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The '''Hasbro Toy Shop''' is a [[Hasbro]]-owned online store that sells a large variety of toys by Hasbro and its subsidiaries, among them numerous ''Transformers'' toys. Occasionally, the Hasbro Toy Shop also offers [[exclusive]] toys.
The '''Hasbro Toy Shop''' was a [[Hasbro]]-owned online store that sold a large variety of toys by Hasbro and its subsidiaries, among them numerous ''Transformers'' toys. Occasionally, the Hasbro Toy Shop also offered [[exclusive]] toys.
 
It was replaced with the relaunched [[Hasbro Pulse]].


==History==
==History==
Hasbro's first attempt to sell toys online directly was the "Hasbro Collectors" online store from the late 1990s, which ''only'' offered exclusive toys (in the case of Transformers, imported Japanese toys originally released by [[Takara]]). In 1999, Hasbro's UK branch partnered with the venerable [[United Kingdom]] toy retailer [[Hamleys]] to operate [[Funstore]], a Hasbro-run, Hamleys-branded online retailer that dealt with Hasbro toys and even products from Hasbro's competitors.
Hasbro's first attempt to sell toys online directly was the "Hasbro Collectors" online store from the late 1990s, which ''only'' offered exclusive toys (in the case of Transformers, imported Japanese toys originally released by [[TakaraTomy|Takara]]). In 1999, Hasbro's UK branch partnered with the venerable [[United Kingdom]] toy retailer [[Hamleys]] to operate [[Funstore]], a Hasbro-run, Hamleys-branded online retailer that dealt with Hasbro toys and even products from Hasbro's competitors.


The current Hasbro Toy Shop site was officially launched in May of 2005. Unlike the old Hasbro Collectors site, the Hasbro Toy Shop concentrates on toys that are also available at general retail in the United States, with exclusives being the exception rather than the rule.
The Hasbro Toy Shop site was officially launched on [[May 2]]nd 2005.<ref>http://www.galactichunter.com/archives/may2005.asp</ref> Unlike the old Hasbro Collectors site, Hasbro Toy Shop concentrated on toys that are also available at general retail in the United States, with exclusives being the exception rather than the rule.


The current site shares its database with Hasbro's public corporate website, which means that all toys currently offered by the Hasbro Toy Shop are automatically also listed at the Hasbro website (and thus at the official ''Transformers'' sub-site too).
The site shared its database with Hasbro's public corporate website, which means that all toys offered by Hasbro Toy Shop were automatically also listed at the Hasbro website (and thus at the official ''Transformers'' sub-site too).


In February, 2009, HasbroToyShop.co.uk, the United Kingdom's version of Hasbro Toy Shop, closed down.<ref>[http://www.hasbrotoyshop.co.uk/ HasbroToyShop.co.uk's announcement of closure.]</ref>
In February 2009, HasbroToyShop.co.uk, the United Kingdom's version of Hasbro Toy Shop, closed down.<ref>[http://www.hasbrotoyshop.co.uk/ HasbroToyShop.co.uk's announcement of closure.]</ref>
 
Hasbro Toy Shop was replaced with Hasbro Pulse in early 2019, now only remaining on [[eBay]].


==History of exclusives==
==History of exclusives==
Most exclusives from recent years are also offered at the Hasbro Toy Shop booth at San Diego Comic-Con (intended to promote the shop) and are later offered online. Initially, this resulted in a lot of [[Toy scalping|scalping]] at SDCC, coupled with the online store's database being unable to handle the massive customer request volume, which in turn resulted in temporary database errors and the exclusives selling out before most customers even had a chance to order them. With each succeeding year, the Hasbro Toy Shop staff seems to learn from past mistakes, resulting in larger production runs for the toys, better database performance, longer availability of the toys, no more rapid sell-outs and more satisfied customers.
Most exclusives from recent years are also offered at the Hasbro Toy Shop booth at [[San Diego Comic-Con]] (intended to promote the shop) and are later offered online. Initially, this resulted in a lot of [[Toy scalping|scalping]] at SDCC, coupled with the online store's database being unable to handle the massive customer request volume, which in turn resulted in temporary database errors and the exclusives selling out before most customers even had a chance to order them. With each succeeding year, the Hasbro Toy Shop staff seems to learn from past mistakes, resulting in larger production runs for the toys, better database performance, longer availability of the toys, no more rapid sell-outs and more satisfied customers.


