Transformers: Prime (toyline)

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The Transformers: Prime toyline hit shelves in November 2011. Originally, Hasbro played coy with the series receiving a toyline at all, emphasizing that it was a television series first and foremost. There were initial plans to release a small assortment of three Deluxe figures (Bumblebee, Arcee and Starscream) in the Generations line before they were moved into the expanded "First Edition" launch line.

The Transformers: Prime toys released in 2012 as the main line bear the "Robots in Disguise" subtitle.

The Transformers: Prime toys released in 2013 as the main line use the "Beast Hunters" subtitle.

In Japan, TakaraTomy decided to take the post-"First Edition" line in a completely different direction, refocusing it around the model-kit-esque Arms Micron gimmick and removing a significant portion of many toys' paint operations in lieu of user-applied stickers. These toys were sold under the "Arms Micron" subtitle.

First Edition (2011)

Deluxe Class

Arcee, a Wave 1 Deluxe Class figure

Wave 1

• 001 Bumblebee
• 002 Arcee
• 003 Starscream

Wave 1.5

• 004 Cliffjumper

Wave 2

• 005 Terrorcon Cliffjumper
• 006 Vehicon

Originally, Hasbro's Cliffjumper was only available in Canada and certain other regions outside of the United States, such as Asia. Terrorcon Cliffjumper was omitted in the initial release of Wave 2, and said wave was, at first, only released in Hasbro's Asian markets. In late 2012, Wave 2 was released in its entirety in Hasbro's Asian markets, and ToysЯUs picked up these toys, along with most of the "First Edition" line, as part of a huge block of US market exclusives for the holiday season.

Voyager Class

Bulkhead, a Wave 1 Voyager Class figure

Wave 1

• 001 Optimus Prime
• 002 Bulkhead

Hasbro's Optimus Prime and Bulkhead were originally only available in Canada and certain other regions outside of the United States, such as Asia, Guatemala, Peru and Colombia. However, ToysЯUs later picked up these toys, along with most of the "First Edition" line, as part of a huge block of US market exclusives for holiday season 2012.

Entertainment Pack

• Optimus Prime vs Megatron: A Rivalry Reborn
  • Includes Jack Darby, Miko Nakadai, and Raf Esquivel

The Entertainment Pack was originally only available in Canada and certain other regions outside of the United States, such as Asia. However, ToysЯUs later picked up this set, along with most of the "First Edition" line, as part of a huge block of US market exclusives for holiday season 2012.

Exclusives

Optimus Prime in Matrix packaging exclusive to 2011 San Diego Comic-Con.

SDCC Exclusive

• Matrix of Leadership Optimus Prime

NYCC Exclusive

Pretty in Pink, she is not.

• Bumblebee and Arcee, Includes Raf Esquivel and Jack Darby

Arcee is a redeco of Deluxe Class Arcee in pink and white Generation 1 Arcee colors and comes with a New York taxicab Bumblebee and NY-themed Jack Darby and Raf Esquivel figurines. They were sold exclusively at New York Comic Con 2011.

Japanese Exclusives

• 005 Megatron (single pack release of Deluxe class Megatron from the Entertainment Pack released in Hasbro's territories)

Sharing the same ID number as Terrorcon Cliffjumper, Japan's 005 Megatron may not have been a release that was planned by Hasbro.

• Shining Optimus Prime - redeco of FE Voyager Optimus Prime, available exclusively at the Tokyo Toy Show 2012
• Dark Guard Optimus Prime - redeco of FE Voyager Optimus Prime, available exclusively at Yodobashi Camera, Big Camera, Toys"R"Us, and Aeon stores.

Arms Micron

Autobot Peaceman, a promotional Arms Micron figure

• Aimless - redeco of Power Core Combiners Throttler, available with the purchase of 3000 yen's worth of Prime "First Edition" toys at Japanese Toys"R"Us.

• Blowpipe - redeco of Power Core Combiners Groundspike, available with the purchase of 3000 yen's worth of Prime "First Edition" toys at Yamada Denki, Yodobashi Camera, Edition Group, Ishimaru, Deodeo, Eiden, and Midori stores.
• Autobot Peaceman - redeco of Power Core Combiners Chopster, available with the purchase of 3000 yen's worth of Prime "First Edition" toys at Joshin, Kidsland, and Bic Camera stores.
• Autobot Firebolt Clear Yellow Ver. - unchanged Power Core Combiners Pinpoint, given for free by participating in a character vote at the Next Generation World Hobby Fair.

Robots in Disguise (2012)

Deluxe Class

The Vehicon, a Wave 3 Deluxe Class figure

The Deluxe size class gains a dynamic "head reveal" gimmick that has become the universal feature of the figures, whether they be spring-loaded, gear-operated, or simply strategically revealed at the right time by folding down the right panel. Internally, these figures were referred to by Hasbro as "Revealers" due to this gimmick, but the official name remains "Deluxe Class".

