A campaign item is typically a small figure such as a Spy Changer, a Mini-Con or a Legends Class figure, or an accessory such as a weapon, that is available as part of a promotion of a new toyline for a limited time and with limited quantities, oftentimes (but not always) exclusive to a specific chain or event. Most campaign figures are given away for "free" as a "reward" for spending a specific minimum amount of money on previously determined products.
The concept of campaign items is almost exclusively limited to TakaraTomy in Japan, though a few Hasbro campaign items exist.
Hasbro
TakaraTomy
| Month / year
|
Item
|
Venue
|
Requirement
|
| December 2003
|
Energy Spear Corona Flame Edition
|
Jusco
|
Purchasing SC-01 Grand Convoy Super Mode, SC-04 Roadbuster, or SD-05 MegaZarak
|
| December 2003
|
Energy Axe Aquamarine Edition
|
Toys"R"Us Japan
|
Purchasing product from the Super Link line for 2000 Yen or more
|
| December 2003
|
Energy Axe Black Hole Edition
|
Ito Yokado
|
Purchasing SC-01 Grand Convoy Super Mode
|
| December 2003 / January 2004
|
Energy Spear Royal Clear Edition
|
Hello Mac, Posful, Pelican, Joshin Denki & Heiwado
|
Purchasing SC-01 Grand Convoy Super Mode or SD-05 MegaZarak (MegaZarak only at Hello Mac)
|
| March 2004
|
Energy Axe Violet Cluster Edition
|
Jusco
|
Purchasing SC-10 Rodimus Convoy, SC-11 Red Alert or SC-13 SL Grand Convoy
|
| March 2004
|
Energy Axe Natural Green Edition
|
Hello Mac & Joshin Denki
|
Purchasing any Super Link product
|
| March 2004
|
Energy Spear Lightning Yellow Edition
|
Toys"R"Us Japan
|
Purchasing SC-10 Rodimus Convoy
|
| March 2004
|
Energy Spear Rodeo Magenta Edition
|
Ito Yokado
|
Purchasing SC-10 Rodimus Convoy or SC-11 Red Alert
|
| April 2004
|
Accel (Windcharger Micron)
|
Toys"R"Us Japan
|
Purchasing product from the Super Link line for 2000 Yen or more
|
| May 2004
|
Energy Raiden Overdrive Edition
|
Gamers Transformers Fair
|
Purchasing product from the Super Link line for 2000 Yen or more
|
| July 2004
|
Energy Cutter Daylight Attack Edition
|
1500 select stores
|
Purchasing SC-01 Grand Convoy or SC-17 Wing Saber
|
| July 2004
|
Energy Blade Night Phantom Edition
|
1500 select stores
|
Purchasing SC-01 Grand Convoy or SC-17 Wing Saber
|
| August 2004
|
Throttle (Windcharger Micron)
|
Toys"R"Us Japan
|
Purchasing product from the Super Link line for 2000 Yen or more
|
| September 2004
|
Screw (Windcharger Micron)
|
Toys"R"Us Japan
|
Purchasing SC-22 Omega Supreme
|
These figures were alternatively released to promote the 2007 Transformers movie, Henkei! Henkei! and Revenge toylines, but their instructions all merely used a generic version of the classic Japanese Transformers logo instead, omitting the "Fight! Super Robot Lifeform" portion of the original toyline's Japanese title. Even more bizarrely, the three 2009 Microns Guardian Sky, Guardian Speed and Guardian Powered simply featured large stylized versions of their individual names in katakana instead of any "Transformers" logo in their instructions.
| Month / year
|
Item
|
Venue
|
Requirement
|
| July 2007
|
Torque Gain
|
JUSCO
|
Purchasing MD-07 Megatron or MD-08 Starscream from the 2007 movie line
|
| July 2007
|
Noise Effect
|
Ito Yokaido
|
Purchasing product from the 2007 movie line for 3000 Yen or more
|
| July 2007
|
Wedge Shape
|
BIC Camera
|
?
|
| March 2008
|
Skyglide
|
Toys"R"Us Japan
|
Purchasing any Henkei! Henkei! product
|
| March 2009
|
Cybertron Sling
|
Pocket Card Co., Ltd.
|
Signing up for a Transformers-themed Visa credit card (Autobot version)
|
| March 2009
|
Destron Vorter
|
Pocket Card Co., Ltd.
|
Signing up for a Transformers-themed Visa credit card (Decepticon version)
|
| May 2009
|
Guardian Sky
|
Toys"R"Us Japan
|
Purchasing product from the Revenge line for 2000 Yen or more
|
| May 2009
|
Guardian Speed
|
Bic Camera & Yodobashi Camera
|
Purchasing product from the Revenge line for 2000 Yen or more
|
| May 2009
|
Guardian Powered
|
Bic Camera & Yodobashi Camera
|
Purchasing product from the Revenge line for 2000 Yen or more
|
| August 2009
|
Mighty Stra
|
Edion Group stores
|
Purchasing product from the Revenge line for 2000 Yen or more
|
| August 2009
|
Mighty Bull
|
Edion Group stores
|
Purchasing product from the Revenge line for 2000 Yen or more
|
| August 2009
|
Mighty Dozer
|
Toys"R"Us Japan
|
Purchasing product from the Revenge line for 2000 Yen or more
|
| Month / year
|
Item
|
Venue
|
Requirement
|
| April 2010
|
Bumblebee Clear Yellow Ver. (EZ Collection)
|
Ito Yokado
|
Purchasing product from the Transformers Animated line for 3000 Yen or more
|
| April 2010
|
Optimus Prime Clear Red Ver. (EZ Collection)
|
Toys"R"Us Japan
|
Purchasing product from the Transformers Animated line for 3000 Yen or more
|
| April 2010
|
Prowl Clear Smoke Ver. (EZ Collection)
|
Apita
|
Purchasing Transformers Animated TA-01 Optimus Prime or TA-06 Megatron
|
| April 2010
|
Starscream Clear Purple Ver. (EZ Collection)
|
Jusco
|
Purchasing Transformers Animated TA-01 Optimus Prime or TA-06 Megatron
|
| July 2010
|
Ramjet Clear White Ver. (EZ Collection)
|
Ito Yokado
|
Purchasing product from the Transformers Animated line for 3000 Yen or more
|
| July 2010
|
Skywarp Clear Purple Ver. (EZ Collection)
|
Toys"R"Us Japan
|
Purchasing product from the Transformers Animated line for 3000 Yen or more
|
| July 2010
|
Sunstorm Clear Orange Ver. (EZ Collection)
|
Yamada Electronics & Amazon Japan
|
Purchasing product from the Transformers Animated line for 3000 Yen or more (Yamada Electronics), ordering TA-27 Ultra Magnus (Amazon Japan)
|
| July 2010
|
Thundercracker Clear Blue Ver. (EZ Collection)
|
Ishimaru, Eiden, Deodeo, Bic Camera, Midori Electrical & Yodobashi Camera
|
Purchasing product from the Transformers Animated line for 3000 Yen or more
|
| August 2010
|
Skywarp Clear Purple Ver. (EZ Collection)
|
Jusco
|
Purchasing TA-27 Ultra Magnus
|
