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{{disambig2|the alternate reality game based on the Sector Seven organization|the organization itself|Sector Seven}}
{{disambig2|the alternate reality game based on the Sector Seven organization|the organization itself|Sector Seven}}


[[Image:S7arg credits.png|center|450px|thumb|Hollywood lies]]
[[File:S7arg credits.png|center|upright=2.5|thumb|[[Hollywood]] lies]]


The '''sector Seven Alternate Reality Game''' is a viral marketing campaign for the [[Transformers (2007)|first]] [[live-action movie series|live action movie]].  The game's story began in in February [[2007]] and concluded on [[July 6]] with a farewell message sent to user's cell-phones by the campaign protagonist.
The '''Sector Seven Alternate Reality Game''' is a viral marketing campaign for the [[Transformers (film)|first]] [[live-action film series|live action movie]].  The game's story began in February [[2007]] and concluded on [[July 6]] with a farewell message sent to user's cell-phones by the campaign protagonist.


The campaign was based on the premise that the entire Transformers franchise, from [[The Transformers (franchise)|1984]] to the upcoming movie, was actually an elaborate cover-up designed to conceal the ''real'' presence of alien machines on the planet Earth.  Players used passwords concealed in the promotional material for the upcoming movie by [[Agent X|a rogue agent]] to access a 'secure online client' and read e-mails and explore files belonging to various agents in the organization.
The campaign was based on the premise that the entire [[Transformers brand]], from [[The Transformers (franchise)|1984]] to the upcoming movie, was actually an elaborate cover-up designed to conceal the ''real'' presence of [[Transformer|alien machines]] on the planet Earth.  Players used passwords concealed in the promotional material for the upcoming movie by [[Agent X|a rogue agent]] to access a 'secure online client' and read e-mails and explore files belonging to various agents in the organization.


The campaign sprawled to included a novel "[[Ghosts of Yesterday]]," the 'secure client', cell phones, several social networking sites, as well as live events and a touring troupe of actors.
The campaign sprawled to include the 'secure client', cell phones, several social networking sites, as well as live events and a touring troupe of actors.


{{chapters|style=2|title=''Sector Seven'' Alternate Reality Game components:|content=
{{chapters|style=2|title=''Sector Seven'' Alternate Reality Game components:|content=
*[[Ghosts of Yesterday]]
*[[SectorSeven.org]]
*[[SectorSeven.org]]
*[[Stop Sector Seven]]
*[[Stop Sector Seven]]
*[[Sector Seven Mobile Command Unit]]
*[[Sector Seven Mobile Command Unit]]
*[[The Real Effing Deal]]
*[[GiantEffingRobots.com]]
}}
}}


==Passwords==
==Revenge of the Fallen==
*'''takara83'''
The viral marketing campaign was re-established for the sequel in the form of two websites that continue to depict "real" events consisting of leaks of alien contacts. The film [[Transformers: Revenge of the Fallen (film)|Revenge of the Fallen]] could be easily seen as further disinformation designed to discredit the work of [[Robo-Warrior]] at [[GiantEffingRobots.com]] and [[Leo Spitz]] and his staff from [[The Real Effing Deal]].
**Revealed, along with the existence of the game's website, in the movie's first teaser trailer.
**References the [[Takara Agreement]].
**Password no longer accepted. [http://www.sectorseven.org/remoteclient.php?login=takara83 Direct link to unlocked Remote Access Client].  


*'''thefirst7'''
The websites officially tied into the Sector Seven continuity when [[Agent X]] contacted Leo Spitz with information gathered from Sector Seven.[http://www.therealeffingdeal.com/blog/exclusive-mission-city-update/#more-1982]
**Revealed in ad for the movie on ESPN.com
**References the [[First Seven]].
**Password no longer accepted. [http://www.sectorseven.org/remoteclient.php?login=thefirst7 Direct link to unlocked Remote Access Client]


*'''NBETWO'''
==Featured characters==
**Revealed in an e-mail from [[Agent X]] to game participants.
{{featuredcharacters
**References [[N.B.E.]]-2 (In the game, this is [[Optimus Prime (Movie)|Optimus Prime]] while in other materials, it is [[Bumblebee (Movie)|Bumblebee]].)
|h1=[[Sector Seven]]|c1=
**Password no longer accepted. [http://www.sectorseven.org/remoteclient.rpy5ntr4d.html Direct link to unlocked Remote Access Client]
*[[Alexander Powers]] ([[Jason Sarcinelli]])
 
*[[Rebecca Howard]]
*'''FWIFFO'''
*[[Reggie Simmons]]
**Revealed on the movie's MySpace page.
*[[James Farr (Movie)|James Farr]]
**References Master Fwiffo, the screen name of a game participant, a fan who posts at several online forums.
*[[Gravesen]]
**Password no longer accepted. [http://www.sectorseven.org/remoteclient.ac1903.html Direct link to unlocked Remote Access Client]  
|h2=[[Stop Sector Seven]]|c2=
 
*[[Agent X]]
*'''BYEBYEPOWERS'''
|h3=[[Non-Biological Extraterrestrial|NBEs]]|c3=
**Revealed in a post on the Stop Sector Seven Buzznet group by [[Rebecca Howard| sciencehottie35]].
*[[Megatron (Movie)/games|NBE 01]]
**References game character [[Alexander Powers]].
*[[Bumblebee (Movie)/games|NBE 02]]
**[http://www.sectorseven.org/remoteclient.AB5F29622B20.html Direct link to unlocked Remote Access Client]  
*[[Grimlock (G1)|NBE 08]]
 
