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[[File:Hasbro Pulse.jpg|thumb|300px|"There are 195 countries in the world."<br>"Huh, I thought there were 34."]]
[[File:Hasbro Pulse.jpg|thumb|300px|"There are 195 countries in the world."<br>"Huh, I thought there were 34."]]
'''Hasbro Pulse''' is the current official [[Hasbro]] web store for the United States, United Kingdom, Canada (excluding Quebec), the entire European Union, Hong Kong, Singapore, Malaysia and Taiwan. Aimed specifically at adult fans, Pulse's product selection consists mostly of collector-focused toylines, such as ''[[Transformers: Generations (toyline)|Transformers: Generations]]''.
'''Hasbro Pulse''' is the current official [[Hasbro]] web store for the United States, United Kingdom, Canada (excluding Quebec), the entire European Union, Hong Kong, Singapore, Malaysia and Taiwan. Aimed specifically at adult fans, Pulse's product selection consists mostly of collector-focused toylines, such as ''[[Transformers: Generations (toyline)|Transformers: Generations]]''.


==History==
==History==
The Hasbro Pulse name was originally used for the company's collector-focused news website, which launched on [[June 25]], [[2015]].<ref>[https://www.allspark.com/2015/06/hasbro-pulse-goes-live-all-your-hasbro-inside-info/ Hasbro Pulse Goes Live – All Your Hasbro Inside Info]</ref> Visitors who signed up to receive updates from Pulse were sent a free welcome package featuring, among other items, an exclusive variant copy of [[IDW Publishing]]'s [[The Transformers: Robots in Disguise|''The Transformers'' vol. 2]] [[You, Me, and the Universe|#41]].<ref>[https://www.seibertron.com/transformers/news/hasbro-pulse-welcome-packages-arriving-now/33465/ Hasbro Pulse Welcome Packages Arriving Now]</ref>
The Hasbro Pulse name was originally used for the company's collector-focused news website, which launched on [[June 25]], [[2015]].<ref>[https://www.seibertron.com/transformers/news/hasbro-pulse-is-live-get-info-directly-from-hasbro/33311/ Hasbro Pulse is LIVE ... get info directly from Hasbro]</ref> Visitors who signed up to receive updates from Pulse were sent a free welcome package featuring, among other items, an exclusive variant cover of [[IDW Publishing]]'s [[The Transformers: Robots in Disguise|''The Transformers'' (2012)]] [[You, Me, and the Universe|#41]].<ref>[https://www.seibertron.com/transformers/news/hasbro-pulse-welcome-packages-arriving-now/33465/ Hasbro Pulse Welcome Packages Arriving Now]</ref>


On [[February 15]], [[2019]], one day before the start of New York [[Toy Fair 2019]], Hasbro Pulse was relaunched as Hasbro's new web store, replacing the [[Hasbro Toy Shop]] website that had closed down the previous month<ref>[https://www.seibertron.com/transformers/news/hasbro-pulse-is-the-new-hastrotoyshop-with-preorders-on-new-mps-siege-and-more/42932/ Hasbro Pulse is the New HastroToyShop with Preorders on New MPs, Siege and More]</ref> (Hasbro Toy Shop still remains as a store on [[eBay]]).
On [[February 15]], [[2019]], one day before the start of New York [[Toy Fair 2019]], Hasbro Pulse was relaunched as Hasbro's new web store, replacing the [[Hasbro Toy Shop]] website that had closed down the previous month<ref>[https://www.seibertron.com/transformers/news/hasbro-pulse-is-the-new-hastrotoyshop-with-preorders-on-new-mps-siege-and-more/42932/ Hasbro Pulse is the New HastroToyShop with Preorders on New MPs, Siege and More]</ref> (Hasbro Toy Shop still remains as a store on [[eBay]]).
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On [[August 31]], [[2020]], Hasbro announced [[Hasbro PulseCon 2020]], which happened on [[September 25]] and [[September 26|26]]<ref>{{citesocial|quote=2 epic days. All your favorite brands. Reveals. Exclusives. And SO 👏 MUCH 👏MORE 👏. This is the one virtual event you do not want to miss! (for US & CAN fans only) https://t.co/Z3hPBrl3ez #HasbroPulseCon #HasbroPulse #Hasbro https://t.co/UUojPvRSVe|link=https://twitter.com/Hasbro/status/1300434043473977344|name=Hasbro|site=Twitter|year=2020|month=08|day=31|(defunct=)}}</ref> in lieu of any in-person convention during the {{w|COVID-19 pandemic}}.
On [[August 31]], [[2020]], Hasbro announced [[Hasbro PulseCon 2020]], which happened on [[September 25]] and [[September 26|26]]<ref>{{citesocial|quote=2 epic days. All your favorite brands. Reveals. Exclusives. And SO 👏 MUCH 👏MORE 👏. This is the one virtual event you do not want to miss! (for US & CAN fans only) https://t.co/Z3hPBrl3ez #HasbroPulseCon #HasbroPulse #Hasbro https://t.co/UUojPvRSVe|link=https://twitter.com/Hasbro/status/1300434043473977344|name=Hasbro|site=Twitter|year=2020|month=08|day=31|(defunct=)}}</ref> in lieu of any in-person convention during the {{w|COVID-19 pandemic}}.


On [[March 10]], [[2021]], Hasbro Pulse opened its doors to the United Kingdom.<ref>[https://fb.watch/4eaIAQgfi5/ Hasbro Pulse UK Creative Launch on Facebook]</ref>
On [[March 10]], [[2021]], Hasbro Pulse opened its doors to the United Kingdom.<ref>[https://www.facebook.com/watch/?v=295676998645588/ Hasbro Pulse UK Creative Launch on Facebook]</ref>


On [[March 15]], [[2021]], Hasbro announced [[Hasbro Pulse Fan Fest 2021]], which happened on [[April 9]].<ref>{{citesocial|quote=The HYPE is real, fans! Tune in Friday, April 9th, beginning at 11:00am ET for the FIRST EVER #HasbroPulse Fan Fest! Gear up for product reveals, interactive experiences, & more from your favorite brands. You don't want to miss this! https://t.co/h1zhXUZbwS #HasbroPulseFanFest https://t.co/y3KLNJnCzY|link=https://twitter.com/Hasbro/status/1371511107752460292|name=Hasbro|site=Twitter|year=2021|month=03|day=15|(defunct=)}}</ref>
On [[March 15]], [[2021]], Hasbro announced [[Hasbro Pulse Fan Fest 2021]], which happened on [[April 9]].<ref>{{citesocial|quote=The HYPE is real, fans! Tune in Friday, April 9th, beginning at 11:00am ET for the FIRST EVER #HasbroPulse Fan Fest! Gear up for product reveals, interactive experiences, & more from your favorite brands. You don't want to miss this! https://t.co/h1zhXUZbwS #HasbroPulseFanFest https://t.co/y3KLNJnCzY|link=https://twitter.com/Hasbro/status/1371511107752460292|name=Hasbro|site=Twitter|year=2021|month=03|day=15|(defunct=)}}</ref>


On [[August 20]], [[2021]], Hasbro announced [[Hasbro PulseCon 2021]], which happened on [[October 22]] and [[October 23|23]].
On [[August 20]], [[2021]], Hasbro announced [[Hasbro Pulse Con 2021]], which happened on [[October 22]] and [[October 23|23]].


On [[August 28]], [[2021]], the Hasbro Pulse YouTube channel uploaded the entire first season of ''[[The Transformers (cartoon)|The Transformers]]'' for free streaming. The remainder of the show was subsequently added to the channel at a rate of one season per week.
On [[August 28]], [[2021]], the Hasbro Pulse YouTube channel uploaded the entire first season of ''[[The Transformers (cartoon)|The Transformers]]'' for free streaming. The remainder of the show was subsequently added to the channel at a rate of one season per week.
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On [[November 10]], [[2021]] the Hasbro Pulse YouTube channel began uploading a series of [[The Transformers: The Movie 35th Anniversary Stop Motions|stop motion shorts]] to celebrate the 35th anniversary of ''[[The Transformers: The Movie]]''.
On [[November 10]], [[2021]] the Hasbro Pulse YouTube channel began uploading a series of [[The Transformers: The Movie 35th Anniversary Stop Motions|stop motion shorts]] to celebrate the 35th anniversary of ''[[The Transformers: The Movie]]''.


