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==Generation 2==
==Generation 2==
Advertisements for ''Generation 2'' were totally hip to what the hep cats were digging. First they started with a more theatrical, orchestrated version of the original theme song. But that background-music-singing jive was totally bogus, so it was replaced by the "rap music" that all the kids listen to these days. Cel animation was ''so'' five minutes ago; these commercials used graphical images made with a hi-tek com-pu-tor.  (To be fair, the CGI quality rapidly improved as ''Generation 2'' 's run continued, with some of the later ones being modestly impressive for their time.)
{{main|Commercial/Generation 2}}
 
===1993===
[[Image:G2commercialRamjet.jpg|200px|thumb|]]
[[Image:I_am_Optimus_Prime.jpg|200px|thumb|Yes. Yes you are.]]
[[Image:Megatron_Attack.jpg|right|200px|thumb|LISTEN TO THE CRUSTY RECORDING OF DOOM]]
[[Image:G2commercialConstructiconsDinobots.jpg|200px|thumb|]]
* '''[[Generation 2 (Marvel Comics)|Generation 2 comic book]]''' [http://www.youtube.com/watch?v=B0RglzjORoA]
 
: ''Animation:'' Prime drives down a road and transforms; Ramjet swoops down and transforms to robot mode, then runs and fires.  Prime and Ramjet shoot each other and grapple; Prime sends Ramjet flying.  There are TWO moons in the sky ([[Beast Wars (cartoon)|Prophetic!]]).
: ''Narration:'' [[Victor Caroli]].
: ''Going ballistic to destroy the Autobots and conquer mankind, Ramjet IS an eevil Decepticon!''
 
 
* '''Optimus Prime''' [http://www.youtube.com/watch?v=_X-npBvC1LA]
 
: ''Animation:'' Highway/vs. Ramjet, recycled from the Generation 2 comics commercial.
: ''Narration:'' Victor Caroli.
: "Uhmmm Mmptms Prmmm!"
:* '''Optimus Prime''' [http://www.youtube.com/watch?v=H79nBsSM8_A&#t=2m30s] - Edited down from the previous commercial.
 
 
* '''Color Changers''' [http://www.youtube.com/watch?v=wr2pVxJ1YGk]
 
: ''Animation:'' [[Deluge (Decepticon)]] drives down a race track; [[Drench (Autobot)|Drench]] pops up in robot mode to attack him; Deluge transforms and fires back.
: ''Narration:'' Victor Caroli.
: ''Blast 'em with hot water to <s>create disturbing imagery</s> find out whose side they're on!''
:* '''Color Changers''' [http://www.youtube.com/watch?v=H79nBsSM8_A&#t=3m15s] - Edited down from the previous commercial.
 
 
* '''Megatron''' [http://www.youtube.com/watch?v=FcQJ_HaC6J8]
 
: ''Animation:'' Prime drives and transforms, but something targets his head with a computer readout.  Megatron rolls up, transforms and fires, tackling Prime. 
: ''Toy segment:'' Megatron completely trashes a poor Optimus Prime toy, knocking him down a hill, rolling over him in tank mode, etc.
: ''Narration:'' Victor Caroli, basically saying that Prime sucks and Megatron can kick his ass.
: ''Listen to the voice of DOOM!'' "Megatronattack." [''sic'']
:* '''Megatron''' [http://www.youtube.com/watch?v=H79nBsSM8_A&#t=7m17s] - Edited down from the previous commercial.
 
 
* '''Jets and cars''' (Starscream, Ramjet, Inferno, Jazz, Sideswipe) [http://www.youtube.com/watch?v=23EvUt5DXZk]
 
: ''Animation:'' Starscream and Ramjet fly over rocky desert; Ramjet transforms and lands.  Jazz drives through a roller coaster city highway and transforms. 
: ''Narration:'' Victor Caroli.
:  ''Inferno's water cannon is rainin' pain!''
:* '''Jets and cars''' [http://www.youtube.com/watch?v=H79nBsSM8_A&#t=1m] - Edited from the previous commercial.
 
