Target

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"Ladies and gentlemen welcome to.... T-T-T-T-T-T-TARGET!!!!!!! *air horns*"

Target is a major U.S. retailer. They have had a lot of Transformers exclusives over the years. They briefly had a Canadian subsidiary between 2013 and 2015, which carried some of those exclusive figures during that time as well.

There is also an Australian Target store chain that has officially no connection to the US Target company except the name. Target Australia has also carried many Transformers toys as exclusives as far as the Australian market was concerned.

Target exclusive toys

This list only refers to the United States market. Over the years, a lot of toys that were exclusive to Target stores in the USA were available at Zellers and Toys"R"Us stores in Canada, and as mass retail releases in other places such as Australia or Europe.

Beast Machines

Robots in Disguise (2001)

Universe (2003)

The three 2-packs above were originally planned to be released as wave 4 of the Universe Ultra Class assortment. They were briefly listed, but not actually sold on HasbroToyShop.com before the deal to release them through Target was reached.

Cybertron

"Critical Path Pack!"

Target's Cybertron content is entirely "value pack" style combinations of unchanged normal-retail product. But if you held off on getting stuff as soon as it came out, you could definitely get some good bargains!

Deluxe 2-packs Voyager "Bonus Value" packs Legends of Cybertron


Classics

Live-action film series

Transformers (2007)

Arcee
Battle Over Mission City

Target got a lot of product for the first live-action movie toyline. Most notable is a long run of redecoed Scout-class molds from Energon and Cybertron. Several toys also got "AllSpark Enchanced" decos, which basically just meant extra bright blue highlighting.

Scout Class Wave 1 Scout Class Wave 2 Scout Class Wave 3 Scout Class Wave 4
Deluxe Class "AllSpark Enhanced" Deluxe Class
  • Bumblebee
  • Autobot Jazz
    		•  Voyager Class
    Screen Battles multi-packs Multi-packs
  • Evolution of a Hero
    ("Classic Camaro" & "Battle Damaged Camaro Concept" Bumblebees)
  • Generations Legends
    (Legends-Class Movie Optimus Prime, Cybertron Optimus Prime, Movie Megatron, Cybertron Megatron)
    		•
  • Ultimate Optimus Prime
    (Titanium Series Protoform Optimus Prime, Vehicle Mode Optimus Prime, Robot Mode Optimus Prime)
  • Optimus Prime Battle Rig Blaster with Bonus Fast Action Battler Power Hook Optimus Prime


    • Revenge of the Fallen

    Straightaway Shootout multi-pack

    The Revenge of the Fallen product was a bit more scaled back than the prior film's output, but focused much more on multi-packs with ample new decos.

    "N.E.S.T. Global Alliance" Legends 2-packs Legends Class 5-packs
  • Straightaway Shootout
    (Ironhide, Mudflap, Runamuck, Swerve, Sparkcrusher)
    		•  Voyager Class Combiner 5-packs
    Superion and Bruticus Maximus were originally intended to be released in Universe packaging, and were released that way in various Asian and Oceanian countries, but for the US market, Target asked Hasbro to put them in Revenge of the Fallen packaging instead.


    Transformers (2010)

    Tailwhip

    The subline-less 2010 Transformers toyline mostly focused on adding to the Revenge of the Fallen-era cast, via new-deco Deluxe 2-packs.

    Deluxe Class 2-packs


    Dark of the Moon

    Space Case
    Cyberverse 2-packs Deluxe comic packs Voyager Class Human Alliance


    Age of Extinction


    The Last Knight


    Bumblebee

    Howlback

    Target's Bumblebee product was given the name "Bumblebee Greatest Hits", playing up the 80's-ness of the movie.

    Leader Class Multi-packs Electronic toys


    Studio Series

    Leadfoot
    Deluxe Class Multi-packs


    Animated

    Shockwave & Bumblebee

    For Transformers Animated, Target went with multipacks, packing exclusive redecos with (mostly) unchanged versions of smaller toys.

    Deluxe + Legends packs Voyager + Activator packs


    Universe (2008)

    "Autobot Ambush" Dirge
    Legends Class 5-packs Comic 2-packs Titanium Series


    War For Cybertron Trilogy

    At this point, multiple exclusives designed to tie into the War for Cybertron Trilogy were released in the Target-exclusive Buzzworthy Bumblebee line. Nominally we'd include them here, but... look, there's a lot of Buzzworthy product. It'd just be easier to point you to the relevant section of the Buzzworthy Bumblebee page.

    Earthrise

    Thrust
    Deluxe Class Voyager Class Legends Class 2-packs Voyager Class 2-packs


    Kingdom

    T-Wrecks
    Deluxe Class Leader Class


    Legacy


    Buzzworthy Bumblebee

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    Notes

    • Target teamed with Hasbro to promote the toyline for the live-action Transformers movie in its stores, working more closely with the company than perhaps any other retailer in the brand's history. Side effects of this included the Robo-Vision promotion, the transforming Optimus Prime Target gift card, and Target donating a gift pack (containing a free $5 gift card and comic) to every pre-registered attendee of BotCon 2007.
    • Luckily for Canadian Transformers fans, a lot of Target exclusive toys tended to be available either at general retail in Canada, or at [[wikipedia:{{#if:|:}}Zellers|{{#if:||Zellers}}]]. In 2013, many former Zellers stores were taken over by Target's newly formed Canadian subsidiary, which meant that instead of Zellers, Target was now selling its own exclusives in Canada. Following Target's withdrawal from the Canadian market in 2015, those few figures that were Target exclusives in the United States now ended up either as Walmart or Toys"R"Us exclusives in Canada.
    • Tania Gunadi, the voice of Miko Nakadai in Transformers: Prime, has done a Target commercial where she's an elementary school teacher.

    See also

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