On [[October 10]], [[2021]], the Hasbro Pulse mobile app launched.<ref>https://www.facebook.com/hasbropulse/posts/4904847176214851</ref>
On [[October 10]], [[2021]], the Hasbro Pulse mobile app launched.<ref>https://www.facebook.com/hasbropulse/posts/4904847126214856</ref>


On [[March 30]], [[2022]], Hasbro Pulse opened its doors to Germany.<ref>{{citesocial|quote=It is official! #Hasbro Pulse is now live in #Germany! As with #HasbroPulse in US, Canada and UK, Hasbro Pulse Germany will feature exciting new product releases and host programs specifically for the collector community! https://t.co/XFbCteKCGy https://t.co/zWvDglatVx|link=https://twitter.com/HasbroPulse/status/1509140319593455619|name=Hasbro Pulse|site=Twitter|year=2022|month=03|day=30|(defunct=)}}</ref>
On [[March 30]], [[2022]], Hasbro Pulse opened its doors to Germany.<ref>{{citesocial|quote=It is official! #Hasbro Pulse is now live in #Germany! As with #HasbroPulse in US, Canada and UK, Hasbro Pulse Germany will feature exciting new product releases and host programs specifically for the collector community! https://t.co/XFbCteKCGy https://t.co/zWvDglatVx|link=https://twitter.com/HasbroPulse/status/1509140319593455619|name=Hasbro Pulse|site=Twitter|year=2022|month=03|day=30|(defunct=)}}</ref>


On [[July 19]], [[2022]], Hasbro announced [[Hasbro PulseCon 2022]], to be held [[September 30]] and [[October 1]].<ref>{{citesocial|quote=We're excited to announce HASBRO PULSE CON is BACK! Save the date - Friday September 30th and Saturday October 1st. Register to stay in the loop at https://t.co/cnihyz08Nq https://t.co/JrmvDgXVA4|link=https://twitter.com/HasbroPulse/status/1549514517926871041|name=Hasbro Pulse|site=Twitter|year=2022|month=07|day=19|(defunct=)}}</ref>
On [[July 19]], [[2022]], Hasbro announced [[Hasbro Pulse Con 2022]], to be held [[September 30]] and [[October 1]].<ref>{{citesocial|quote=We're excited to announce HASBRO PULSE CON is BACK! Save the date - Friday September 30th and Saturday October 1st. Register to stay in the loop at https://t.co/cnihyz08Nq https://t.co/JrmvDgXVA4|link=https://twitter.com/HasbroPulse/status/1549514517926871041|name=Hasbro Pulse|site=Twitter|year=2022|month=07|day=19|(defunct=)}}</ref>


On [[September 21]], [[2022]], Hasbro Pulse opened its doors to France, Spain, Italy and Austria.<ref>{{citesocial|quote=Exciting news, EU fans! The #HasbroPulse expansion continues and we are now LIVE in France, Spain, Italy, and Austria! We are so pumped to be able to bring Hasbro Pulse to more fans worldwide, and just in time for #HasbroPulseCon2022! https://t.co/B3SgUaYFuQ|link=https://twitter.com/HasbroPulse/status/1572617102766362626|name=Hasbro Pulse|site=Twitter|year=2022|month=09|day=21|(defunct=)}}</ref>
On [[September 21]], [[2022]], Hasbro Pulse opened its doors to France, Spain, Italy and Austria.<ref>{{citesocial|quote=Exciting news, EU fans! The #HasbroPulse expansion continues and we are now LIVE in France, Spain, Italy, and Austria! We are so pumped to be able to bring Hasbro Pulse to more fans worldwide, and just in time for #HasbroPulseCon2022! https://t.co/B3SgUaYFuQ|link=https://twitter.com/HasbroPulse/status/1572617102766362626|name=Hasbro Pulse|site=Twitter|year=2022|month=09|day=21|(defunct=)}}</ref>
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===Virtual conventions===
===Virtual conventions===
[[File:Hasbro PulseCon 2020 Logo.jpeg|thumb|300px]]
[[File:Hasbro PulseCon 2020 Logo.jpeg|thumb|300px]]
Due in no small part to the onset of the {{w|COVID-19 pandemic}}, the [https://www.youtube.com/c/hasbropulse/ Hasbro Pulse YouTube page] has become the default venue for Hasbro's fan oriented conventions from 2020 onward, including:
Due in no small part to the onset of the {{w|COVID-19 pandemic}}, the [https://www.youtube.com/@hasbropulse Hasbro Pulse YouTube page] has become the default venue for Hasbro's fan oriented conventions from 2020 onward, including:
*[[Hasbro PulseCon 2020]]
 
*[[Hasbro Pulse Fan Fest 2021]]
* [[Hasbro PulseCon 2020]]
*[[Hasbro PulseCon 2021]]
* [[Hasbro Pulse Fan Fest 2021]]
*[[Hasbro Pulse Con 2022]]
* [[Hasbro Pulse Con 2021]]
*[[Hasbro Pulse Con 2023]]
* [[Hasbro Pulse Con 2022]]
* [[Hasbro Pulse Con 2023]]
 
{{--}}
{{--}}


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Fan First Fridays are streaming events that originally started on Hasbro Pulse's Facebook and eventually, their YouTube channel, where Hasbro employees reveal new toy product and other merchandise for one of their various toy-lines—typically from franchises like ''[[G.I. Joe (franchise)|G.I. Joe]], [[Transformers brand|Transformers]]'' and ''[[Star Wars (franchise)|Star Wars]]''. ''Transformers'' streams are primarily for exclusive toys, though mass-retail products and other merchandise are occasionally revealed, namely ''[[Studio Series]]''. Fan First Fridays also occasionally share in-universe insight, such as what went down between ''[[War for Cybertron: Earthrise|Earthrise]]'' [[Runamuck (G1)#War for Cybertron Trilogy marketing material|Runamuck]] and [[Runabout (G1)#War for Cybertron Trilogy marketing material|Runabout]]. Fan First Fridays were eventually given the more generic moniker "Transformers Fanstreams" after scheduling conflicts produced an untenable series of Fan First Ftuesdays and Fthursdays.
Fan First Fridays are streaming events that originally started on Hasbro Pulse's Facebook and eventually, their YouTube channel, where Hasbro employees reveal new toy product and other merchandise for one of their various toy-lines—typically from franchises like ''[[G.I. Joe (franchise)|G.I. Joe]], [[Transformers brand|Transformers]]'' and ''[[Star Wars (franchise)|Star Wars]]''. ''Transformers'' streams are primarily for exclusive toys, though mass-retail products and other merchandise are occasionally revealed, namely ''[[Studio Series]]''. Fan First Fridays also occasionally share in-universe insight, such as what went down between ''[[War for Cybertron: Earthrise|Earthrise]]'' [[Runamuck (G1)#War for Cybertron Trilogy marketing material|Runamuck]] and [[Runabout (G1)#War for Cybertron Trilogy marketing material|Runabout]]. Fan First Fridays were eventually given the more generic moniker "Transformers Fanstreams" after scheduling conflicts produced an untenable series of Fan First Ftuesdays and Fthursdays.