 
* '''Constructicons''' / '''Dinobots''' [http://www.youtube.com/watch?v=Gu_ur8XhNDY]
 
: ''Animation:'' The Constructicons drive at the camera, scraping and tearing up the ground, Bonecrusher transforms into a very off-model robot mode and smashes an electrical box.  Devastator smashes the ground, but the three Dinobots emerge from a fissure and attack.  Dino-mode Grimlock grabs Devastator by the leg and throws him aside.
: ''Narration:'' Victor Caroli.
: ''They'll blast those Decepticons into extinction!''
:* '''Dinobots''' [http://www.youtube.com/watch?v=H79nBsSM8_A&#t=1m45s] - Edited from the previous commercial.
:* '''Constructicons''' [http://www.youtube.com/watch?v=H79nBsSM8_A&#t=3m30s] - Edited from the previous commercial.
 
===1994===
[[Image:Aerialbots_and_Combaticons_G2_Commercial.jpg|right|200px|thumb|]]
* '''Aerialbots / Combaticons''' [http://www.youtube.com/watch?v=h18AG_Y33CY]
 
: ''Animation:'' Five jets soar over a live-action neighborhood; Silverbolt transforms and lands before a hyper-excited kid.  "Jet formation!" "Jet ''transformation''!"  Superion and Bruticus slug it out in the kid's neighborhood; Superion moves the kid to "safety" five feet away.  "That was brutal!"  "No, that's BRUTICUS!"
: ''Narration:'' [[Victor Caroli]]. (Each sold separately.)
: ''Notes:'' [[Silverbolt (G1)]] and [[Superion (G1)|Superion]] share the same voice from Garry Chalk.
: ''Sample lyrics:'' The Combaticons are WARRING / Onslaught is ROARING / He is one metamorphing DUDICUS / They all combine / and kick Superion's behind / as the big bad battling BRUTICUS!
 
[[Image:LeadfootG2commercial.jpg|right|200px|thumb|]]
 
 
* '''Rotor Force / Laser Rods''' [http://www.youtube.com/watch?v=jzsLUlzaocw]
 
: ''Animation:'' At a race track, a live-action kid watches some of the Laser Rods race; [[Sizzle (G2)|Sizzle]] transforms and punches a pole aside.  A moment later, [[Leadfoot]] also transforms, and fires a rotor blade.
: ''Narration:'' Victor Caroli. (Each sold separately.)
: ''Notes:'' Sizzle has a speaking part. Leadfoot's "Cause I'm a transformin' rotor!" [''sic''] is voiced by Garry Chalk.
: ''Sample lyrics:'' Flying all around / On the air and on the ground / Transformer rotors are SPINNIN'!  / They can change before your eyes / into rotor-shooting guys / When they get into a battle they be WINNIN'!
: Holy crap, did Sizzle ''kill'' that kid?
 
 
* '''Combat Heroes''' [http://www.youtube.com/watch?v=_95nNP2xXgM]
 
: ''Animation:'' A live-action kid whines about a "battle tank" driving down his suburban street; it changes into Megatron.  Fortunately, Prime is parked right behind the kid, and transforms to fight Megatron.  "Battle THIS!"  A moment later, the kid cheers for truck-mode Prime, only to have another truck transform into Prime — "Uh, over here." 
: ''Narration:'' Victor Caroli. (Each sold separately.)
: ''Notes:'' Includes Peter Cullen voicing Optimus Prime.
: ''Sample lyrics:''  It's heavy metal crunchin' time / as Optimus Prime / goes toe-to-toe with Combat Megatron / Prime is one tough dude / underneath his hood / he's a transformin' missile firin' phenomenon!
:* '''Combat Heroes''' [http://www.youtube.com/watch?v=H79nBsSM8_A&#t=6m32s] - An edited, but still 30 seconds in length, version of the previous commercial. The CGI intro is shortened and only the narrator, [[Victor Caroli]] is heard talking. Caroli continues on with his spiel, replacing the rap. The ending CGI segment has the shot of the first Prime truck cut out, going straight to the kid turning around to see Prime transform and exclaim "Born to transform!".
 
