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'''Legal controversy'''
'''Legal controversy'''
[[File:MP Exhaust-OriginalDeco.jpg|thumb|left|200px|Curse you, [[Trademark]]! <br><small>(And other things, but let's not go there...)</small>]]
[[File:MP Exhaust-OriginalDeco.jpg|thumb|left|200px|Curse you, [[Trademark]]! <br><small>(And other things, but let's not go there...)</small>]]
:Initial [[prototype]] [[Stock photography|photo]]s of Exhaust's car mode (see left) featured markings strikingly similar to the Marlboro logo.  Beginning in November 2014, toy dealers worldwide received warning notices from the parent company of Marlboro, {{w|Philip Morris USA}}.  In addition to the trademark dispute, this paintjob also raised corporate alarms under the rules of the {{w|Tobacco Master Settlement Agreement}} as well as the {{w|Family Smoking Prevention and Tobacco Control Act}}:  under those federal statutes, smoking-related markings may never be used on products that ''could'' be intended for children. For some time, it technically became illegal to sell Exhaust in the US, and Phillip Morris pressed that claim aggressively - even against dealers based in ''Asia.''  As a result of all this controversy, Exhaust's release was delayed from [[February 28]] to March 21, and [[TakaraTomy]] elected to change the vehicle mode deco.  However, even after this alteration, online dealers continued to report receiving legal threats from Phillip Morris.  Hasbro Asia, who distributes TakaraTomy Masterpiece figures in areas of Asia outside of Japan, canceled their release of Exhaust entirely due to pressure from Phillip Morris.  This cancellation lead to the Hasbro Asia exclusive coin for Exhaust not to be released.  Exhaust was still released by TakaraTomy for the Japanese market.
:Initial [[prototype]] [[Stock photography|photo]]s of Exhaust's car mode (see left) featured markings strikingly similar to the Marlboro logo.  Beginning in November 2014, toy dealers worldwide received warning notices from the parent company of Marlboro, {{w|Philip Morris USA}}.  In addition to the trademark dispute, this paintjob also raised corporate alarms under the rules of the {{w|Tobacco Master Settlement Agreement}} as well as the {{w|Family Smoking Prevention and Tobacco Control Act}}:  under those federal statutes, smoking-related markings may never be used on products that ''could'' be intended for children. For some time, it technically became illegal to sell Exhaust in the US, and Phillip Morris pressed that claim aggressively - even against dealers based in ''Asia.''  As a result of all this controversy, Exhaust's release was delayed from [[February 28]] to March 21, and [[TakaraTomy]] elected to change the vehicle mode deco.  However, even after this alteration, online dealers continued to report receiving legal threats from Phillip Morris.  Hasbro Asia, who distributes TakaraTomy Masterpiece figures in areas of Asia outside of Japan, canceled their release of Exhaust entirely due to pressure from Phillip Morris.  This cancellation lead to the Hasbro Asia exclusive coin for Exhaust not to be released.  Exhaust was still released by TakaraTomy for the Japanese market. Notably, the North American online retailer TFsource.com had the entirety of their orders professionally customized by an unnamed third party in order to comply with the demands of Phillip Morris. This was done without informing customers, though TFsource.com offered free refunds to those who were dissatisfied with this solution.


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Revision as of 19:56, 11 May 2015

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Exhaust is a Decepticon from the Generation 1 continuity family.
Smoking is good for you, kids!

Exhaust (エグゾースト Eguzōsuto) is a huge gladiatorial games fan. You could say, he's devoted to something that he fully knows will harm and kill others. It's written all over him.

Fiction

Dreamwave Generation One continuity

Exhaust frequently has to deal with attacks by anti-smoking activists.