*[[June 26]], [[2020]]'s [https://fb.watch/48NkRQwkYv/ "Hasbro Pulse Fan First Friday: Transformers Livestream - June 26, 2020"] on Facebook, with [[Rachel Fleming]] and [[Lenny Panzica]].
* [[June 26]], [[2020]]'s [https://www.facebook.com/watch/live/?ref=watch_permalink&v=267951300956442 "Hasbro Pulse Fan First Friday: Transformers Livestream - June 26, 2020"] on Facebook, with [[Rachel Fleming]] and [[Lenny Panzica]].
*[[July 17]], 2020's [https://fb.watch/48Nhv29_z1/ livestream] on Facebook, with Rachel Fleming and [[Mark Maher]].
* [[July 17]], 2020's [https://www.facebook.com/watch/live/?ref=watch_permalink&v=1603752926450041 livestream] on Facebook, with Rachel Fleming and [[Mark Maher]].
*[[October 16]], 2020's [https://www.youtube.com/watch?v=zkJOmYkcMtY "Hasbro Pulse | Fan First Friday: Transformers Livestream"] on YouTube, with Rachel Fleming, [[Evan Brooks]], and [[Amanda Granato]].
* [[October 16]], 2020's [https://www.youtube.com/watch?v=zkJOmYkcMtY "Hasbro Pulse | Fan First Friday: Transformers Livestream"] on YouTube, with Rachel Fleming, [[Evan Brooks]], and [[Amanda Granato]].
*[[November 13]], 2020's [https://www.youtube.com/watch?v=eZKZAAh79Ok "Hasbro Pulse | Fan First Fridays: Transformers & Ghostbusters | Event One"] on YouTube, with Rachel Fleming, [[Sam Smith]] and [[John Warden]].
* [[November 13]], 2020's [https://www.youtube.com/watch?v=eZKZAAh79Ok "Hasbro Pulse | Fan First Fridays: Transformers & Ghostbusters | Event One"] on YouTube, with Rachel Fleming, [[Sam Smith]] and [[John Warden]].
*[[May 21]], [[2021]]'s [https://www.youtube.com/watch?v=txGS01bXx9U "Hasbro Pulse | Fan First Friday: Transformers Livestream"] on YouTube, with [[Ben MacCrae]] and Evan Brooks.
* [[May 21]], [[2021]]'s [https://www.youtube.com/watch?v=txGS01bXx9U "Hasbro Pulse | Fan First Friday: Transformers Livestream"] on YouTube, with [[Ben MacCrae]] and Evan Brooks.
*[[August 13]], 2021's [https://www.youtube.com/watch?v=v-r_ueBc4R0 "Fan First Friday | Transformers Livestream"] on YouTube, with Evan Brooks, Ben MacCrae, and [[Isabella Weiss]].
* [[August 13]], 2021's [https://www.youtube.com/watch?v=v-r_ueBc4R0 "Fan First Friday | Transformers Livestream"] on YouTube, with Evan Brooks, Ben MacCrae, and [[Isabella Weiss]].
*[[August 27]], 2021's [https://www.youtube.com/watch?v=Q_TWf9if4d8 "Hasbro Pulse | Fan First Friday | Transformers Livestream"] on YouTube, with Evan Brooks and Ben MacCrae.
* [[August 27]], 2021's [https://www.youtube.com/watch?v=Q_TWf9if4d8 "Hasbro Pulse | Fan First Friday | Transformers Livestream"] on YouTube, with Evan Brooks and Ben MacCrae.
*[[February 4]], [[2022]]'s [https://www.youtube.com/watch?v=8_jRsZDV9FI "Fan First Friday | Transformers Livestream"] on YouTube, with Ben MacCrae, Isabella Weiss, Sam Smith, Mark Maher, and Evan Brooks.
* [[February 4]], [[2022]]'s [https://www.youtube.com/watch?v=8_jRsZDV9FI "Fan First Friday | Transformers Livestream"] on YouTube, with Ben MacCrae, Isabella Weiss, Sam Smith, Mark Maher, and Evan Brooks.
*[[April 12]], 2022's [https://www.youtube.com/watch?v=6MExpXH9zAg Fan First Tuesday | BACK-TO-BACK Transformers & Power Rangers Livestream] on YouTube, with Isabella Weiss, Rachel Fleming, Mark Maher, and [[Takio Ejima]].
* [[April 12]], 2022's [https://www.youtube.com/watch?v=6MExpXH9zAg Fan First Tuesday | BACK-TO-BACK Transformers & Power Rangers Livestream] on YouTube, with Isabella Weiss, Rachel Fleming, Mark Maher, and [[Takio Ejima]].
*[[June 23]], 2022's [https://www.youtube.com/watch?v=u-vNMsLdhXo Hasbro Pulse | Transformers Fanstream] on YouTube, with Ben MacCrae, Isabella Weiss, and Mark Maher.
* [[June 23]], 2022's [https://www.youtube.com/watch?v=u-vNMsLdhXo Hasbro Pulse | Transformers Fanstream] on YouTube, with Ben MacCrae, Isabella Weiss, and Mark Maher.
*[[August 16]], 2022's [https://www.youtube.com/watch?v=mxRrhLJ1KH0 Hasbro Pulse Transformers Fanstream] on YouTube, with Ben MacCrae, [[Delaney Norris]], Sam Smith, Evan Brooks, Isabella Weiss, and Mark Maher.
* [[August 16]], 2022's [https://www.youtube.com/watch?v=mxRrhLJ1KH0 Hasbro Pulse Transformers Fanstream] on YouTube, with Ben MacCrae, [[Delaney Norris]], Sam Smith, Evan Brooks, Isabella Weiss, and Mark Maher.
*[[November 29]], 2022's [https://www.youtube.com/watch?v=cHzcEhQ5Ifo Hasbro Pulse Transformers Fanstream] on YouTube, with Ben MacCrae and Evan Brooks.
* [[November 29]], 2022's [https://www.youtube.com/watch?v=cHzcEhQ5Ifo Hasbro Pulse Transformers Fanstream] on YouTube, with Ben MacCrae and Evan Brooks.
*[[January 31]], [[2023]]'s [https://www.youtube.com/watch?v=l33J9hIaQm8 Hasbro Pulse Transformers Fanstream] on YouTube, with Delaney Norris, Evan Brooks, Mark Maher and Ben MacCrae.
* [[January 31]], [[2023]]'s [https://www.youtube.com/watch?v=l33J9hIaQm8 Hasbro Pulse Transformers Fanstream] on YouTube, with Delaney Norris, Evan Brooks, Mark Maher and Ben MacCrae.
*[[April 4]], 2023's [https://www.youtube.com/watch?v=7Qv8dh66d48 Hasbro Pulse Transformers Fanstream] on YouTube, with Ben MacCrae, Evan Brooks, Mark Maher, Sam Smith, [[Shogo Hasui]] and Delaney Norris.
* [[April 4]], 2023's [https://www.youtube.com/watch?v=7Qv8dh66d48 Hasbro Pulse Transformers Fanstream] on YouTube, with Ben MacCrae, Evan Brooks, Mark Maher, Sam Smith, [[Shogo Hasui]] and Delaney Norris.
*[[May 16]], 2023's [https://www.youtube.com/watch?v=tPFnqhvXhTs Hasbro Pulse Transformers Fanstream] on YouTube, with Evan Brooks, Ben MacCrae, and [[Sixo]].
* [[May 16]], 2023's [https://www.youtube.com/watch?v=tPFnqhvXhTs Hasbro Pulse Transformers Fanstream] on YouTube, with Evan Brooks, Ben MacCrae, and [[Sixo]].
*[[June 20]], 2023's [https://www.youtube.com/watch?v=QjLY0uamTKM Hasbro Pulse Transformers Fanstream] on YouTube, with Ben MacCrae, Mark Maher, Evan Brooks, and [[Rich Pellegrino]].
* [[June 20]], 2023's [https://www.youtube.com/watch?v=QjLY0uamTKM Hasbro Pulse Transformers Fanstream] on YouTube, with Ben MacCrae, Mark Maher, Evan Brooks, and [[Rich Pellegrino]].
 
{{--}}
{{--}}


===1027 Premium Events===
===1027 Premium Events===
Named after the street address of Hasbro's Rhode Island headquarters, the 1027 Premium Events have been annual streams that, naturally, occur on [[October 27]]. Most if not all of Hasbro's current "collector" brands are represented, including Transformers. They are nominally meant to be exclusive to Hasbro Pulse Premium subscribers, but as they are streamed on YouTube, there is technically nothing preventing anyone who has a link from watching them. And the archive goes up for everyone afterwards anyways, soooooo...
Named after the street address of Hasbro's Rhode Island headquarters, the 1027 Premium Events have been annual streams that, naturally, occur on [[October 27]]. Most if not all of Hasbro's current "collector" brands are represented, including Transformers. They are nominally meant to be exclusive to Hasbro Pulse Premium subscribers, but as they are streamed on YouTube, there is technically nothing preventing anyone who has a link from watching them. And the archive goes up for everyone afterwards anyways, soooooo...
*October 27, 2021's [https://www.youtube.com/watch?v=ayC90jNQ2EM 1027 Hasbro Pulse Premium Event] on YouTube, with Ben MacCrae
* October 27, 2021's [https://www.youtube.com/watch?v=ayC90jNQ2EM 1027 Hasbro Pulse Premium Event] on YouTube, with Ben MacCrae.
*October 27, 2022's [https://www.youtube.com/watch?v=1-tJqD8UECc 1027 Hasbro Pulse Premium Event] on YouTube, with Ben MacCrae and [[Thew Adams]].
* October 27, 2022's [https://www.youtube.com/watch?v=1-tJqD8UECc 1027 Hasbro Pulse Premium Event] on YouTube, with Ben MacCrae and [[Thew Adams]].


===Additional livestreams and videos===
===Additional livestreams and videos===
Additional Hasbro Pulse streams and interviews relating to the ''Transformers'' brand occasionally occur outside of the Fan First Friday and PulseCon umbrellas.
Additional Hasbro Pulse streams and interviews relating to the ''Transformers'' brand occasionally occur outside of the Fan First Friday and Pulse Con umbrellas.