 
* '''Dreadwing''' and '''Smokescreen''' [http://www.youtube.com/watch?v=8YX-U-Ulrw8]
 
: ''Animation:'' A kid runs down a city street, fleeing [[Dreadwing (G2)|Dreadwing]], who strafes the street before transforming to tank mode while [[Smokescreen (G2)|Smokescreen]] flies overhead.  On a downtown street, the kid cries for help as Dreadwing and Smokescreen transform to robot mode in front of him ("No one can save you... from <s>mustache-twirling</s> triple-changing Dreadwing!")  [[Electro]] and Sizzle (yes, Sizzle the Decepticon) drive up and transform, fighting the pair, but in the end they get picked up and smashed into each other by their foes.
: ''Narration:'' Victor Caroli.
: ''Notes:'' Dreadwing speaks twice in this commercial.
: ''[[Dreadwing (G2)|Sample lyrics]]:'' DreadWING / is punishING / his Gatling gun is ILLIN'!
: "Autobots! HALP!" [''sic'']
:* '''Dreadwing''' [http://www.youtube.com/watch?v=H79nBsSM8_A&#t=7m01s] - Edited down from the previous commercial, with the rap removed. Dreadwing speaks the line "Born to transform."  ''The evil Dreadwing is a triple changer!''
 
 
 
* '''Cyberjets''' [http://www.youtube.com/watch?v=RqL7yEsOz5U]
 
: ''Animation:''
: ''Narration:'' Victor Caroli.
: ''Notes:'' This commercial is a 15-second version, typically the length of an edited version.  To date, no full 30-second version has surfaced online, which is a shame, because it would probably have a rap song.


==Beast Wars==
==Beast Wars==

Revision as of 06:09, 13 December 2009

This article is about TV advertisements. For the bits between the show and the ads, see Commercial bumper.


And watch the cartoon, too! It's not nearly this pretty, but it gives you time to blink.

Despite the existence of comics, cartoons, and other media intended to advertise Transformers toys, Hasbro has routinely commissioned standard television commercials to promote their current toy lines.

Commercials for Transformers typically use a combination of animation and live-action film featuring the characters/toys in question.

Generation 1

Main article: Commercial/Generation 1

Generation 2

Main article: Commercial/Generation 2

Beast Wars

Main article: Commercial/Beast Wars

Beast Machines

2000

That kid in the back? Way too excited.
  • Deluxe Jetstorm and Optimus Primal [1]
Animation: Cartoon excerpts showing Jetsorm firing at Optimus Primal and Optimus Primal jumping down from somewhere.
Narration: SUNDAY SUNDAY SUNDAY!!!
Toy segment: Two boys at school fight in the only honorable way—badly transforming Optimus Primal and Jetstorm.
"Three o'clock at the flag pole." "I'll BE there!"
  • Deluxe Jetstorm and Optimus Primal [2] - Edited down from the previous commercial.


  • Supreme Cheetor [3]
Animation: Two excerpts featuring Cheetor transforming.
Narration: None, apart from "New Beast Machines Electronic Cheetor Supreme sold separately" by the Cheetor Kid.
Toy segment: two kids face off in a gymnasium, surrounded by cheering friends. Megatron Kid makes threats to the other kid, who whips out Supreme Cheetor. Megatron Kid congratulates Cheetor Kid after losing their match.
The challenge is in the change!


  • Nightscream and Ultra Jetstorm [4]
    "Nightscream likes EXTRA ketchup on his fries!" (Actual dialog)
Animation: Excerpts of Jetstorm and Nightscream transforming.
Narration: None, apart from "New Beast Machines Electronic Jetstorm and Electronic Nightscream sold separately" by Jetstorm Kid.
Toy segment: Two kids ordering food are informed by the lady behind the counter that there are only one order of fries left, so they decide to fight it out with their Transformers. The "bad" kid grabs Ultra Jetstorm and shows it off for viewers' benefit, while the "good" kid transforms his Ultra Nightscream and shoots Jetty with his disk launcher. Nightscream Kid wins and tells Jetstorm Kid that "Nightscream likes EXTRA ketchup on his fries!" Jetstorm Kid warns him not to push it.
"You're grounded Jetlag!"