Exhaust was one of many Decepticons in the Kaon gladiator arena to witness Megatron's execution of the corrupt Emirate Xeon, signaling the beginning of their uprising. Exhaust stood right next to a jet-helicopter Decepticon. The War Within #2

Exhaust and the jet-helicopter Decepticon were in Iacon when Starscream's botched mechaforming attempt leveled the city. They were unprepared when Shockwave ordered troops to fall back to Kolkular rather than be destroyed. The War Within #6

Toys

Masterpiece

File:MP Exhaust.jpg
Because "Masterpiece Chronic Obstructive Pulmonary Disease" wasn't catchy enough.
  • Exhaust (3-21-2015)
    • Japanese ID number: MP-23
    • Accessories: Gun, 2 shoulder launchers, 2 missiles Immobilizer
Masterpiece Exhaust is a retool of MP-20 Wheeljack, transforming from an officially-licenced Lancia Stratos into a robot and back! Roughly as tall as a Voyager Class figure, he is also in scale with MP-10 Optimus Prime, and can fit inside Prime's trailer in vehicle mode. In contrast to larger entries in this line, Exhaust lacks die-cast parts, and his tires are cast in hard, non-rubberized plastic. Additionally, his side mirrors come detached out of the box, and can be found separately packaged inside the instruction bag. An extra pair of mirrors is included in case of loss or breakage.
For accessories, Exhaust comes with Wheeljack's gun and two non-firing shoulder-mounted missile launchers with newly molded, stumpier missiles in homage to the launchers of the original Wheeljack toy. He also comes with the Immobilizer from the Generation 1 cartoon episode "The Immobilizer".

Legal controversy

Curse you, Trademark!
(And other things, but let's not go there...)
Initial prototype photos of Exhaust's car mode (see left) featured markings strikingly similar to the Marlboro logo. Beginning in November 2014, toy dealers worldwide received warning notices from the parent company of Marlboro, [[wikipedia:{{#if:|:}}Philip Morris USA|{{#if:||Philip Morris USA}}]]. In addition to the trademark dispute, this paintjob also raised corporate alarms under the rules of the [[wikipedia:{{#if:|:}}Tobacco Master Settlement Agreement|{{#if:||Tobacco Master Settlement Agreement}}]] as well as the [[wikipedia:{{#if:|:}}Family Smoking Prevention and Tobacco Control Act|{{#if:||Family Smoking Prevention and Tobacco Control Act}}]]: under those federal statutes, smoking-related markings may never be used on products that could be intended for children. For some time, it technically became illegal to sell Exhaust in the US, and Phillip Morris pressed that claim aggressively - even against dealers based in Asia. As a result of all this controversy, Exhaust's release was delayed from February 28 to March 21, and TakaraTomy elected to change the vehicle mode deco. However, even after this alteration, online dealers continued to report receiving legal threats from Phillip Morris. Hasbro Asia, who distributes TakaraTomy Masterpiece figures in areas of Asia outside of Japan, canceled their release of Exhaust entirely due to pressure from Phillip Morris. This cancellation lead to the Hasbro Asia exclusive coin for Exhaust not to be released. Exhaust was still released by TakaraTomy for the Japanese market. Notably, the North American online retailer TFsource.com had the entirety of their orders professionally customized by an unnamed third party in order to comply with the demands of Phillip Morris. This was done without informing customers, though TFsource.com offered free refunds to those who were dissatisfied with this solution.

Notes

  • Exhaust started out as a Diaclone variant of the toy that would become Wheeljack, featuring a retooled head and a different color scheme and endorsement decals based on [[wikipedia:{{#if:|:}}Marlboro (cigarette)|{{#if:Marlboro cigarettes|Marlboro cigarettes|Marlboro (cigarette)}}]]—albeit misspelled as "Marlboor", so as not to infringe on any trademarks (similar to Mirage's toy misspelling "Gitanes", another cigarette brand, as "Citanes"). For lack of an official name, the character was for many years known as "Marlboor Wheeljack" until the Masterpiece toy was announced, finally bestowing the name Exhaust on the character, in the process paying homage to his, ah, smokey origins.
  • The vehicle mode deco is specifically based on one of two Series 5 Stratos racing cars produced, the other being the car on which Wheeljack was based, though Exhaust's deco doesn't strive for the same level of accuracy. The original car on which the deco was based no longer exists as it was destroyed in a fire caused by its overheated engine.<ref>Group 5 Stratos history</ref> Irony!
  • Exhaust's deco was also homaged by Prime "Hyperspeed" Wheeljack.
  • Exhaust is not the only Decepticon Wheeljack look-alike in the Transformers universe.

References

<references />

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