Transformers: Prime (toyline)
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The Transformers: Prime toyline hit shelves in November 2011. Originally, Hasbro played coy with the series receiving a toyline at all, emphasizing that it was a television series first and foremost. There were initial plans to release a small assortment of three Deluxe figures (Bumblebee, Arcee and Starscream) in the Generations line before they were moved into the expanded "First Edition" launch line.
The Transformers: Prime toys released in 2012 will bear the "Robots in Disguise" subtitle.
First Edition (2011)
Deluxe class

Wave 1
Wave 1.5
Wave 2
Voyager class

Wave 1
Entertainment Pack
- Optimus Prime vs. Megatron (w/ Jack Darby, Miko Nakadai, and Raf Esquivel)
Exclusives

SDCC Exclusive
NYCC Exclusive

- Bumblebee and Arcee, Includes Raf Esquivel and Jack Darby
- Arcee is a redeco of Deluxe Class Arcee in pink and white Generation 1 Arcee colors and comes with a New York taxicab Bumblebee and NY-themed Jack Darby and Raf Esquivel figurines. They were sold exclusively at New York Comic-Con 2011.
Japanese Exclusive
- Megatron (single pack release of Deluxe class Megatron from the Entertainment Pack released in Hasbro's territories)
Robots in Disguise (2012)
Deluxe class
The Deluxe size class gains a dynamic "head reveal" gimmick that has become the universal feature of the figures, whether they be spring-loaded, gear-operated, or simply strategically revealed at the right time by folding down the right panel. Internally, these figures were referred to by Hasbro as "Revealers" due to this gimmick, but the official name remains "Deluxe Class".
Wave 1
- Soundwave
- Wheeljack
- Bumblebee (Second mold)
- Cliffjumper (Second mold)
Wave 2
- Autobot Ratchet
- Arcee (Second mold)
Wave 3
Future Waves
Voyager Class
The Voyager class figures acquire a universal gimmick shared in the form of a spring-loaded MechTech-style transforming weapon partially constructed from translucent plastic, which also features an LED that moves into place and is activated when the weapon is deployed. The figures themselves also feature translucent plastic in various spots throughout their bodies, so that when the weapon is in place and deployed, the moving LED creates the idea of energon power "flowing" from the character's bodies into their weapons. Internally, these figures were referred to by Hasbro as "Powerizers" due to this gimmick, but the official name remains "Voyager Class".
Wave 1
- Optimus Prime (Second mold)
- Megatron
Future waves:
Weaponizers
Wave 1
Entertainment Pack
- Starscream vs. Bumblebee (w/ Silas and MECH soldier)
Cyberverse
Legion
Wave 1
Wave 2
Commander
Wave 1
Future waves
Vehicle
Wave 1
- Star Hammer with Wheeljack
- Energon Driller with Knock Out
Base
Wave 1
- Optimus Maximus[8]
Japanese Exclusives
- Skywarp (redeco of Deluxe Starscream)
- Aimless - redeco of Power Core Combiners Throttler
- Blowpipe - redeco of Power Core Combiners Groundspike
- Peaceman - redeco of Power Core Combiners Chopster
- Firebolt
Future waves:
Merchandise
- Optimus Prime Stand-up Mover
- Bumblebee Stand-up Mover
Roleplay
Battle Masks
- Optimus Prime Battle Mask
- Bumblebee Battle Mask
Energon Helmet
- Optimus Prime Energon Helmet



