Campaign item
From MediaWiki
A campaign item is typically a small figure such as a Spy Changer, a Mini-Con or a Legends Class figure, or an accessory such as a weapon, that is available as part of a promotion of a new toyline for a limited time and with limited quantities, oftentimes (but not always) exclusive to a specific chain or event. Most campaign figures are given away for "free" as a "reward" for spending a specific minimum amount of money on previously determined products.
The concept of campaign items is almost exclusively limited to TakaraTomy in Japan, though a few Hasbro campaign items exist.
Hasbro
| Month/year | Item | Venue | Requirement |
|---|---|---|---|
| July 2004 | Alpha Spear & Omega Spear | OTFCC 2004 | Completing Hasbro survey |
| Month/year | Item | Venue | Requirement |
|---|---|---|---|
| July 2005 | Skywarp | San Diego Comic-Con 2005 | Attending Hasbro's showroom |
| September 2005 | Ramjet | BotCon 2005 | Attending Hasbro's showroom |
TakaraTomy
| Month/year | Item | Venue | Requirement |
|---|---|---|---|
| August 2000 | Artfire clear version | JUSCO | Joining "Peppy Kids Republic" |
| August 2000 | Counter Arrow clear version | JUSCO | Joining "Peppy Kids Republic" |
| August 2000 | Eagle Killer clear version | JUSCO | Joining "Peppy Kids Republic" |
| August 2000 | Ox clear version | JUSCO | Joining "Peppy Kids Republic" |
| August 2000 | Wars clear version | JUSCO | Joining "Peppy Kids Republic" |
| August 2000 | X-Car clear version | JUSCO | Joining "Peppy Kids Republic" |
| August 2000 | Super Indy Heat | JUSCO | Purchasing C-015 JRX |
| August 2000 | Super Wrecker Hook | Daiei | Purchasing C-022 Build King |
| Month/year | Item | Venue | Requirement |
|---|---|---|---|
| January 2003 | Wheel Undergrove Edition (Destruction Micron) | Ito Yokaido | Purchasing MC-01 Convoy Super Mode |
| January 2003 | Crush Undergrove Edition (Destruction Micron) | Ito Yokaido | Purchasing MC-01 Convoy Super Mode |
| January 2003 | Duster Undergrove Edition (Destruction Micron) | Ito Yokaido | Purchasing MC-01 Convoy Super Mode |
| January/March 2003 | Bomb Ultimate Edition (Land Military Micron) | Toys'R'Us Japan & Hello Mac | Purchasing MC-01 Convoy Super Mode or MD-01 Megatron |
| January/March 2003 | Crack Ultimate Edition (Land Military Micron) | Toys'R'Us Japan & Hello Mac | Purchasing MC-01 Convoy Super Mode or MD-01 Megatron |
| January/March 2003 | Shot Ultimate Edition (Land Military Micron) | Hello Mac | Purchasing MC-01 Convoy Super Mode or MD-01 Megatron |
| January/April 2003 | Auto Overdrive Edition (Street Speed Micron) | World Hobby Fair & Ito Yokaido | Completing Takara survey (World Hobby Fair), purchasing any Legends of the Microns product (Ito Yokado) |
| January/April 2003 | Nitro Overdrive Edition (Street Speed Micron) | World Hobby Fair & Ito Yokaido | Completing Takara survey (World Hobby Fair), purchasing any Legends of the Microns product (Ito Yokado) |
| January/April 2003 | Sieg Overdrive Edition (Street Speed Micron) | World Hobby Fair & Ito Yokaido | Completing Takara survey (World Hobby Fair), purchasing any Legends of the Microns product (Ito Yokado) |
| April 2003 | Bomb Night Attack Edition (Land Military Micron) | Toys"R"Us Japan | Purchasing any Legends of the Microns product |
| April 2003 | Crack Night Attack Edition (Land Military Micron) | Toys"R"Us Japan | Purchasing any Legends of the Microns product |
| April 2003 | Shot Night Attack Edition (Land Military Micron) | Toys"R"Us Japan | Purchasing any Legends of the Microns product |
| August 2003 | Drift Road Assault Edition (Race Micron) | Ito Yokaido | Purchasing any Legends of the Microns product |
| August 2003 | Spin Road Assault Edition (Race Micron) | Ito Yokaido | Purchasing any Legends of the Microns product |
| August 2003 | Indy Road Assault Edition (Race Micron) | Ito Yokaido | Purchasing any Legends of the Microns product |
| Month/year | Item | Venue | Requirement |
|---|---|---|---|
| December 2003 | Energy Spear Corona Flame Edition | Jusco | Purchasing SC-01 Grand Convoy Super Mode, SC-04 Roadbuster, or SD-05 MegaZarak |
| December 2003 | Energy Axe Aquamarine Edition | Toys"R"Us Japan | Purchasing product from the Super Link line for 2000 Yen or more |
