Campaign item

A campaign item is typically a small figure such as a Spy Changer, a Mini-Con or a Legends Class figure, or an accessory such as a weapon, that is available as part of a promotion of a new toyline for a limited time and with limited quantities, oftentimes (but not always) exclusive to a specific chain or event. Most campaign figures are given away for "free" as a "reward" for spending a specific minimum amount of money on previously determined products.

The concept of campaign items is almost exclusively limited to TakaraTomy in Japan, though a few Hasbro campaign items exist.

Hasbro

Cybertron

Month/year	Item	Venue	Requirement
July 2005	Skywarp	San Diego Comic-Con 2005	Attending Hasbro's showroom
September 2005	Ramjet	BotCon 2005	Attending Hasbro's showroom

TakaraTomy

Car Robots

Month/year	Item	Venue	Requirement
August 2000	Artfire clear version	JUSCO	Joining "Peppy Kids Republic"
August 2000	Counter Arrow clear version	JUSCO	Joining "Peppy Kids Republic"
August 2000	Eagle Killer clear version	JUSCO	Joining "Peppy Kids Republic"
August 2000	Ox clear version	JUSCO	Joining "Peppy Kids Republic"
August 2000	Wars clear version	JUSCO	Joining "Peppy Kids Republic"
August 2000	X-Car clear version	JUSCO	Joining "Peppy Kids Republic"
August 2000	Super Indy Heat	JUSCO	Purchasing C-015 JRX
August 2000	Super Wrecker Hook	Daiei	Purchasing C-022 Build King

Legends of the Microns

Month/year	Item	Venue	Requirement
January 2003	Wheel Undergrove Edition (Destruction Micron)	Ito Yokaido	Purchasing MC-01 Convoy Super Mode
January 2003	Crush Undergrove Edition (Destruction Micron)	Ito Yokaido	Purchasing MC-01 Convoy Super Mode
January 2003	Duster Undergrove Edition (Destruction Micron)	Ito Yokaido	Purchasing MC-01 Convoy Super Mode
January/March 2003	Bomb Ultimate Edition (Land Military Micron)	Toys'R'Us Japan & Hello Mac	Purchasing MC-01 Convoy Super Mode or MD-01 Megatron
January/March 2003	Crack Ultimate Edition (Land Military Micron)	Toys'R'Us Japan & Hello Mac	Purchasing MC-01 Convoy Super Mode or MD-01 Megatron
January/March 2003	Shot Ultimate Edition (Land Military Micron)	Hello Mac	Purchasing MC-01 Convoy Super Mode or MD-01 Megatron
January/April 2003	Auto Overdrive Edition (Street Speed Micron)	World Hobby Fair & Ito Yokaido	Participating in Takara survey (World Hobby Fair), purchasing any Legends of the Microns product (Ito Yokado)
January/April 2003	Nitro Overdrive Edition (Street Speed Micron)	World Hobby Fair & Ito Yokaido	Participating in Takara survey (World Hobby Fair), purchasing any Legends of the Microns product (Ito Yokado)
January/April 2003	Sieg Overdrive Edition (Street Speed Micron)	World Hobby Fair & Ito Yokaido	Participating in Takara survey (World Hobby Fair), purchasing any Legends of the Microns product (Ito Yokado)
April 2003	Bomb Night Attack Edition (Land Military Micron)	Toys"R"Us Japan	Purchasing any Legends of the Microns product
April 2003	Crack Night Attack Edition (Land Military Micron)	Toys"R"Us Japan	Purchasing any Legends of the Microns product
April 2003	Shot Night Attack Edition (Land Military Micron)	Toys"R"Us Japan	Purchasing any Legends of the Microns product
August 2003	Drift Road Assault Edition (Race Micron)	Ito Yokaido	Purchasing any Legends of the Microns product
August 2003	Spin Road Assault Edition (Race Micron)	Ito Yokaido	Purchasing any Legends of the Microns product
August 2003	Indy Road Assault Edition (Race Micron)	Ito Yokaido	Purchasing any Legends of the Microns product

