Unreleased toy/gallery

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This page contains photographs and conceptual/design/control artwork of unreleased toys.

Toy photos

The Transformers

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  Unicron's 1980s prototype by Hasbro
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  Unicron's 1980s prototype by Takara
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  Arcee's 1980s prototype
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  The unnamed spider and gorilla Double Pretenders
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  The unnamed spider and gorilla Double Pretenders
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  Unnamed Triplechanger, alias "Dropshot"

Generation 2

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  General Optimus Prime and Sgt. Hound
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  A jet Auto Roller
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  An APC Auto Roller
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  Megatron A.T.B. with Starscream
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  Hero Optimus Prime in a navy blue with red deco
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  Hero Megatron in a gray deco with black camouflage stripes
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  Laser Cycle Jazz
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  Laser Cycle Soundwave
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  Motormaster
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  Hot Spot
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  Menasor and Defensor
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  Block Town sets
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  Go-Bot "911 Police Car"
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  Go-Bot "Black Viper"
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  Go-Bot "GTP Racer"
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  Go-Bot Rumble
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  Greasepit
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  A unnamed purple Mercedes-Benz Go-Bot and Go-Bot Hound
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  The unnamed G.I. Joe Autobot

Beast Era

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  Unicron's toy for Beast Wars Neo toyline.
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  Transtech Cheetor
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  Transtech Starscream
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  An abandoned redeco of Transmetal 2 Ramulus.
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  An abandoned redeco of Transmetal 2 Optimus Minor.

Armada

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  Built to Rule! Ramjet
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  Built to Rule! Rollout

Masterpiece

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  Artemis was planned to be included with MP-48 Lio Convoy
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  Masterpiece Cliffjumper, perhaps the first-ever Masterpiece figure to be canceled during its prototype stage.

Energon

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  Street Speed Team redeco from Energon. L-R are: Brakedown, Override, Clocker.
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  Target exclusive redeco of Optimus Prime.
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  Target exclusive redeco of Megatron.

Universe (2003)

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  Leatherhide
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  Blackarachnia toy
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  Nightprowler
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  Waspinator toy
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  Spacewarp and the Space Mini-Con Team, the former toy eventually became Timelines Astrotrain
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  Smokescreen
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  Drench and Wind Sheer, the toys eventually became Timelines Sideswipe and Whisper
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  Toxitron
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  Menasor/Motormaster

Alternators/Binaltech

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  Porsche 986 Jazz and miniature Smokescreen
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  Binaltech Blackwidow
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  Binaltech Paradron Medic

Convention exclusive

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  Catalog photo of the Wrecker Devcon toy
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  Catalog photo of the Wrecker Rotorbolt toy
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  Catalog photo of the Wrecker Alpha Trion toy
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  Catalog photo of the Wrecker Fractyl toy
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  Defensor for OTFCC 2004
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  Midnight Shield Defensor for OTFCC 2004

Titanium Series

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  Robot Masters Cliffjumper
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  Robot Masters Soundwave
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  Robot Masters Sunstreaker
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  Cybertron Heroes Arcee
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  Cybertron Heroes Bumblebee
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  Cybertron Heroes Cosmos
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  Cybertron Heroes Primal Prime
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  Cybertron Heroes Shockwave
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  Cybertron Heroes Soundwave

Live-action film continuity

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  Transformers Gunbarrel
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  Transformers Reverb
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  Transformers Backtrack
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  Transformers "Robot Fighters" Bumblebee vs. Barricade
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  Revenge of the Fallen Jet Power Optimus Prime
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  Revenge of the Fallen Megatron
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  Bodyblock
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  Downshift
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  Transformers "Sideways Sneak Attack" multi-pack
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  Transformers Blue Maximus
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  Transformers Crosshairs
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  Transformers Drydock
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  Transformers Undertow
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  Movie Trilogy Series Bumblebee
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  Dark of the Moon Blaster

Animated

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  Early resin prototypes from "Transformers: Heroes", the series that would evolve into Animated. The designs have been identified as Hot Shot (under his Japanese name, Hot Rod) and Rhinox.
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  Hasbro's release of Blackout
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  Hasbro's release of Hydrodrive Bumblebee
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  Hasbro's release of Wingblade Optimus Prime
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  Fugitive Waspinator
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  Mercenary Swindle
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  Vortex Blurr
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  Toxic Oil Slick
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  Goldfire Grimlock
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  Thundercracker (even TakaraTomy couldn't be bothered to save him).
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  Mudbuster Bulkhead
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  Marauder Megatron
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  Hot Shot

Generations

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  Brawn, which was eventually used for Cloud Brawn
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  The infamous canceled prototype of Armada Convoy.
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  Legacy Velocitron Speedia 500 Collection Autobot Hot Rod
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  The once-leaked-then-canceled-after-two-years Buzzworthy Bumblebee Autobot Hound, though he was eventually released for the Generations Selects 5-pack and part of the MTMTE Collection single repack.

Transformers (2010)

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  Unreleased Mini-Con three pack

Prime

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  Transformers Prime Ratchet retool, possibly Gears.

BotBots

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  Just about every single 4-packs and 5-packs in Series 6 before a second take replaced it.
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  The "Toilet Tank" Surprise Unboxing set, one of the Multipacks unreleased.

Earthspark

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  DX Series Prowl, opened for preorders from April 30th with a June 29th release date in Japan, eventually cancelled on May 27, 2024.
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  The Warrior Class Hashtag from what could have been the sixth wave of Warrior Class toys...
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  along with "Ride and Combine" Spitfire.
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  Deluxe Class Cosmos, one of the wave 10 Deluxe Class toys that'll never see the light of day...
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  Along with Deluxe Class Spitfire.

Concept art

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  Arcee's Headmaster toy
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  New Rodimus
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  Skywarp/Megatron Triple Changer
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  Megatron/(proto-)Galvatron Triple Changer
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  Dracula
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  The Creature from the Black Lagoon
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  The Fly
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  "Decepticon Stingray"
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  Greatshot's new guns/spaceship
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  Big Bang
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  Hyperdrive
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  Buffalo-Dump
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  Action Master "Animatron"
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  Action Master Arcee
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  Action Master "Armored Megatron"
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  Action Master Perceptor
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  Action Master Superion
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  Albitron
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  Beast Wars Neo "Unicron's subordinate"
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  Multiples Animorphs Mutants, comprised of a hornet/poison dart frog (andalite head), ram/Komodo dragon (human head), and vulture/piranha (human head)
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  Cybertron Landslide's final deco sheet
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  OTFCC 2005 exclusive Brawn
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  OTFCC 2005 exclusive Roadbuster
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  OTFCC 2005 exclusive Devcon
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  OTFCC 2005 exclusive Megatron
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  Classics Cosmos
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  Classics Soundwave
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  Alternators/Binaltech Bumblebee
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  Alternators/Binaltech Cliffjumper
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  Beast Wars Telemocha Series "Jellyfish"
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  Beast Wars Telemocha Series "Manticore"
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  Beast Wars Telemocha Series "Triffid"
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  Device Label Dinobot
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  Alternity Jazz
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  Animated Powermaster Optimus Prime
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  Masterpiece Huffer