys are based on.

Official perspectives

Hasbro's position

Hasbro generally treats major characters as "archetypes", with only minimal consideration for franchise/continuity as needed for marketing purposes.

Hasbro's handling of "character" is a lot more, well, big-picture marketing-driven. As a general rule, Hasbro is mostly concerned with if their latest Starscream is a conniving Decepticon second-in-command that (ideally) turns into a jet with visual cues taken from the original Starscream. What franchise they're in and how that relates to other franchises is not super-high-up in their concern outside of how they label a toy.

Effectively, a Starscream is a Starscream, and they're all "Starscream", all reflections of the same core jerk. They are aware that it is important as a selling tool to differentiate the live-action movies Starscream from the original, and both of those from Cyberverse Starscream and so on, because kids (and adults) get attached to specific incarnations of characters, thanks to media portrayals. While Hasbro has "crossed the streams" with merchandise many times by using older toys designed for a different franchise with a different aesthetic in a new line, this practice is usually reserved for "filler" product. The overwhelming majority of "Starscream" toys for any given line are going to be based on the core design for the franchise in question, especially new molds and bigger-ticket items. They are going to try and keep internal consistency of a character's portrayal within a franchise as much as possible.

Basically, Hasbro runs on the "squint test". The fine details of fiction don't particularly matter. They are not concerned with "continuity" so much as brand consistency. After all, they're not an information archive.

TakaraTomy's position

Japanese Transformers fiction is less fractured than its American counterpart: most modern Japanese fiction takes place in what we call the "Japanese Generation 1 cartoon continuity", which incorporates a variety of American and Japanese shows into a single semi-cohesive entity. Elaborate retcons that frequently split out or merge separate characters are common ways to explain discrepancies away.

TakaraTomy seldom weighs in on the dicey issue of character analogs in other universes. However, during a Q&A at the World Character Convention in December 2002, the head of Takara's Boys Division, when asked flat out if the (then just announced) Legends of the Microns Convoy (Armada Optimus Prime) represented the same character as G1 Convoy (Generation 1 Optimus Prime), said that no, he was a different character, more like Lio Convoy.<ref>Q: "...in the past, we've seen a variety of "Convoy" who are different characters, such as Lio Convoy and Convoy of Beast Wars. Is the Armada Convoy intended to be a representation of the G1 Convoy, or an original character?"</ref>

References

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