Target: Difference between revisions
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[[Image:OnlyAtTarget.png|right|350px|thumb|[https://www.youtube.com/watch?v=RKy8glHZbLw "Ladies and gentlemen welcome to.... T-T-T-T-T-T-TARGET!!!!!!! *air horns*"]]] | [[Image:OnlyAtTarget.png|right|350px|thumb|[https://www.youtube.com/watch?v=RKy8glHZbLw "Ladies and gentlemen welcome to.... T-T-T-T-T-T-TARGET!!!!!!! *air horns*"]]] | ||
'''Target''' is | '''Target''' is one of the biggest retail chains in the United States, ranked seventh-biggest in the nation as of 2023. | ||
There is also an Australian Target store chain that has officially no connection to the US Target company except the name | As far as ''Transformers'' fans are concerned, it is one of the "big two" (formerly "big three", formerly "big five") chains for toy-buying purposes, alongside [[Walmart]]. They have carried a large number of ''Transformers'' exclusives over the years; in 2020, they launched the ''[[Buzzworthy Bumblebee]]'' series, a multi-year, multi-franchise series of exclusives. | ||
They briefly had a Canadian subsidiary between 2013 and 2015, which carried some of those exclusive figures during that time as well. Following the subsidiary's dissolution, most of Target's exclusives went to {{w|Zeller's}} for a few years until [[Toys"R"Us]] Canada picked up the rights. There is also an Australian Target store chain that has officially no connection to the US Target company except the name, which itself has had a number of ''Transformers'' exclusives. | |||
{{TOC}} | |||
==Target exclusive toys== | ==Target exclusive toys== | ||
=== | |||
===Beast Machines=== | |||
<ul class="iconlist"> | <ul class="iconlist"> | ||
{{Bp-bd|[[Magmatron#Beast Machines|Magmatron]]}} | {{Bp-bd|[[Magmatron#Beast Machines|Magmatron]]}} | ||
</ul> | </ul> | ||
=== | ===Robots in Disguise (2001)=== | ||
<ul class="iconlist"> | <ul class="iconlist"> | ||
{{Bp-p1|[[Cryotek (RID)|Cryotek]]}} | {{Bp-p1|[[Cryotek (RID)|Cryotek]]}} | ||
| Line 19: | Line 23: | ||
</ul> | </ul> | ||
=== | ===Universe (2003)=== | ||
<ul class="iconlist"> | <ul class="iconlist"> | ||
{{Bp-d1|[[Nemesis Prime (Universe)#Universe (2003)|Nemesis Prime]]}} | {{Bp-d1|[[Nemesis Prime (Universe)#Universe (2003)|Nemesis Prime]]}} | ||
| Line 54: | Line 58: | ||
{{-}} | {{-}} | ||
=== | ===Classics=== | ||
<ul class="iconlist"> | <ul class="iconlist"> | ||
{{Bp-a1d1|"Battle for Autobot City" 2-pack: | {{Bp-a1d1|"Battle for Autobot City" 2-pack: | ||
| Line 62: | Line 66: | ||
===Live-action film series=== | ===Live-action film series=== | ||
==== | ====Transformers (2007)==== | ||
[[File:Movie-toy Arcee-TargetScout.jpg|upright=1.33|thumb|Arcee]] | [[File:Movie-toy Arcee-TargetScout.jpg|upright=1.33|thumb|Arcee]] | ||
[[File:TF-2007-Battle-Over-Mission-City-2-pack.jpg|thumb|upright=1.33|Battle Over Mission City]] | [[File:TF-2007-Battle-Over-Mission-City-2-pack.jpg|thumb|upright=1.33|Battle Over Mission City]] | ||
| Line 154: | Line 158: | ||
{{Note|Superion and Bruticus Maximus were originally intended to be released in ''[[Transformers: Universe (2008 franchise)|Universe]]'' packaging, and were released that way in various Asian and Oceanian countries, but for the US market, Target asked Hasbro to put them in ''[[Transformers: Revenge of the Fallen (toyline)|Revenge of the Fallen]]'' packaging instead.}} | {{Note|Superion and Bruticus Maximus were originally intended to be released in ''[[Transformers: Universe (2008 franchise)|Universe]]'' packaging, and were released that way in various Asian and Oceanian countries, but for the US market, Target asked Hasbro to put them in ''[[Transformers: Revenge of the Fallen (toyline)|Revenge of the Fallen]]'' packaging instead.}} | ||
{{-}} | {{-}} | ||
==== | ====Transformers (2010)==== | ||
[[File:HFTD rotorwashrumble tailwhip.JPG|thumb|upright=1.33|Tailwhip]] | [[File:HFTD rotorwashrumble tailwhip.JPG|thumb|upright=1.33|Tailwhip]] | ||
The subline-less [[Transformers (2010 toyline)|2010 ''Transformers'' toyline]] mostly focused on adding to the ''Revenge of the Fallen''-era cast, via new-deco Deluxe 2-packs. | The subline-less [[Transformers (2010 toyline)|2010 ''Transformers'' toyline]] mostly focused on adding to the ''Revenge of the Fallen''-era cast, via new-deco Deluxe 2-packs. | ||
| Line 201: | Line 205: | ||
|} | |} | ||
{{-}} | {{-}} | ||
==== | ====Age of Extinction==== | ||
<ul class="iconlist"> | <ul class="iconlist"> | ||
{{Bp-a1|Deluxe Class [[Optimus Prime (Movie)/toys#SKDeluxe|Silver Knight Optimus Prime]] & Voyager Class [[Grimlock (AOE)#Target2Pack|Grimlock]] 2-pack}} | {{Bp-a1|Deluxe Class [[Optimus Prime (Movie)/toys#SKDeluxe|Silver Knight Optimus Prime]] & Voyager Class [[Grimlock (AOE)#Target2Pack|Grimlock]] 2-pack}} | ||
| Line 217: | Line 221: | ||
</ul> | </ul> | ||
{{-}} | {{-}} | ||
==== | ====The Last Knight==== | ||
<ul class="iconlist"> | <ul class="iconlist"> | ||
{{Bp-a1d1|One-Step Turbo Changers 6-pack: | {{Bp-a1d1|One-Step Turbo Changers 6-pack: | ||
| Line 228: | Line 232: | ||
</ul> | </ul> | ||
{{-}} | {{-}} | ||
==== | ====Bumblebee==== | ||
[[File:BB-toy Howlback.jpg|upright=1.33|thumb|Howlback]] | [[File:BB-toy Howlback.jpg|upright=1.33|thumb|Howlback]] | ||
Target's ''[[Transformers: Bumblebee (toyline)| Bumblebee]]'' product was given the name "'''Bumblebee Greatest Hits'''", playing up the 80's-ness of the movie. | Target's ''[[Transformers: Bumblebee (toyline)| Bumblebee]]'' product was given the name "'''Bumblebee Greatest Hits'''", playing up the 80's-ness of the movie. | ||
Revision as of 01:07, 22 January 2023