Most Hasbro Toy Shop exclusives are either redecos of previously released toys or an outlet to sell already produced toys originally intended for a mass retail release (usually from cancelled lines). Many of them are also released as non-exclusive mass retail releases in Hong Kong and other Asian countries, and occasionally also as exclusives to other stores in [[Australia]].
Most Hasbro Toy Shop exclusives are either redecos of previously released toys or an outlet to sell already produced toys originally intended for a mass retail release (usually from canceled lines). In the past, some of them were also released as non-exclusive mass retail releases in Hong Kong and other Asian countries, and occasionally also as exclusives to other stores in [[Australia]]. In more recent years, some of them were made available (with minor changes to the packaging and sometimes also to the figures themselves and/or their accessories) at conventions in Asia, such as Animation-Comic-Game Hong Kong.


==List of exclusive toys==
==List of exclusive toys==
===[[Commemorative Series]]===
===''[[The Transformers: Generation One Commemorative Series|Commemorative Series]]''===
* [[Astrotrain (G1)|Astrotrain]] (2005)
<ul class="iconlist">
{{Bp-d1|[[Astrotrain (G1)/toys#Commemorative Series|Astrotrain]] (2005)}}
{{note|Astrotrain was originally intended to be released as part of the Toys"R"Us exclusive Commemorative Series IX together with [[Ricochet (Headmasters)|Ricochet]], but was initially not released due to the unexpected cancellation of the line by TRU. The already produced stock was later offered as the first exclusive toy for the Hasbro Toy Shop, serving as a test to see whether exclusives were a viable option for the store.}}
 
===''[[Transformers: Alternators|Alternators]]''===
{{Bp-d1|[[Nemesis Prime (G1)#Alternators|Nemesis Prime]] (2006)}}
{{Bp-a1|[[Hot Rod (G1)/toys#Alternators|Rodimus]] (2007)}}
 
===''[[Transformers: Classics|Classics]]''===
{{Bp-a1|[[Optimus Prime (G1)/toys#PepsiPrime2007|Pepsi Optimus Prime]] (2007)}}
{{note|This toy was also given away as a prize for winners of the Pepsi-sponsored [[Mountain Dew|Transform Your Summer]] contest. It was also sold at [[BotCon 2007]].}}
 
===''[[Titanium Series]]''===
{{Bp-d1|[[Menasor (G1)#Titanium Series|Menasor]] (2007)}}
{{Bp-d1|[[Skywarp (G1)/toys#Titanium Series|Skywarp]] (2008)}}
 
===[[Transformers: Universe (2008 toyline)|''Universe'' (2008)]]===
{{Bp-d1|[[Nemesis Prime (G1)#Universe (2008)|Nemesis Prime]] (2008)}}
{{Bp-a1|SE-01 [[Optimus Prime (G1)/toys#UniSpecEd|Optimus Prime]] (Special Edition, 2008)}}
{{Bp-d1|SE-02 [[Megatron (G1)/toys#UniSpecEd|Megatron]] (Special Edition, 2008)}}
{{Bp-d1|SE-03 [[Drag Strip (G1)#Universe (2008)|Drag Strip]] (Special Edition, 2008)}}
{{Bp-d1|SE-04 [[Overkill (G1)#Universe (2008)|Overkill]] (Special Edition, 2008)}}
{{note|According to Hasbro, the "Special Editions" were originally intended for the Australian and non-Japanese Asian markets, but were offered to American fans via the Hasbro Toy Shop website as well.}}
{{Bp-a1|''[[Mighty Muggs]]'' [[Optimus Prime (G1)/merchandise#SDCCmightymugg|Optimus Prime]] (Special Edition, 2009)}}
{{Bp-d1|[[Soundwave (G1)/toys#Universe (2008)|Soundwave]] with [[Ravage (G1)/toys#UniReissue|Ravage]], [[Laserbeak (G1)/toys#Universe (2008)|Laserbeak]], [[Buzzsaw (G1)/toys#Universe (2008)|Buzzsaw]] and [[Ratbat (G1)/toys#G1 Series|Ratbat]] (reissues, 2009)}}
{{Bp-a1|''Mighty Muggs'' [[Prowl (G1)/toys#Mighty Muggs|Prowl]] (2010)}}
{{Bp-a1|[[Blaster (G1)/toys#Hasbroreissue|Autobot Blaster]] with [[Steeljaw (G1)#Universe (2008)|Steeljaw]], [[Ramhorn (G1)#Universe (2008)|Ramhorn]] and [[Eject (G1)#Universe (2008)|Eject]] (reissues, 2010)}}
 
