First revealed in late-2019 at New York Comic Con, War for Cybertron: Earthrise is a direct continuation of Siege, carrying over the C.O.M.B.A.T. System. Most toys are once again covered in 5 mm posts and 3 mm posts to accommodate the effect parts from Siege and the Deluxe Class range of Cyberverse. Returning to Earthrise are the Micromasters and Battle Masters, though the former no longer combine into larger weapons. Battle Masters still include additional effect pieces that can be placed onto other weapons included with other size classes, as well as hardpoints on the figures themselves to simulate being 'shot' or on the back of vehicles to simulate "rocket boosters" or "speed", depending on the effect part. Another carry over from Siege is the Leader Class figures being smaller, Voyager Class-sized figures that come with additional parts to beef up the price. Heck, some Siege figures even got rereleased in this line!
The new primary gimmick of the toyline is the "Modular Battle Station"; multiple toys come with "A.I.R Lock" (Adaptable Interconnection Retrofitter Lock) connection ramps that hook up toys to each other, forming your own giant battle station. This is supplemented with certain Deluxe Class partformers, that can break down and form armor or weapons, and add on to other stations using the modular system, effectively replacing the Weaponizers of Siege.Earthrise also returns to traditional Earth vehicle modes, rather than the Cybertronian vehicle modes of Siege, and no longer features battle-damage style paint.
Every toy includes a piece of the "Transformers Universe Map" and a red decoder to unlock the map's hidden paths, which compiles into a full map.