*[[September 22]], [[2021]]'s [https://twitter.com/JustChrisSabat/status/1440737824861343748 "Haslab Transformers Live Stream"] on Twitter, hosted by voice actor {{w|Christopher Sabat}} with Amanda Granato and Evan Brooks.
* [[September 22]], [[2021]]'s [https://twitter.com/JustChrisSabat/status/1440737824861343748 "Haslab Transformers Live Stream"] on Twitter, hosted by voice actor {{w|Christopher Sabat}} with Amanda Granato and Evan Brooks.
*[[October 5]], 2021's [https://www.youtube.com/watch?v=8TGXJ0qrB1s Interview with Transformers HasLab Victory Saber Designer, Yuki San!] on YouTube, with [[Hisashi Yuki]].
* [[October 5]], 2021's [https://www.youtube.com/watch?v=8TGXJ0qrB1s Interview with Transformers HasLab Victory Saber Designer, Yuki San!] on YouTube, with [[Hisashi Yuki]].
*[[February 24]], [[2022]]'s [https://www.youtube.com/watch?v=NX8U26ul8cM Hasbro Pulse G.I. Joe 40th Anniversary Livestream] on YouTube, with Lenny Panzica and the rest of the [[G.I. Joe (franchise)|G.I. Joe]] team, featuring the reveal of ''[[Transformers Collaborative]]'' ''G.I. Joe × Transformers'' [[Megatron (G1)/Generations toys#Collaborative|Megatron H.I.S.S. Tank]] and [[Baroness#Collaborative|Baroness]].
* [[February 24]], [[2022]]'s [https://www.youtube.com/watch?v=NX8U26ul8cM Hasbro Pulse G.I. Joe 40th Anniversary Livestream] on YouTube, with Lenny Panzica and the rest of the [[G.I. Joe (franchise)|G.I. Joe]] team, featuring the reveal of ''[[Transformers Collaborative]]'' ''G.I. Joe × Transformers'' [[Megatron (G1)/Generations toys#Collaborative|Megatron H.I.S.S. Tank]] and [[Baroness#Collaborative|Baroness]].
*[[December 9]], 2022's [https://www.youtube.com/watch?v=-QIKD59E5Kc Let's Say Go! Takara Tomy's Yuki San talks Transformers Generations Deathsaurus] on YouTube, with Hisashi Yuki.
* [[December 9]], 2022's [https://www.youtube.com/watch?v=-QIKD59E5Kc Let's Say Go! Takara Tomy's Yuki San talks Transformers Generations Deathsaurus] on YouTube, with Hisashi Yuki.


====San Diego Comic-Con 2022====
====San Diego Comic-Con 2022====
*[[July 21]], 2022's [https://www.youtube.com/watch?v=_th5dYkg2Cc HASBRO PULSE SDCC 22 FANSTREAM | TRANSFORMERS Shattered Glass Reveal] on YouTube, with Ben MacCrae and Evan Brooks.<ref>Isabella Weiss was also present at the panel, but did not make it into the four minutes of footage before the stream died. RIP.</ref>
* [[July 21]], 2022's [https://www.youtube.com/watch?v=_th5dYkg2Cc HASBRO PULSE SDCC 22 FANSTREAM | TRANSFORMERS Shattered Glass Reveal] on YouTube, with Ben MacCrae and Evan Brooks.<ref>Isabella Weiss was also present at the panel, but did not make it into the four minutes of footage before the stream died. RIP.</ref>
*[[July 22]], 2022's [https://www.youtube.com/watch?v=FWons1-BPWo Hasbro Pulse SDCC 22 FANSTREAM | Transformers Victory Saber Haslab Unboxing] on YouTube, with Ben MacCrae and Evan Brooks.
* [[July 22]], 2022's [https://www.youtube.com/watch?v=FWons1-BPWo Hasbro Pulse SDCC 22 FANSTREAM | Transformers Victory Saber Haslab Unboxing] on YouTube, with Ben MacCrae and Evan Brooks.


==Blogs==
==Blogs==
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[[File:Devastator at the office.jpg|thumb|upright=1.6|The blogger at work.]]
[[File:Devastator at the office.jpg|thumb|upright=1.6|The blogger at work.]]
"Hasbro Pulse Unboxed" is a blog featured on the Hasbro Pulse website that provides designer interviews and various other behind the scenes articles, HasLab project updates, the occasional lore tidbit, and more. ''Transformers'' features on the blog have included:
"Hasbro Pulse Unboxed" is a blog featured on the Hasbro Pulse website that provides designer interviews and various other behind the scenes articles, HasLab project updates, the occasional lore tidbit, and more. ''Transformers'' features on the blog have included:
*"Hasbro Pulse: Behind The Design With John W" - An interview with [[John Warden]] on [[War for Cybertron: Siege|''Siege'']] [[Omega Supreme (G1)#War for Cybertron: Siege|Omega Supreme.]]
 