===''[[Transformers: Dark of the Moon (toyline)|Dark of the Moon]]''===
{{Bp-a1|[[Optimus Prime (Movie)/toys#SDCCUltimatePrime|Ultimate Optimus Prime]] (2011)}}
{{note|This version of Ultimate Optimus Prime is presented in vehicle mode, packaged into a large, foil-embossed bubble packaging (similar to late ''[[Transformers: Alternators|Alternators]]'' packaging) styled after Optimus Prime's trailer, with an additional foil-embossed sleeve styled after the hood of Optimus Prime's truck. Exclusive to this release is a set of stickers one can apply to the trailer. The toy itself is otherwise identical to the regular retail release.}}
 
===''[[G.I. Joe and the Transformers (toyline)|G.I. Joe and the Transformers]]''===
{{Bp-d1|[[Starscream (G1)/merchandise#G.I. Joe and the Transformers|Starscream Skystriker]] with [[Cobra Commander#G.I. Joe and the Transformers 2|Cobra Commander]] (2011)}}
{{Bp-d1|[[Shockwave (G1)/toys#G.I. Joe and the Transformers|Shockwave H.I.S.S. Tank]] with [[Destro#G.I. Joe and the Transformers 2|Destro]] and [[Battle Android Trooper#G.I. Joe and the Transformers|Constructicon B.A.T.]] (2012)}}
{{Bp-a1d1|[[Jetfire (G1)/toys#G.I. Joe and the Transformers|Jetfire Skystriker]] and [[Hound (G1)/toys#G.I. Joe and the Transformers|Hound VAMP]] with [[Ravage (G1)/toys#G.I. Joe and the Transformers|Ravage]], [[Snake-Eyes#G.I. Joe and the Transformers 2|Snake-Eyes]], the [[Baroness#G.I. Joe and the Transformers 2|Baroness]], and [[Bludgeon (G1)#G.I. Joe and the Transformers|Bludgeon]] (2013)}}
 
===''[[Transformers: Prime (toyline)|Prime]]''===
{{Bp-a1|[[Matrix of Leadership]] [[Optimus Prime (WFC)/toys#First Edition|Optimus Prime]] (2011)}}
{{Bp-a1|[[Bumblebee (WFC)/toys#NewYork|Bumblebee]] and [[Arcee (WFC)/toys#NewYork|Arcee]] with [[Raf Esquivel#NewYork|Raf Esquivel]] and [[Jack Darby#NewYork|Jack Darby]] (2011)}}
{{Bp-a1|[[Cliffjumper (WFC)#RustInPeace|"Rust In Peace" Terrorcon Cliffjumper]] (2012)}}
 
===''[[Nerf]]''===
{{Bp-a1|[[Nerf#San Diego Comic-Con 2011|Optimus Prime Barricade RV-10 Nerf Blaster]] (2011)}}


