Target

"Ladies and gentlemen welcome to.... T-T-T-T-T-T-TARGET!!!!!!! *air horns*"

Target is a major U.S. retailer. They have had a lot of Transformers exclusives over the years. They briefly had a Canadian subsidiary between 2013 and 2015, which carried some of those exclusive figures during that time as well.

There is also an Australian Target store chain that has officially no connection to the US Target company except the name. Target Australia has also carried many Transformers toys as exclusives as far as the Australian market was concerned.

Target exclusive toys

This list only refers to the United States market. Over the years, a lot of toys that were exclusive to Target stores in the USA were available at Zellers and Toys"R"Us stores in Canada, and as mass retail releases in other places such as Australia or Europe.

Beast Machines

• Magmatron

Robots in Disguise (2001)

• Cryotek
• Dreadwind & Smokejumper 2-pack

Universe (2003)

• Nemesis Prime
• Overbite & Repugnus 2-pack
• Long Haul & Hightower 2-pack
• Bonecrusher & Scavenger 2-pack

The three 2-packs above were originally planned to be released as wave 4 of the Universe Ultra Class assortment. They were briefly listed, but not actually sold on HasbroToyShop.com before the deal to release them through Target was reached.

Cybertron

"Critical Path Pack!"

Target's Cybertron content is entirely "value pack" style combinations of unchanged normal-retail product. But if you held off on getting stuff as soon as it came out, you could definitely get some good bargains!

Deluxe 2-packs Critical Path Pack! (Sideways VS. Red Alert) Drag Race Pack! (Hot Shot VS. Override) Ground To Air Blast Pack! (Thundercracker VS. Crosswise)

Voyager "Bonus Value" packs Evac (w/ Razorclaw & Steamhammer) Leobreaker (w/ Sky Lynx & Thunderblast) Mudflap (w/ Shockwave & Tankor)

Legends of Cybertron Legends of Cybertron 4-pack (Jetfire, Megatron, Optimus Prime, Soundwave)

Classics

• "Battle for Autobot City" 2-pack:

  • Voyager Class Ultra Magnus
  • Deluxe Class Skywarp

Live-action film series

Transformers (2007)

Arcee

Battle Over Mission City

Target got a lot of product for the first live-action movie toyline. Most notable is a long run of redecoed Scout-class molds from Energon and Cybertron. Several toys also got "AllSpark Enchanced" decos, which basically just meant extra bright blue highlighting.

Scout Class Wave 1 Arcee Hardtop Signal Flare		Scout Class Wave 2 Clocker Skyblast Strongarm		Scout Class Wave 3 Air Raid Armorhide Elita-One		Scout Class Wave 4 Crosshairs Storm Surge Warpath
Deluxe Class Autobot Jazz		"AllSpark Enhanced" Deluxe Class Barricade (w/ Frenzy) Decepticon Brawl		Bumblebee Autobot Jazz		Voyager Class Robo-Vision Optimus Prime Deep Space Starscream Starscream
Screen Battles multi-packs Freeway Brawl (Optimus Prime & Bonecrusher) Battle Over Mission City (Megatron & Autobot Jazz)		Multi-packs Evolution of a Hero ("Classic Camaro" & "Battle Damaged Camaro Concept" Bumblebees) Generations Legends (Legends-Class Movie Optimus Prime, Cybertron Optimus Prime, Movie Megatron, Cybertron Megatron)		Ultimate Optimus Prime (Titanium Series Protoform Optimus Prime, Vehicle Mode Optimus Prime, Robot Mode Optimus Prime) Optimus Prime Battle Rig Blaster with Bonus Fast Action Battler Power Hook Optimus Prime

Revenge of the Fallen

Straightaway Shootout multi-pack

The Revenge of the Fallen product was a bit more scaled back than the prior film's output, but focused much more on multi-packs with ample new decos.

"N.E.S.T. Global Alliance" Legends 2-packs Bumblebee / Shadow Striker Rally Mudflap / Offroad Skids Smokescreen / Starscream

Legends Class 5-packs Straightaway Shootout (Ironhide, Mudflap, Runamuck, Swerve, Sparkcrusher)

Voyager Class The Fallen

Combiner 5-packs Superion (Air Raid, Airazor, Fireflight, Silverbolt, Skydive) Bruticus Maximus (Blast Off, Decepticon Brawl, Onslaught, Swindle, Vortex)

Superion and Bruticus Maximus were originally intended to be released in Universe packaging, and were released that way in various Asian and Oceanian countries, but for the US market, Target asked Hasbro to put them in Revenge of the Fallen packaging instead.

Transformers (2010)

Tailwhip

The subline-less 2010 Transformers toyline mostly focused on adding to the Revenge of the Fallen-era cast, via new-deco Deluxe 2-packs.