**[https://hasbropulse.com/blogs/unboxed/hasbro-pulse-behind-the-design-with-john-w-part1 Part 1]
* "Hasbro Pulse: Behind The Design With John W" - An interview with [[John Warden]] on [[War for Cybertron: Siege|''Siege'']] [[Omega Supreme (G1)#War for Cybertron: Siege|Omega Supreme.]]
**[https://hasbropulse.com/blogs/unboxed/hasbro-pulse-behind-the-design-with-john-w-part2 Part 2]
** [https://hasbropulse.com/blogs/unboxed/hasbro-pulse-behind-the-design-with-john-w-part1 Part 1]
*Extended advertisements for various Hasbro Pulse exclusives:
** [https://hasbropulse.com/blogs/unboxed/hasbro-pulse-behind-the-design-with-john-w-part2 Part 2]
**[https://hasbropulse.com/blogs/unboxed/transformers-vintage-g1-mini-cassettes-3-pack Transformers Vintage G1 Mini-Cassettes 3-Pack]
* Extended advertisements for various Hasbro Pulse exclusives:
**[https://hasbropulse.com/blogs/unboxed/transformers-deluxe-centurion-drone-weaponizer-pack Transformers Deluxe Centurion Drone Weaponizer Pack]
** [https://hasbropulse.com/blogs/unboxed/transformers-vintage-g1-mini-cassettes-3-pack Transformers Vintage G1 Mini-Cassettes 3-Pack]
*[https://hasbropulse.com/blogs/unboxed/the-story-behind-the-transformers-wfc-military-insignias-revealed THE STORY BEHIND THE TRANSFORMERS WFC MILITARY INSIGNIAS: REVEALED]
** [https://hasbropulse.com/blogs/unboxed/transformers-deluxe-centurion-drone-weaponizer-pack Transformers Deluxe Centurion Drone Weaponizer Pack]
*[https://hasbropulse.com/blogs/unboxed/who-is-orthia-the-story-behind-this-mysterious-all-female-combiner WHO IS ORTHIA? THE STORY BEHIND THIS MYSTERIOUS ALL-FEMALE COMBINER]
* [https://hasbropulse.com/blogs/unboxed/the-story-behind-the-transformers-wfc-military-insignias-revealed THE STORY BEHIND THE TRANSFORMERS WFC MILITARY INSIGNIAS: REVEALED]
*A bunch of plugs for long discontinued t-shirts we won't bore you with.
* [https://hasbropulse.com/blogs/unboxed/who-is-orthia-the-story-behind-this-mysterious-all-female-combiner WHO IS ORTHIA? THE STORY BEHIND THIS MYSTERIOUS ALL-FEMALE COMBINER]
*[https://hasbropulse.com/blogs/unboxed/go-behind-the-scenes-on-our-transformers-generations-siege-commercial-shoot Go behind the scenes on our Transformers: Generations Siege commercial shoot!]
* A bunch of plugs for long discontinued t-shirts we won't bore you with.
*"Transformers: War for Cybertron: Siege COMBAT Weapons Guide" - extended profiles of the [[C.O.M.B.A.T. System]] weaponry included with [[War for Cybertron: Siege|''Siege'']] figures.
* [https://hasbropulse.com/blogs/unboxed/go-behind-the-scenes-on-our-transformers-generations-siege-commercial-shoot Go behind the scenes on our Transformers: Generations Siege commercial shoot!]
**[https://hasbropulse.com/blogs/unboxed/transformers-wfc-siege-optimus-prime-combat-weapons-guide Optimus Prime]
* "Transformers: War for Cybertron: Siege COMBAT Weapons Guide" - extended profiles of the [[C.O.M.B.A.T. System]] weaponry included with [[War for Cybertron: Siege|''Siege'']] figures.
**[https://hasbropulse.com/blogs/unboxed/transformers-wfc-siege-megatron-combat-weapons-guide Megatron]
** [https://hasbropulse.com/blogs/unboxed/transformers-wfc-siege-optimus-prime-combat-weapons-guide Optimus Prime]
*[https://hasbropulse.com/blogs/unboxed/yeah-were-fans-too YEAH, we're fans too!] - An interview with [[Vincent Imaoka]], a Hasbro employee with a ''Transformers'' collection.
** [https://hasbropulse.com/blogs/unboxed/transformers-wfc-siege-megatron-combat-weapons-guide Megatron]
*"HASLAB WAR FOR CYBERTRON UNICRON" - A series of behind-the-scenes development features during the production of HasLab ''[[War for Cybertron Trilogy (franchise)|War for Cybertron Trilogy]]'' [[Unicron/toys#War for Cybertron Trilogy|Unicron]]:
* [https://hasbropulse.com/blogs/unboxed/yeah-were-fans-too YEAH, we're fans too!] - An interview with [[Vincent Imaoka]], a Hasbro employee with a ''Transformers'' collection.
**[https://hasbropulse.com/blogs/unboxed/haslab-war-for-cybertron-unicron-production-update-1 PRODUCTION UPDATE #1] - "Tool Start," the beginning of [[mold]] manufacturing.
* "HASLAB WAR FOR CYBERTRON UNICRON" - A series of behind-the-scenes development features during the production of HasLab ''[[War for Cybertron Trilogy (franchise)|War for Cybertron Trilogy]]'' [[Unicron/toys#War for Cybertron Trilogy|Unicron]]:
**[https://hasbropulse.com/blogs/unboxed/haslab-war-for-cybertron-unicron-production-update-2 Production Update #2] - T1 sample (the first prototype run in plastic) and a tease of the packaging art, with designer [[Charlie (cat)|Charlie the cat]].
** [https://hasbropulse.com/blogs/unboxed/haslab-war-for-cybertron-unicron-production-update-1 PRODUCTION UPDATE #1] - "Tool Start," the beginning of [[mold]] manufacturing.
**[https://hasbropulse.com/blogs/unboxed/haslab-war-for-cybertron-unicron-production-update-3 Production Update #3] - This one was busy. It consisted of:
** [https://hasbropulse.com/blogs/unboxed/haslab-war-for-cybertron-unicron-production-update-2 Production Update #2] - T1 sample (the first prototype run in plastic) and a tease of the packaging art, with designer [[Charlie (cat)|Charlie the cat]].
***Packaging walkthrough with [[AJ Piejko-Brown]].
** [https://hasbropulse.com/blogs/unboxed/haslab-war-for-cybertron-unicron-production-update-3 Production Update #3] - This one was busy. It consisted of:
***EP2 sample (second "Engineering Pilot" prototype in near-production colors) Q&A with Engineering Manager [[Lynsey Urban]].
*** Packaging walkthrough with [[AJ Piejko-Brown]].
***Instructions overview with graphic designer [[Mark Grzesik]].
*** EP2 sample (second "Engineering Pilot" prototype in near-production colors) Q&A with Engineering Manager [[Lynsey Urban]].
***"Box testing" by Brand Manager [[Rachel Fleming]] and Charlie.
*** Instructions overview with graphic designer [[Mark Grzesik]].
**[https://hasbropulse.com/blogs/unboxed/haslab-war-for-cybertron-unicron-production-update-4 Production Update #4] - Packaging durability testing (read: fun with drop tests) with AJ, Reliability Engineer [[Lee Tympanick]], and {{w|Rochester Institute of Technology|RIT}} co-op [[Aurora Kraus]], featuring appearances by [[Lenny Panzica]] and [[Lynsey Urban]].
*** "Box testing" by Brand Manager [[Rachel Fleming]] and Charlie.
*[https://hasbropulse.com/blogs/unboxed/behind-the-scenes-of-transformers-84-comic-book-miniseries Behind the Scenes of Transformers ’84 Comic Book Miniseries] - an interview on the then-upcoming ''[[Transformers '84: Secrets & Lies]]'' miniseries with [[IDW Publishing]] editor [[David Mariotte]].
** [https://hasbropulse.com/blogs/unboxed/haslab-war-for-cybertron-unicron-production-update-4 Production Update #4] - Packaging durability testing (read: fun with drop tests) with AJ, Reliability Engineer [[Lee Tympanick]], and {{w|Rochester Institute of Technology|RIT}} co-op [[Aurora Kraus]], featuring appearances by [[Lenny Panzica]] and [[Lynsey Urban]].
*"Transformers: War for Cybertron - Interview with Executive Producer, F.J. DeSanto" - an interview with, well, executive producer [[F.J. DeSanto]] about the [[Transformers: War for Cybertron Trilogy (cartoon)|''War for Cybertron Trilogy'']] cartoon.
* [https://hasbropulse.com/blogs/unboxed/behind-the-scenes-of-transformers-84-comic-book-miniseries Behind the Scenes of Transformers ’84 Comic Book Miniseries] - an interview on the then-upcoming ''[[Transformers '84: Secrets & Lies]]'' miniseries with [[IDW Publishing]] editor [[David Mariotte]].
**[https://hasbropulse.com/blogs/unboxed/transformers-war-for-cybertron-interview-with-executive-producer-fj-desanto Part 1]
* "Transformers: War for Cybertron - Interview with Executive Producer, F.J. DeSanto" - an interview with, well, executive producer [[F.J. DeSanto]] about the [[Transformers: War for Cybertron Trilogy (cartoon)|''War for Cybertron Trilogy'']] cartoon.
**[https://hasbropulse.com/blogs/unboxed/transformers-war-for-cybertron-interview-with-executive-producer-fj-desanto-part-ii Part 2]
** [https://hasbropulse.com/blogs/unboxed/transformers-war-for-cybertron-interview-with-executive-producer-fj-desanto Part 1]
*[https://hasbropulse.com/blogs/unboxed/transformers-war-for-cybertron-ark-blueprint Transformers: War for Cybertron Ark Blueprint]
** [https://hasbropulse.com/blogs/unboxed/transformers-war-for-cybertron-interview-with-executive-producer-fj-desanto-part-ii Part 2]
*"Behind-the-Design" - the imprint they eventually settled on for the designer interviews.
* [https://hasbropulse.com/blogs/unboxed/transformers-war-for-cybertron-ark-blueprint Transformers: War for Cybertron Ark Blueprint]
**[https://hasbropulse.com/blogs/unboxed/behindthedesign-transformers-quintesson-pit-of-judgement-exclusive-pack Transformers Quintesson Pit of Judgement Exclusive Pack] - an interview with AJ Piejko-Brown and packaging designer [[Mario Carreiro]] on the [[War for Cybertron Trilogy (toyline)|''War for Cybertron Trilogy'']] [[Quintesson#War for Cybertron Trilogy|Quintesson Pit of Judgement]] box set.
* "Behind-the-Design" - the imprint they eventually settled on for the designer interviews.
**[https://hasbropulse.com/blogs/unboxed/behindthedesign-transformers-devastator Transformers Devastator] - an interview with toy engineer [[Mike Booth]] on ''[[Studio Series]]'' [[Devastator (ROTF)#Studio Series|Devastator]].
** [https://hasbropulse.com/blogs/unboxed/behindthedesign-transformers-quintesson-pit-of-judgement-exclusive-pack Transformers Quintesson Pit of Judgement Exclusive Pack] - an interview with AJ Piejko-Brown and packaging designer [[Mario Carreiro]] on the [[War for Cybertron Trilogy (toyline)|''War for Cybertron Trilogy'']] [[Quintesson#War for Cybertron Trilogy|Quintesson Pit of Judgement]] box set.
**[https://hasbropulse.com/blogs/unboxed/behind-the-design-transformers-r-e-d-robot-enhanced-design Transformers R.E.D. (Robot Enhanced Design)] - an interview with Lenny Panzica on the ''[[Transformers R.E.D.|R.E.D.]]'' toyline.
** [https://hasbropulse.com/blogs/unboxed/behindthedesign-transformers-devastator Transformers Devastator] - an interview with toy engineer [[Mike Booth]] on ''[[Studio Series]]'' [[Devastator (ROTF)#Studio Series|Devastator]].
*"HasLab Transformers Victory Saber Backer Update" - A recurring feature for the development of HasLab [[Transformers: Legacy|''Legacy'']] [[Star Saber (G1)/toys#Legacy|Victory Saber]] following the format of Unicron's:
** [https://hasbropulse.com/blogs/unboxed/behind-the-design-transformers-r-e-d-robot-enhanced-design Transformers R.E.D. (Robot Enhanced Design)] - an interview with Lenny Panzica on the ''[[Transformers R.E.D.|R.E.D.]]'' toyline.
**[https://hasbropulse.com/blogs/unboxed/haslab-transformers-victory-saber-backer-update-ready-for-tool-start-1 Ready for Tool Start!] - Pretty self explanatory.
* "HasLab Transformers Victory Saber Backer Update" - A recurring feature for the development of HasLab [[Transformers: Legacy|''Legacy'']] [[Star Saber (G1)#Legacy|Victory Saber]] following the format of Unicron's:
**[https://hasbropulse.com/blogs/unboxed/haslab-transformers-victory-saber-backer-update-packaging-art-sneakpeek Packaging Art Sneak Peek] - A showcase of [[Guido Guidi]]'s packaging art for the box set in various stages of development.
** [https://hasbropulse.com/blogs/unboxed/haslab-transformers-victory-saber-backer-update-ready-for-tool-start-1 Ready for Tool Start!] - Pretty self explanatory.
**[https://hasbropulse.com/blogs/unboxed/transformers-victory-saber-haslab-first-look-video First Look Video] - An extensive video walkthrough of an "EP1" (first "Engineering Pilot" for transformation testing etc) sample with HasLab designer [[Evan Brooks]].
** [https://hasbropulse.com/blogs/unboxed/haslab-transformers-victory-saber-backer-update-packaging-art-sneakpeek Packaging Art Sneak Peek] - A showcase of [[Guido Guidi]]'s packaging art for the box set in various stages of development.
*"Transformers HasLab Deathsaurus Update" - A recurring feature for the development of HasLab [[Transformers: Legacy|''Legacy'']] [[Deathsaurus (G1)#Legacy|Deathsaurus]] following the now-established HasLab format:
** [https://hasbropulse.com/blogs/unboxed/transformers-victory-saber-haslab-first-look-video First Look Video] - An extensive video walkthrough of an "EP1" (first "Engineering Pilot" for transformation testing etc) sample with HasLab designer [[Evan Brooks]].
**[https://hasbropulse.com/blogs/haslab-preview/transformers-haslab-deathsaurus-backer-update?_kx=2LDlSgeLeHEz9kvcnEFMqE5Fw8oicGBkrTzZ6RNNruw%3D.LqpvWS Update 1] - This subtitle-less first update provided a brief in-progress look at Guido Guidi's packaging artwork for Deathsaurus.
* "Transformers HasLab Deathsaurus Update" - A recurring feature for the development of HasLab [[Transformers: Legacy|''Legacy'']] [[Deathsaurus (G1)#Legacy|Deathsaurus]] following the now-established HasLab format:
** [https://hasbropulse.com/blogs/haslab-preview/transformers-haslab-deathsaurus-backer-update Update 1] - This subtitle-less first update provided a brief in-progress look at Guido Guidi's packaging artwork for Deathsaurus.