{{note|Astrotrain was originally intended to be released as part of the Toys "R" Us exclusive Commemorative Series IX together with [[Ricochet (G1 Autobot)|Ricochet]], but was initially not released due to the unexpected cancellation of the line by TRU. The already produced stock was later offered as the first exclusive toy for the Hasbro Toy Shop, serving as a test to see whether exclusives were a viable option for the store.}}
===''[[Transformers: Generations (toyline)|Generations]]''===
{| style="margin-left:1em;" width="100%"
|width="20%" valign="top"|<u>'''''[[Transformers: Generations (toyline)#Fall of Cybertron|Fall of Cybertron]]'''</u>
<ul class="iconlist">
{{Bp-d1|[[Bruticus (WFC)#Generations|Decepticon Bruticus]] 5-pack (2012)}}
:{{Bp-d1|[[Onslaught (WFC)#Generations|Onslaught]]}}
:{{Bp-d1|[[Vortex (FOC)#Generations|Vortex]]}}
:{{Bp-d1|[[Blast Off (FOC)#Generations|Blast Off]]}}
:{{Bp-d1|[[Swindle (FOC)#Generations|Swindle]]}}
:{{Bp-d1|[[Brawl (WFC)#Generations|Decepticon Brawl]]}}
</ul>
|width="20%" valign="top"|<u>'''''[[Combiner Wars (toyline)|Combiner Wars]]'''</u>
<ul class="iconlist">
{{Bp-d1|[[Devastator (G1)/toys#SDCC2015titan|Devastator]] "Special Edition" 6-pack (2015)}}
:{{Bp-d1|1. [[Hook (G1)/toys#SDCC2015|Constructicon Hook]]}}
:{{Bp-d1|2. [[Long Haul (G1)/toys#SDCC2015|Constructicon Long Haul]]}}
:{{Bp-d1|3. [[Scavenger (G1)/toys#SDCC2015|Constructicon Scavenger]]}}
:{{Bp-d1|4. [[Bonecrusher (G1)/toys#SDCC2015|Constructicon Bonecrusher]]}}
:{{Bp-d1|5. [[Scrapper (G1)/toys#SDCC2015|Constructicon Scrapper]]}}
:{{Bp-d1|6. [[Mixmaster (G1)/toys#SDCC2015|Constructicon Mixmaster]]}}
{{Bp-a1|"Combiner Hunters" 3-pack (2015)}}
:{{Bp-a1|[[Windblade (G1)#Combiner Wars|Windblade]]}}
:{{Bp-a1|[[Chromia (G1)#Combiner Wars|Chromia]]}}
:{{Bp-a1|[[Arcee (G1)/toys#Combiner Wars|Arcee]]}}
</ul>
|width="20%" valign="top"|<u>'''''[[Titans Return (toyline)|Titans Return]]'''</u>
<ul class="iconlist">
{{Bp-a1|"Titan Force" 3-pack (2016)}}
:{{Bp-a1|[[Infinitus#TitanForce|Autobot Infinitus]] & [[Sentinel Prime (G1)#TitanForce|Sentinel Prime]]}}
:{{Bp-a1|[[Windblade (G1)#TitanForce|Windblade]]}}
:{{Bp-a1|[[Brainstorm (G1)#TitanForce|Brainstorm]] & [[Arcana#TitanForce|Autobot Teslor]]}}
{{Bp-a1|[[Fortress Maximus (G1)#SDCC2016|Fortress Maximus Convention Edition]] with [[Emissary (TR)#SDCC2016|Emissary]] and [[Cerebros (G1)#SDCC2016|Cerebros]] (2016)}}
{{Bp-a1|[[Daniel Witwicky (G1)#Titans Return|Leinad]] & [[Arcee (G1)/toys#Titans Return|Arcee]] with [[Ultra Magnus (G1)/toys#Titans Return|Ultra Magnus]] (2017)}}
{{Bp-a1|[[Optimus Prime (G1)/Generations toys#Primitive Skateboarding Promotion|"Primitive Skateboarding" Optimus Prime]] & [[Shreddicus Maximus]] (2017)}}
|}


