Target

"Ladies and gentlemen welcome to.... T-T-T-T-T-T-TARGET!!!!!!! *air horns*"

Target is a major U.S. retailer. They have had a lot of Transformers exclusives over the years. They briefly had a Canadian subsidiary between 2013 and 2015, which carried some of those exclusive figures during that time as well.

There is also an Australian Target store chain that has officially no connection to the US Target company except the name. Target Australia has also carried many Transformers toys as exclusives as far as the Australian market was concerned.

List of Target exclusive toys

This list only refers to the United States market. Over the years, a lot of toys that were exclusive to Target stores in the USA were available at Zellers stores in Canada, and as mass retail releases in other places such as Australia or Europe.

Beast Machines

• Magmatron

Robots in Disguise (2001)

• Cryotek
• Dreadwind & Smokejumper 2-pack

Universe (2003)

• Nemesis Prime
• Overbite & Repugnus 2-pack
• Long Haul & Hightower 2-pack
• Bonecrusher & Scavenger 2-pack

The three 2-packs above were originally planned to be released as wave 4 of the Universe Ultra Class assortment. They were briefly listed, but not actually sold on HasbroToyShop.com before the deal to release them through Target was reached.

Cybertron

Target's Cybertron content is entirely "value pack" style combinations of unchanged normal-retail product. But if you held off on getting stuff as soon as it came out, you could definitely get some good bargains!

Deluxe 2-packs Critical Path Pack! (Sideways VS. Red Alert) Drag Race Pack! (Hot Shot VS. Override) Ground To Air Blast Pack! (Thundercracker VS. Crosswise)

Voyager "Bonus Value" packs Evac (w/ Razorclaw & Steamhammer) Leobreaker (w/ Sky Lynx & Thunderblast) Mudflap (w/ Shockwave & Tankor)

Legends of Cybertron Legends of Cybertron 4-pack (Jetfire, Megatron, Optimus Prime, Soundwave)

"Critical Path Pack!"

Classics

• "Battle for Autobot City" 2-pack:

  • Voyager Class Ultra Magnus
  • Deluxe Class Skywarp

Transformers (2007)

Target got a lot of product for the first live-action movie toyline. Most notable is a long run of redecoed Scout-class molds from Energon and Cybertron. Several toys also got "AllSpark Enchanced" decos, which basically just meant extra bright blue highlighting.

Scout Class Wave 1 Arcee Hardtop Signal Flare		Scout Class Wave 2 Clocker Skyblast Strongarm		Scout Class Wave 3 Air Raid Armorhide Elita-One		Scout Class Wave 4 Crosshairs Storm Surge Warpath		Arcee Battle Over Mission City
Deluxe Class Autobot Jazz		"AllSpark Enhanced" Deluxe Class Barricade (w/ Frenzy) Decepticon Brawl		Bumblebee Autobot Jazz		Voyager Class Robo-Vision Optimus Prime Deep Space Starscream Starscream
Screen Battles multi-packs Freeway Brawl (Optimus Prime & Bonecrusher) Battle Over Mission City (Megatron & Autobot Jazz)		Multi-packs Evolution of a Hero ("Classic Camaro" & "Battle Damaged Camaro Concept" Bumblebees) Generations Legends (Legends-Class Movie Optimus Prime, Cybertron Optimus Prime, Movie Megatron, Cybertron Megatron)		Ultimate Optimus Prime (Titanium Series Protoform Optimus Prime, Vehicle Mode Optimus Prime, Robot Mode Optimus Prime) Optimus Prime Battle Rig Blaster with Bonus Fast Action Battler Power Hook Optimus Prime

Animated

For Transformers Animated, Target went with multipacks, packing exclusive redecos with (mostly) unchanged versions of smaller toys.

Deluxe + Legends packs Stealth Lockdown (w/ Bumblebee & Optimus Prime) Rescue Ratchet (w/ Starscream & Prowl)

Voyager + Activator packs Shockwave (w/ Bumblebee) Sunstorm (w/ Autobot Ratchet)

Universe (2008)

Legends Class 5-packs "Aerial Rivals" (Classic Series): Air Raid Autobot Blades Ramjet Skydive Thrust "Special Team Leaders" (Classic Series): Autobot Hot Zone Hun-Gurrr Razorclaw Scattorshot Silverbolt

Comic 2-packs "Autobot Ambush" (Generation 1 Series): Voyager Class Autobot Roadbuster Deluxe Class Dirge "Standoff Beneath the Streets" (War Within Series): Voyager Class Springer Deluxe Class Ratbat

Titanium Series Hot Zone Optimus Prime Thrust

The Titanium Series figures were released in 2009, well after Transformers product had ceased being released in the Titanium Series proper. The packaging co-brands them as both Universe and Titanium Series toys.