===HasLab Preview===
===HasLab Preview===
As of some time in [[2023]], Hasbro Pulse spun updates on HasLab projects into their own, separate blog called "HasLab Preview" featuring all past HasLab posts as well as:
As of some time in [[2023]], Hasbro Pulse spun updates on HasLab projects into their own, separate blog called "HasLab Preview" featuring all past HasLab posts as well as:
*[https://hasbropulse.com/blogs/haslab-preview/first-looks-at-haslab-deathsaurus-early-sample First Looks at HasLab Deathsaurus Early Sample] - again following Victory Saber's lead, this feature presents another video walkthrough of Deathsaurus's EP1 sample with [[Evan Brooks]].
* [https://hasbropulse.com/blogs/haslab-preview/first-looks-at-haslab-deathsaurus-early-sample First Looks at HasLab Deathsaurus Early Sample] - again following Victory Saber's lead, this feature presents another video walkthrough of Deathsaurus's EP1 sample with [[Evan Brooks]].


==List of exclusive toys==
==List of exclusive toys==
===HasLab===
===HasLab===
[[File:TF-WFC-S-Unicron.jpg|thumb|400px|Look, you're gonna get stock photos. He's too big for a photography tent.]]
[[File:TF-WFC-S-Unicron.jpg|thumb|400px|Look, you're gonna get stock photos. He's too big for a photography tent.]]
HasLab on Hasbro Pulse is a crowdfunding platform where fans can back ginormous collectors' products and other one-shot items that you wouldn't find at regular retail. HasLab is not exclusive to ''[[Transformers brand|Transformers]]'' and includes several other brands licensed by Hasbro and Hasbro Gaming. The ''[[War for Cybertron Trilogy (toyline)|War for Cybertron Trilogy]]'' Unicron was the very first ''Transformers'' product available through HasLab and is so far the largest official ''Transformers'' toy ever made, even surpassing the [[Fortress Maximus (G1)#The Transformers|other toys]] [[Metroplex (G1)#Generations|that once held]] [[Fortress Maximus (G1)#Titans Return|that title]] by several inches.
HasLab on Hasbro Pulse is a crowdfunding platform where fans can back ginormous collectors' products and other one-shot items that you wouldn't find at regular retail. HasLab is not exclusive to ''[[Transformers brand|Transformers]]'' and includes several other brands licensed by Hasbro and Hasbro Gaming. The ''[[War for Cybertron Trilogy (toyline)|War for Cybertron Trilogy]]'' Unicron was the very first ''Transformers'' product available through HasLab and is so far the largest official ''Transformers'' toy ever made, even surpassing the [[Fortress Maximus (G1)#The Transformers|other toys]] [[Metroplex (G1)#Generations|that once held]] [[Fortress Maximus (G1)#Titans Return|that title]] by several inches.


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<ul class="iconlist">
<ul class="iconlist">
{{Bp-multi|''[[War for Cybertron Trilogy (toyline)|War for Cybertron Trilogy]]'' [[Unicron/toys#War for Cybertron Trilogy|Unicron]]<br>(w/ [[Hot Rod (G1)/toys#War for Cybertron Trilogy|Autobot Hot Rod]], [[Galvatron (G1)/toys#War for Cybertron Trilogy|Galvatron]])}}
{{Bp-multi|''[[War for Cybertron Trilogy (toyline)|War for Cybertron Trilogy]]'' [[Unicron/toys#War for Cybertron Trilogy|Unicron]]<br>(w/ [[Hot Rod (G1)/toys#War for Cybertron Trilogy|Autobot Hot Rod]], [[Galvatron (G1)/toys#War for Cybertron Trilogy|Galvatron]])}}
{{bp-a1|''[[Fight! Super Robot Lifeform Transformers (franchise)|Victory]]'' / ''[[Transformers: Legacy|Legacy]]'' Victory Saber<br>([[Star Saber (G1)/toys#Legacy|Autobot Star Saber]] and [[Ginrai (robot)#Legacy|Victory Leo]]<br>with [[Holi#Legacy|Holi]] and [[Fire#Legacy|Fire]])}}
{{bp-a1|''[[Fight! Super Robot Lifeform Transformers (franchise)|Victory]]'' / ''[[Transformers: Legacy|Legacy]]'' Victory Saber<br>([[Star Saber (G1)#Legacy|Autobot Star Saber]] and [[Ginrai (robot)#Legacy|Victory Leo]]<br>with [[Holi#Legacy|Holi]] and [[Fire#Legacy|Fire]])}}
{{bp-d1|''[[Fight! Super Robot Lifeform Transformers (franchise)|Victory]]'' / ''[[Transformers: Legacy|Legacy]]'' [[Deathsaurus (G1)#Legacy|Decepticon Deathsaurus]]<br>(with [[Tigerbreast#Legacy|Tigerchest]], [[Eaglebreast#Legacy|Eaglechest]], [[Boater#Legacy|Boater]], and [[Pīpō#Legacy|Pīpō]])}}
{{bp-d1|''[[Fight! Super Robot Lifeform Transformers (franchise)|Victory]]'' / ''[[Transformers: Legacy|Legacy]]'' [[Deathsaurus (G1)#Legacy|Decepticon Deathsaurus]]<br>(with [[Tigerbreast#Legacy|Tigerchest]], [[Eaglebreast#Legacy|Eaglechest]], [[Boater#Legacy|Boater]], and [[Pīpō#Legacy|Pīpō]])}}
</ul>
</ul>
{{comingsoontoy|Decepticon Deathsaurus}}
{{comingsoontoy|Decepticon Deathsaurus}}