===[[Alternators (toyline)|Alternators]]===
===''[[Transformers: Prime (toyline)#Beast Hunters (2013)|Beast Hunters]]''===
*[[Nemesis Prime (G1)|Nemesis Prime]] (2006)
{{Bp-d1p2|"Shockwave's Lab" (2013)}}<!--The packaging is branded "Beast Hunters", but NOT "Prime".-->
*[[Hot Rod (G1) toys|Rodimus]] (2007)
:{{Bp-d1|[[Shockwave (WFC)#SDCC|Shockwave]]}}
:{{Bp-p2|[[Predaking (Prime)#SDCC|Predaking]]}}


===[[Classics (2006)|Classics]]===
===Uncategorized===
*[[Optimus Prime (G1) toys|Pepsi Optimus Prime]] (2007)
{{Bp-a1d1|[[Metroplex (G1)#SDCC|Metroplex]] (Special Edition, 2013)}}<!--HTS Metroplex does not have any "Generations" logos on his packaging or instructions, unlike the retail version.-->
:{{Bp-a1|[[Scamper#SDCC|Scamper]]}}
:{{Bp-a1|[[Optimus Prime (G1)/Generations toys#SDCCMetroplex|Orion Pax]] robot and vehicle mode figurines}}
:{{Bp-d1|[[Megatron (G1)/Generations toys#SDCCMetroplex|Megatron]] robot and jet mode figurines}}
:{{Bp-a1|[[Bumblebee (G1)/toys#SDCCMetroplex|Bumblebee]] robot and vehicle mode figurines}}
:{{Bp-d1|[[Thundercracker (G1)/toys#SDCCMetroplex|Thundercracker]] robot and jet mode figurines}}
:{{Bp-a1|[[Trailbreaker (G1)/toys#SDCCMetroplex|Trailcutter]] robot and vehicle mode figurines}}
:{{Bp-a1|[[Hoist (G1)/toys#SDCCMetroplex|Hoist]] robot and vehicle mode figurines}}
{{Bp-a1d1|[[Titan Heroes|Titan Warriors]] 5-pack (2013)}}
:{{Bp-a1|[[Optimus Prime (G1)/merchandise#Titan Warriors|Optimus Prime]]}}
:{{Bp-a1|[[Grimlock (G1)/toys#Titan Warriors|Grimlock]]}}
:{{Bp-d1|[[Megatron (G1)/merchandise#Titan Warriors|Megatron]]}}
:{{Bp-d1|[[Soundwave (G1)/merchandise#Titan Warriors|Soundwave]]}}
:{{Bp-d1|[[Starscream (G1)/merchandise#Titan Warriors|Starscream]]}}


{{note|This toy was also given away as a prize for winners of the Pepsi-sponsored [[Transform Your Summer]] contest. It was also sold at [[BotCon 2007]].}}
===[[Transformers (2014 toyline)|''Transformers'' (2014)]]===
{{Bp-a1|"[[Dinobot (G1)|Dinobots]] [[The Transformers (franchise)|Generation One]]" 4-pack (2014)}}
:{{Bp-a1|[[Grimlock (G1)/toys#SDCCDinobots|Grimlock]]}}
:{{Bp-a1|[[Snarl (G1)#SDCCDinobots|Snarl]]}}
:{{Bp-a1|[[Slag (G1)/toys#SDCCDinobots|Dinobot Slug]]}}
:{{Bp-a1|[[Swoop (G1)/toys#SDCCDinobots|Strafe]]}}


===[[Titanium Series]]===
===''Knights of Unicron''===
*[[Menasor (G1)|Menasor]] (2007)
{{Bp-a1d1|"[[Knights of Unicron (band)|Knights of Unicron]]" 6-pack (2014)}}
*[[Skywarp (G1)|Skywarp]] (2008)
:{{Bp-d1|[[Megatron (KOU)#Knights of Unicron|Megatron]]}}
:{{Bp-d1|[[Laserbeak (KOU)#Toys|Laserbeak]]}}
:{{Bp-a1|[[Optimus Prime (KOU)#Knights of Unicron|Optimus Prime]]}}
:{{Bp-d1|[[Ratbat (KOU)#Toys|Ratbat]]}}
:{{Bp-a1|[[Smooth Jazz#Toys|Smooth Jazz]]}}
:{{Bp-d1|[[Soundwave (KOU)#Toys|Soundwave]]}}