Animorphs

  • A brief explanation of the Animorphs story, ending with one of the characters saying "Animorphs, Transformers!" Features Jake and Tobias, plus one of the Yeerks. The synthesized "Transformers!" digital voice plays at the end.

Robots in Disguise

2001

Neither golden retriever, nor lawn mower, nor white picket fence, nor bright of day, shall stay these kids from the swift completion of their appointed Prime.
  • Optimus Prime and Ultra Magnus [5]
Animation: Megatron transforms, and Optimus Prime finds himself surrounded by the Predacons.
Narration: Guy who sounds like he's talking from behind a door.
Toy segment: Two kids who live next door to each other grab their respective Autobot Super figures and run into each other at full speed; as soon as they touch, they combine!
Notes: One of the kids had a poster for the 1986 animated movie in his room. The whole commercial has a dubbed over feel, as Megatron and Optimus Prime sound nothing like the voices used for the show (presumably because casting had not yet been done) and the sound quality of the narration seems below that of the rest of the commercial.
  • Optimus Prime and Ultra Magnus [6] - Same as previous commercial, but Neil Kaplan voices Optimus Prime and the narration is the actor used for the rest of the Robots in Disguise commercials. Also, the background music doesn't stop while the kids shout to each other from their windows.


Nope, still not fearsome or impressive.
  • Megatron, Sky-Byte and Deluxe Cars [7]
Animation: CGI Optimus Prime transforms from truck to super-mode; Cartoon excerpts of Megatron (with correct voice) talking, Optimus transforming, and Sky-Byte taking a chunk out of the rear of a moving vehicle.
Narration: Unknown
Toy segment: Kids yell the names of the toys while showing them off or transforming them. They do this in what appears to be a poorly lit basement of some sort.
Notes: "Prowl" just does not sound fearsome or impressive no matter how much you growl when you yell it.


  • Team Bullet Train and Galvatron [8]
Animation: Cartoon excerpts - Team Bullet Train finishes forming Rail Racer; Galvatron says "Foolish Autobots! Bring it on!".
Narration: Unknown
Toy segment: Two kids play with the bullet trains aboard a subway car.
  • Team Bullet Train and Galvatron [9] - Edited from the previous commercial.


  • Landfill and Ruination
Animation:
Narration:
Toy segment:

Go-Bots

2002

  • Transformers: Go-Bots [10]
Animation: Cartoon excerpt of Aero-Bot transforming while Beast-Bot and Speed-Bot look on.
Narration: Rap Guy
Toy segment: The toys turn around on invisible turntables and transform.
Notes: The rap is back! This commercial is the (presumably one shot) return of rap in Transformers commercials.
Aero-Bot, Beast-Bot, and Speed-Bot go! They only change, when you say so!

Armada

2002

Toonami ad, made of excerpts from the first three episodes of Armada. Narrated by Peter Cullen.


Walking in the saaaaand...REMEMBER!
  • Mini-Cons, Red Alert, Starscream, Megatron [12]
Animation: From a sand background, CGI Sonar emerges from a Mini-Con storage panel. Sped-up cartoon footage of Megatron transforming.
Narration: Even Keel
Toy segment: Kids play with the toys in a sandy environment with a sunset background. Woo woo woo woo. "Swindle. Starscream. Missiles away. Powerlink Mini-Cons for maximum firepower!"
Kidmation: Terrifyingly large-mouthed kids hold the toys and mouth "robots in disguise" while the camera bobs drunkenly.
Newww Transformers Armada. With powerlinking Mini-Con warriors!


  • Megatron and Optimus Prime [13]
Animation: From a watery background, CGI Grindor emerges from a storage panel. Cartoon excerpt: Optimus Prime stock footage.
Narration: Even Keel
Toy segment: Kids play with the toys in a sand-laden diorama environment. That can't be good for Prime's electronic innards.
Kidmation: The large-mouthed kids again, with different toys.