<u>'''Non-''Transformers'' HasLab products'''</u>
<u>'''Non-''Transformers'' HasLab products'''</u>
*''[[Star Wars (franchise)|Star Wars]] [[fandom:starwars:Star Wars: The Vintage Collection|The Vintage Collection]]'' [[fandom:starwars:Jabba Desilijic Tiure|Jabba]]'s Sail Barge (The ''[[fandom:starwars:Khetanna|Khetanna]]'')
* ''[[Star Wars (franchise)|Star Wars]] [[fandom:starwars:Star Wars: The Vintage Collection|The Vintage Collection]]'' [[fandom:starwars:Jabba Desilijic Tiure|Jabba]]'s Sail Barge (The ''[[fandom:starwars:Khetanna|Khetanna]]'')
*A life-sized ''[[fandom:muppet:Sesame Street|Sesame Street]]'' [[fandom:muppet:Cookie Monster|Cookie Monster]] (failed project)  
* A life-sized ''[[fandom:muppet:Sesame Street|Sesame Street]]'' [[fandom:muppet:Cookie Monster|Cookie Monster]] (failed project)  
*''[[fandom:marvel:Marvel Legends|Marvel Legends]]'' [[X-Men]] [[fandom:marvel:Sentinels|Sentinel]]
* ''[[fandom:marvel:Marvel Legends|Marvel Legends]]'' [[X-Men]] [[fandom:marvel:Sentinels|Sentinel]]
*An updated version of the ''[[fandom:heroquest:HeroQuest|HeroQuest]]'' board game from [[1989]]
* An updated version of the ''[[fandom:heroquest:HeroQuest|HeroQuest]]'' board game from [[1989]]
*''Star Wars The Vintage Collection'' ''[[fandom:starwars:Razor Crest|Razor Crest]]''  
* ''Star Wars The Vintage Collection'' ''[[fandom:starwars:Razor Crest|Razor Crest]]''  
*''Marvel Legends'' [[fandom:marvel:Galactus|Galactus]]
* ''Marvel Legends'' [[fandom:marvel:Galactus|Galactus]]
*''[[fandom:starwars:Star Wars: The Black Series|Star Wars: The Black Series]]'' [[fandom:starwars:Rancor|Rancor]] (failed project)
* ''[[fandom:starwars:Star Wars: The Black Series|Star Wars: The Black Series]]'' [[fandom:starwars:Rancor|Rancor]] (failed project)
*''[[G.I. Joe (franchise)|G.I. Joe]] [[fandom:gijoe:Skystriker XP-14F|Skystriker]]''
* ''[[G.I. Joe (franchise)|G.I. Joe]] [[fandom:gijoe:Skystriker XP-14F|Skystriker]]''
*A life-sized ''[[Ghostbusters]]'' [[fandom:ghostbusters:Hasbro Haslab Ghostbusters Plasma Series Spengler's Proton Pack|''Plasma Series'' Spengler's Proton Pack]]
* A life-sized ''[[Ghostbusters]]'' [[fandom:ghostbusters:Hasbro Haslab Ghostbusters Plasma Series Spengler's Proton Pack|''Plasma Series'' Spengler's Proton Pack]]
*''G.I. Joe [[fandom:gijoe:Classified Series|Classified Series]]'' [[Cobra]] [[fandom:gijoe:H.I.S.S|H.I.S.S.]]
* ''G.I. Joe [[fandom:gijoe:Classified Series|Classified Series]]'' [[Cobra]] [[fandom:gijoe:H.I.S.S|H.I.S.S.]]
*''Marvel Legends'' [[Ghost Rider]] [[fandom:marvel:Roberto Reyes (Earth-616)|Engine of Vengeance]] (failed project)
* ''Marvel Legends'' [[Ghost Rider]] [[fandom:marvel:Roberto Reyes (Earth-616)|Engine of Vengeance]] (failed project)
*''[[fandom:Heroscape|HeroScape]]: Age of Annihilation'' wargame (failed project)
* ''[[fandom:Heroscape|HeroScape]]: Age of Annihilation'' wargame (failed project)
*''Star Wars: The Black Series'' [[fandom:starwars:Reva Sevander|Reva (The Third Sister)]] Force FX Elite Lightsaber (failed project)
* ''Star Wars: The Black Series'' [[fandom:starwars:Reva Sevander|Reva (The Third Sister)]] Force FX Elite Lightsaber (failed project)
*''G.I. Joe Classified Series'' [[fandom:gijoe:Dragonfly XH-1|Assault Copter Dragonfly (XH-1)]]
* ''G.I. Joe Classified Series'' [[fandom:gijoe:Dragonfly XH-1|Assault Copter Dragonfly (XH-1)]]


===Hasbro exclusives===
===Hasbro exclusives===
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|[[File:QuintPitOfJudgment.jpeg|thumb|200px]]
|[[File:QuintPitOfJudgment.jpeg|thumb|200px]]
|}
|}
{{toystub|Robosen Optimus Prime, Shattered Glass Collection, Legacy A Hero Is Born}}
{{toystub|Robosen Optimus Prime, Shattered Glass Collection, Legacy A Hero Is Born}}
{{--}}
{{--}}


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{{Bp-a1|MPM-9 [[Jazz (Movie)#Masterpiece|Jazz]]}}
{{Bp-a1|MPM-9 [[Jazz (Movie)#Masterpiece|Jazz]]}}
|}
|}
{{toystub|''Masterpiece''}}
{{toystub|''Masterpiece''}}


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{{Bp-a1|[[Optimus Prime (G1)/merchandise#R.E.D. .5BRobot Enhanced Design.5D|Optimus Prime]] (''Transformers'')}}
{{Bp-a1|[[Optimus Prime (G1)/merchandise#R.E.D. .5BRobot Enhanced Design.5D|Optimus Prime]] (''Transformers'')}}
{{Bp-m1|[[Cheetor (BW)/toys#R.E.D. .5BRobot Enhanced Design.5D|Cheetor]] (''[[Beast Wars: Transformers (cartoon)|Beast Wars]]'')}}
{{Bp-m1|[[Cheetor (BW)/toys#R.E.D. .5BRobot Enhanced Design.5D|Cheetor]] (''[[Beast Wars: Transformers (cartoon)|Beast Wars]]'')}}
{{Bp-a1|[[Arcee (WFC)/toys#R.E.D. .5BRobot Enhanced Design.5D|Arcee]] (''[[Transformers: Prime (cartoon)|Prime]]'')}}
{{Bp-a1|[[Arcee (WFC)#R.E.D. .5BRobot Enhanced Design.5D|Arcee]] (''[[Transformers: Prime (cartoon)|Prime]]'')}}
</ul>
</ul>
|width="20%" valign="top"|<u>'''''[[War for Cybertron: Earthrise|Earthrise]]'''</u>
|width="20%" valign="top"|<u>'''''[[War for Cybertron: Earthrise|Earthrise]]'''</u>
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{{Bp-p1|[[Megatron (BW)/toys#Vintage Beast Wars|Megatron]]}}
{{Bp-p1|[[Megatron (BW)/toys#Vintage Beast Wars|Megatron]]}}
|}
|}
{{toystub|''Legacy Walmart Exclusives, Buzzworthy Silverstreak & Studio Series 86, Legacy Wreck N' Rule Collection, Kingdom Red Alert & Amazon Exclusives''}}
{{toystub|''Legacy Walmart Exclusives, Buzzworthy Silverstreak & Studio Series 86, Legacy Wreck N' Rule Collection, Kingdom Red Alert & Amazon Exclusives''}}


Line 305: Line 315:


==External links==
==External links==
*[https://hasbropulse.com/ Hasbro Pulse website]
* [https://hasbropulse.com Hasbro Pulse website]
*[https://hasbropulse.com/blogs/unboxed/tagged/transformers Hasbro Pulse Unboxed]
* [https://hasbropulse.com/blogs/unboxed/tagged/transformers Hasbro Pulse Unboxed]
*[https://www.facebook.com/hasbropulse/ Hasbro Pulse Facebook]
* [https://www.facebook.com/hasbropulse Hasbro Pulse Facebook]
*[https://www.instagram.com/hasbropulse/ Hasbro Pulse Instagram]
* [https://www.instagram.com/hasbropulse Hasbro Pulse Instagram]
*[https://www.youtube.com/c/hasbropulse/ Hasbro Pulse YouTube]  
* [https://www.youtube.com/@hasbropulse Hasbro Pulse YouTube]  


[[Category:Hasbro subsidiaries]]
[[Category:Hasbro subsidiaries]]
[[Category:Retailers]]
[[Category:Retailers]]
[[Category:Websites]]
[[Category:Websites]]

Revision as of 02:01, 27 September 2023

"There are 195 countries in the world."
"Huh, I thought there were 34."

Hasbro Pulse is the current official Hasbro web store for the United States, United Kingdom, Canada (excluding Quebec), the entire European Union, Hong Kong, Singapore, Malaysia and Taiwan. Aimed specifically at adult fans, Pulse's product selection consists mostly of collector-focused toylines, such as Transformers: Generations.

History

The Hasbro Pulse name was originally used for the company's collector-focused news website, which launched on June 25, 2015.[1] Visitors who signed up to receive updates from Pulse were sent a free welcome package featuring, among other items, an exclusive variant cover of IDW Publishing's The Transformers (2012) #41.[2]

On February 15, 2019, one day before the start of New York Toy Fair 2019, Hasbro Pulse was relaunched as Hasbro's new web store, replacing the Hasbro Toy Shop website that had closed down the previous month[3] (Hasbro Toy Shop still remains as a store on eBay).

On June 26, 2020, Hasbro debuted the first Transformers themed "Fan First Friday" feature.

On August 31, 2020, Hasbro announced Hasbro PulseCon 2020, which happened on September 25 and 26[4] in lieu of any in-person convention during the COVID-19 pandemic.

On March 10, 2021, Hasbro Pulse opened its doors to the United Kingdom.[5]

On March 15, 2021, Hasbro announced Hasbro Pulse Fan Fest 2021, which happened on April 9.[6]

On August 20, 2021, Hasbro announced Hasbro Pulse Con 2021, which happened on October 22 and 23.

On August 28, 2021, the Hasbro Pulse YouTube channel uploaded the entire first season of The Transformers for free streaming. The remainder of the show was subsequently added to the channel at a rate of one season per week.

On November 10, 2021 the Hasbro Pulse YouTube channel began uploading a series of stop motion shorts to celebrate the 35th anniversary of The Transformers: The Movie.