Target is one of the biggest retail chains in the United States, ranked seventh-biggest in the nation as of 2023.
As far as Transformers fans are concerned, it is one of the "big two" (formerly "big three", formerly "big five") chains for toy-buying purposes, alongside Walmart. They have carried a large number of Transformers exclusives over the years; in 2020, they launched the Buzzworthy Bumblebee series, a multi-year, multi-franchise series of exclusives.
They briefly had a Canadian subsidiary between 2013 and 2015, which carried some of those exclusive figures during that time as well. Following the subsidiary's dissolution, most of Target's exclusives went to [[wikipedia:{{#if:|:}}Zeller's|{{#if:||Zeller's}}]] for a few years until Toys"R"Us Canada picked up the rights. There is also an Australian Target store chain that has officially no connection to the US Target company except the name, which itself has had a number of Transformers exclusives.
{{#if:||
}}
Target exclusive toys
Beast Machines
Robots in Disguise (2001)
- Cryotek
- Dreadwind & Smokejumper 2-pack
Universe (2003)
- Nemesis Prime
- Overbite & Repugnus 2-pack
- Long Haul & Hightower 2-pack
- Bonecrusher & Scavenger 2-pack
Cybertron

Target's Cybertron content is entirely "value pack" style combinations of unchanged normal-retail product. But if you held off on getting stuff as soon as it came out, you could definitely get some good bargains!
| Deluxe 2-packs | Voyager "Bonus Value" packs
|
Legends of Cybertron |
Classics
- "Battle for Autobot City" 2-pack:
- Voyager Class Ultra Magnus
- Deluxe Class Skywarp
Live-action film series
Transformers (2007)