*[[Laserbeak (G1)|NBE 57]]
*'''gravesen'''
*[[Reflector (G1)|NBE 115]]
**Revealed in Issue Four of the movie prequel comic.
*[[Kickback (G1)|NBE 125]]
**References game character [[Gravesen]].
*[[Bumblebee (G1)|NBE A684]]
**[http://www.sectorseven.org/remoteclient.19140E4A463D.html Direct link to unlocked Remote Access Client]  
|c4=
 
*[[B11-9981]]
*'''codeblack'''
*[[AX9-8946-09SU-1]]
**Revealed in online version of the movie's full theatrical trailer.
*[[Hiro Kurosawa]]
**[http://www.sectorseven.org/remoteclient.2B543E4A809F.html Direct link to unlocked Remote Access Client]
*[[Mario (ROTF)|Mario]]
 
*[[Freddy]]
*'''DECEPTIBOT'''
*[[Robo-Warrior]]
**Revealed in a text message sent to game participants.
*[[Leo Spitz]]
**References [[DECEPTIBOT]], a group of guys from S7's IT department who think they're a band.
*[[Sharsky|Sharkatron3000]]
**[http://www.sectorseven.org/remoteclient.D7FD3FF46909.html Direct link to unlocked Remote Access Client]
*[[Fassbinder|The Fassinator]]
 
*[[Vicki and Danielle]]
 
*[[Sgt. Power]]
The various story elements so far include:
}}
 
*It was discovered to be founded by seven guys. Well, ...a [[B11-9981|pizza boy]] got inside, once.
 
*An experiment on the Allspark itself that created a [[AX9-8946-09SU-1|lifeform]] which almost escaped. The Allspark was used on low-power but the resulting life-form's near escape and murder of a Sector Seven scientist means these experiments on the Allspark have been put on hold.
 
*Scientists within Sector Seven arguing with the military that contact should be made with designate "N.B.E. 02" (Optimus Prime) to form an alliance. The military is refusing to listen to such suggestions when considering the danger of full-on contact with seriously threatening outerspace robots.
 
*Throughout all of this, a mysterious "Agent X" is hacking their system and 'leaking' the information to us, the masses.
 
*Actual email addresses exist and many have been bombarding the addresses with mail. Some have received replies along the lines of "Keep watching" and "Follow The Cube."
 
*The casting of [[Hugo Weaving]] as Megatron was "revealed" through the website. [[Sector Seven]] agent H. Weaving convinced [[Steven Spielberg|S.S.]], [[Michael Bay|M.B.]], [[Roberto Orci|R.O.]], and [[Alex Kurtzman|A.K.]] to put him in charge of the "[[Megatron (Movie)|Megaman]] issue." 
 
*In the Sector Seven ARG, [[Transformers (2007)]] and all related fiction, materials, and promotional materials are actually a [[Hungry Dragon|counter-information campaign]], designed to discredit leaks and cover up the existence of [[N.B.E.|N.B.E.s]] by presenting the facts about them as fictional events. It is suggested that all of the popular [[Generation 1]] was a similar campaign. This is supported by hacked video file evidence of mechanoids designated "N.B.E. 08" (Dinobot ''Grimlock''), "N.B.E. 115" (''Reflector''), "N.B.E. 125" (a mass-shifted Insecticon ''Kickback''), and "NBE 57" (a mass-shifted ''Laserbeak'').
 
=="Hexagon" codes==
* '''9-5012-117''', MB (Blue) -[[Sector Seven Mobile Command Center]] (used for events)
* '''E-7138-117''', GR (Red) - Sample logo from website
* '''ZEBRA-25-V33''', GR (Red) - XK Plasma1 report
* '''VECTOR-89-V55''', GR (red) - Discussing NBE 102


==External links==
==External links==
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*[http://sector7.wikibruce.com/Home Sector Seven ARG wiki]  
*[http://sector7.wikibruce.com/Home Sector Seven ARG wiki]  


[[Category:Movie]]
 
[[Category:Games]]
[[Category:Movie games]]
[[Category:Sector Seven]]
[[Category:Sector Seven]]

Latest revision as of 18:34, 10 August 2025
Movie continuity family
Transformers (2007) »
This article is about the alternate reality game based on the Sector Seven organization. For the organization itself, see Sector Seven.
Hollywood lies

The Sector Seven Alternate Reality Game is a viral marketing campaign for the first live action movie. The game's story began in February 2007 and concluded on July 6 with a farewell message sent to user's cell-phones by the campaign protagonist.

The campaign was based on the premise that the entire Transformers brand, from 1984 to the upcoming movie, was actually an elaborate cover-up designed to conceal the real presence of alien machines on the planet Earth. Players used passwords concealed in the promotional material for the upcoming movie by a rogue agent to access a 'secure online client' and read e-mails and explore files belonging to various agents in the organization.

The campaign sprawled to include the 'secure client', cell phones, several social networking sites, as well as live events and a touring troupe of actors.

Sector Seven Alternate Reality Game components:

Revenge of the Fallen

[edit]

The viral marketing campaign was re-established for the sequel in the form of two websites that continue to depict "real" events consisting of leaks of alien contacts. The film Revenge of the Fallen could be easily seen as further disinformation designed to discredit the work of Robo-Warrior at GiantEffingRobots.com and Leo Spitz and his staff from The Real Effing Deal.

The websites officially tied into the Sector Seven continuity when Agent X contacted Leo Spitz with information gathered from Sector Seven.[1]

[edit]

(Numbers indicate order of appearance.)

Sector Seven Stop Sector Seven NBEs Others
[edit]
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