On October 10, 2021, the Hasbro Pulse mobile app launched.[7]

On March 30, 2022, Hasbro Pulse opened its doors to Germany.[8]

On July 19, 2022, Hasbro announced Hasbro Pulse Con 2022, to be held September 30 and October 1.[9]

On September 21, 2022, Hasbro Pulse opened its doors to France, Spain, Italy and Austria.[10]

On May 6, 2023, Hasbro Pulse opened its doors to Hong Kong, Singapore and Malaysia.[11]

On July 12, 2023, Hasbro Pulse opened its doors to the remainder of the European Union (Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, Greece, Hungary, Ireland, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, and Sweden).[12]

On July 26, 2023, Hasbro Pulse opened its doors to Taiwan.[13]

Livestreams

Virtual conventions

Due in no small part to the onset of the COVID-19 pandemic, the Hasbro Pulse YouTube page has become the default venue for Hasbro's fan oriented conventions from 2020 onward, including:

Fan First Friday

Fan First Fridays are streaming events that originally started on Hasbro Pulse's Facebook and eventually, their YouTube channel, where Hasbro employees reveal new toy product and other merchandise for one of their various toy-lines—typically from franchises like G.I. Joe, Transformers and Star Wars. Transformers streams are primarily for exclusive toys, though mass-retail products and other merchandise are occasionally revealed, namely Studio Series. Fan First Fridays also occasionally share in-universe insight, such as what went down between Earthrise Runamuck and Runabout. Fan First Fridays were eventually given the more generic moniker "Transformers Fanstreams" after scheduling conflicts produced an untenable series of Fan First Ftuesdays and Fthursdays.

1027 Premium Events

Named after the street address of Hasbro's Rhode Island headquarters, the 1027 Premium Events have been annual streams that, naturally, occur on October 27. Most if not all of Hasbro's current "collector" brands are represented, including Transformers. They are nominally meant to be exclusive to Hasbro Pulse Premium subscribers, but as they are streamed on YouTube, there is technically nothing preventing anyone who has a link from watching them. And the archive goes up for everyone afterwards anyways, soooooo...

Additional livestreams and videos

Additional Hasbro Pulse streams and interviews relating to the Transformers brand occasionally occur outside of the Fan First Friday and Pulse Con umbrellas.

San Diego Comic-Con 2022

Blogs

Hasbro Pulse Unboxed

The blogger at work.

"Hasbro Pulse Unboxed" is a blog featured on the Hasbro Pulse website that provides designer interviews and various other behind the scenes articles, HasLab project updates, the occasional lore tidbit, and more. Transformers features on the blog have included:

HasLab Preview

As of some time in 2023, Hasbro Pulse spun updates on HasLab projects into their own, separate blog called "HasLab Preview" featuring all past HasLab posts as well as:

List of exclusive toys

HasLab

Look, you're gonna get stock photos. He's too big for a photography tent.

HasLab on Hasbro Pulse is a crowdfunding platform where fans can back ginormous collectors' products and other one-shot items that you wouldn't find at regular retail. HasLab is not exclusive to Transformers and includes several other brands licensed by Hasbro and Hasbro Gaming. The War for Cybertron Trilogy Unicron was the very first Transformers product available through HasLab and is so far the largest official Transformers toy ever made, even surpassing the other toys that once held that title by several inches.

Due to Hasbro Pulse only being available to those living in the United States, Canada, United Kingdom and some countries in Europe, Hasbro opens up availablity to the wider world through online retailers, such as BigBadToyStore, and includes those sales as contributions to the total crowdfund.

As of November 2022, HasLab has been split off into its own department within the company distinct from any specific brand team, though representatives from the Transformers team remain present for relevant projects to consult and liaise with TakaraTomy.[15]

Transformers HasLab products


Or you could pick... WHAT'S IN THE BOX.
Or you could pick... WHAT'S IN THE BOX.

This item is currently scheduled for release, but is not yet available at mass retail.

Decepticon Deathsaurus

Non-Transformers HasLab products

Hasbro exclusives

Originally planned to debut at San Diego Comic-Con 2020, the Quintesson Pit of Judgement was eventually made available on Hasbro Pulse for Hasbro PulseCon 2020 after the San Diego convention was cancelled due to the coronavirus pandemic.

War for Cybertron Trilogy
Prime 10 Year Anniversary Collaborative


If you build it, they will play.

This toys & merchandise-related article is a stub.
You can help MediaWiki by expanding it.

What's needed: Robosen Optimus Prime, Shattered Glass Collection, Legacy A Hero Is Born

TakaraTomy exclusives

Some TakaraTomy exclusives were later made available on Hasbro Pulse. All the toys come in additional black external slipcases that prominently feature their Hasbro Pulse ID number, proclaim the content is an "authentic TakaraTomy product as sold in Japan", but do not mention the figure's name anywhere.

Golden Lagoon Generation Selects[16]

Masterpiece Edition

Masterpiece Movie Series


If you build it, they will play.

This toys & merchandise-related article is a stub.
You can help MediaWiki by expanding it.

What's needed: Masterpiece

Partner exclusives

In March 2021, Hasbro launched the Partner Exclusives lineup, in which exclusive toys to other stores would be available on Pulse in limited quantities. For unknown reasons, Robot Enhanced Design Cheetor and Arcee were given a $3.12 USD upcharge to their original MSRP. Each entry in their respective toyline is ordered from oldest to most recently added.

R.E.D. [Robot Enhanced Design] Earthrise War for Cybertron Trilogy Vintage Beast Wars


If you build it, they will play.

This toys & merchandise-related article is a stub.
You can help MediaWiki by expanding it.

What's needed: Legacy Walmart Exclusives, Buzzworthy Silverstreak & Studio Series 86, Legacy Wreck N' Rule Collection, Kingdom Red Alert & Amazon Exclusives

References

  1. ↑ Hasbro Pulse is LIVE ... get info directly from Hasbro
  2. ↑ Hasbro Pulse Welcome Packages Arriving Now
  3. ↑ Hasbro Pulse is the New HastroToyShop with Preorders on New MPs, Siege and More
  4. ↑ "2 epic days. All your favorite brands. Reveals. Exclusives. And SO 👏 MUCH 👏MORE 👏. This is the one virtual event you do not want to miss! (for US & CAN fans only) https://t.co/Z3hPBrl3ez #HasbroPulseCon #HasbroPulse #Hasbro https://t.co/UUojPvRSVe"—Hasbro, Twitter, 2020/08/31
  5. ↑ Hasbro Pulse UK Creative Launch on Facebook
  6. ↑ "The HYPE is real, fans! Tune in Friday, April 9th, beginning at 11:00am ET for the FIRST EVER #HasbroPulse Fan Fest! Gear up for product reveals, interactive experiences, & more from your favorite brands. You don't want to miss this! https://t.co/h1zhXUZbwS #HasbroPulseFanFest https://t.co/y3KLNJnCzY"—Hasbro, Twitter, 2021/03/15
  7. ↑ https://www.facebook.com/hasbropulse/posts/4904847126214856
  8. ↑ "It is official! #Hasbro Pulse is now live in #Germany! As with #HasbroPulse in US, Canada and UK, Hasbro Pulse Germany will feature exciting new product releases and host programs specifically for the collector community! https://t.co/XFbCteKCGy https://t.co/zWvDglatVx"—Hasbro Pulse, Twitter, 2022/03/30
  9. ↑ "We're excited to announce HASBRO PULSE CON is BACK! Save the date - Friday September 30th and Saturday October 1st. Register to stay in the loop at https://t.co/cnihyz08Nq https://t.co/JrmvDgXVA4"—Hasbro Pulse, Twitter, 2022/07/19
  10. ↑ "Exciting news, EU fans! The #HasbroPulse expansion continues and we are now LIVE in France, Spain, Italy, and Austria! We are so pumped to be able to bring Hasbro Pulse to more fans worldwide, and just in time for #HasbroPulseCon2022! https://t.co/B3SgUaYFuQ"—Hasbro Pulse, Twitter, 2022/09/21
  11. ↑ "Exciting news! The #HasbroPulse expansion continues and we are now LIVE in #HongKong, #Singapore, and #Malaysia! We are thrilled to be able to bring Hasbro Pulse to more fans worldwide. http://sg.hasbropulse.com http://my.hasbropulse.com http://hk.hasbropulse.com"—Hasbro Pulse, Twitter, 2023/05/06
  12. ↑ "Exciting news for our fans in the EU! 🌍 We're thrilled to announce that #HasbroPulse is expanding its reach into all countries. Now you can order your favorite products from Hasbro Pulse and have them shipped directly to your doorstep! See http://eu.HasbroPulse.com for more!"—Hasbro Pulse, Twitter, 2023/07/12
  13. ↑ "More exciting news! Fans in Taiwan, #HasbroPulse is now live and ready to add to your growing toy collection! Shop your favorite brands and more! Head over to http://tw.HasbroPulse.com now to check it all out!"—Hasbro Pulse, Twitter, 2023/07/26
  14. ↑ Isabella Weiss was also present at the panel, but did not make it into the four minutes of footage before the stream died. RIP.
  15. ↑ November 29, 2022's Hasbro Pulse Transformers Fanstream on YouTube, with Ben MacCrae and Evan Brooks.
  16. ↑ Kraken and Abominus were given ID numbers blatantly out of order with their reveal date—why this happened is entirely unknown.
  17. ↑ The TakaraTomy ID number is MP-55 but for whatever reason, Hasbro Pulse went with MP-51+ for their listing.
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