Walky's dream job.
  • Laserbeak, Hot Shot, Demolishor [14]
Narration: Even Keel
Animation: From an ice background, CGI Jolt emerges from a storage panel. Cartoon excerpts: Hot Shot stock footage; Demolishor and Cyclonus running and firing.
Toy segment: Kids play with the toys in a snowy diorama environment.
Kidmation: The large-mouthed kids yet again, with different toys.
  • Laserbeak, Hot Shot, Demolishor [15] - Edited down from previous commercial.

2003

The Decepticon menace.
  • Galvatron, Scavenger, Jetfire, Optimus Prime [16]
Narration: Even Keel
Animation: Cartoon stock footage of Optimus Prime
Toy segment: In what looks like a Santiago Calatrava building, Scavenger takes on Galvatron; Jetfire and Prime combine to counterattack.
Kidmation: Two kids stand with their toys, back-to-back as if to make a final stand, while mouthing along with "robots in disguise!"


  • Blurr, Sideways, Thrust, Sideswipe [17]
Narration: Even Keel
Toy segment: Kids play with the toys in some kind of modernist corporate office setting.
Kidmation: Back-to-back for the final stand again, this time against the corporate office's windows.
Another battle for ultimate control! "Blurr attacks!" And Sideways betrays.


Johnny didn't do so well on his science project this year.
Animation: Excerpt from The Transformers: The Movie of Unicron slamming his hand down on Cybertron's surface, accompanied by a newly recorded voice-over proclaiming "The universe is mine!". Also has an excerpt of Optimus Prime stock footage with Optimus telling Unicron to "fight someone your own size."
Narration: Even Keel
Toy segment: A kid plays with the toys, first in front of a projected space background, then in something resembling an empty warehouse.
"Obviously, Optimus Prime, that would not be you!"
  • Unicron [19] — Edited down from the previous commercial.

2004

Starscream: "There's no escape. Soundtrack is "Wishbone" by the band Dropbox, who are actually shown rocking out between excerpts of game footage.
The ultimate conflict begins.

Robot Masters

2004

Toy segment: The Decepticons and Autobots each transform through the magic of stop motion, then stand around as the camera pans and laser fire is superimposed between them.
Animation: G1 Starscream fights Optimus Primal as G1 Optimus Prime takes on Beast Megatron. Megatron's dino head bites Prime on the hand.
The commercial ends with a group shot of around half of the line's figures, followed by a money shot of one character spotlighted in both their robot and alt. mode. The spotlighted character depends on which DVD you're watching.


Energon

2004

Energon Unicron? Where you been!?
  • Scorponok and Optimus Prime [21]
Narration: Even Keel, with the cartoon's theme music.
Toy segment: Kids playing with the toys in what looks like a basement or maybe a warehouse.
Notes: Energon Unicron appears in the static shot of the toys at the end, as well as in the background of some of the other toy scenes. This suggests that a longer version of the commercial, which would feature Energon Unicron along with the other two toys, exists.
Eachsoldseparatelybatteriesnotincludedactualchangetimewillvary.


  • Shockblast, Energon Ironhide, Jetfire [22]
Narration: Even Keel, with the cartoon's theme music.
Toy segment: Kids play with the toys on a tabletop.
Shockblast is on the hunt but Powerlinx Jetfire prepares for attack.


  • Starscream, Terrorcons, Deluxe Autobots [23]
Narration: Even Keel.
Toy segment: Various kids on viewscreens are rotoscoped into the frame like members of some sinister corporation's executive board.
Kidmation: The three kids drop separately into the rotoscope and mouth along to the song while holding up Hot Shot powerlinxed with Rodimus, Starscream and Inferno powerlinxed with Prowl.
Decepticons attack with Hyper Power.
  • Starscream, Terrorcons, Deluxe Autobots [24] — Edited down from the previous commercial.


  • Omega Supreme and Megatron [25]
Animation: Cartoon excerpt: Omega Supreme spins around in space.
Narration: Even Keel
Kidmation: Two serious-faced kids on a split screen hold up Omega and Megatron, while mouthing along with the hard rock theme song.
"Your weapons are useless against Prince of Space him!"

