Unreleased toy

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For every Transformer that makes it to store shelves, there are always some that fall by the wayside. Lines get canceled, retailers back off on exclusives, designs go over budget, focus groups pass on a concept, or maybe they just weren't cool enough. Regardless of the whys and wherefores, this article aims to document the unreleased toys that never quite saw retail.

Note that this list will likely never be "complete," as for every concept design that makes it into collectors' hands, a countless number wind up in the garbage can.

(Quick! Get to the landfill outside Providence and START DIGGING.)

Notable examples

Regular releases

Generation 1

Concepts
Concept art
Yup, they wanted to make me, but oh well.
  • A Rodimus figure with a strange design and transformation. It is believed that the Target exclusive transforming Optimus Prime gift card is based on this figure, as it is similar in design and transformation.
  • A Decepticon Stingray revealed in Transformers Vault. Though the image caption identifies it as "an unreleased and nameless Decepticon Headmaster", the artwork shown does not appear to agree with the "Headmaster" description.
Prototypes
Unicron wanted a toy, but his bargaining posture was highly dubious.
  • Two Unicron prototypes were created during G1, neither saw full release.
  • Diaclone Triple Changer - His design was later used for Dropshot.
Toys


Generation "1.5"

"Hi, I'm the Bonecrusher-Bonecrusher fuzor!"

(This section is about the line between the US G1 and G2.)


Concept art

Generation 2

Prototypes
  • Cyberjets remolded with armored limbs and larger weapons.
  • A version of Starscream in jungle colors. Whether this figure would have actually been Starscream or not is unknown.
  • A version of Starscream in a black deco. Whether this figure would have actually been Starscream or not is unknown.
  • A version of Ramjet in sky blue colors. Whether this figure would have actually been Ramjet or not is unknown.
  • Hot Spot (as hand-painted Generation 1 toys)
Packaged Samples (test packaging)
Packaged Samples (final packaging)
  • Redecoes of the two G2 Hero molds: Optimus Prime in a dark-blue and red color scheme, and Megatron in a gray and black camouflage.

Beast Wars

Concept art
Prototypes
Packaged Samples

Transtech

It was not to be.
Concept art
Prototypes

Robots In Disguise

Prototypes

Armada

Prototypes
Packaged Samples

Alternators/Binaltech

Concepts
Prototypes

Attacktix

Prototypes
  • Uh... the entire second wave, pretty much.

Universe

Concepts
Prototypes

Energon

Packaged Samples

Titanium Series

Concepts
Prototypes

Revoltech

Prototypes

Cybertron

Concepts
Prototypes

Classics

Concepts
Tapedeck superior SUV inferior!
Prototypes
  • A Deluxe class Optimus Prime that looks a lot like the Voyager class version. Whether this was intended to be the original release of the design or simply a scaled down version is unknown.[2]

Exclusives

Conventions

Transcon

Concepts

BotCon

Concepts
Prototypes

Wonder Festival

Packaged Samples


Store

Prototypes
Prototypes

Miscellaneous

Concepts

Statues/Busts

Prototypes

Merchandise

Robot Heroes

Packaged Samples (final packaging)

See also

References

Galleries provided by Blurrz