| December 2003 | Energy Axe Black Hole Edition | Ito Yokado | Purchasing SC-01 Grand Convoy Super Mode |
| December 2003 / January 2004 | Energy Spear Royal Clear Edition | Hello Mac, Posful, Pelican, Joshin Denki & Heiwado | Purchasing SC-01 Grand Convoy Super Mode or SD-05 MegaZarak (MegaZarak only at Hello Mac) |
| March 2004 | Energy Axe Violet Cluster Edition | Jusco | Purchasing SC-10 Rodimus Convoy, SC-11 Red Alert or SC-13 SL Grand Convoy |
| March 2004 | Energy Axe Natural Green Edition | Hello Mac & Joshin Denki | Purchasing any Super Link product |
| March 2004 | Energy Spear Lightning Yellow Edition | Toys"R"Us Japan | Purchasing SC-10 Rodimus Convoy |
| March 2004 | Energy Spear Rodeo Magenta Edition | Ito Yokado | Purchasing SC-10 Rodimus Convoy or SC-11 Red Alert |
| April 2004 | Accel (Windcharger Micron) | Toys"R"Us Japan | Purchasing product from the Super Link line for 2000 Yen or more |
| May 2004 | Energy Raiden Overdrive Edition | Gamers Transformers Fair | Purchasing product from the Super Link line for 2000 Yen or more |
| July 2004 | Energy Cutter Daylight Attack Edition | 1500 select stores | Purchasing SC-01 Grand Convoy or SC-17 Wing Saber |
| July 2004 | Energy Blade Night Phantom Edition | 1500 select stores | Purchasing SC-01 Grand Convoy or SC-17 Wing Saber |
| August 2004 | Throttle (Windcharger Micron) | Toys"R"Us Japan | Purchasing product from the Super Link line for 2000 Yen or more |
| September 2004 | Screw (Windcharger Micron) | Toys"R"Us Japan | Purchasing SC-22 Omega Supreme |
| Month/year | Item | Venue | Requirement |
|---|---|---|---|
| March 2005 | Quasar (Hellflame Micron) | Ito Yokaido | Purchasing any Galaxy Force product |
| March 2005 | Graviton (Hellflame Micron) | Jusco | Purchasing GD-07 Flame Convoy |
| March 2005 | Quasar (Hellflame Micron, white version) | Jusco | Purchasing GC-01 Galaxy Convoy |
| March 2005 | Bulge (Hellflame Micron, white version) | Jusco | Purchasing GC-16 Ligerjack |
| March 2005 | Graviton (Hellflame Micron, white version) | Jusco | Purchasing Hybrid Style THS-01 Galaxy Convoy |
| April 2005 | Platinum Factor (Platinum Micron) | Toys"R"Us Japan | Purchasing GC-16 Ligerjack |
| June 2005 | Bulge (Hellflame Micron) | TF Station affiliate stores | Purchasing any Galaxy Force product |
| July 2005 | Platinum Element (Platinum Micron) | Toys"R"Us Japan | Purchasing GC-22 Sonic Bomber |
| July 2005 | Mugen (Caliber Micron) | Joshin Denki | Purchasing any Galaxy Force product |
| July 2005 | Ichibi (Caliber Micron) | Ito Yokaido & Hello Mac | Purchasing any Galaxy Force product |
| July 2005 | Hyakurai (Caliber Micron) | Ito Yokado & TF Station affiliate stores | Purchasing any Galaxy Force product |
| September 2005 | Platinum Material (Platinum Micron) | Toys"R"Us Japan | Purchasing GC-23 Megalo Convoy |
| September 2005 | Megalo Zapmap (Megalo Micron) | Joshin Denki | Purchasing any Transformers product |
| September 2005 | Megalo Gritbit (Megalo Micron) | Hello Mac | Purchasing any Transformers product |
| September 2005 | Megalo Zigzag (Megalo Micron) | TF Station affiliate stores | Purchasing any Transformers product |
| Month/year | Item | Venue | Requirement |
|---|---|---|---|
| June 2007 | EZ Collection Bumblebee | First Impact 0602 (Ikebukuro Toys"R"Us) | Purchasing product from the 2007 movie line for 3000 Yen or more |
| December 2007 | Optimus Prime (Spy Changer) | Paramount Pictures Japan | Preordering the 2007 Transformers movie on DVD or HD-DVD |
| December 2007 | Bumblebee Metallic Version | Tsutaya Records | Purchasing the 2007 Transformers movie on DVD |
Transformers
These figures were alternatively released to promote the 2007 Transformers movie, Henkei! Henkei! and Revenge toylines, but their instructions all merely used a generic version of the classic Japanese Transformers logo instead, omitting the "Fight! Super Robot Lifeform" portion of the original toyline's Japanese title. Even more bizarrely, the three 2009 Microns Guardian Sky, Guardian Speed and Guardian Powered simply featured large stylized versions of their individual names in katakana instead of any "Transformers" logo in their instructions.