Revenge of the Fallen

• Superion 5-pack:

  • Air Raid
  • Airazor
  • Fireflight
  • Silverbolt
  • Skydive

• Bruticus Maximus 5-pack:

  • Blast Off
  • Decepticon Brawl
  • Onslaught
  • Swindle
  • Vortex

  Superion and Bruticus Maximus were originally intended to be released in Universe packaging, and were released that way in various Asian and Oceanian countries, but for the US market, Target asked Hasbro to put them in Revenge of the Fallen packaging instead.
• "Straightaway Shootout" Legends Class 5-pack:

  • Ironhide
  • Mudflap
  • Runamuck
  • Swerve
  • Sparkcrusher

• "N.E.S.T. Global Alliance" Legends Class 2-packs:

  • Bumblebee & Shadow Striker
  • Rally Mudflap & Offroad Skids
  • Smokescreen & Starscream

• Voyager Class The Fallen (Burning deco)

Transformers (2010)

"Are you Username Ladiesman217?" "No." "Oh. Never mind."

• "Crash Landing Attack" Deluxe Class 2-pack:

  • Bumblebee
  • Thrust

• "High-Speed Spy Battle" Deluxe Class 2-pack:

  • Autobot Skids & Mudflap
  • Sideways

• "Hunters Rumble" Deluxe Class 2-pack:

  • Sideswipe
  • Barricade

• "Rotorwash Rumble" Deluxe Class 2-pack:

  • Arcee
  • Tailwhip

Dark of the Moon

• Cyberverse 2-packs:

  • Legion Class Bumblebee & Commander Class Megatron
  • Legion Class Leadfoot & Commander Class Ironhide

• Deluxe Class Arcee (Cyberglyph deco)
• Deluxe Class Bumblebee (Cyberglyph deco)
• Deluxe Class Autobot Jazz
• Deluxe Class Space Case
• Voyager Class Autobot Ratchet
• Voyager Class Starscream
• Human Alliance Leadfoot with Sergeant Detour & Steeljaw

Age of Extinction

• Deluxe Class Silver Knight Optimus Prime & Voyager Class Grimlock 2-pack
• Construct-Bots Silver Knight Optimus Prime & Grimlock 2-pack
• Smash & Change Silver Knight Optimus Prime
• Titan Hero Silver Knight Optimus Prime
• First Edition Silver Knight Optimus Prime
• "Transformers: Age of Extinction Collection" One-Step Changers 6-pack:

  • Bumblebee
  • Autobot Drift
  • Lockdown
  • Silver Knight Optimus Prime
  • Grimlock
  • Dinobot Slug

The Last Knight

• One-Step Turbo Changers 6-pack:

  • Optimus Prime
  • Bumblebee
  • Grimlock
  • Hound
  • Megatron
  • Barricade

Bumblebee

Bumblebee Greatest Hits "Bumblebee Cassette Pack" 4-pack: One-Step Changer Bumblebee Legends Class Decepticon Frenzy Legends Class Buzzsaw Legends Class Howlback Leader Class Soundwave & Doombox Electronic Music FX Bumblebee

Studio Series

• "Bumblebee Then & Now" 2-pack:

  • Deluxe Class Bumblebee (1967 Volkswagen Beetle)
  • Deluxe Class Bumblebee (2016 Chevrolet Camaro)

• Deluxe Class Leadfoot with Steeljaw

War For Cybertron: Earthrise

• "Team Seeker Elite" Voyager Class 2-pack:

  • Skywarp
  • Thundercracker

• "Decepticon Clones" Legends Class 2-pack:

  • Decepticon Pounce
  • Wingspan

• Voyager Class Thrust
• Deluxe Class Decepticon Runabout

War For Cybertron: Kingdom

• Deluxe Class Autobot Road Rage
• Leader Class Maximal T-Wrecks

Legacy

• Red Cog

Buzzworthy Bumblebee

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Notes

• Target teamed with Hasbro to promote the toyline for the live-action Transformers movie in its stores, working more closely with the company than perhaps any other retailer in the brand's history. Side effects of this included the Robo-Vision promotion, the transforming Optimus Prime Target gift card, and Target donating a gift pack (containing a free $5 gift card and comic) to every pre-registered attendee of BotCon 2007.
• Luckily for Canadian Transformers fans, a lot of Target exclusive toys tended to be available either at general retail in Canada, or at [[wikipedia:{{#if:|:}}Zellers|{{#if:||Zellers}}]]. In 2013, many former Zellers stores were taken over by Target's newly formed Canadian subsidiary, which meant that instead of Zellers, Target was now selling its own exclusives in Canada. Following Target's withdrawal from the Canadian market in 2015, those few figures that were Target exclusives in the United States now ended up either as Walmart or Toys"R"Us exclusives in Canada.
• Tania Gunadi, the voice of Miko Nakadai in Transformers: Prime, has done a Target commercial where she's an elementary school teacher.

See also

• "Market Six"

External links

• Official Target website