Target

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"Ladies and gentlemen welcome to.... T-T-T-T-T-T-TARGET!!!!!!! *air horns*"

Target is a major U.S. retailer. They have had a lot of Transformers exclusives over the years. They briefly had a Canadian subsidiary between 2013 and 2015, which carried some of those exclusive figures during that time as well.

There is also an Australian Target store chain that has officially no connection to the US Target company except the name. Target Australia has also carried many Transformers toys as exclusives as far as the Australian market was concerned.

List of Target exclusive toys

This list only refers to the United States market. Over the years, a lot of toys that were exclusive to Target stores in the USA were available at Zellers stores in Canada, and as mass retail releases in other places such as Australia or Europe.

Beast Machines

Robots in Disguise (2001)

Universe (2003)

The three 2-packs above were originally planned to be released as wave 4 of the Universe Ultra Class assortment. They were briefly listed, but not actually sold on HasbroToyShop.com before the deal to release them through Target was reached.

Cybertron

Target's Cybertron content is entirely "value pack" style combinations of unchanged normal-retail product. But if you held off on getting stuff as soon as it came out, you could definitely get some good bargains!

Deluxe 2-packs Voyager "Bonus Value" packs Legends of Cybertron
"Critical Path Pack!"


Classics

Transformers (2007)

Target got a lot of product for the first live-action movie toyline. Most notable is a long run of redecoed Scout-class molds from Energon and Cybertron. Several toys also got "AllSpark Enchanced" decos, which basically just meant extra bright blue highlighting.

Scout Class Wave 1 Scout Class Wave 2 Scout Class Wave 3 Scout Class Wave 4
Arcee
Battle Over Mission City
Deluxe Class "AllSpark Enhanced" Deluxe Class
  • Bumblebee
  • Autobot Jazz
    		•  Voyager Class
    Screen Battles multi-packs Multi-packs
  • Evolution of a Hero
    ("Classic Camaro" & "Battle Damaged Camaro Concept" Bumblebees)
  • Generations Legends
    (Legends-Class Movie Optimus Prime, Cybertron Optimus Prime, Movie Megatron, Cybertron Megatron)
    		•
  • Ultimate Optimus Prime
    (Titanium Series Protoform Optimus Prime, Vehicle Mode Optimus Prime, Robot Mode Optimus Prime)
  • Optimus Prime Battle Rig Blaster with Bonus Fast Action Battler Power Hook Optimus Prime


    • Animated

    For Transformers Animated, Target went with multipacks, packing exclusive redecos with (mostly) unchanged versions of smaller toys.

    Deluxe + Legends packs Voyager + Activator packs
    Shockwave & Bumblebee


    Universe (2008)

    Legends Class 5-packs Comic 2-packs Titanium Series


    Revenge of the Fallen

    Transformers (2010)

    "Are you Username Ladiesman217?" "No." "Oh. Never mind."

    Dark of the Moon

    Age of Extinction

    The Last Knight

    Bumblebee

    Bumblebee Greatest Hits

    Studio Series

    War For Cybertron: Earthrise

    War For Cybertron: Kingdom

    Legacy

    Buzzworthy Bumblebee

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    Notes

    • Target teamed with Hasbro to promote the toyline for the live-action Transformers movie in its stores, working more closely with the company than perhaps any other retailer in the brand's history. Side effects of this included the Robo-Vision promotion, the transforming Optimus Prime Target gift card, and Target donating a gift pack (containing a free $5 gift card and comic) to every pre-registered attendee of BotCon 2007.
    • Luckily for Canadian Transformers fans, a lot of Target exclusive toys tended to be available either at general retail in Canada, or at [[wikipedia:{{#if:|:}}Zellers|{{#if:||Zellers}}]]. In 2013, many former Zellers stores were taken over by Target's newly formed Canadian subsidiary, which meant that instead of Zellers, Target was now selling its own exclusives in Canada. Following Target's withdrawal from the Canadian market in 2015, those few figures that were Target exclusives in the United States now ended up either as Walmart or Toys"R"Us exclusives in Canada.
    • Tania Gunadi, the voice of Miko Nakadai in Transformers: Prime, has done a Target commercial where she's an elementary school teacher.

    See also

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