Series 1

Wave 1

• 001 Bumblebee (second mold)
• 002 Cliffjumper (second mold)
• 003 Wheeljack
• 004 Soundwave

Wave 2

• 005 Arcee (second mold)
• 006 Autobot Ratchet

Wave 3

• 007 Knock Out
• 008 Vehicon (second mold)
• 009 Hot Shot (retool/redeco of RID Bumblebee)

Wave 4

• 010 Dead End (retool/redeco of Wheeljack)
• 011 Shadow Strike Bumblebee (redeco of RID Bumblebee)
• 012 Airachnid

Wave 5

• 013 Sergeant Kup
• 014 Rumble

Voyager Class

Ultra Magnus, a Wave 4 Voyager Class figure

The Voyager class figures acquire a universal gimmick shared in the form of a spring-loaded MechTech-style transforming weapon partially constructed from translucent plastic, which also features an LED that moves into place and is activated when the weapon is deployed. The figures themselves also feature translucent plastic in various spots throughout their bodies, so that when the weapon is in place and deployed, the moving LED creates the idea of energon power "flowing" from the character's bodies into their weapons. Internally, these figures were referred to by Hasbro as "Powerizers" due to this gimmick, but the official name remains "Voyager Class".

Series 1

Wave 1

• 001 Optimus Prime (second mold)
• 002 Megatron

Wave 2

• 003 Starscream
• 004 Bulkhead (second mold)

Wave 3

• 005 Dreadwing

Wave 4

• 006 Ultra Magnus
• 008 Thundertron

Wave 5

• 007 Skyquake (redeco of Dreadwing)

Weaponizers

Optimus Prime, a Wave 1 Weaponizer Class figure

A new size class, Weaponizer Class figures are similar in size to Leader Class toys of previous lines, but with simpler transformations. They feature a universal gimmick in the form of light-up gimmicks and spinning mini-guns that can deploy in either mode.

Wave 1

• Optimus Prime
• Bumblebee

Entertainment Pack

• Bumblebee vs. Starscream: Ultimate Opponents
  • Includes Silas and MECH soldier

The Entertainment Pack was only available in Canada and certain other regions outside of the United States, such as Asia.

Exclusives

BigBadToyStore

Megatron, a BigBadToyStore-exclusive "Dark Energon Series" Voyager Class figure

Dark Energon Series

The "Dark Energon Series" is a set of redecoes, casting various figures in translucent plastic. While originally exclusive to BigBadToyStore, all of the figures saw mass-retail release in Singapore with Malaysia, and the Voyager Class toys, in particular, saw mass-retail release in the Philippines.

Deluxe Class

• 001 Bumblebee (redeco of RID Bumblebee)
• 002 Wheeljack (redeco of Wheeljack)
• 003 Starscream (redeco of FE Starscream)
• 004 Knock Out (redeco of Knock Out)

Voyager Class

• 001 Megatron (redeco of RID Megatron)
• 002 Optimus Prime (redeco/retool of RID Optimus Prime)

Japanese Exclusives

War Breakdown, a Japanese-exclusive Voyager Class figure

• AM-06 Skywarp - redeco/retool of FE Starscream
• AM-12 War Breakdown
• AM-16 Jet Vehicon - redeco/retool of RID Vehicon
• AM-17 Swerve - redeco/retool of Voyager War Breakdown
• AM-19 Gaia Unicron
• AM-20 Ironhide - redeco of Deluxe Sergeant Kup
• AM-24 Silas Breakdown - redeco/retool of War Breakdown
• AM-25 Nemesis Prime - redeco/retool of RID Optimus Prime
• AM-26 Smokescreen - redeco/retool of Deluxe Knockout
• AM-28 Leo Prime - redeco of Voyager Thundertron
• AM-29 Shockwave - redeco/retool of Generations Fall of Cybertron Deluxe Shockwave
• AM-30 Rumble - redeco of Deluxe Rumble with alternate head
• AM-31 Frenzy - redeco of Deluxe Rumble with alternate head
• AM-32 Stunticon Wildrider - redeco/retool of Deluxe Wheeljack
• AM-33 Final Battle Megatron - redeco of Voyager Megatron
• AM-34 Jet Vehicon General - redeco of Jet Vehicon
• Autobot Firebolt - redeco of Power Core Combiners Pinpoint, available with the online pre-order of AM-01 Optimus Prime through Amazon.com, ion, ToysЯUs, Bic Camera, and Yodobashi Camera.
• Battle Shield Optimus - redeco/retool of RID Optimus Prime, available exclusively at ToysЯUs.
• Terrorcon Bumblebee - redeco/retool of RID Bumblebee, available exclusively at AEON stores.
• AM-EX Orion Pax - redeco of Deluxe Optimus Prime, available exclusively at Bic Camera and Joshin Kids' Land.
• AM-EX Thundercracker - redeco/retool of FE Starscream, available exclusively at Yodobashi Camera, Yamada Electronics, and EIDON group stores.

Merchandise

• Optimus Prime Stand-up Mover
• Bumblebee Stand-up Mover

Roleplay

• Bumblebee Ion Blaster

Battle Masks

• Optimus Prime Battle Mask
• Bumblebee Battle Mask

Energon Helmet

• Optimus Prime Energon Helmet