TakaraTomy Mall

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TakaraTomy Mall (タカラトミーモール), formerly known as Toy Hobby Market, is a TakaraTomy-owned online retailer that sells all sorts of TakaraTomy products, including Transformers toys. Unlike e-HOBBY, which is merely TakaraTomy-affiliated, TakaraTomy Mall is directly owned by TakaraTomy.

Occasionally, TakaraTomy Mall also carries exclusive Transformers toys.

TakaraTomy Mall exclusive fiction

While a smattering of pack-in fiction was produced in-house beforehand, with the shuttering of the retail Legends line and the sundowning of e-HOBBY's Transformer exclusives, TakaraTomy Mall became the sole regular producer of Transformers pack-in fiction in Japan from 2017 onwards.

Cloud

Main article: Transformers Cloud

Unite Warriors

Legends EX

Legends Spin Off

Main article: Spin Off

Generations Selects

List of Toy Hobby Market exclusive toys

This was an unchanged import of Hasbro's Fast Action Battler Decepticon Frenzy toy.
Both toys were shared exclusives with the Ganbo Store.
Henkei! Dirge used original sculpts for his wings that were different from the BotCon 2007 exclusive Dirge toy, which was merely a straight redeco of Classics Ramjet.

List of TakaraTomy Mall exclusive toys

The Cloud line was a shared exclusive with e-HOBBY.
Most of the show exclusive Masterpiece figures were also available via TakaraTomy Mall in small numbers after the event.

Further, many show exclusives were available in limited numbers on TakaraTomy Mall after the event.