===[[Universe (2008 franchise)|Universe (2008)]]===
===''[[Transformers: The Last Knight (toyline)|The Last Knight]]''===
*[[Nemesis Prime (G1)|Nemesis Prime]] (2008)
{{Bp-a1|''Premier Edition'' Voyager Class [[Optimus Prime (Movie)/toys#SDCC17|Optimus Prime]] with Western Tire piece}}
*SE-01 [[Optimus Prime (G1) toys|Optimus Prime]] (Special Edition)
*SE-02 [[Megatron (G1)/toys|Megatron]] (Special Edition)
*SE-03 [[Drag Strip]] (Special Edition)
*SE-04 [[Overkill (G1)|Overkill]] (Special Edition)


{{note|According to Hasbro, the "Special Editions" were originally intended for the Australia and non-Japanese Asian markets, but were offered to American fans via the Hasbro Toy Shop website as well.}}
===''Xiaomi / Transformers''===
{{Bp-a1|[[Optimus Prime (G1)/toys#Xiaomi / Transformers|Optimus Prime Power Bank]] (2017)}}


==Footnotes==
==References==
{{reflist}}
{{reflist|2}}


==External links==
==External links==
Line 52: Line 154:


[[Category:Hasbro subsidiaries]]
[[Category:Hasbro subsidiaries]]
[[Category:Retailers]]
[[Category:Websites]]

Latest revision as of 21:48, 20 September 2024

The Hasbro Toy Shop was a Hasbro-owned online store that sold a large variety of toys by Hasbro and its subsidiaries, among them numerous Transformers toys. Occasionally, the Hasbro Toy Shop also offered exclusive toys.

It was replaced with the relaunched Hasbro Pulse.

History

[edit]

Hasbro's first attempt to sell toys online directly was the "Hasbro Collectors" online store from the late 1990s, which only offered exclusive toys (in the case of Transformers, imported Japanese toys originally released by Takara). In 1999, Hasbro's UK branch partnered with the venerable United Kingdom toy retailer Hamleys to operate Funstore, a Hasbro-run, Hamleys-branded online retailer that dealt with Hasbro toys and even products from Hasbro's competitors.

The Hasbro Toy Shop site was officially launched on May 2nd 2005.[1] Unlike the old Hasbro Collectors site, Hasbro Toy Shop concentrated on toys that are also available at general retail in the United States, with exclusives being the exception rather than the rule.

The site shared its database with Hasbro's public corporate website, which means that all toys offered by Hasbro Toy Shop were automatically also listed at the Hasbro website (and thus at the official Transformers sub-site too).

In February 2009, HasbroToyShop.co.uk, the United Kingdom's version of Hasbro Toy Shop, closed down.[2]

Hasbro Toy Shop was replaced with Hasbro Pulse in early 2019, now only remaining on eBay.

History of exclusives

[edit]

Most exclusives from recent years are also offered at the Hasbro Toy Shop booth at San Diego Comic-Con (intended to promote the shop) and are later offered online. Initially, this resulted in a lot of scalping at SDCC, coupled with the online store's database being unable to handle the massive customer request volume, which in turn resulted in temporary database errors and the exclusives selling out before most customers even had a chance to order them. With each succeeding year, the Hasbro Toy Shop staff seems to learn from past mistakes, resulting in larger production runs for the toys, better database performance, longer availability of the toys, no more rapid sell-outs and more satisfied customers.

Most Hasbro Toy Shop exclusives are either redecos of previously released toys or an outlet to sell already produced toys originally intended for a mass retail release (usually from canceled lines). In the past, some of them were also released as non-exclusive mass retail releases in Hong Kong and other Asian countries, and occasionally also as exclusives to other stores in Australia. In more recent years, some of them were made available (with minor changes to the packaging and sometimes also to the figures themselves and/or their accessories) at conventions in Asia, such as Animation-Comic-Game Hong Kong.

List of exclusive toys

[edit]