| Month/year | Item | Venue | Requirement |
|---|---|---|---|
| July 2007 | Torque Gain | JUSCO | Purchasing MD-07 Megatron or MD-08 Starscream from the 2007 movie line |
| July 2007 | Noise Effect | Ito Yokaido | Purchasing product from the 2007 movie line for 3000 Yen or more |
| July 2007 | Wedge Shape | BIC Camera | ? |
| March 2008 | Skyglide | Toys"R"Us Japan | Purchasing any Henkei! Henkei! product |
| March 2009 | Cybertron Sling | Pocket Card Co., Ltd. | Signing up for a Transformers-themed Visa credit card (Autobot version) |
| March 2009 | Destron Vorter | Pocket Card Co., Ltd. | Signing up for a Transformers-themed Visa credit card (Decepticon version) |
| May 2009 | Guardian Sky | Toys"R"Us Japan | Purchasing product from the Revenge line for 2000 Yen or more |
| May 2009 | Guardian Speed | Bic Camera & Yodobashi Camera | Purchasing product from the Revenge line for 2000 Yen or more |
| May 2009 | Guardian Powered | Bic Camera & Yodobashi Camera | Purchasing product from the Revenge line for 2000 Yen or more |
| August 2009 | Mighty Stra | Edion Group stores | Purchasing product from the Revenge line for 2000 Yen or more |
| August 2009 | Mighty Bull | Edion Group stores | Purchasing product from the Revenge line for 2000 Yen or more |
| August 2009 | Mighty Dozer | Toys"R"Us Japan | Purchasing product from the Revenge line for 2000 Yen or more |
| Month/year | Item | Venue | Requirement |
|---|---|---|---|
| May 2009 | EZ Collection Optimus Prime | Transformers Celebration 0530 | Purchasing product from the Revenge line for 3000 Yen or more |
| November 2009 | Decepticon Rampage Desert Combat (EZ Collection) | Toys"R"Us Japan | Purchasing product from the Revenge line for 3000 Yen or more |
| March 2010 | Demolishor Shanghai Attack (EZ Collection) | Toys"R"Us Japan (online exclusive) | Ordering Transformers Animated TA-01 Optimus Prime |
| March 2010 | Infiltrator Soundwave (EZ Collection) | Amazon Japan & Yamada Denki | Ordering or purchasing the Transformers Animated two-pack "The Beginning Showdown: Optimus Prime / Megatron" |
| Month/year | Item | Venue | Requirement |
|---|---|---|---|
| April 2010 | Bumblebee Clear Yellow Ver. (EZ Collection) | Ito Yokado | Purchasing product from the Transformers Animated line for 3000 Yen or more |
| April 2010 | Optimus Prime Clear Red Ver. (EZ Collection) | Toys"R"Us Japan | Purchasing product from the Transformers Animated line for 3000 Yen or more |
| April 2010 | Prowl Clear Smoke Ver. (EZ Collection) | Apita | Purchasing Transformers Animated TA-01 Optimus Prime or TA-06 Megatron |
