Transformers: Prime (toyline)

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The Transformers: Prime toyline hit shelves in November 2011. Originally, Hasbro played coy with the series receiving a toyline at all, emphasizing that it was a television series first and foremost. There were initial plans to release a small assortment of three Deluxe figures (Bumblebee, Arcee and Starscream) in the Generations line before they were moved into the expanded "First Edition" launch line.

The Transformers: Prime toys released in 2012 will bear the "Robots in Disguise" subtitle.

According to a post by Hasbro, the First Edition subline has been canceled for the US.

First Edition (2011)

Deluxe class

Arcee, a Wave 1 Deluxe figure

Wave 1

• Arcee
• Bumblebee
• Starscream

Wave 1.5

• Cliffjumper

Wave 2

• Terrorcon Cliffjumper
• Vehicon

Voyager class

Bulkhead, a Wave 1 Voyager figure

Wave 1

• Bulkhead
• Optimus Prime

Entertainment Pack

• Optimus Prime vs. Megatron (w/ Jack Darby, Miko Nakadai, and Raf Esquivel)

Exclusives

Optimus Prime in Matrix packaging exclusive to 2011 San Diego Comic-Con

SDCC Exclusive

• Matrix of Leadership Optimus Prime

NYCC Exclusive

Pretty in Pink, she is not.

• Bumblebee and Arcee, Includes Raf Esquivel and Jack Darby

Arcee is a redeco of Deluxe Class Arcee in pink and white Generation 1 Arcee colors and comes with a New York taxicab Bumblebee and NY-themed Jack Darby and Raf Esquivel figurines. They were sold exclusively at New York Comic-Con 2011.

Japanese Exclusive

• Megatron (single pack release of Deluxe class Megatron from the Entertainment Pack released in Hasbro's territories)

Robots in Disguise (2012)

Revealers

The deluxe size class gains this new name for the Robots in Disguise-branded line, derived from the dynamic "head reveals" that have become the universal feature of the figures, whether they be spring-loaded, gear-operated, or simply strategically revealed at the right time by folding down the right panel.

Wave 1

• Soundwave
• Wheeljack
• Bumblebee (Second mold)
• Cliffjumper (Second mold)

Wave 2

• Autobot Ratchet
• Arcee (Second mold)

Wave 3

• Knock Out
• Vehicon (Second mold)
• Hot Shot

Future Waves

• Ironhide
• Rumble
• Dead End
• Airachnid

Powerizers

This size class derives its new name from a universal gimmick shared by the figures. Each one comes with a spring-loaded MechTech-style transforming weapon partially constructed from translucent plastic, and featuring an LED that moves into place and is activated when the weapon is deployed. The figures also feature translucent plastic in various spots throughout their bodies, so that when the weapon is in place and deployed, the moving LED creates the idea of energon power "flowing" from the character's bodies into their weapons.

Wave 1

• Optimus Prime (Second mold)
• Megatron

Future waves:

• Skyquake
• Starscream
• Bulkhead
• Dreadwing

Weaponizers

Wave 1

• Optimus Prime
• Bumblebee

Entertainment Pack

• Starscream vs. Bumblebee (w/ Silas and MECH soldier)

Cyberverse

Legion

Wave 1

• Arcee
• Bumblebee
• Cliffjumper
• Autobot Ratchet
• Vehicon

Wave 2

• Breakdown
• Evac
• Soundwave
• Mirage

Commander

Wave 1

• Bulkhead
• Megatron
• Optimus Prime
• Starscream

Future waves

• Ironhide

Vehicle

Wave 1

• Star Hammer with Wheeljack
• Energon Driller with Knock Out

Base

Wave 1

• Optimus Maximus

Japanese Exclusives

• Skywarp (redeco of Deluxe Starscream)

Arms Micron

• Aimless - redeco of Power Core Combiners Throttler
• Blowpipe - redeco of Power Core Combiners Groundspike
• Peaceman - redeco of Power Core Combiners Chopster
• Firebolt

Future waves:

• Bumblebee Sword
• Gob
• Optimus Prime Blaster
• Zad

Merchandise

• Optimus Prime Stand-up Mover
• Bumblebee Stand-up Mover

Roleplay

• Bumblebee Ion Blaster

Battle Masks

• Optimus Prime Battle Mask
• Bumblebee Battle Mask

Energon Helmet

• Optimus Prime Energon Helmet