Target teamed with Hasbro to promote the live-action movie toyline, working more closely with the company than perhaps any other retailer in the brand's history. Side effects of this included the Robo-Vision promotion, the transforming Optimus Prime Target gift card, and Target donating a gift pack (containing a free $5 gift card and comic) to every pre-registered attendee of BotCon 2007.
Toy-wise, Target naturally got a lot of product. Most notable is a long run of redecoed Scout-class molds from Energon and Cybertron. Several toys also got "AllSpark Enchanced" decos, which basically just meant extra bright blue highlighting.
| Scout Class Wave 1 | Scout Class Wave 2 | Scout Class Wave 3 | Scout Class Wave 4 | |||
| Deluxe Class | "AllSpark Enhanced" Deluxe Class | Voyager Class | ||||
Screen Battles multi-packs
|
Multi-packs
("Classic Camaro" & "Battle Damaged Camaro Concept" Bumblebees) (Legends-Class Movie Optimus Prime, Cybertron Optimus Prime, Movie Megatron, Cybertron Megatron) |
(Titanium Series Protoform Optimus Prime, Vehicle Mode Optimus Prime, Robot Mode Optimus Prime) |
Revenge of the Fallen

The Revenge of the Fallen product was a bit more scaled back than the prior film's output, but focused much more on multi-packs with ample new decos.
| "N.E.S.T. Global Alliance" Legends 2-packs | Legends Class 5-packs
(Ironhide, Mudflap, Runamuck, Swerve, Sparkcrusher) |
Voyager Class | Combiner 5-packs |
Transformers (2010)
The subline-less 2010 Transformers toyline mostly focused on adding to the Revenge of the Fallen-era cast, via new-deco Deluxe 2-packs.
Deluxe Class 2-packs
|
Dark of the Moon

| Cyberverse 2-packs | Deluxe comic packs | Voyager Class | Human Alliance
|
Age of Extinction
- Deluxe Class Silver Knight Optimus Prime & Voyager Class Grimlock 2-pack
- Construct-Bots Silver Knight Optimus Prime & Grimlock 2-pack
- Smash & Change Silver Knight Optimus Prime
- Titan Hero Silver Knight Optimus Prime
- First Edition Silver Knight Optimus Prime
- "Transformers: Age of Extinction Collection" One-Step Changers 6-pack:
The Last Knight
Bumblebee

Target's Bumblebee product was given the name "Bumblebee Greatest Hits", playing up the 80's-ness of the movie.
| Leader Class | Multi-packs
|
Electronic toys |
Studio Series

| Deluxe Class | Multi-packs |
Animated

For Transformers Animated, Target went with multipacks, packing exclusive redecos with (mostly) unchanged versions of smaller toys.
Deluxe + Legends packs
|
Voyager + Activator packs
|
Universe (2008)

Legends Class 5-packs
|
Comic 2-packs
|
Titanium Series |
Aligned series
Prime

While Target sat out the Prime toyline in its initial year, it went in big on the Prime: Beast Hunters follow-up. In fact, it got an entire branded subline-of-a-subline, Beast Hunters: Predacons Rising. Oddly, all of these toys shipped in full cases of a single figure/set.
| Cyberverse Legion 2-packs | Cyberverse Commander 2-packs | Cyberverse box set | Deluxe Class | |||
| Voyager Class | Ultimate Class | Construct-Bots |
Robots in Disguise (2015)
Robots in Disguise product was super-light, just a single multi-pack of unchanged One-Step Changers save one wholly-unique figure.
| One-Step multi-packs |
War For Cybertron Trilogy
At this point, multiple exclusives designed to tie into the War for Cybertron Trilogy were released in the Target-exclusive Buzzworthy Bumblebee line. Nominally we'd include them here, but... look, there's a lot of Buzzworthy product. It'd just be easier to point you to the relevant section of the Buzzworthy Bumblebee page.
Earthrise

| Deluxe Class | Voyager Class | Legends Class 2-packs | Voyager Class 2-packs
|
Kingdom

| Deluxe Class | Leader Class |
Legacy
Buzzworthy Bumblebee
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Notes
- Luckily for Canadian Transformers fans, a lot of Target exclusive toys tended to be available either at general retail in Canada, or at [[wikipedia:{{#if:|:}}Zellers|{{#if:||Zellers}}]]. In 2013, many former Zellers stores were taken over by Target's newly formed Canadian subsidiary, which meant that instead of Zellers, Target was now selling its own exclusives in Canada. Following Target's withdrawal from the Canadian market in 2015, those few figures that were Target exclusives in the United States now ended up either as Walmart or Toys"R"Us exclusives in Canada.
- Tania Gunadi, the voice of Miko Nakadai in Transformers: Prime, has done a Target commercial where she's an elementary school teacher.