Deluxe Class 2-packs Crash Landing Attack (Bumblebee, Thrust) High-Speed Spy Battle (Autobot Skids & Mudflap, Sideways)

Hunters Rumble (Sideswipe, Barricade) Rotorwash Rumble (Arcee, Tailwhip)

Dark of the Moon

Space Case

Cyberverse 2-packs Bumblebee vs Megatron Leadfoot and Ironhide

Deluxe comic packs Arcee Bumblebee Autobot Jazz Space Case

Voyager Class Autobot Ratchet Starscream

Human Alliance Leadfoot / Sergeant Detour and Steeljaw

Age of Extinction

• Deluxe Class Silver Knight Optimus Prime & Voyager Class Grimlock 2-pack
• Construct-Bots Silver Knight Optimus Prime & Grimlock 2-pack
• Smash & Change Silver Knight Optimus Prime
• Titan Hero Silver Knight Optimus Prime
• First Edition Silver Knight Optimus Prime
• "Transformers: Age of Extinction Collection" One-Step Changers 6-pack:

  • Bumblebee
  • Autobot Drift
  • Lockdown
  • Silver Knight Optimus Prime
  • Grimlock
  • Dinobot Slug

The Last Knight

• One-Step Turbo Changers 6-pack:

  • Optimus Prime
  • Bumblebee
  • Grimlock
  • Hound
  • Megatron
  • Barricade

Bumblebee

Howlback

Target's Bumblebee product was given the name "Bumblebee Greatest Hits", playing up the 80's-ness of the movie.

Leader Class Soundwave & Doombox

Multi-packs Bumblebee Cassette Pack (Bumblebee, Buzzsaw, Decepticon Frenzy, Howlback)

Electronic toys Music FX Bumblebee

Studio Series

Leadfoot

Deluxe Class Leadfoot (w/ Steeljaw)

Multi-packs Bumblebee Then & Now (Bumblebee 1967 Volkswagen Beetle, Bumblebee 2016 Chevrolet Camaro)

Animated

Shockwave & Bumblebee

For Transformers Animated, Target went with multipacks, packing exclusive redecos with (mostly) unchanged versions of smaller toys.

Deluxe + Legends packs Stealth Lockdown (w/ Bumblebee & Optimus Prime) Rescue Ratchet (w/ Starscream & Prowl)

Voyager + Activator packs Shockwave (w/ Bumblebee) Sunstorm (w/ Autobot Ratchet)

Universe (2008)

"Autobot Ambush" Dirge

Legends Class 5-packs Aerial Rivals (Air Raid, Autobot Blades, Ramjet, Skydive, Thrust) Special Team Leaders (Autobot Hot Zone, Hun-Gurrr, Razorclaw, Scattorshot, Silverbolt)

Comic 2-packs Autobot Ambush (Dirge & Autobot Roadbuster) Standoff Beneath the Streets (Ratbat & Springer)

Titanium Series Hot Zone Optimus Prime Thrust

War For Cybertron Trilogy

At this point, multiple exclusives designed to tie into the War for Cybertron Trilogy were released in the Target-exclusive Buzzworthy Bumblebee line. Nominally we'd include them here, but... look, there's a lot of Buzzworthy product. It'd just be easier to point you to the relevant section of the Buzzworthy Bumblebee page.

Earthrise

Thrust

Deluxe Class Decepticon Runabout

Voyager Class Thrust

Legends Class 2-packs Decepticon Clones (Decepticon Pounce & Wingspan)

Voyager Class 2-packs Team Seeker Elite (Skywarp & Thundercracker)

Kingdom

T-Wrecks

Deluxe Class Autobot Road Rage

Leader Class Maximal T-Wrecks

Legacy

Red Cog

Buzzworthy Bumblebee

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Notes

• Target teamed with Hasbro to promote the toyline for the live-action Transformers movie in its stores, working more closely with the company than perhaps any other retailer in the brand's history. Side effects of this included the Robo-Vision promotion, the transforming Optimus Prime Target gift card, and Target donating a gift pack (containing a free $5 gift card and comic) to every pre-registered attendee of BotCon 2007.
• Luckily for Canadian Transformers fans, a lot of Target exclusive toys tended to be available either at general retail in Canada, or at [[wikipedia:{{#if:|:}}Zellers|{{#if:||Zellers}}]]. In 2013, many former Zellers stores were taken over by Target's newly formed Canadian subsidiary, which meant that instead of Zellers, Target was now selling its own exclusives in Canada. Following Target's withdrawal from the Canadian market in 2015, those few figures that were Target exclusives in the United States now ended up either as Walmart or Toys"R"Us exclusives in Canada.
• Tania Gunadi, the voice of Miko Nakadai in Transformers: Prime, has done a Target commercial where she's an elementary school teacher.

See also

• "Market Six"

External links

• Official Target website