2005

  • Air Team and Optimus Prime [26]
Animation: Cartoon excerpts: Optimus Prime forms his super mode; The Air Team forms Superion Maximus, then attacks Constructicon Maximus and Bruticus Maximus.
Narration: Dramatic Guy
Toy segment: Various shots of the toys in their robot modes.
Notes: This commercial appears to represent an alternate continuity. Optimus Prime is implied to have created either combiners in general or just the Air Team in particular.
Transformers: Energon. You can join the Powerlinx Battles.



Cybertron

2005

And you thought Sari's AllSpark Key was impressive.
  • Optimus Prime, Megatron, Starscream [27]
Narration: Dramatic Guy
Live-action segment: A kid runs down a laser-lit passageway with a frisbee-sized Cyber Planet Key, which he uses to unlock a giant door, which open to reveal a giant CG Cybertron Optimus Prime!
Toy segment: Optimus Prime uses his Cyber Key Power to take down Megatron, but the giant Starscream has his own Cyber Key!
You can go to Transformers.com! Ask your parents first.
  • Starscream [28] - Edited down from previous commercial, with new narration focusing solely on Starscream.

2006

Somehow more exciting than the tv show.
  • Crumplezone, Downshift, Evac [29]
Narration: Dramatic Guy
Toy segment: A whole little plot plays out in a impressive-looking diorama environment. Dark Crumplezone steals a silver-bordered Earth Cyber Key! He transforms into vehicle mode, uses the Cyber Key Power and races off with the heroic Autobots Downshift and Evac in hot pursuit! Oh noes! Crumplezone shoves Downshift off the cliff-edge road they are racing on. Downshift is transformed and grabs Evac's rescue rope, then blasts Crumplezone into oblivion. The Key is saved!
Notes: Oddly, and in contrast to previous commercials, Paul Oakenfold's Cybertron theme song is not used. Instead, an alternate theme rendition is featured.
Ask your parents to take you to Transformers.com!

Star Wars Transformers

2006

  • Darth Vader and Obi-Wan Kenobi [30]
Narration: 2006-2007 Guy
Toy segment: Two kids, one dressed as a Sith Lord and the other a Jedi Knight, play with their respective toys.
Features excerpts of Darth Vader from Episode IV: A New Hope and Episode V: The Empire Strikes Back.
NEW! Star Wars Transformers. Mech mode or vehicle mode. The battle for the universe rages on!


Attacktix

2006

I don't know. I think Prime could take him.
  • Attacktix Intergalactic Showdown [31]
Narration: 2006-2007 Guy
Toy segment: Group of kids battle with Star Wars and Transformers Attacktix figures upon a table top.
"Optimus Prime beat Darth Vader? No. Way." Find out with Attacktix.


Transformers (2007) movie

Main article: Commercial/Transformers (2007)

Animated

Toys

Bulkhead isn't small! He's just faaaar away.

2008

  • Wave 1 & 2 Voyagers and Deluxes [32]
Animation: Cartoon excerpt of Starscream swooping down and firing.
Narration: Dynamic!
Toy Segment: The evil Starscream prepares to attack, with the evil Decepticons Blackarachnia and... Lockdown? Luckily, Optimus Prime, Bumblebee, Prowl, and Bulkhead are there to save the day. Notice how Bulkhead is SHORTER than 'Bee.
Notes: Has an end tag advertising the 'Battle Begins' Optimus Prime/Megatron two-pack.
  • Wave 1 & 2 Voyagers and Deluxes [33] - Edited down from the previous commercial.
  • Leader Megatron and Rollout Command Optimus Prime [34]
Animation: None.
Narration: Dynamic!
Toy Segment: Optimus Prime races through a city diorama to meet Megatron and show off his "amazing auto-spin technology!" gimmick.
Kids play with Animated Happy Meal Toys inside a giant, Happy Meal Box-shaped Spaceship. Inexplicably, MOVIE Optimus Prime appears in the background.
Various excerpts of gameplay and animation from the game are shown, interspersed with text narration and voice over clips from Megatron, Bumblebee, Optimus Prime, and Prowl.
In this time of war, victory...depends on teamwork.

2009

  • Jetstorm and Jetfire
Animation: None.
Narration: Unknown.
Toy Segment:

Revenge of the Fallen

Main article: Commercial/Revenge of the Fallen
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