Transformers (2010 toyline): Difference between revisions
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Revision as of 01:51, 3 February 2017
| The name or term "Transformers" refers to more than one character or idea. For a list of other meanings, see Transformers (disambiguation). |
Transformers is a toyline that launched in 2010 with the intention of re-envisioning the live action movie toyline into a broader celebration of the history of the brand. The line features many characters who had not appeared in the movies, but at the same time Hasbro was able to plausibly present it as a movie tie-in to retailers who (naturally) were very eager to stock merchandise related to the highly popular and successful films.
It also included the Hunt for the Decepticons promotion in 2010 and the Reveal the Shield rubsign-based subline imprint in late 2010 to early 2011. Given the line's lack of a subtitle, fans have commonly referred to it simply by the names of these promotions, for lack of a clearer alternative. Internally, Hasbro apparently referred to the line as "Autobot Alliance" (the same name it was known by in Japan), as this was the name that appeared on the toys' identifying placecards at various 2010 conventions and internal store computer listings for the products.
Confusingly, the line had two different styles of packaging: the regular yellow packaging and the less common red packaging (mostly used for exclusives) that is very similar in design to the Generations toyline, but lacked the Generations subtitle.
Toyline
Action figures "main line"
Legends Class
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Wave 5
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Scout Class
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| Cancelled |
Deluxe Class
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Wave 5
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Wave 6
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"Battle in Space" Comic-book 2-pack
- Rodimus
- Cyclonus with Nightstick
- Autobot Matrix of Leadership
- IDW "Rodimus vs. Cyclonus" comic book
Voyager Class
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| Wave 5 |
Leader Class

- Wave 1
Human Alliance
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Battle Ops
Activators
Wave 1
Wave 2
Wave 3
Powerbots
Wave 1
Roleplay

Store exclusives
Amazon.com
Big Bad Toy Store
CostCo
- Battle Ops Bumblebee (limited edition metallic finish, comes with Premium Series Legends Bumblebee and unchanged Legends Mudflap)
Kmart

- "The Victory of The Fallen" five pack includes:
Target
- "Crash Landing Attack" two pack includes:
- Bumblebee ("Movie Preview" mold redeco with blue robot parts, lightning deco)
- Thrust (Deco somewhat based on F-35's real colours in jet mode, with Skywarp colours in robot mode)
- "High-Speed Spy Battle" two pack includes:
- Autobot Skids & Mudflap (Deluxe class ice cream truck with additional rust stain decos)
- Sideways (Deluxe class)

- "Hunters Rumble" two pack includes:
- Sideswipe (Deluxe class) (Revenge of the Fallen mold, silver and blue redeco)
- Barricade (Deluxe class) (Interrogator Barricade mold redecoed as a Hong Kong police car)
- "Rotorwash Rumble" two pack includes:
- Arcee (Deluxe class) (pink redeco)
- Tailwhip (redeco of Deluxe class Blazemaster)
Canceled toys
- "Sideways Sneak Attack"
- Sideways (Deluxe Class) (battle damage deco based upon his death scene.)
- Arcee (Legends Class)
- Chromia (Legends Class)
- Elita-One (Legends Class)
Toys"R"Us
- Constructicon Devastator (Legends class), based upon TakaraTomy's green and purple "G1 Colours Version", but with no purple.
- "Rage over Cybertron" - includes redecos of the Generations molds of Optimus Prime, Bumblebee and Megatron. All three figures have translucent parts and tampographed glyphs.

- "Rampage Among The Ruins" three pack includes:
- Rampage (Deluxe class) (redeco based upon TakaraTomy's Decepticon Rampage Desert Combat redeco)
- Bumblebee (Deluxe class Cannon Bumblebee redeco)
- Ravage (Deluxe class redeco)
Walmart
- "Bombing Run Battle" two pack includes:
- "Desert Ruins Brawl" two pack includes:
- Decepticon Brawl (Deluxe class), (desert deco)
- Jolt (Legends class), (grey and blue deco)

- "Starscream's Assault" two pack includes:
- Starscream (Voyager class)
- Mudflap (Deluxe class) (deco is an over-the-top version of TakaraTomy's Desert Version Mudflap redeco.)
- "The Fury Of Bonecrusher" two pack includes:

- Mini-Cons
- Scout Class
- Legends Class
- Other
- "Desert Decimation" Legends-class four pack
Other exclusives
- European market exclusives
- "Minicon[sic] 8 Pack" includes:
- "The Ravage Infiltration" multi-pack includes:
- Rollbar (redeco of Dune Runner)
- Flak (redeco of Scattorshot)
- Ravage (Legends class)
- Three human soldier mini-figures
- Canceled toys
- "Megatron Rising" five pack includes:
- Blue Maximus vs. Crosshairs (redecos of Ransack and Rollbar revealed via an instruction sheet on Hasbro.com [1])
- Drydock vs. Undertow (redecos of Depthcharge and Shortround revealed via an instruction sheet on Hasbro.com [2])
Competition items
- Special Edition Battle Blades Bumblebee - a competition prize item at the Animation-Comic-Game Hong Kong (ACGHK) material-entertainment fair 2010.
Autobot Alliance
Action figures "main line"
- AA-01 Battle Hooks Optimus Prime (has hooks instead of sword blades)
- AA-02 Battle Blade Bumblebee
- AA-03 Ironhide
- AA-04 Insecticon (different colors)
- AA-05 Sea Spray (different colors)
- AA-06 Sidearm Sideswipe (no red)
- AA-07 Breacher
- AA-08 Elita-1 (different colors)
- AA-09 Hubcap
- AA-10 Brimstone
- AA-11 Highbrow
- AA-12 Tomahawk
- AA-13 Hailstorm
- AA-14 Terradive
Toys confirmed for Japan but not for North America
Legends Class
EZ Collection Vol. 5
Notes

- The plastic-coated wire twist-ties, which were normally used to secure a toy in its packaging in past toylines, have been replaced with paper-based tie-downs. The paper tie-downs are also used in the Generations toyline.
- The 2010 Transformers toyline contains several toys with a design aesthetic similar to the Generations line. This led to confusion when fan expectations were contradicted by official Hasbro announcements.
Foreign names
- Japanese: Transformers: Autobot Alliance (トランスフォーマー オートボットアライアンス Toransufōmā Ōtobotto Araiansu)