Galaxy Force

Month/year	Item	Venue	Requirement
March 2005	Quasar (Hellflame Micron)	Ito Yokaido	Purchasing any Galaxy Force product
March 2005	Graviton (Hellflame Micron)	Jusco	Purchasing GD-07 Flame Convoy
March 2005	Quasar (Hellflame Micron, white version)	Jusco	Purchasing GC-01 Galaxy Convoy
March 2005	Bulge (Hellflame Micron, white version)	Jusco	Purchasing GC-16 Ligerjack
March 2005	Graviton (Hellflame Micron, white version)	Jusco	Purchasing Hybrid Style THS-01 Galaxy Convoy
June 2005	Bulge (Hellflame Micron)	TF Station affiliate stores	Purchasing any Galaxy Force product

2007 Transformers movie line

Month/year	Item	Venue	Requirement
June 2007	EZ Collection Bumblebee	First Impact 0602 (Ikebukuro Toys"R"Us)	Purchasing product from the 2007 movie line for 3000 Yen or more
December 2007	Optimus Prime (Spy Changer)	Paramount Pictures Japan	Preordering the 2007 Transformers movie on DVD or HD-DVD
December 2007	Bumblebee Metallic Version	Tsutaya Records	Purchasing the 2007 Transformers movie on DVD

Transformers

These figures were alternatively released to promote the 2007 Transformers movie, Henkei! Henkei! and Revenge toylines, but their instructions all merely used a generic version of the classic Japanese Transformers logo instead, omitting the "Fight! Super Robot Lifeform" portion of the original toyline's Japanese title. Even more bizarrely, the three 2009 Microns Guardian Sky, Guardian Speed and Guardian Powered simply featured large stylized versions of their individual names in katakana instead of any "Transformers" logo in their instructions.

Month/year	Item	Venue	Requirement
July 2007	Torque Gain	JUSCO	Purchasing MD-07 Megatron or MD-08 Starscream from the 2007 movie line
July 2007	Noise Effect	Ito Yokaido	Purchasing figures from the 2007 movie line for 3000 Yen or more
July 2007	Wedge Shape	BIC Camera	?
March 2008	Skyglide	Toys"R"Us Japan	Purchasing any Henkei! Henkei! figure
March 2009	Cybertron Sling	Pocket Card Co., Ltd.	Signing up for a Transformers-themed Visa credit card (Autobot version)
March 2009	Destron Vorter	Pocket Card Co., Ltd.	Signing up for a Transformers-themed Visa credit card (Decepticon version)
May 2009	Guardian Sky	Toys"R"Us Japan	Purchasing figures from the Revenge line for 2000 Yen or more
May 2009	Guardian Speed	Bic Camera & Yodobashi Camera	Purchasing figures from the Revenge line for 2000 Yen or more
May 2009	Guardian Powered	Bic Camera & Yodobashi Camera	Purchasing figures from the Revenge line for 2000 Yen or more
August 2009	Mighty Stra	Edion Group stores	Purchasing figures from the Revenge line for 2000 Yen or more
August 2009	Mighty Bull	Edion Group stores	Purchasing figures from the Revenge line for 2000 Yen or more
August 2009	Mighty Dozer	Toys"R"Us Japan	Purchasing figures from the Revenge line for 2000 Yen or more

Revenge

Month/year	Item	Venue	Requirement
May 2009	EZ Collection Optimus Prime	Transformers Celebration 0530	Purchasing any product from the Revenge line for 3000 Yen or more
November 2009	Decepticon Rampage Desert Combat (EZ Collection)	Toys"R"Us Japan	Purchasing any product from the Revenge line for 3000 Yen or more
March 2010	Demolishor Shanghai Attack (EZ Collection)	Toys"R"Us Japan (online exclusive)	Ordering Transformers Animated Optimus Prime